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Beer in Hong Kong, China

Hong Kong, China Beer Market: New market analysis available

Increasing sophistication acquired from international exposure and media coverage encouraged consumers to experiment with beers of various origin. This resulted in imported mid-priced lager recording the fastest total volume sales growth of 3% in 2013.

Growing consumer sophistication through international travel and exposure to global media encouraged greater willingness to try out various beers.

Further boosted by increased disposable incomes, consumers looked to trade-up to premium beer to enjoy better product quality and taste.

This supported the positive total volume growth performance for beer in 2012, though there was some maturity at the end of the review period due to already high penetration.

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