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Beer in Ukraine

Ukraine beer market: Latest market analysis presented

Positively affected by the EURO 2012 football championship during summer 2012, beer manufacturers attempted to fight the seasonality of this category: Overriding the seasonal decrease in demand by attracting new target groups with rather diversified products (e.g. limited editions for events such as EURO 2012, Christmas, New Year, etc.). These new products were welcomed by those who are not regular consumers of lager or mind the taste of regular beer, especially young people and women. Also,...

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Beer in Ukraine

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