TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Bakery and cereals 2
Summary category level - Bread & rolls 3
Summary category level - Breakfast cereals 4
Summary category level - Cakes & pastries 5
Summary category level - Cookies (sweet biscuits) 6
Summary category level - Crackers (savory biscuits) 7
Summary category level - Morning goods 8
Chapter 2 INTRODUCTION 9
What is this report about? 9
How to use this report 9
Market Definition 10
Chapter 3 MARKET OVERVIEW 27
Value Analysis, 2002–2007 27
Value Analysis, 2007–2012 28
Value Analysis, US$ 2002–2007 31
Value Analysis, US$ 2007–2012 32
Volume Analysis, 2002–2007 34
Volume Analysis, 2007–2012 36
Company and Brand Share Analysis 40
Distribution Analysis 48
Expenditure & consumption per capita 50
Chapter 4 LEADING COMPANY PROFILES 56
Kraft Foods, Inc. 56
Chapter 5 CATEGORY ANALYSIS - BREAD & ROLLS 58
Value Analysis, 2002–2007 58
Value Analysis, 2007–2012 59
Value Analysis, US$ 2002–2007 61
Value Analysis, US$ 2007–2012 61
Volume Analysis, 2002–2007 63
Volume Analysis, 2007–2012 64
Company and Brand Share Analysis 67
Distribution Analysis 70
Expenditure & consumption per capita 72
Chapter 6 CATEGORY ANALYSIS - BREAKFAST CEREALS 75
Value Analysis, 2002–2007 75
Value Analysis, 2007–2012 76
Value Analysis, US$ 2002–2007 78
Value Analysis, US$ 2007–2012 78
Volume Analysis, 2002–2007 80
Volume Analysis, 2007–2012 81
Company and Brand Share Analysis 84
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 7 CATEGORY ANALYSIS - CAKES & PASTRIES 93
Value Analysis, 2002–2007 93
Value Analysis, 2007–2012 94
Value Analysis, US$ 2002–2007 96
Value Analysis, US$ 2007–2012 96
Volume Analysis, 2002–2007 98
Volume Analysis, 2007–2012 99
Company and Brand Share Analysis 102
Distribution Analysis 105
Expenditure & consumption per capita 107
Chapter 8 CATEGORY ANALYSIS - COOKIES (SWEET BISCUITS) 110
Value Analysis, 2002–2007 110
Value Analysis, 2007–2012 112
Value Analysis, US$ 2002–2007 115
Value Analysis, US$ 2007–2012 116
Volume Analysis, 2002–2007 118
Volume Analysis, 2007–2012 120
Company and Brand Share Analysis 124
Distribution Analysis 130
Expenditure & consumption per capita 132
Chapter 9 CATEGORY ANALYSIS - CRACKERS (SAVORY BISCUITS) 138
Value Analysis, 2002–2007 138
Value Analysis, 2007–2012 139
Value Analysis, US$ 2002–2007 141
Value Analysis, US$ 2007–2012 142
Volume Analysis, 2002–2007 144
Volume Analysis, 2007–2012 145
Company and Brand Share Analysis 148
Distribution Analysis 153
Expenditure & consumption per capita 155
Chapter 10 CATEGORY ANALYSIS - MORNING GOODS 158
Value Analysis, 2002–2007 158
Value Analysis, 2007–2012 159
Value Analysis, US$ 2002–2007 161
Value Analysis, US$ 2007–2012 161
Volume Analysis, 2002–2007 163
Volume Analysis, 2007–2012 164
Company and Brand Share Analysis 167
Distribution Analysis 170
Expenditure & consumption per capita 172
Chapter 11 COUNTRY COMPARISON 175
Value 175
Volume 180
Market Share 185
Chapter 12 NEW PRODUCT DEVELOPMENT 186
Product launches over time 186
Recent product launches 188
Chapter 13 ARGENTINA SOCIOECONOMIC PROFILE 189
Country Overview 189
Key Facts 190
Political Overview 191
Argentina Economic Overview 192
Chapter 14 ARGENTINA MACROECONOMIC PROFILE 194
Macroeconomic Indicators 194
Chapter 15 RESEARCH METHODOLOGY 199
Methodology overview 199
Secondary research 200
Market modeling 201
Primary research 202
Data finalization 203
Ongoing research 203
Chapter 16 APPENDIX 204
Future readings 204
How to contact experts in your industry 204
Disclaimer 204
LIST OF FIGURES
Figure 1: Argentina bakery and cereals value & value forecast, 2002?2012 (ARP m, nominal prices) 30
Figure 2: Argentina bakery and cereals category growth comparison, by value, 2002?2012 33
Figure 3: Argentina bakery and cereals volume & volume forecast, 2002?2012 (Kg m) 38
Figure 4: Argentina bakery and cereals category growth comparison, by volume, 2002?2012 39
Figure 5: Argentina bakery and cereals distribution channels, by value, 2006?2007(%) 49
Figure 6: Argentina bread & rolls value & value forecast, 2002?2012 (ARP m, nominal prices) 60
Figure 7: Argentina bread & rolls category growth comparison, by value, 2002?2012 62
Figure 8: Argentina bread & rolls volume & volume forecast, 2002?2012 (Kg m) 65
Figure 9: Argentina bread & rolls category growth comparison, by volume, 2002?2012 66
Figure 10: Argentina bread & rolls company share, by value, 2006?2007 (%) 68
Figure 11: Argentina bread & rolls distribution channels, by value, 2006?2007(%) 71
Figure 12: Argentina breakfast cereals value & value forecast, 2002?2012 (ARP m, nominal prices) 77
Figure 13: Argentina breakfast cereals category growth comparison, by value, 2002?2012 79
Figure 14: Argentina breakfast cereals volume & volume forecast, 2002?2012 (Kg m) 82
Figure 15: Argentina breakfast cereals category growth comparison, by volume, 2002?2012 83
Figure 16: Argentina breakfast cereals company share, by value, 2006?2007 (%) 86
Figure 17: Argentina breakfast cereals distribution channels, by value, 2006?2007(%) 89
Figure 18: Argentina cakes & pastries value & value forecast, 2002?2012 (ARP m, nominal prices) 95
Figure 19: Argentina cakes & pastries category growth comparison, by value, 2002?2012 97
Figure 20: Argentina cakes & pastries volume & volume forecast, 2002?2012 (Kg m) 100
Figure 21: Argentina cakes & pastries category growth comparison, by volume, 2002?2012 101
Figure 22: Argentina cakes & pastries distribution channels, by value, 2006?2007(%) 106
Figure 23: Argentina cookies (sweet biscuits) value & value forecast, 2002?2012 (ARP m, nominal prices) 114
Figure 24: Argentina cookies (sweet biscuits) category growth comparison, by value, 2002?2012 117
Figure 25: Argentina cookies (sweet biscuits) volume & volume forecast, 2002?2012 (Kg m) 122
Figure 26: Argentina cookies (sweet biscuits) category growth comparison, by volume, 2002?2012 123
Figure 27: Argentina cookies (sweet biscuits) distribution channels, by value, 2006?2007(%) 131
Figure 28: Argentina crackers (savory biscuits) value & value forecast, 2002?2012 (ARP m, nominal prices) 140
Figure 29: Argentina crackers (savory biscuits) category growth comparison, by value, 2002?2012 143
Figure 30: Argentina crackers (savory biscuits) volume & volume forecast, 2002?2012 (Kg m) 146
Figure 31: Argentina crackers (savory biscuits) category growth comparison, by volume, 2002?2012 147
Figure 32: Argentina crackers (savory biscuits) distribution channels, by value, 2006?2007(%) 154
Figure 33: Argentina morning goods value & value forecast, 2002?2012 (ARP m, nominal prices) 160
Figure 34: Argentina morning goods category growth comparison, by value, 2002?2012 162
Figure 35: Argentina morning goods volume & volume forecast, 2002?2012 (Kg m) 165
Figure 36: Argentina morning goods category growth comparison, by volume, 2002?2012 166
Figure 37: Argentina morning goods company share, by value, 2006?2007 (%) 168
Figure 38: Argentina morning goods distribution channels, by value, 2006?2007(%) 171
Figure 39: Global bakery and cereals market split (value terms, 2007) – Top 5 countries 176
Figure 40: Global bakery and cereals market value, 2002–2007 (Top 5 countries) 179
Figure 41: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 181
Figure 42: Global bakery and cereals market volume, 2002–2007 (Top 5 countries) 184
Figure 43: Map of Argentina 190
Figure 44: Annual data review process 200
LIST OF TABLES
Table 1: Bakery and cereals category definitions 11
Table 2: Bakery and cereals distribution channels 13
Table 3: Argentina bakery and cereals value, 2002–2007 (ARP m, nominal prices) 27
Table 4: Argentina bakery and cereals value forecast, 2007–2012 (ARP m, nominal prices) 29
Table 5: Argentina bakery and cereals value, 2002–2007 (US$ m nominal prices) 31
Table 6: Argentina bakery and cereals value forecast, 2007–2012 (US$ m nominal prices) 32
Table 7: Argentina bakery and cereals volume, 2002–2007 (Kg m) 35
Table 8: Argentina bakery and cereals volume forecast, 2007–2012 (Kg m) 37
Table 9: Argentina bakery and cereals brand share, by value, 2006–2007 (%) 40
Table 10: Argentina bakery and cereals value, by brand 2006–2007 (ARP m nominal prices) 43
Table 11: Argentina bakery and cereals company share by value, 2006–2007 (%) 46
Table 12: Argentina bakery and cereals value, by company, 2006–2007 (ARP m nominal prices) 47
Table 13: Argentina bakery and cereals distribution channels, by value, 2006–2007 (%) 48
Table 14: Argentina bakery and cereals value, by distribution channel, 2006–2007 (ARP m nominal prices) 48
Table 15: Argentina bakery and cereals expenditure per capita, 2002–2007 (ARP, nominal prices) 50
Table 16: Argentina bakery and cereals forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 51
Table 17: Argentina bakery and cereals expenditure per capita, 2002–2007 (US$ nominal prices) 52
Table 18: Argentina bakery and cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 53
Table 19: Argentina bakery and cereals consumption per capita, 2002–2007 (Kg) 54
Table 20: Argentina bakery and cereals forecast consumption per capita, 2007–2012 (Kg) 55
Table 21: Kraft Foods, Inc. Key Facts 56
Table 22: Argentina bread & rolls value, 2002–2007 (ARP m, nominal prices) 58
Table 23: Argentina bread & rolls value forecast, 2007–2012 (ARP m, nominal prices) 59
Table 24: Argentina bread & rolls value, 2002–2007 (US$ m nominal prices) 61
Table 25: Argentina bread & rolls value forecast, 2007–2012 (US$ m nominal prices) 61
Table 26: Argentina bread & rolls volume, 2002–2007 (Kg m) 63
Table 27: Argentina bread & rolls volume forecast, 2007–2012 (Kg m) 64
Table 28: Argentina bread & rolls brand share, by value, 2006–2007 (%) 67
Table 29: Argentina bread & rolls value, by brand 2006–2007 (ARP m nominal prices) 67
Table 30: Argentina bread & rolls company share by value, 2006–2007 (%) 69
Table 31: Argentina bread & rolls value, by company, 2006–2007 (ARP m nominal prices) 69
Table 32: Argentina bread & rolls distribution channels, by value, 2006–2007 (%) 70
Table 33: Argentina bread & rolls value, by distribution channel, 2006–2007 (ARP m nominal prices) 70
Table 34: Argentina bread & rolls expenditure per capita, 2002–2007 (ARP, nominal prices) 72
Table 35: Argentina bread & rolls forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 72
Table 36: Argentina bread & rolls expenditure per capita, 2002–2007 (US$ nominal prices) 73
Table 37: Argentina bread & rolls forecast expenditure per capita, 2007–2012 (US$ nominal prices) 73
Table 38: Argentina bread & rolls consumption per capita, 2002–2007 (Kg) 74
Table 39: Argentina bread & rolls forecast consumption per capita, 2007–2012 (Kg) 74
Table 40: Argentina breakfast cereals value, 2002–2007 (ARP m, nominal prices) 75
Table 41: Argentina breakfast cereals value forecast, 2007–2012 (ARP m, nominal prices) 76
Table 42: Argentina breakfast cereals value, 2002–2007 (US$ m nominal prices) 78
Table 43: Argentina breakfast cereals value forecast, 2007–2012 (US$ m nominal prices) 78
Table 44: Argentina breakfast cereals volume, 2002–2007 (Kg m) 80
Table 45: Argentina breakfast cereals volume forecast, 2007–2012 (Kg m) 81
Table 46: Argentina breakfast cereals brand share, by value, 2006–2007 (%) 84
Table 47: Argentina breakfast cereals value, by brand 2006–2007 (ARP m nominal prices) 85
Table 48: Argentina breakfast cereals company share by value, 2006–2007 (%) 87
Table 49: Argentina breakfast cereals value, by company, 2006–2007 (ARP m nominal prices) 87
Table 50: Argentina breakfast cereals distribution channels, by value, 2006–2007 (%) 88
Table 51: Argentina breakfast cereals value, by distribution channel, 2006–2007 (ARP m nominal prices) 88
Table 52: Argentina breakfast cereals expenditure per capita, 2002–2007 (ARP, nominal prices) 90
Table 53: Argentina breakfast cereals forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 90
Table 54: Argentina breakfast cereals expenditure per capita, 2002–2007 (US$ nominal prices) 91
Table 55: Argentina breakfast cereals forecast expenditure per capita, 2007–2012 (US$ nominal prices) 91
Table 56: Argentina breakfast cereals consumption per capita, 2002–2007 (Kg) 92
Table 57: Argentina breakfast cereals forecast consumption per capita, 2007–2012 (Kg) 92
Table 58: Argentina cakes & pastries value, 2002–2007 (ARP m, nominal prices) 93
Table 59: Argentina cakes & pastries value forecast, 2007–2012 (ARP m, nominal prices) 94
Table 60: Argentina cakes & pastries value, 2002–2007 (US$ m nominal prices) 96
Table 61: Argentina cakes & pastries value forecast, 2007–2012 (US$ m nominal prices) 96
Table 62: Argentina cakes & pastries volume, 2002–2007 (Kg m) 98
Table 63: Argentina cakes & pastries volume forecast, 2007–2012 (Kg m) 99
Table 64: Argentina cakes & pastries brand share, by value, 2006–2007 (%) 102
Table 65: Argentina cakes & pastries value, by brand 2006–2007 (ARP m nominal prices) 103
Table 66: Argentina cakes & pastries company share by value, 2006–2007 (%) 104
Table 67: Argentina cakes & pastries value, by company, 2006–2007 (ARP m nominal prices) 104
Table 68: Argentina cakes & pastries distribution channels, by value, 2006–2007 (%) 105
Table 69: Argentina cakes & pastries value, by distribution channel, 2006–2007 (ARP m nominal prices) 105
Table 70: Argentina cakes & pastries expenditure per capita, 2002–2007 (ARP, nominal prices) 107
Table 71: Argentina cakes & pastries forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 107
Table 72: Argentina cakes & pastries expenditure per capita, 2002–2007 (US$ nominal prices) 108
Table 73: Argentina cakes & pastries forecast expenditure per capita, 2007–2012 (US$ nominal prices) 108
Table 74: Argentina cakes & pastries consumption per capita, 2002–2007 (Kg) 109
Table 75: Argentina cakes & pastries forecast consumption per capita, 2007–2012 (Kg) 109
Table 76: Argentina cookies (sweet biscuits) value, 2002–2007 (ARP m, nominal prices) 111
Table 77: Argentina cookies (sweet biscuits) value forecast, 2007–2012 (ARP m, nominal prices) 113
Table 78: Argentina cookies (sweet biscuits) value, 2002–2007 (US$ m nominal prices) 115
Table 79: Argentina cookies (sweet biscuits) value forecast, 2007–2012 (US$ m nominal prices) 116
Table 80: Argentina cookies (sweet biscuits) volume, 2002–2007 (Kg m) 119
Table 81: Argentina cookies (sweet biscuits) volume forecast, 2007–2012 (Kg m) 121
Table 82: Argentina cookies (sweet biscuits) brand share, by value, 2006–2007 (%) 124
Table 83: Argentina cookies (sweet biscuits) value, by brand 2006–2007 (ARP m nominal prices) 126
Table 84: Argentina cookies (sweet biscuits) company share by value, 2006–2007 (%) 128
Table 85: Argentina cookies (sweet biscuits) value, by company, 2006–2007 (ARP m nominal prices) 129
Table 86: Argentina cookies (sweet biscuits) distribution channels, by value, 2006–2007 (%) 130
Table 87: Argentina cookies (sweet biscuits) value, by distribution channel, 2006–2007 (ARP m nominal prices) 130
Table 88: Argentina cookies (sweet biscuits) expenditure per capita, 2002–2007 (ARP, nominal prices) 132
Table 89: Argentina cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 133
Table 90: Argentina cookies (sweet biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 134
Table 91: Argentina cookies (sweet biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 135
Table 92: Argentina cookies (sweet biscuits) consumption per capita, 2002–2007 (Kg) 136
Table 93: Argentina cookies (sweet biscuits) forecast consumption per capita, 2007–2012 (Kg) 137
Table 94: Argentina crackers (savory biscuits) value, 2002–2007 (ARP m, nominal prices) 138
Table 95: Argentina crackers (savory biscuits) value forecast, 2007–2012 (ARP m, nominal prices) 139
Table 96: Argentina crackers (savory biscuits) value, 2002–2007 (US$ m nominal prices) 141
Table 97: Argentina crackers (savory biscuits) value forecast, 2007–2012 (US$ m nominal prices) 142
Table 98: Argentina crackers (savory biscuits) volume, 2002–2007 (Kg m) 144
Table 99: Argentina crackers (savory biscuits) volume forecast, 2007–2012 (Kg m) 145
Table 100: Argentina crackers (savory biscuits) brand share, by value, 2006–2007 (%) 148
Table 101: Argentina crackers (savory biscuits) value, by brand 2006–2007 (ARP m nominal prices) 150
Table 102: Argentina crackers (savory biscuits) company share by value, 2006–2007 (%) 152
Table 103: Argentina crackers (savory biscuits) value, by company, 2006–2007 (ARP m nominal prices) 152
Table 104: Argentina crackers (savory biscuits) distribution channels, by value, 2006–2007 (%) 153
Table 105: Argentina crackers (savory biscuits) value, by distribution channel, 2006–2007 (ARP m nominal prices) 153
Table 106: Argentina crackers (savory biscuits) expenditure per capita, 2002–2007 (ARP, nominal prices) 155
Table 107: Argentina crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 155
Table 108: Argentina crackers (savory biscuits) expenditure per capita, 2002–2007 (US$ nominal prices) 156
Table 109: Argentina crackers (savory biscuits) forecast expenditure per capita, 2007–2012 (US$ nominal prices) 156
Table 110: Argentina crackers (savory biscuits) consumption per capita, 2002–2007 (Kg) 157
Table 111: Argentina crackers (savory biscuits) forecast consumption per capita, 2007–2012 (Kg) 157
Table 112: Argentina morning goods value, 2002–2007 (ARP m, nominal prices) 158
Table 113: Argentina morning goods value forecast, 2007–2012 (ARP m, nominal prices) 159
Table 114: Argentina morning goods value, 2002–2007 (US$ m nominal prices) 161
Table 115: Argentina morning goods value forecast, 2007–2012 (US$ m nominal prices) 161
Table 116: Argentina morning goods volume, 2002–2007 (Kg m) 163
Table 117: Argentina morning goods volume forecast, 2007–2012 (Kg m) 164
Table 118: Argentina morning goods brand share, by value, 2006–2007 (%) 167
Table 119: Argentina morning goods value, by brand 2006–2007 (ARP m nominal prices) 167
Table 120: Argentina morning goods company share by value, 2006–2007 (%) 169
Table 121: Argentina morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 169
Table 122: Argentina morning goods distribution channels, by value, 2006–2007 (%) 170
Table 123: Argentina morning goods value, by distribution channel, 2006–2007 (ARP m nominal prices) 170
Table 124: Argentina morning goods expenditure per capita, 2002–2007 (ARP, nominal prices) 172
Table 125: Argentina morning goods forecast expenditure per capita, 2007–2012 (ARP, nominal prices) 172
Table 126: Argentina morning goods expenditure per capita, 2002–2007 (US$ nominal prices) 173
Table 127: Argentina morning goods forecast expenditure per capita, 2007–2012 (US$ nominal prices) 173
Table 128: Argentina morning goods consumption per capita, 2002–2007 (Kg) 174
Table 129: Argentina morning goods forecast consumption per capita, 2007–2012 (Kg) 174
Table 130: Global bakery and cereals market value, 2007 175
Table 131: Global bakery and cereals market split (value terms (US$ m), 2007) – Top 5 countries 178
Table 132: Global bakery and cereals market volume, 2007 180
Table 133: Global bakery and cereals market split (volume terms, 2007) – Top 5 countries 183
Table 134: Leading players - Top 5 countries 185
Table 135: Argentina bakery and cereals new product launches (reports) and SKUs, by company (Top 5 companies), 2007 186
Table 136: Argentina bakery and cereals new product launches (reports), by flavor and fragrances (Top 10 flavors), 2007 187
Table 137: Argentina bakery and cereals new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 187
Table 138: Argentina bakery and cereals new product launches (reports), by Package tags or Claims (Top 10 claims), 2007 188
Table 139: Argentina bakery and cereals new product launches (reports) - Recent 5 launches 188
Table 140: Argentina Key Facts 190
Table 141: Argentina population, by age group, 2002-2007 (millions) 194
Table 142: Argentina population forecast, by age group, 2007-2012 (millions) 195
Table 143: Argentina population, by gender, 2002-2007 (millions) 195
Table 144: Argentina population forecast, by gender, 2007-2012 (millions) 196
Table 145: Argentina nominal GDP, 2002-2007 (ARP bn, 2000 prices) 196
Table 146: Argentina nominal GDP forecast, 2007-2012 (ARP bn, 2000 prices) 196
Table 147: Argentina real GDP, 2002-2007 (ARP bn, nominal prices) 197
Table 148: Argentina real GDP forecast, 2007-2012 (ARP bn, nominal prices) 197
Table 149: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 197
Table 150: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 198
Table 151: Argentina consumer price index, 2002-2007 (2003=100) 198
Table 152: Argentina consumer price index, 2007-2012 (2003=100) 198
