Bakery and Cereals in Croatia to 2013

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Market	Food and Drink
Report Type	Market Research
Country	Croatia
Published	2 November 2009
Number of Pages	186
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

This databook provides key data and information on the bakery and cereals market in Croatia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on six categories: bread&rolls, cakes&pastries, cookies(sweet biscuits), breakfast cereals, morning goods and crackers (savory)

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for bakery and cereals in Croatia increased at a compound annual growth rate of 2.4% between 2003 and 2008.

The bread & rolls category led the bakery and cereals market in Croatia, accounting for a share of 63.7%.

Leading players in Croatian bakery and cereals market include Kra prehrambena industrija d.d., Poslovni sistem Mercator, d.d. and Radnik dd.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the bakery and cereals market in Croatia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis (Croatian Kuna), 2003?08 27
Value analysis (Croatian Kuna), 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 36
Distribution analysis 41
Expenditure and consumption per capita 43
Chapter 4 Category Analysis: Bread & Rolls 49
Value analysis (Croatian Kuna), 2003?08 49
Value analysis (Croatian Kuna), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 5 Category Analysis: Breakfast Cereals 65
Value analysis (Croatian Kuna), 2003?08 65
Value analysis (Croatian Kuna), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 6 Category Analysis: Cakes & Pastries 81
Value analysis (Croatian Kuna), 2003?08 81
Value analysis (Croatian Kuna), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 7 Category Analysis: Cookies (Sweet Biscuits) 97
Value analysis (Croatian Kuna), 2003?08 97
Value analysis (Croatian Kuna), 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 8 Category Analysis: Crackers (Savory Biscuits) 118
Value analysis (Croatian Kuna), 2003?08 118
Value analysis (Croatian Kuna), 2008?13 119
Value analysis (US dollars), 2003?08 121
Value analysis (US dollars), 2008?13 122
Volume analysis, 2003?08 124
Volume analysis, 2008?13 125
Company and brand share analysis 127
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 9 Category Analysis: Morning Goods 135
Value analysis (Croatian Kuna), 2003?08 135
Value analysis (Croatian Kuna), 2008?13 136
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 146
Expenditure and consumption per capita 148
Chapter 10 PESTLE Analysis 151
Summary 151
Political analysis 152
Economic analysis 155
Social analysis 159
Technology analysis 163
Legal analysis 165
Environmental analysis 169
Chapter 11 New Product Development 172
Product launches over time 172
Recent product launches 174
Chapter 12 Macroeconomic Profile 175
Macroeconomic indicators 175
Chapter 13 Research Methodology 181
Methodology overview 181
Secondary research 182
Market modeling 183
Creating an initial data model 183
Revising the initial data model 183
Creating a final estimate 184
Creating demographic value splits 184
Primary research 184
Data finalization 185
Ongoing research 185
Chapter 14 APPENDIX 186
Future readings 186
How to contact experts in your industry 186
Disclaimer 186

LIST OF FIGURES
Figure 1: Croatia bakery and cereals value and value forecast, 2003?13 (HRKm, nominal prices) 29
Figure 2: Croatia bakery and cereals category growth comparison, by value, 2003?13 32
Figure 3: Croatia bakery and cereals volume and volume forecast, 2003?13 (kg, million) 35
Figure 4: Croatia bakery and cereals category growth comparison, by volume, 2003?13 35
Figure 5: Croatia bakery and cereals company share, by value, 2007?08 (%) 38
Figure 6: Croatia bakery and cereals distribution channels, by value, 2007?08 (%) 42
Figure 7: Croatia bread & rolls value and value forecast, 2003?13 (HRKm, nominal prices) 51
Figure 8: Croatia bread & rolls category growth comparison, by value, 2003?13 53
Figure 9: Croatia bread & rolls volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: Croatia bread & rolls category growth comparison, by volume, 2003?13 56
Figure 11: Croatia bread & rolls company share, by value, 2007?08 (%) 58
Figure 12: Croatia bread & rolls distribution channels, by value, 2007?08 (%) 61
Figure 13: Croatia breakfast cereals value and value forecast, 2003?13 (HRKm, nominal prices) 67
Figure 14: Croatia breakfast cereals category growth comparison, by value, 2003?13 69
Figure 15: Croatia breakfast cereals volume and volume forecast, 2003?13 (kg, million) 72
Figure 16: Croatia breakfast cereals category growth comparison, by volume, 2003?13 72
Figure 17: Croatia breakfast cereals company share, by value, 2007?08 (%) 74
Figure 18: Croatia breakfast cereals distribution channels, by value, 2007?08 (%) 77
Figure 19: Croatia cakes & pastries value and value forecast, 2003?13 (HRKm, nominal prices) 83
Figure 20: Croatia cakes & pastries category growth comparison, by value, 2003?13 85
Figure 21: Croatia cakes & pastries volume and volume forecast, 2003?13 (kg, million) 88
Figure 22: Croatia cakes & pastries category growth comparison, by volume, 2003?13 88
Figure 23: Croatia cakes & pastries company share, by value, 2007?08 (%) 90
Figure 24: Croatia cakes & pastries distribution channels, by value, 2007?08 (%) 93
Figure 25: Croatia cookies (sweet biscuits) value and value forecast, 2003?13 (HRKm, nominal prices) 100
Figure 26: Croatia cookies (sweet biscuits) category growth comparison, by value, 2003?13 103
Figure 27: Croatia cookies (sweet biscuits) volume and volume forecast, 2003?13 (kg, million) 106
Figure 28: Croatia cookies (sweet biscuits) category growth comparison, by volume, 2003?13 106
Figure 29: Croatia cookies (sweet biscuits) company share, by value, 2007?08 (%) 108
Figure 30: Croatia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 111
Figure 31: Croatia crackers (savory biscuits) value and value forecast, 2003?13 (HRKm, nominal prices) 120
Figure 32: Croatia crackers (savory biscuits) category growth comparison, by value, 2003?13 123
Figure 33: Croatia crackers (savory biscuits) volume and volume forecast, 2003?13 (kg, million) 126
Figure 34: Croatia crackers (savory biscuits) category growth comparison, by volume, 2003?13 126
Figure 35: Croatia crackers (savory biscuits) company share, by value, 2007?08 (%) 128
Figure 36: Croatia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 131
Figure 37: Croatia morning goods value and value forecast, 2003?13 (HRKm, nominal prices) 137
Figure 38: Croatia morning goods category growth comparison, by value, 2003?13 139
Figure 39: Croatia morning goods volume and volume forecast, 2003?13 (kg, million) 142
Figure 40: Croatia morning goods category growth comparison, by volume, 2003?13 142
Figure 41: Croatia morning goods company share, by value, 2007?08 (%) 144
Figure 42: Croatia morning goods distribution channels, by value, 2007?08 (%) 147
Figure 43: Annual data review process 182

LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and Cereals distribution channels 13
Table 3: Croatia bakery and cereals value, 2003?08 (HRKm, nominal prices) 27
Table 4: Croatia bakery and cereals value forecast, 2008?13 (HRKm, nominal prices) 28
Table 5: Croatia bakery and cereals value, 2003?08 ($m, nominal prices) 30
Table 6: Croatia bakery and cereals value forecast, 2008?13 ($m, nominal prices) 31
Table 7: Croatia bakery and cereals volume, 2003?08 (kg, million) 33
Table 8: Croatia bakery and cereals volume forecast, 2008?13 (kg, million) 34
Table 9: Croatia bakery and cereals brand share, by value, 2007?08 (%) 36
Table 10: Croatia bakery and cereals value, by brand 2007?08 (HRKm, nominal prices) 37
Table 11: Croatia bakery and cereals company share by value, 2007?08 (%) 39
Table 12: Croatia bakery and cereals value, by company, 2007?08 (HRKm, nominal prices) 40
Table 13: Croatia bakery and cereals distribution channels, by value, 2007?08 (%) 41
Table 14: Croatia bakery and cereals value, by distribution channel, 2007?08 (HRKm, nominal prices) 41
Table 15: Croatia bakery and cereals expenditure per capita, 2003?08 (HRK, nominal prices) 43
Table 16: Croatia bakery and cereals forecast expenditure per capita, 2008?13 (HRK, nominal prices) 44
Table 17: Croatia bakery and cereals expenditure per capita, 2003?08 ($, nominal prices) 45
Table 18: Croatia bakery and cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 46
Table 19: Croatia bakery and cereals consumption per capita, 2003?08 (kg) 47
Table 20: Croatia bakery and cereals forecast consumption per capita, 2008?13 (kg) 48
Table 21: Croatia bread & rolls value, 2003?08 (HRKm, nominal prices) 49
Table 22: Croatia bread & rolls value forecast, 2008?13 (HRKm, nominal prices) 50
Table 23: Croatia bread & rolls value, 2003?08 ($m, nominal prices) 52
Table 24: Croatia bread & rolls value forecast, 2008?13 ($m, nominal prices) 52
Table 25: Croatia bread & rolls volume, 2003?08 (kg, million) 54
Table 26: Croatia bread & rolls volume forecast, 2008?13 (kg, million) 55
Table 27: Croatia bread & rolls brand share, by value, 2007?08 (%) 57
Table 28: Croatia bread & rolls value, by brand 2007?08 (HRKm, nominal prices) 57
Table 29: Croatia bread & rolls company share by value, 2007?08 (%) 59
Table 30: Croatia bread & rolls value, by company, 2007?08 (HRKm, nominal prices) 59
Table 31: Croatia bread & rolls distribution channels, by value, 2007?08 (%) 60
Table 32: Croatia bread & rolls value, by distribution channel, 2007?08 (HRKm, nominal prices) 60
Table 33: Croatia bread & rolls expenditure per capita, 2003?08 (HRK, nominal prices) 62
Table 34: Croatia bread & rolls forecast expenditure per capita, 2008?13 (HRK, nominal prices) 62
Table 35: Croatia bread & rolls expenditure per capita, 2003?08 ($, nominal prices) 63
Table 36: Croatia bread & rolls forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 37: Croatia bread & rolls consumption per capita, 2003?08 (kg) 64
Table 38: Croatia bread & rolls forecast consumption per capita, 2008?13 (kg) 64
Table 39: Croatia breakfast cereals value, 2003?08 (HRKm, nominal prices) 65
Table 40: Croatia breakfast cereals value forecast, 2008?13 (HRKm, nominal prices) 66
Table 41: Croatia breakfast cereals value, 2003?08 ($m, nominal prices) 68
Table 42: Croatia breakfast cereals value forecast, 2008?13 ($m, nominal prices) 68
Table 43: Croatia breakfast cereals volume, 2003?08 (kg, million) 70
Table 44: Croatia breakfast cereals volume forecast, 2008?13 (kg, million) 71
Table 45: Croatia breakfast cereals brand share, by value, 2007?08 (%) 73
Table 46: Croatia breakfast cereals value, by brand 2007?08 (HRKm, nominal prices) 73
Table 47: Croatia breakfast cereals company share by value, 2007?08 (%) 75
Table 48: Croatia breakfast cereals value, by company, 2007?08 (HRKm, nominal prices) 75
Table 49: Croatia breakfast cereals distribution channels, by value, 2007?08 (%) 76
Table 50: Croatia breakfast cereals value, by distribution channel, 2007?08 (HRKm, nominal prices) 76
Table 51: Croatia breakfast cereals expenditure per capita, 2003?08 (HRK, nominal prices) 78
Table 52: Croatia breakfast cereals forecast expenditure per capita, 2008?13 (HRK, nominal prices) 78
Table 53: Croatia breakfast cereals expenditure per capita, 2003?08 ($, nominal prices) 79
Table 54: Croatia breakfast cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 55: Croatia breakfast cereals consumption per capita, 2003?08 (kg) 80
Table 56: Croatia breakfast cereals forecast consumption per capita, 2008?13 (kg) 80
Table 57: Croatia cakes & pastries value, 2003?08 (HRKm, nominal prices) 81
Table 58: Croatia cakes & pastries value forecast, 2008?13 (HRKm, nominal prices) 82
Table 59: Croatia cakes & pastries value, 2003?08 ($m, nominal prices) 84
Table 60: Croatia cakes & pastries value forecast, 2008?13 ($m, nominal prices) 84
Table 61: Croatia cakes & pastries volume, 2003?08 (kg, million) 86
Table 62: Croatia cakes & pastries volume forecast, 2008?13 (kg, million) 87
Table 63: Croatia cakes & pastries brand share, by value, 2007?08 (%) 89
Table 64: Croatia cakes & pastries value, by brand 2007?08 (HRKm, nominal prices) 89
Table 65: Croatia cakes & pastries company share by value, 2007?08 (%) 91
Table 66: Croatia cakes & pastries value, by company, 2007?08 (HRKm, nominal prices) 91
Table 67: Croatia cakes & pastries distribution channels, by value, 2007?08 (%) 92
Table 68: Croatia cakes & pastries value, by distribution channel, 2007?08 (HRKm, nominal prices) 92
Table 69: Croatia cakes & pastries expenditure per capita, 2003?08 (HRK, nominal prices) 94
Table 70: Croatia cakes & pastries forecast expenditure per capita, 2008?13 (HRK, nominal prices) 94
Table 71: Croatia cakes & pastries expenditure per capita, 2003?08 ($, nominal prices) 95
Table 72: Croatia cakes & pastries forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 73: Croatia cakes & pastries consumption per capita, 2003?08 (kg) 96
Table 74: Croatia cakes & pastries forecast consumption per capita, 2008?13 (kg) 96
Table 75: Croatia cookies (sweet biscuits) value, 2003?08 (HRKm, nominal prices) 98
Table 76: Croatia cookies (sweet biscuits) value forecast, 2008?13 (HRKm, nominal prices) 99
Table 77: Croatia cookies (sweet biscuits) value, 2003?08 ($m, nominal prices) 101
Table 78: Croatia cookies (sweet biscuits) value forecast, 2008?13 ($m, nominal prices) 102
Table 79: Croatia cookies (sweet biscuits) volume, 2003?08 (kg, million) 104
Table 80: Croatia cookies (sweet biscuits) volume forecast, 2008?13 (kg, million) 105
Table 81: Croatia cookies (sweet biscuits) brand share, by value, 2007?08 (%) 107
Table 82: Croatia cookies (sweet biscuits) value, by brand 2007?08 (HRKm, nominal prices) 107
Table 83: Croatia cookies (sweet biscuits) company share by value, 2007?08 (%) 109
Table 84: Croatia cookies (sweet biscuits) value, by company, 2007?08 (HRKm, nominal prices) 109
Table 85: Croatia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 110
Table 86: Croatia cookies (sweet biscuits) value, by distribution channel, 2007?08 (HRKm, nominal prices) 110
Table 87: Croatia cookies (sweet biscuits) expenditure per capita, 2003?08 (HRK, nominal prices) 112
Table 88: Croatia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 (HRK, nominal prices) 113
Table 89: Croatia cookies (sweet biscuits) expenditure per capita, 2003?08 ($, nominal prices) 114
Table 90: Croatia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 115
Table 91: Croatia cookies (sweet biscuits) consumption per capita, 2003?08 (kg) 116
Table 92: Croatia cookies (sweet biscuits) forecast consumption per capita, 2008?13 (kg) 117
Table 93: Croatia crackers (savory biscuits) value, 2003?08 (HRKm, nominal prices) 118
Table 94: Croatia crackers (savory biscuits) value forecast, 2008?13 (HRKm, nominal prices) 119
Table 95: Croatia crackers (savory biscuits) value, 2003?08 ($m, nominal prices) 121
Table 96: Croatia crackers (savory biscuits) value forecast, 2008?13 ($m, nominal prices) 122
Table 97: Croatia crackers (savory biscuits) volume, 2003?08 (kg, million) 124
Table 98: Croatia crackers (savory biscuits) volume forecast, 2008?13 (kg, million) 125
Table 99: Croatia crackers (savory biscuits) brand share, by value, 2007?08 (%) 127
Table 100: Croatia crackers (savory biscuits) value, by brand 2007?08 (HRKm, nominal prices) 127
Table 101: Croatia crackers (savory biscuits) company share by value, 2007?08 (%) 129
Table 102: Croatia crackers (savory biscuits) value, by company, 2007?08 (HRKm, nominal prices) 129
Table 103: Croatia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 130
Table 104: Croatia crackers (savory biscuits) value, by distribution channel, 2007?08 (HRKm, nominal prices) 130
Table 105: Croatia crackers (savory biscuits) expenditure per capita, 2003?08 (HRK, nominal prices) 132
Table 106: Croatia crackers (savory biscuits) forecast expenditure per capita, 2008?13 (HRK, nominal prices) 132
Table 107: Croatia crackers (savory biscuits) expenditure per capita, 2003?08 ($, nominal prices) 133
Table 108: Croatia crackers (savory biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 133
Table 109: Croatia crackers (savory biscuits) consumption per capita, 2003?08 (kg) 134
Table 110: Croatia crackers (savory biscuits) forecast consumption per capita, 2008?13 (kg) 134
Table 111: Croatia morning goods value, 2003?08 (HRKm, nominal prices) 135
Table 112: Croatia morning goods value forecast, 2008?13 (HRKm, nominal prices) 136
Table 113: Croatia morning goods value, 2003?08 ($m, nominal prices) 138
Table 114: Croatia morning goods value forecast, 2008?13 ($m, nominal prices) 138
Table 115: Croatia morning goods volume, 2003?08 (kg, million) 140
Table 116: Croatia morning goods volume forecast, 2008?13 (kg, million) 141
Table 117: Croatia morning goods brand share, by value, 2007?08 (%) 143
Table 118: Croatia morning goods value, by brand 2007?08 (HRKm, nominal prices) 143
Table 119: Croatia morning goods company share by value, 2007?08 (%) 145
Table 120: Croatia morning goods value, by company, 2007?08 (HRKm, nominal prices) 145
Table 121: Croatia morning goods distribution channels, by value, 2007?08 (%) 146
Table 122: Croatia morning goods value, by distribution channel, 2007?08 (HRKm, nominal prices) 146
Table 123: Croatia morning goods expenditure per capita, 2003?08 (HRK, nominal prices) 148
Table 124: Croatia morning goods forecast expenditure per capita, 2008?13 (HRK, nominal prices) 148
Table 125: Croatia morning goods expenditure per capita, 2003?08 ($, nominal prices) 149
Table 126: Croatia morning goods forecast expenditure per capita, 2008?13 ($, nominal prices) 149
Table 127: Croatia morning goods consumption per capita, 2003?08 (kg) 150
Table 128: Croatia morning goods forecast consumption per capita, 2008?13 (kg) 150
Table 129: Analysis of Croatia’s political landscape 152
Table 130: Analysis of Croatia’s economy 155
Table 131: Analysis of Croatia’s social system 159
Table 132: Analysis of Croatia’s technology landscape 163
Table 133: Analysis of Croatia’s legal landscape 165
Table 134: Analysis of Croatia’s environmental landscape 169
Table 135: Croatia bakery and cereals new product launches reports, by company, 2008 172
Table 136: Croatia bakery and cereals new product launches SKUs, by company, 2008 172
Table 137: Croatia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 173
Table 138: Croatia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2008 173
Table 139: Croatia bakery and cereals new product launches (reports), by package tags or claims, 2008 174
Table 140: Croatia bakery and cereals new product launches - recent five launches (2008) 174
Table 141: Croatia population, by age group, 2003?08 (millions) 175
Table 142: Croatia population forecast, by age group, 2008?13 (millions) 176
Table 143: Croatia population, by gender, 2003?08 (millions) 176
Table 144: Croatia population forecast, by gender, 2008?13 (millions) 177
Table 145: Croatia nominal GDP, 2003?08 (HRKbn, nominal prices) 177
Table 146: Croatia nominal GDP forecast, 2008?13 (HRKbn, nominal prices) 178
Table 147: Croatia real GDP, 2003?08 (HRKbn, 2000 prices) 178
Table 148: Croatia real GDP forecast, 2008?13 (HRKbn, 2000 prices) 179
Table 149: Croatia real GDP, 2003?08 ($bn, 2000 prices) 179
Table 150: Croatia real GDP forecast, 2008?13 ($bn, 2000 prices) 179
Table 151: Croatia consumer price index, 2003?08 (2000=100) 180
Table 152: Croatia consumer price index, 2008?13 (2000=100) 180

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