TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: bakery and cereals 2
Summary category level: bread & rolls 3
Summary category level: breakfast cereals 4
Summary category level: cakes & pastries 5
Summary category level: cookies (sweet biscuits) 6
Summary category level: crackers (savory biscuits) 7
Summary category level: morning goods 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Market Overview 27
Value analysis, 2003?08 27
Value analysis, 2008?13 28
Value analysis (US dollars), 2003?08 30
Value analysis (US dollars), 2008?13 31
Volume analysis, 2003?08 33
Volume analysis, 2008?13 34
Company and brand share analysis 37
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profile 48
Kellogg Company 48
Chapter 5 Category Analysis: Bread & Rolls 50
Value analysis, 2003?08 50
Value analysis, 2008?13 51
Value analysis (US dollars), 2003?08 53
Value analysis (US dollars), 2008?13 53
Volume analysis, 2003?08 55
Volume analysis, 2008?13 56
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Breakfast Cereals 66
Value analysis, 2003?08 66
Value analysis, 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Cakes & Pastries 82
Value analysis, 2003?08 82
Value analysis, 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Cookies (Sweet Biscuits) 97
Value analysis, 2003?08 97
Value analysis, 2008?13 99
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 108
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 9 Category Analysis: Crackers (Savory Biscuits) 119
Value analysis, 2003?08 119
Value analysis, 2008?13 120
Value analysis (US dollars), 2003?08 122
Value analysis (US dollars), 2008?13 123
Volume analysis, 2003?08 125
Volume analysis, 2008?13 126
Company and brand share analysis 128
Distribution analysis 130
Expenditure and consumption per capita 132
Chapter 10 Category Analysis: Morning Goods 135
Value analysis, 2003?08 135
Value analysis, 2008?13 136
Value analysis (US dollars), 2003?08 138
Value analysis (US dollars), 2008?13 138
Volume analysis, 2003?08 140
Volume analysis, 2008?13 141
Company and brand share analysis 143
Distribution analysis 145
Expenditure and consumption per capita 147
Chapter 11 Socioeconomic profile 150
Country overview 150
Key facts 151
Political overview 152
Economic overview 153
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167
LIST OF FIGURES
Figure 1: Slovenia bakery and cereals value and value forecast, 2003?13 (SITm, nominal prices) 29
Figure 2: Slovenia bakery and cereals category growth comparison, by value, 2003?13 32
Figure 3: Slovenia bakery and cereals volume and volume forecast, 2003?13 (kg, million) 35
Figure 4: Slovenia bakery and cereals category growth comparison, by volume, 2003?13 36
Figure 5: Slovenia bakery and cereals company share, by value, 2007?08 (%) 38
Figure 6: Slovenia bakery and cereals distribution channels, by value, 2007?08 (%) 41
Figure 7: Slovenia bread & rolls value and value forecast, 2003?13 (SITm, nominal prices) 52
Figure 8: Slovenia bread & rolls category growth comparison, by value, 2003?13 54
Figure 9: Slovenia bread & rolls volume and volume forecast, 2003?13 (kg, million) 57
Figure 10: Slovenia bread & rolls category growth comparison, by volume, 2003?13 57
Figure 11: Slovenia bread & rolls company share, by value, 2007?08 (%) 59
Figure 12: Slovenia bread & rolls distribution channels, by value, 2007?08 (%) 62
Figure 13: Slovenia breakfast cereals value and value forecast, 2003?13 (SITm, nominal prices) 68
Figure 14: Slovenia breakfast cereals category growth comparison, by value, 2003?13 70
Figure 15: Slovenia breakfast cereals volume and volume forecast, 2003?13 (kg, million) 73
Figure 16: Slovenia breakfast cereals category growth comparison, by volume, 2003?13 73
Figure 17: Slovenia breakfast cereals company share, by value, 2007?08 (%) 75
Figure 18: Slovenia breakfast cereals distribution channels, by value, 2007?08 (%) 78
Figure 19: Slovenia cakes & pastries value and value forecast, 2003?13 (SITm, nominal prices) 84
Figure 20: Slovenia cakes & pastries category growth comparison, by value, 2003?13 86
Figure 21: Slovenia cakes & pastries volume and volume forecast, 2003?13 (kg, million) 89
Figure 22: Slovenia cakes & pastries category growth comparison, by volume, 2003?13 89
Figure 23: Slovenia cakes & pastries distribution channels, by value, 2007?08 (%) 93
Figure 24: Slovenia cookies (sweet biscuits) value and value forecast, 2003?13 (SITm, nominal prices) 100
Figure 25: Slovenia cookies (sweet biscuits) category growth comparison, by value, 2003?13 103
Figure 26: Slovenia cookies (sweet biscuits) volume and volume forecast, 2003?13 (kg, million) 106
Figure 27: Slovenia cookies (sweet biscuits) category growth comparison, by volume, 2003?13 107
Figure 28: Slovenia cookies (sweet biscuits) company share, by value, 2007?08 (%) 109
Figure 29: Slovenia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 112
Figure 30: Slovenia crackers (savory biscuits) value and value forecast, 2003?13 (SITm, nominal prices) 121
Figure 31: Slovenia crackers (savory biscuits) category growth comparison, by value, 2003?13 124
Figure 32: Slovenia crackers (savory biscuits) volume and volume forecast, 2003?13 (kg, million) 127
Figure 33: Slovenia crackers (savory biscuits) category growth comparison, by volume, 2003?13 127
Figure 34: Slovenia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 131
Figure 35: Slovenia morning goods value and value forecast, 2003?13 (SITm, nominal prices) 137
Figure 36: Slovenia morning goods category growth comparison, by value, 2003?13 139
Figure 37: Slovenia morning goods volume and volume forecast, 2003?13 (kg, million) 142
Figure 38: Slovenia morning goods category growth comparison, by volume, 2003?13 142
Figure 39: Slovenia morning goods distribution channels, by value, 2007?08 (%) 146
Figure 40: Map of Slovenia 151
Figure 41: Annual data review process 163
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and Cereals distribution channels 13
Table 3: Slovenia bakery and cereals value, 2003?08 (SITm, nominal prices) 27
Table 4: Slovenia bakery and cereals value forecast, 2008?13 (SITm, nominal prices) 28
Table 5: Slovenia bakery and cereals value, 2003?08 ($m, nominal prices) 30
Table 6: Slovenia bakery and cereals value forecast, 2008?13 ($m, nominal prices) 31
Table 7: Slovenia bakery and cereals volume, 2003?08 (kg, million) 33
Table 8: Slovenia bakery and cereals volume forecast, 2008?13 (kg, million) 34
Table 9: Slovenia bakery and cereals brand share, by value, 2007?08 (%) 37
Table 10: Slovenia bakery and cereals value, by brand 2007?08 (SITm, nominal prices) 37
Table 11: Slovenia bakery and cereals company share by value, 2007?08 (%) 39
Table 12: Slovenia bakery and cereals value, by company, 2007?08 (SITm, nominal prices) 39
Table 13: Slovenia bakery and cereals distribution channels, by value, 2007?08 (%) 40
Table 14: Slovenia bakery and cereals value, by distribution channel, 2007?08 (SITm, nominal prices) 40
Table 15: Slovenia bakery and cereals expenditure per capita, 2003?08 (SIT, nominal prices) 42
Table 16: Slovenia bakery and cereals forecast expenditure per capita, 2008?13 (SIT, nominal prices) 43
Table 17: Slovenia bakery and cereals expenditure per capita, 2003?08 ($, nominal prices) 44
Table 18: Slovenia bakery and cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 45
Table 19: Slovenia bakery and cereals consumption per capita, 2003?08 (kg) 46
Table 20: Slovenia bakery and cereals forecast consumption per capita, 2008?13 (kg) 47
Table 21: Kellogg Company key facts 48
Table 22: Slovenia bread & rolls value, 2003?08 (SITm, nominal prices) 50
Table 23: Slovenia bread & rolls value forecast, 2008?13 (SITm, nominal prices) 51
Table 24: Slovenia bread & rolls value, 2003?08 ($m, nominal prices) 53
Table 25: Slovenia bread & rolls value forecast, 2008?13 ($m, nominal prices) 53
Table 26: Slovenia bread & rolls volume, 2003?08 (kg, million) 55
Table 27: Slovenia bread & rolls volume forecast, 2008?13 (kg, million) 56
Table 28: Slovenia bread & rolls brand share, by value, 2007?08 (%) 58
Table 29: Slovenia bread & rolls value, by brand 2007?08 (SITm, nominal prices) 58
Table 30: Slovenia bread & rolls company share by value, 2007?08 (%) 60
Table 31: Slovenia bread & rolls value, by company, 2007?08 (SITm, nominal prices) 60
Table 32: Slovenia bread & rolls distribution channels, by value, 2007?08 (%) 61
Table 33: Slovenia bread & rolls value, by distribution channel, 2007?08 (SITm, nominal prices) 61
Table 34: Slovenia bread & rolls expenditure per capita, 2003?08 (SIT, nominal prices) 63
Table 35: Slovenia bread & rolls forecast expenditure per capita, 2008?13 (SIT, nominal prices) 63
Table 36: Slovenia bread & rolls expenditure per capita, 2003?08 ($, nominal prices) 64
Table 37: Slovenia bread & rolls forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 38: Slovenia bread & rolls consumption per capita, 2003?08 (kg) 65
Table 39: Slovenia bread & rolls forecast consumption per capita, 2008?13 (kg) 65
Table 40: Slovenia breakfast cereals value, 2003?08 (SITm, nominal prices) 66
Table 41: Slovenia breakfast cereals value forecast, 2008?13 (SITm, nominal prices) 67
Table 42: Slovenia breakfast cereals value, 2003?08 ($m, nominal prices) 69
Table 43: Slovenia breakfast cereals value forecast, 2008?13 ($m, nominal prices) 69
Table 44: Slovenia breakfast cereals volume, 2003?08 (kg, million) 71
Table 45: Slovenia breakfast cereals volume forecast, 2008?13 (kg, million) 72
Table 46: Slovenia breakfast cereals brand share, by value, 2007?08 (%) 74
Table 47: Slovenia breakfast cereals value, by brand 2007?08 (SITm, nominal prices) 74
Table 48: Slovenia breakfast cereals company share by value, 2007?08 (%) 76
Table 49: Slovenia breakfast cereals value, by company, 2007?08 (SITm, nominal prices) 76
Table 50: Slovenia breakfast cereals distribution channels, by value, 2007?08 (%) 77
Table 51: Slovenia breakfast cereals value, by distribution channel, 2007?08 (SITm, nominal prices) 77
Table 52: Slovenia breakfast cereals expenditure per capita, 2003?08 (SIT, nominal prices) 79
Table 53: Slovenia breakfast cereals forecast expenditure per capita, 2008?13 (SIT, nominal prices) 79
Table 54: Slovenia breakfast cereals expenditure per capita, 2003?08 ($, nominal prices) 80
Table 55: Slovenia breakfast cereals forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 56: Slovenia breakfast cereals consumption per capita, 2003?08 (kg) 81
Table 57: Slovenia breakfast cereals forecast consumption per capita, 2008?13 (kg) 81
Table 58: Slovenia cakes & pastries value, 2003?08 (SITm, nominal prices) 82
Table 59: Slovenia cakes & pastries value forecast, 2008?13 (SITm, nominal prices) 83
Table 60: Slovenia cakes & pastries value, 2003?08 ($m, nominal prices) 85
Table 61: Slovenia cakes & pastries value forecast, 2008?13 ($m, nominal prices) 85
Table 62: Slovenia cakes & pastries volume, 2003?08 (kg, million) 87
Table 63: Slovenia cakes & pastries volume forecast, 2008?13 (kg, million) 88
Table 64: Slovenia cakes & pastries brand share, by value, 2007?08 (%) 90
Table 65: Slovenia cakes & pastries value, by brand 2007?08 (SITm, nominal prices) 90
Table 66: Slovenia cakes & pastries company share by value, 2007?08 (%) 91
Table 67: Slovenia cakes & pastries value, by company, 2007?08 (SITm, nominal prices) 91
Table 68: Slovenia cakes & pastries distribution channels, by value, 2007?08 (%) 92
Table 69: Slovenia cakes & pastries value, by distribution channel, 2007?08 (SITm, nominal prices) 92
Table 70: Slovenia cakes & pastries expenditure per capita, 2003?08 (SIT, nominal prices) 94
Table 71: Slovenia cakes & pastries forecast expenditure per capita, 2008?13 (SIT, nominal prices) 94
Table 72: Slovenia cakes & pastries expenditure per capita, 2003?08 ($, nominal prices) 95
Table 73: Slovenia cakes & pastries forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 74: Slovenia cakes & pastries consumption per capita, 2003?08 (kg) 96
Table 75: Slovenia cakes & pastries forecast consumption per capita, 2008?13 (kg) 96
Table 76: Slovenia cookies (sweet biscuits) value, 2003?08 (SITm, nominal prices) 98
Table 77: Slovenia cookies (sweet biscuits) value forecast, 2008?13 (SITm, nominal prices) 99
Table 78: Slovenia cookies (sweet biscuits) value, 2003?08 ($m, nominal prices) 101
Table 79: Slovenia cookies (sweet biscuits) value forecast, 2008?13 ($m, nominal prices) 102
Table 80: Slovenia cookies (sweet biscuits) volume, 2003?08 (kg, million) 104
Table 81: Slovenia cookies (sweet biscuits) volume forecast, 2008?13 (kg, million) 105
Table 82: Slovenia cookies (sweet biscuits) brand share, by value, 2007?08 (%) 108
Table 83: Slovenia cookies (sweet biscuits) value, by brand 2007?08 (SITm, nominal prices) 108
Table 84: Slovenia cookies (sweet biscuits) company share by value, 2007?08 (%) 110
Table 85: Slovenia cookies (sweet biscuits) value, by company, 2007?08 (SITm, nominal prices) 110
Table 86: Slovenia cookies (sweet biscuits) distribution channels, by value, 2007?08 (%) 111
Table 87: Slovenia cookies (sweet biscuits) value, by distribution channel, 2007?08 (SITm, nominal prices) 111
Table 88: Slovenia cookies (sweet biscuits) expenditure per capita, 2003?08 (SIT, nominal prices) 113
Table 89: Slovenia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 (SIT, nominal prices) 114
Table 90: Slovenia cookies (sweet biscuits) expenditure per capita, 2003?08 ($, nominal prices) 115
Table 91: Slovenia cookies (sweet biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 92: Slovenia cookies (sweet biscuits) consumption per capita, 2003?08 (kg) 117
Table 93: Slovenia cookies (sweet biscuits) forecast consumption per capita, 2008?13 (kg) 118
Table 94: Slovenia crackers (savory biscuits) value, 2003?08 (SITm, nominal prices) 119
Table 95: Slovenia crackers (savory biscuits) value forecast, 2008?13 (SITm, nominal prices) 120
Table 96: Slovenia crackers (savory biscuits) value, 2003?08 ($m, nominal prices) 122
Table 97: Slovenia crackers (savory biscuits) value forecast, 2008?13 ($m, nominal prices) 123
Table 98: Slovenia crackers (savory biscuits) volume, 2003?08 (kg, million) 125
Table 99: Slovenia crackers (savory biscuits) volume forecast, 2008?13 (kg, million) 126
Table 100: Slovenia crackers (savory biscuits) brand share, by value, 2007?08 (%) 128
Table 101: Slovenia crackers (savory biscuits) value, by brand 2007?08 (SITm, nominal prices) 128
Table 102: Slovenia crackers (savory biscuits) company share by value, 2007?08 (%) 129
Table 103: Slovenia crackers (savory biscuits) value, by company, 2007?08 (SITm, nominal prices) 129
Table 104: Slovenia crackers (savory biscuits) distribution channels, by value, 2007?08 (%) 130
Table 105: Slovenia crackers (savory biscuits) value, by distribution channel, 2007?08 (SITm, nominal prices) 130
Table 106: Slovenia crackers (savory biscuits) expenditure per capita, 2003?08 (SIT, nominal prices) 132
Table 107: Slovenia crackers (savory biscuits) forecast expenditure per capita, 2008?13 (SIT, nominal prices) 132
Table 108: Slovenia crackers (savory biscuits) expenditure per capita, 2003?08 ($, nominal prices) 133
Table 109: Slovenia crackers (savory biscuits) forecast expenditure per capita, 2008?13 ($, nominal prices) 133
Table 110: Slovenia crackers (savory biscuits) consumption per capita, 2003?08 (kg) 134
Table 111: Slovenia crackers (savory biscuits) forecast consumption per capita, 2008?13 (kg) 134
Table 112: Slovenia morning goods value, 2003?08 (SITm, nominal prices) 135
Table 113: Slovenia morning goods value forecast, 2008?13 (SITm, nominal prices) 136
Table 114: Slovenia morning goods value, 2003?08 ($m, nominal prices) 138
Table 115: Slovenia morning goods value forecast, 2008?13 ($m, nominal prices) 138
Table 116: Slovenia morning goods volume, 2003?08 (kg, million) 140
Table 117: Slovenia morning goods volume forecast, 2008?13 (kg, million) 141
Table 118: Slovenia morning goods brand share, by value, 2007?08 (%) 143
Table 119: Slovenia morning goods value, by brand 2007?08 (SITm, nominal prices) 143
Table 120: Slovenia morning goods company share by value, 2007?08 (%) 144
Table 121: Slovenia morning goods value, by company, 2007?08 (SITm, nominal prices) 144
Table 122: Slovenia morning goods distribution channels, by value, 2007?08 (%) 145
Table 123: Slovenia morning goods value, by distribution channel, 2007?08 (SITm, nominal prices) 145
Table 124: Slovenia morning goods expenditure per capita, 2003?08 (SIT, nominal prices) 147
Table 125: Slovenia morning goods forecast expenditure per capita, 2008?13 (SIT, nominal prices) 147
Table 126: Slovenia morning goods expenditure per capita, 2003?08 ($, nominal prices) 148
Table 127: Slovenia morning goods forecast expenditure per capita, 2008?13 ($, nominal prices) 148
Table 128: Slovenia morning goods consumption per capita, 2003?08 (kg) 149
Table 129: Slovenia morning goods forecast consumption per capita, 2008?13 (kg) 149
Table 130: Slovenia key facts 151
Table 131: Slovenia bakery and cereals new product launches reports, by company (top five companies), 2008 154
Table 132: Slovenia bakery and cereals new product launches SKUs, by company (top five companies), 2008 154
Table 133: Slovenia bakery and cereals new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 134: Slovenia bakery and cereals new product launches (reports), by ingredients (top 10 ingredients), 2008 155
Table 135: Slovenia bakery and cereals new product launches (reports), by package tags or claims, 2008 156
Table 136: Slovenia bakery and cereals new product launches - recent five launches (2008) 156
Table 137: Slovenia population, by age group, 2003?08 (000’s) 157
Table 138: Slovenia population forecast, by age group, 2008?13 (000’s) 158
Table 139: Slovenia population, by gender, 2003?08 (000’s) 158
Table 140: Slovenia population forecast, by gender, 2008?13 (000’s) 159
Table 141: Slovenia nominal GDP, 2003?08 (SITbn, nominal prices) 159
Table 142: Slovenia nominal GDP forecast, 2008?13 (SITbn, nominal prices) 159
Table 143: Slovenia real GDP, 2003?08 (€bn, 2000 prices) 160
Table 144: Slovenia real GDP forecast, 2008?13 (€bn, 2000 prices) 160
Table 145: Slovenia real GDP, 2003?08 ($bn, 2000 prices) 160
Table 146: Slovenia real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 147: Slovenia consumer price index, 2003?08 (2000=100) 161
Table 148: Slovenia consumer price index, 2008?13 (2000=100) 161
