TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Beer, cider and FABs 2
Summary category level - Beer 3
Summary category level - Cider 4
Summary category level - FABs 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 20
Value Analysis, 2002?2007 20
Value Analysis, 2007?2012 21
Value Analysis, US$ 2002?2007 23
Value Analysis, US$ 2007?2012 23
Volume Analysis, 2002?2007 25
Volume Analysis, 2007?2012 26
Company and Brand Share Analysis 29
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Quilmes Industrial SA 38
Compania Cervecerias Unidas SA 40
Chapter 5 CATEGORY ANALYSIS - BEER 42
Value Analysis, 2002?2007 42
Value Analysis, 2007?2012 43
Value Analysis, US$ 2002?2007 45
Value Analysis, US$ 2007?2012 46
Volume Analysis, 2002?2007 48
Volume Analysis, 2007?2012 49
Company and Brand Share Analysis 52
Distribution Analysis 56
Expenditure & consumption per capita 58
Chapter 6 CATEGORY ANALYSIS - CIDER 61
Value Analysis, 2002?2007 61
Value Analysis, 2007?2012 62
Value Analysis, US$ 2002?2007 64
Value Analysis, US$ 2007?2012 64
Volume Analysis, 2002?2007 65
Volume Analysis, 2007?2012 66
Company and Brand Share Analysis 68
Distribution Analysis 71
Expenditure & consumption per capita 73
Chapter 7 CATEGORY ANALYSIS - FABs 76
Value Analysis, 2002?2007 76
Value Analysis, 2007?2012 77
Value Analysis, US$ 2002?2007 79
Value Analysis, US$ 2007?2012 79
Volume Analysis, 2002?2007 80
Volume Analysis, 2007?2012 81
Company and Brand Share Analysis 83
Distribution Analysis 85
Expenditure & consumption per capita 87
Chapter 8 COUNTRY COMPARISON 90
Value 90
Volume 95
Market Share 100
Chapter 9 NEW PRODUCT DEVELOPMENT 101
Product launches over time 101
Recent product launches 103
Chapter 10 ARGENTINA SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 106
Argentina Economic Overview 107
Chapter 11 ARGENTINA MACROECONOMIC PROFILE 109
Macroeconomic Indicators 109
Chapter 12 RESEARCH METHODOLOGY 114
Methodology overview 114
Secondary research 115
Market modeling 116
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 13 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119
LIST OF FIGURES
Figure 1: Argentina beer, cider and FABs value & value forecast, 2002?2012 (ARP m, nominal prices) 22
Figure 2: Argentina beer, cider and FABs category growth comparison, by value, 2002?2012 24
Figure 3: Argentina beer, cider and FABs volume & volume forecast, 2002?2012 (Liters m) 27
Figure 4: Argentina beer, cider and FABs category growth comparison, by volume, 2002?2012 28
Figure 5: Argentina beer, cider and FABs company share, by volume, 2006?2007 (%) 31
Figure 6: Argentina beer, cider and FABs distribution channels, by volume, 2006?2007(%) 34
Figure 7: Argentina beer value & value forecast, 2002?2012 (ARP m, nominal prices) 44
Figure 8: Argentina beer category growth comparison, by value, 2002?2012 47
Figure 9: Argentina beer volume & volume forecast, 2002?2012 (Liters m) 50
Figure 10: Argentina beer category growth comparison, by volume, 2002?2012 51
Figure 11: Argentina beer company share, by volume, 2006?2007 (%) 54
Figure 12: Argentina beer distribution channels, by volume, 2006?2007(%) 57
Figure 13: Argentina cider value & value forecast, 2002?2012 (ARP m, nominal prices) 63
Figure 14: Argentina cider volume & volume forecast, 2002?2012 (Liters m) 67
Figure 15: Argentina cider company share, by volume, 2006?2007 (%) 69
Figure 16: Argentina cider distribution channels, by volume, 2006?2007(%) 72
Figure 17: Argentina FABs value & value forecast, 2002?2012 (ARP m, nominal prices) 78
Figure 18: Argentina FABs volume & volume forecast, 2002?2012 (Liters m) 82
Figure 19: Argentina FABs distribution channels, by volume, 2006?2007(%) 86
Figure 20: Global beer, cider and FABs market split (value terms, 2007) – Top 5 countries 91
Figure 21: Global beer, cider and FABs market value, 2002–2007 (Top 5 countries) 94
Figure 22: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 96
Figure 23: Global beer, cider and FABs market volume, 2002–2007 (Top 5 countries) 99
Figure 24: Map of Argentina 105
Figure 25: Annual data review process 115
LIST OF TABLES
Table 1: Beer, Cider and FABs category definitions 8
Table 2: Beer, Cider and FABs distribution channels 9
Table 3: Argentina beer, cider and FABs value, 2002?2007 (ARP m, nominal prices) 20
Table 4: Argentina beer, cider and FABs value forecast, 2007?2012 (ARP m, nominal prices) 21
Table 5: Argentina beer, cider and FABs value, 2002?2007 (US$ m nominal prices) 23
Table 6: Argentina beer, cider and FABs value forecast, 2007?2012 (US$ m nominal prices) 23
Table 7: Argentina beer, cider and FABs volume, 2002?2007 (Liters m) 25
Table 8: Argentina beer, cider and FABs volume forecast, 2007?2012 (Liters m) 26
Table 9: Argentina beer, cider and FABs brand share, by volume, 2006?2007 (%) 29
Table 10: Argentina beer, cider and FABs volume, by brand 2006?2007 (Liters m) 30
Table 11: Argentina beer, cider and FABs company share by volume, 2006?2007 (%) 32
Table 12: Argentina beer, cider and FABs volume, by company, 2006?2007 (Liters m) 32
Table 13: Argentina beer, cider and FABs distribution channels, by volume, 2006?2007 (%) 33
Table 14: Argentina beer, cider and FABs volume, by distribution channel, 2006?2007 (Liters m) 33
Table 15: Argentina beer, cider and FABs expenditure per capita, 2002?2007 (ARP, nominal prices) 35
Table 16: Argentina beer, cider and FABs forecast expenditure per capita, 2007?2012 (ARP, nominal prices) 35
Table 17: Argentina beer, cider and FABs expenditure per capita, 2002?2007 (US$ nominal prices) 36
Table 18: Argentina beer, cider and FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 36
Table 19: Argentina beer, cider and FABs consumption per capita, 2002?2007 (Liters) 37
Table 20: Argentina beer, cider and FABs forecast consumption per capita, 2007?2012 (Liters) 37
Table 21: Quilmes Industrial SA . Key Facts 38
Table 22: Compania Cervecerias Unidas SA Key Facts 40
Table 23: Argentina beer value, 2002?2007 (ARP m, nominal prices) 42
Table 24: Argentina beer value forecast, 2007?2012 (ARP m, nominal prices) 43
Table 25: Argentina beer value, 2002?2007 (US$ m nominal prices) 45
Table 26: Argentina beer value forecast, 2007?2012 (US$ m nominal prices) 46
Table 27: Argentina beer volume, 2002?2007 (Liters m) 48
Table 28: Argentina beer volume forecast, 2007?2012 (Liters m) 49
Table 29: Argentina beer brand share, by volume, 2006?2007 (%) 52
Table 30: Argentina beer volume, by brand 2006?2007 (Liters m) 53
Table 31: Argentina beer company share by volume, 2006?2007 (%) 55
Table 32: Argentina beer volume, by company, 2006?2007 (Liters m) 55
Table 33: Argentina beer distribution channels, by volume, 2006?2007 (%) 56
Table 34: Argentina beer volume, by distribution channel, 2006?2007 (Liters m) 56
Table 35: Argentina beer expenditure per capita, 2002?2007 (ARP, nominal prices) 58
Table 36: Argentina beer forecast expenditure per capita, 2007?2012 (ARP, nominal prices) 58
Table 37: Argentina beer expenditure per capita, 2002?2007 (US$ nominal prices) 59
Table 38: Argentina beer forecast expenditure per capita, 2007?2012 (US$ nominal prices) 59
Table 39: Argentina beer consumption per capita, 2002?2007 (Liters) 60
Table 40: Argentina beer forecast consumption per capita, 2007?2012 (Liters) 60
Table 41: Argentina cider value, 2002?2007 (ARP m, nominal prices) 61
Table 42: Argentina cider value forecast, 2007?2012 (ARP m, nominal prices) 62
Table 43: Argentina cider value, 2002?2007 (US$ m nominal prices) 64
Table 44: Argentina cider value forecast, 2007?2012 (US$ m nominal prices) 64
Table 45: Argentina cider volume, 2002?2007 (Liters m) 65
Table 46: Argentina cider volume forecast, 2007?2012 (Liters m) 66
Table 47: Argentina cider brand share, by volume, 2006?2007 (%) 68
Table 48: Argentina cider volume, by brand 2006?2007 (Liters m) 68
Table 49: Argentina cider company share by volume, 2006?2007 (%) 70
Table 50: Argentina cider volume, by company, 2006?2007 (Liters m) 70
Table 51: Argentina cider distribution channels, by volume, 2006?2007 (%) 71
Table 52: Argentina cider volume, by distribution channel, 2006?2007 (Liters m) 71
Table 53: Argentina cider expenditure per capita, 2002?2007 (ARP, nominal prices) 73
Table 54: Argentina cider forecast expenditure per capita, 2007?2012 (ARP, nominal prices) 73
Table 55: Argentina cider expenditure per capita, 2002?2007 (US$ nominal prices) 74
Table 56: Argentina cider forecast expenditure per capita, 2007?2012 (US$ nominal prices) 74
Table 57: Argentina cider consumption per capita, 2002?2007 (Liters) 75
Table 58: Argentina cider forecast consumption per capita, 2007?2012 (Liters) 75
Table 59: Argentina FABs value, 2002?2007 (ARP m, nominal prices) 76
Table 60: Argentina FABs value forecast, 2007?2012 (ARP m, nominal prices) 77
Table 61: Argentina FABs value, 2002?2007 (US$ m nominal prices) 79
Table 62: Argentina FABs value forecast, 2007?2012 (US$ m nominal prices) 79
Table 63: Argentina FABs volume, 2002?2007 (Liters m) 80
Table 64: Argentina FABs volume forecast, 2007?2012 (Liters m) 81
Table 65: Argentina FABs brand share, by volume, 2006?2007 (%) 83
Table 66: Argentina FABs volume, by brand 2006?2007 (Liters m) 83
Table 67: Argentina FABs company share by volume, 2006?2007 (%) 84
Table 68: Argentina FABs volume, by company, 2006?2007 (Liters m) 84
Table 69: Argentina FABs distribution channels, by volume, 2006?2007 (%) 85
Table 70: Argentina FABs volume, by distribution channel, 2006?2007 (Liters m) 85
Table 71: Argentina FABs expenditure per capita, 2002?2007 (ARP, nominal prices) 87
Table 72: Argentina FABs forecast expenditure per capita, 2007?2012 (ARP, nominal prices) 87
Table 73: Argentina FABs expenditure per capita, 2002?2007 (US$ nominal prices) 88
Table 74: Argentina FABs forecast expenditure per capita, 2007?2012 (US$ nominal prices) 88
Table 75: Argentina FABs consumption per capita, 2002?2007 (Liters) 89
Table 76: Argentina FABs forecast consumption per capita, 2007?2012 (Liters) 89
Table 77: Global beer, cider and FABs market value, 2007 90
Table 78: Global beer, cider and FABs market split (value terms (US$ m), 2007) – Top 5 countries 93
Table 79: Global beer, cider and FABs market volume, 2007 95
Table 80: Global beer, cider and FABs market split (volume terms, 2007) – Top 5 countries 98
Table 81: Leading players - Top 5 countries 100
Table 82: Argentina beer, cider and FABs new product launches reports, by company (Top 5 companies), 2007 101
Table 83: Argentina beer, cider and FABs new product launches SKUs, by company (Top 5 companies), 2007 102
Table 84: Argentina beer, cider and FABs new product launches (reports), by flavor and fragrances, 2007 102
Table 85: Argentina beer, cider and FABs new product launches (reports), by Ingredients (Top 10 Ingredients), 2007 103
Table 86: Argentina beer, cider and FABs new product launches (reports) - Recent 5 launches (2007) 103
Table 87: Argentina Key Facts 105
Table 88: Argentina population, by age group, 2002-2007 (millions) 109
Table 89: Argentina population forecast, by age group, 2007-2012 (millions) 110
Table 90: Argentina population, by gender, 2002-2007 (millions) 110
Table 91: Argentina population forecast, by gender, 2007-2012 (millions) 111
Table 92: Argentina nominal GDP, 2002-2007 (ARP bn, 2000 prices) 111
Table 93: Argentina nominal GDP forecast, 2007-2012 (ARP bn, 2000 prices) 111
Table 94: Argentina real GDP, 2002-2007 (ARP bn, nominal prices) 112
Table 95: Argentina real GDP forecast, 2007-2012 (ARP bn, nominal prices) 112
Table 96: Argentina real GDP, 2002-2007 (US$ bn, 2000 prices) 112
Table 97: Argentina real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 113
Table 98: Argentina consumer price index, 2002-2007 (2003=100) 113
Table 99: Argentina consumer price index, 2007-2012 (2003=100) 113
