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Beer in Canada

Canada Beer Market: New insights

Due to maturity, Canada continues to see sales of beer slip gradually, posting a loss of 1% in volume to reach 2.3 billion litres in 2014, retail and foodservice combined, and decline in per capita consumption of beer. The ageing of the population has given rise to growing interest in other beverages such as wine which offer a more sophisticated experience. Rising awareness of health and wellness amongst consumers also reinforces the preference of other beverages over beer. Additionally, the...

Beer lost ground to other alcoholic drinks in 2013, particularly wine, declining by 1% in volume and rising by 1% in value to reach 2.4 billion litres and C$16.4 billion. A number of factors caused this: a gradually ageing population that desires more sophistication and healthier lifestyles and a new generation, particularly millennials (or Generation Y), which is more adventurous and less brand loyal; colder weather in Ontario and Atlantic provinces; and an increasing choice of higher quality ranges.

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Beer in Canada

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