TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION 11
1.1 What is this report about? 11
1.2 Who is the target reader? 11
1.3 How to use this report 11
1.4 Definitions 11
CHAPTER 2 NAFTA COUNTRIES ALCOHOLIC DRINKS INDUSTRY OUTLOOK 12
CHAPTER 3 ALCOHOLIC DRINKS IN UNITED STATES 15
3.1 Market Overview 15
3.2 Market Value 16
3.3 Market Volume 17
3.4 Market Segmentation I 18
3.5 Market Segmentation II 19
3.6 Market Share 20
3.7 Five Forces Analysis 21
3.8 Leading Companies 28
3.9 Distribution 39
3.10 Market Forecasts 40
3.11 Macroeconomic Indicators 42
CHAPTER 4 ALCOHOLIC DRINKS IN MEXICO 43
4.1 Market Overview 43
4.2 Market Value 44
4.3 Market Volume 45
4.4 Market Segmentation I 46
4.5 Market Segmentation II 47
4.6 Market Share 48
4.7 Five Forces Analysis 49
4.8 Leading Companies 56
4.9 Distribution 65
4.10 Market Forecasts 66
4.11 Macroeconomic Indicators 68
CHAPTER 5 ALCOHOLIC DRINKS IN CANADA 70
5.1 Market Overview 70
5.2 Market Value 71
5.3 Market Volume 72
5.4 Market Segmentation I 73
5.5 Market Segmentation II 74
5.6 Market Share 75
5.7 Five Forces Analysis 76
5.8 Leading Companies 82
5.9 Distribution 88
5.10 Market Forecasts 89
5.11 Macroeconomic Indicators 91
CHAPTER 6 APPENDIX 93
6.1 Data Research Methodology 93
LIST OF TABLES
Table 1: NAFTA countries Alcoholic Drinks industry, revenue ($bn) 2004–2013 12
Table 2: NAFTA countries Alcoholic Drinks industry, revenue ($ bn) 2004–2008(e) 13
Table 3: NAFTA countries Alcoholic Drinks industry forecast, revenue ($ bn) 2008–2013 14
Table 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 16
Table 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 17
Table 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 18
Table 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 19
Table 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 20
Table 9: Key Facts: Anheuser-Busch Companies, Inc. 28
Table 10: Key Financials: Anheuser-Busch Companies, Inc. 31
Table 11: Key Facts: SABMiller 32
Table 12: Key Financials: SABMiller 35
Table 13: Key Facts: Molson Coors Brewing Company 36
Table 14: Key Financials: Molson Coors Brewing Company 38
Table 15: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Table 16: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Table 17: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Table 18: United States Size of Population (million) , 2004-2008 42
Table 19: United States GDP (Constant 2000 Prices, $ billion), 2004-2008 42
Table 20: United States Inflation, 2004-2008 42
Table 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 44
Table 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 45
Table 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 46
Table 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 47
Table 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 48
Table 26: Key Facts: Grupo Modelo, S.A.B. de C.V. 56
Table 27: Key Financials: Grupo Modelo, S.A.B. de C.V. 57
Table 28: Key Facts: Fomento Economico Mexicano SAB de CV 58
Table 29: Key Financials: Fomento Economico Mexicano SAB de CV 60
Table 30: Key Facts: Anheuser-Busch Companies, Inc. 61
Table 31: Key Financials: Anheuser-Busch Companies, Inc. 64
Table 32: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 65
Table 33: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 66
Table 34: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 67
Table 35: Mexico Size of Population (million) , 2004-2008 68
Table 36: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 68
Table 37: Mexico Inflation, 2004-2008 68
Table 38: Mexico Exchange Rate, 2004-2008 69
Table 39: Canada Alcoholic Drinks Market Value: $ million, 2004-2008 71
Table 40: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 72
Table 41: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 73
Table 42: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 74
Table 43: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 75
Table 44: Key Facts: Inbev NV 82
Table 45: Key Financials: Inbev NV 83
Table 46: Key Facts: Molson Coors Brewing Company 84
Table 47: Key Financials: Molson Coors Brewing Company 86
Table 48: Key Facts: Moosehead Brewing Co 87
Table 49: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 88
Table 50: Canada Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 89
Table 51: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 90
Table 52: Canada Size of Population (million) , 2004-2008 91
Table 53: Canada GDP (Constant 2000 Prices, $ billion), 2004-2008 91
Table 54: Canada Inflation, 2004-2008 91
Table 55: Canada Exchange Rate, 2004-2008 92
LIST OF FIGURES
Figure 1: NAFTA countries Alcoholic Drinks industry, revenue ($bn) 2004–2013 12
Figure 2: NAFTA countries Alcoholic Drinks industry, revenue ($ bn) 2004–2008(e) 13
Figure 3: NAFTA countries Alcoholic Drinks industry forecast, revenue ($ bn) 2008–2013 14
Figure 4: United States Alcoholic Drinks Market Value: $ billion, 2004-2008 16
Figure 5: United States Alcoholic Drinks Market Volume: Liters billion, 2004-2008 17
Figure 6: United States Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 18
Figure 7: United States Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 19
Figure 8: United States Alcoholic Drinks Market Share: % Share, by Volume, 2008 20
Figure 9: Forces Driving Competition in the Alcoholic Drinks Market in the United States 21
Figure 10: Drivers of Buyer Power in the Alcoholic Drinks Market in the United States 22
Figure 11: Drivers of Supplier Power in the Alcoholic Drinks Market in the United States 23
Figure 12: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in the United States 24
Figure 13: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in the United States 25
Figure 14: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in the United States 27
Figure 15: Revenues & Profitability: Anheuser-Busch Companies, Inc. 31
Figure 16: Revenues & Profitability: SABMiller 35
Figure 17: Revenues & Profitability: Molson Coors Brewing Company 38
Figure 18: United States Alcoholic Drinks Distribution: % Share, by Volume, 2008 39
Figure 19: United States Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 40
Figure 20: United States Alcoholic Drinks Market Volume Forecast: Liters billion, 2008-2013 41
Figure 21: Mexico Alcoholic Drinks Market Value: $ billion, 2004-2008 44
Figure 22: Mexico Alcoholic Drinks Market Volume: Liters million, 2004-2008 45
Figure 23: Mexico Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 46
Figure 24: Mexico Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 47
Figure 25: Mexico Alcoholic Drinks Market Share: % Share, by Volume, 2008 48
Figure 26: Forces Driving Competition in the Alcoholic Drinks Market in Mexico 49
Figure 27: Drivers of Buyer Power in the Alcoholic Drinks Market in Mexico 50
Figure 28: Drivers of Supplier Power in the Alcoholic Drinks Market in Mexico 51
Figure 29: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Mexico 52
Figure 30: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Mexico 53
Figure 31: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Mexico 55
Figure 32: Revenues & Profitability: Grupo Modelo, S.A.B. de C.V. 57
Figure 33: Revenues & Profitability: Fomento Economico Mexicano SAB de CV 60
Figure 34: Revenues & Profitability: Anheuser-Busch Companies, Inc. 64
Figure 35: Mexico Alcoholic Drinks Distribution: % Share, by Volume, 2008 65
Figure 36: Mexico Alcoholic Drinks Market Value Forecast: $ billion, 2008-2013 66
Figure 37: Mexico Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 67
Figure 38: Canada Alcoholic Drinks Market Value: $ million, 2004-2008 71
Figure 39: Canada Alcoholic Drinks Market Volume: Liters million, 2004-2008 72
Figure 40: Canada Alcoholic Drinks Market Segmentation I: % Share, by Value, 2008 73
Figure 41: Canada Alcoholic Drinks Market Segmentation II: % Share, by Value, 2008 74
Figure 42: Canada Alcoholic Drinks Market Share: % Share, by Volume, 2008 75
Figure 43: Forces Driving Competition in the Alcoholic Drinks Market in Canada 76
Figure 44: Drivers of Buyer Power in the Alcoholic Drinks Market in Canada 77
Figure 45: Drivers of Supplier Power in the Alcoholic Drinks Market in Canada 78
Figure 46: Factors Influencing the Likelihood of New Entrants in the Alcoholic Drinks Market in Canada 79
Figure 47: Factors Influencing the Threat of Substitutes in the Alcoholic Drinks Market in Canada 80
Figure 48: Drivers of Degree of Rivalry in the Alcoholic Drinks Market in Canada 81
Figure 49: Revenues & Profitability: Inbev NV 83
Figure 50: Revenues & Profitability: Molson Coors Brewing Company 86
Figure 51: Canada Alcoholic Drinks Distribution: % Share, by Volume, 2008 88
Figure 52: Canada Alcoholic Drinks Market Value Forecast: $ million, 2008-2013 89
Figure 53: Canada Alcoholic Drinks Market Volume Forecast: Liters million, 2008-2013 90
