TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: baby food 2
Summary category level: bottled baby food 3
Summary category level: baby cereals 4
Summary category level: baby snacks 5
Summary category level: other baby foods 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Euro), 2003-08 22
Value analysis (Euro), 2008-13 23
Value analysis (US dollars), 2003-08 25
Value analysis (US dollars), 2008-13 26
Volume analysis, 2003-08 28
Volume analysis, 2008-13 29
Company and brand share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profiles 40
Groupe Danone 40
Nestlé SA 42
Chapter 5 Category Analysis: Bottled Baby Food 45
Value analysis (Euro), 2003-08 45
Value analysis (Euro), 2008-13 46
Value analysis (US dollars), 2003-08 48
Value analysis (US dollars), 2008-13 48
Volume analysis, 2003-08 50
Volume analysis, 2008-13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Baby Cereals 61
Value analysis (Euro), 2003-08 61
Value analysis (Euro), 2008-13 62
Value analysis (US dollars), 2003-08 64
Value analysis (US dollars), 2008-13 64
Volume analysis, 2003-08 66
Volume analysis, 2008-13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Baby Snacks 76
Value analysis (Euro), 2003-08 76
Value analysis (Euro), 2008-13 77
Value analysis (US dollars), 2003-08 79
Value analysis (US dollars), 2008-13 80
Volume analysis, 2003-08 82
Volume analysis, 2008-13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Other Baby Foods 93
Value analysis (Euro), 2003-08 93
Value analysis (Euro), 2008-13 94
Value analysis (US dollars), 2003-08 96
Value analysis (US dollars), 2008-13 96
Volume analysis, 2003-08 98
Volume analysis, 2008-13 99
Company and brand share analysis 101
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Country Comparison 108
Value 108
Volume 112
Market share 116
Chapter 10 PESTLE analysis 117
Summary 117
Political analysis 118
Economic analysis 123
Social analysis 127
Technological analysis 131
Legal analysis 135
Environmental analysis 138
Chapter 11 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 12 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 13 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 14 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155
LIST OF FIGURES
Figure 1: Baby food, Netherlands, value by category (€m), 2003-13 24
Figure 2: Baby food, Netherlands, category growth comparison, by value, 2003-13 27
Figure 3: Baby food, Netherlands, volume by category (kg, million), 2003-13 30
Figure 4: Baby food, Netherlands, category growth comparison, by volume, 2003-13 30
Figure 5: Baby food, Netherlands, company share by value (%), 2007-08 32
Figure 6: Baby food, Netherlands, distribution channels by value (%), 2007-08 35
Figure 7: Bottled baby food, Netherlands, value by segment (€m), 2003-13 47
Figure 8: Bottled baby food, Netherlands, category growth comparison, by value, 2003-13 49
Figure 9: Bottled baby food, Netherlands, volume by segment (kg, million), 2003-13 52
Figure 10: Bottled baby food, Netherlands, category growth comparison, by volume, 2003-13 52
Figure 11: Bottled baby food, Netherlands, company share by value (%), 2007-08 54
Figure 12: Bottled baby food, Netherlands, distribution channels by value (%), 2007-08 57
Figure 13: Baby cereals, Netherlands, value by segment (€m), 2003-13 63
Figure 14: Baby cereals, Netherlands, category growth comparison, by value, 2003-13 65
Figure 15: Baby cereals, Netherlands, volume by segment (kg, million), 2003-13 67
Figure 16: Baby cereals, Netherlands, category growth comparison, by volume, 2003-13 68
Figure 17: Baby cereals, Netherlands, distribution channels by value (%), 2007-08 72
Figure 18: Baby snacks, Netherlands, value by segment (€m), 2003-13 78
Figure 19: Baby snacks, Netherlands, category growth comparison, by value, 2003-13 81
Figure 20: Baby snacks, Netherlands, volume by segment (kg, million), 2003-13 84
Figure 21: Baby snacks, Netherlands, category growth comparison, by volume, 2003-13 84
Figure 22: Baby snacks, Netherlands, company share by value (%), 2007-08 86
Figure 23: Baby snacks, Netherlands, distribution channels by value (%), 2007-08 89
Figure 24: Other baby foods, Netherlands, value by segment (€m), 2003-13 95
Figure 25: Other baby foods, Netherlands, category growth comparison, by value, 2003-13 97
Figure 26: Other baby foods, Netherlands, volume by segment (kg, million), 2003-13 100
Figure 27: Other baby foods, Netherlands, category growth comparison, by volume, 2003-13 100
Figure 28: Other baby foods, Netherlands, distribution channels by value (%), 2007-08 104
Figure 29: Global baby food market split (value terms, 2008), top five countries 109
Figure 30: Global baby food market value, 2003–08, top five countries 111
Figure 31: Global baby food market split (volume terms, 2008), top five countries 113
Figure 32: Global baby food market volume, 2003–08, top five countries 115
Figure 33: Annual data review process 151
LIST OF TABLES
Table 1: Baby food category definitions 9
Table 2: Baby food distribution channels 10
Table 3: Baby food, Netherlands, value by category (€m), 2003-08 22
Table 4: Baby food, Netherlands, value forecast by category (€m), 2008-13 23
Table 5: Baby food, Netherlands, value by category ($m), 2003-08 25
Table 6: Baby food, Netherlands, value forecast by category ($m), 2008-13 26
Table 7: Baby food, Netherlands, volume by category (kg, million), 2003-08 28
Table 8: Baby food, Netherlands, volume forecast by category (kg, million), 2008-13 29
Table 9: Baby food, Netherlands, brand share by value (%), 2007-08 31
Table 10: Baby food, Netherlands, value by brand (€m), 2007-08 31
Table 11: Baby food, Netherlands, company share by value (%), 2007-08 33
Table 12: Baby food, Netherlands, value by company (€m), 2007-08 33
Table 13: Baby food, Netherlands, distribution channels by value (%), 2007-08 34
Table 14: Baby food, Netherlands, value by distribution channel (€m), 2007-08 34
Table 15: Baby food, Netherlands, expenditure per capita (€), 2003-08 36
Table 16: Baby food, Netherlands, forecast expenditure per capita (€), 2008-13 37
Table 17: Baby food, Netherlands, expenditure per capita ($), 2003-08 38
Table 18: Baby food, Netherlands, forecast expenditure per capita ($), 2008-13 38
Table 19: Baby food, Netherlands, consumption per capita (kg), 2003-08 39
Table 20: Baby food, Netherlands, forecast consumption per capita (kg), 2008-13 39
Table 21: Groupe Danone key facts 40
Table 22: Nestlé SA key facts 42
Table 23: Bottled baby food, Netherlands, value by segment (€m), 2003-08 45
Table 24: Bottled baby food, Netherlands, value forecast by segment (€m), 2008-13 46
Table 25: Bottled baby food, Netherlands, value by segment ($m), 2003-08 48
Table 26: Bottled baby food, Netherlands, value forecast by segment ($m), 2008-13 48
Table 27: Bottled baby food, Netherlands, volume by segment (kg, million), 2003-08 50
Table 28: Bottled baby food, Netherlands, volume forecast by segment (kg, million), 2008-13 51
Table 29: Bottled baby food, Netherlands, brand share by value (%), 2007-08 53
Table 30: Bottled baby food, Netherlands, value by brand (€m), 2007-08 53
Table 31: Bottled baby food, Netherlands, company share by value (%), 2007-08 55
Table 32: Bottled baby food, Netherlands, value by company (€m), 2007-08 55
Table 33: Bottled baby food, Netherlands, distribution channels by value (%), 2007-08 56
Table 34: Bottled baby food, Netherlands, value by distribution channel (€m), 2007-08 56
Table 35: Bottled baby food, Netherlands, expenditure per capita (€), 2003-08 58
Table 36: Bottled baby food, Netherlands, forecast expenditure per capita (€), 2008-13 58
Table 37: Bottled baby food, Netherlands, expenditure per capita ($), 2003-08 59
Table 38: Bottled baby food, Netherlands, forecast expenditure per capita ($), 2008-13 59
Table 39: Bottled baby food, Netherlands, consumption per capita (kg), 2003-08 60
Table 40: Bottled baby food, Netherlands, forecast consumption per capita (kg), 2008-13 60
Table 41: Baby cereals, Netherlands, value by segment (€m), 2003-08 61
Table 42: Baby cereals, Netherlands, value forecast by segment (€m), 2008-13 62
Table 43: Baby cereals, Netherlands, value by segment ($m), 2003-08 64
Table 44: Baby cereals, Netherlands, value forecast by segment ($m), 2008-13 64
Table 45: Baby cereals, Netherlands, volume by segment (kg, million), 2003-08 66
Table 46: Baby cereals, Netherlands, volume forecast by segment (kg, million), 2008-13 67
Table 47: Baby cereals, Netherlands, brand share by value (%), 2007-08 69
Table 48: Baby cereals, Netherlands, value by brand (€m), 2007-08 69
Table 49: Baby cereals, Netherlands, company share by value (%), 2007-08 70
Table 50: Baby cereals, Netherlands, value by company (€m), 2007-08 70
Table 51: Baby cereals, Netherlands, distribution channels by value (%), 2007-08 71
Table 52: Baby cereals, Netherlands, value by distribution channel (€m), 2007-08 71
Table 53: Baby cereals, Netherlands, expenditure per capita (€), 2003-08 73
Table 54: Baby cereals, Netherlands, forecast expenditure per capita (€), 2008-13 73
Table 55: Baby cereals, Netherlands, expenditure per capita ($), 2003-08 74
Table 56: Baby cereals, Netherlands, forecast expenditure per capita ($), 2008-13 74
Table 57: Baby cereals, Netherlands, consumption per capita (kg), 2003-08 75
Table 58: Baby cereals, Netherlands, forecast consumption per capita (kg), 2008-13 75
Table 59: Baby snacks, Netherlands, value by segment (€m), 2003-08 76
Table 60: Baby snacks, Netherlands, value forecast by segment (€m), 2008-13 77
Table 61: Baby snacks, Netherlands, value by segment ($m), 2003-08 79
Table 62: Baby snacks, Netherlands, value forecast by segment ($m), 2008-13 80
Table 63: Baby snacks, Netherlands, volume by segment (kg, million), 2003-08 82
Table 64: Baby snacks, Netherlands, volume forecast by segment (kg, million), 2008-13 83
Table 65: Baby snacks, Netherlands, brand share by value (%), 2007-08 85
Table 66: Baby snacks, Netherlands, value by brand (€m), 2007-08 85
Table 67: Baby snacks, Netherlands, company share by value (%), 2007-08 87
Table 68: Baby snacks, Netherlands, value by company (€m), 2007-08 87
Table 69: Baby snacks, Netherlands, distribution channels by value (%), 2007-08 88
Table 70: Baby snacks, Netherlands, value by distribution channel (€m), 2007-08 88
Table 71: Baby snacks, Netherlands, expenditure per capita (€), 2003-08 90
Table 72: Baby snacks, Netherlands, forecast expenditure per capita (€), 2008-13 90
Table 73: Baby snacks, Netherlands, expenditure per capita ($), 2003-08 91
Table 74: Baby snacks, Netherlands, forecast expenditure per capita ($), 2008-13 91
Table 75: Baby snacks, Netherlands, consumption per capita (kg), 2003-08 92
Table 76: Baby snacks, Netherlands, forecast consumption per capita (kg), 2008-13 92
Table 77: Other baby foods, Netherlands, value by segment (€m), 2003-08 93
Table 78: Other baby foods, Netherlands, value forecast by segment (€m), 2008-13 94
Table 79: Other baby foods, Netherlands, value by segment ($m), 2003-08 96
Table 80: Other baby foods, Netherlands, value forecast by segment ($m), 2008-13 96
Table 81: Other baby foods, Netherlands, volume by segment (kg, million), 2003-08 98
Table 82: Other baby foods, Netherlands, volume forecast by segment (kg, million), 2008-13 99
Table 83: Other baby foods, Netherlands, brand share by value (%), 2007-08 101
Table 84: Other baby foods, Netherlands, value by brand (€m), 2007-08 101
Table 85: Other baby foods, Netherlands, company share by value (%), 2007-08 102
Table 86: Other baby foods, Netherlands, value by company (€m), 2007-08 102
Table 87: Other baby foods, Netherlands, distribution channels by value (%), 2007-08 103
Table 88: Other baby foods, Netherlands, value by distribution channel (€m), 2007-08 103
Table 89: Other baby foods, Netherlands, expenditure per capita (€), 2003-08 105
Table 90: Other baby foods, Netherlands, forecast expenditure per capita (€), 2008-13 105
Table 91: Other baby foods, Netherlands, expenditure per capita ($), 2003-08 106
Table 92: Other baby foods, Netherlands, forecast expenditure per capita ($), 2008-13 106
Table 93: Other baby foods, Netherlands, consumption per capita (kg), 2003-08 107
Table 94: Other baby foods, Netherlands, forecast consumption per capita (kg), 2008-13 107
Table 95: Global baby food market value, 2008 108
Table 96: Global baby food market split (value terms ($m), 2008), top five countries 111
Table 97: Global baby food market volume, 2008 112
Table 98: Global baby food market split (volume terms, 2008), top five countries 115
Table 99: Leading players, top five countries 116
Table 100: Analysis of the Netherlands’s political landscape 118
Table 101: Analysis of the Netherlands’s economic landscape 123
Table 102: Analysis of the Netherlands’s social landscape 127
Table 103: Analysis of the Netherlands’s technology landscape 131
Table 104: Analysis of the Netherlands’s legal landscape 135
Table 105: Analysis of the Netherlands’s environmental landscape 138
Table 106: Netherlands baby food new product launches reports, by company (top five companies), 2009 142
Table 107: Netherlands baby food new product launches SKUs, by company (top five companies), 2009 142
Table 108: Netherlands baby food new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 143
Table 109: Netherlands baby food new product launches (reports), by ingredients (top 10 ingredients), 2009 143
Table 110: Netherlands baby food new product launches (reports), by package tags or claims (top 10 claims), 2009 144
Table 111: Netherlands baby food new product launches - recent five launches (2009) 144
Table 112: Netherlands population, by age group, 2003-08 (millions) 145
Table 113: Netherlands population forecast, by age group, 2008-13 (millions) 146
Table 114: Netherlands population, by gender, 2003-08 (millions) 146
Table 115: Netherlands population forecast, by gender, 2008-13 (millions) 147
Table 116: Netherlands nominal GDP, 2003-08 (€bn, nominal prices) 147
Table 117: Netherlands nominal GDP forecast, 2008-13 (€bn, nominal prices) 147
Table 118: Netherlands real GDP, 2003-08 (€bn, 2000 prices) 148
Table 119: Netherlands real GDP forecast, 2008-13 (€bn, 2000 prices) 148
Table 120: Netherlands real GDP, 2003-08 ($bn, 2000 prices) 148
Table 121: Netherlands real GDP forecast, 2008-13 ($bn, 2000 prices) 149
Table 122: Netherlands consumer price index, 2003-08 (2000=100) 149
Table 123: Netherlands consumer price index, 2008-13 (2000=100) 149
