TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: dried food 2
Summary category level: dessert mixes 3
Summary category level: dried ready meals 4
Summary category level: dried pasta/noodles 5
Summary category level: rice 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Danish Krone), 2003-08 21
Value analysis (Danish Krone), 2008-13 22
Value analysis (US dollars), 2003-08 24
Value analysis (US dollars), 2008-13 25
Volume analysis, 2003-08 27
Volume analysis, 2008-13 28
Company and brand share analysis 30
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 41
Unilever 41
Kraft Foods, Inc. 43
Chapter 5 Category Analysis: Dessert Mixes 45
Value analysis (Danish Krone), 2003-08 45
Value analysis (Danish Krone), 2008-13 46
Value analysis (US dollars), 2003-08 47
Value analysis (US dollars), 2008-13 47
Volume analysis, 2003-08 48
Volume analysis, 2008-13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Dried Ready Meals 58
Value analysis (Danish Krone), 2003-08 58
Value analysis (Danish Krone), 2008-13 59
Value analysis (US dollars), 2003-08 60
Value analysis (US dollars), 2008-13 60
Volume analysis, 2003-08 61
Volume analysis, 2008-13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Dried Pasta/Noodles 71
Value analysis (Danish Krone), 2003-08 71
Value analysis (Danish Krone), 2008-13 72
Value analysis (US dollars), 2003-08 74
Value analysis (US dollars), 2008-13 74
Volume analysis, 2003-08 76
Volume analysis, 2008-13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Rice 87
Value analysis (Danish Krone), 2003-08 87
Value analysis (Danish Krone), 2008-13 88
Value analysis (US dollars), 2003-08 89
Value analysis (US dollars), 2008-13 89
Volume analysis, 2003-08 90
Volume analysis, 2008-13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Country Comparison 100
Value 100
Volume 104
Market share 108
Chapter 10 PESTLE Analysis 109
Summary 109
Political analysis 110
Economic analysis 113
Social analysis 116
Technology analysis 119
Legal analysis 123
Environmental analysis 126
Chapter 11 Macroeconomic Profile 129
Macroeconomic indicators 129
Chapter 12 Research Methodology 134
Methodology overview 134
Secondary research 135
Market modeling 136
Creating an initial data model 136
Revising the initial data model 136
Creating a final estimate 137
Creating demographic value splits 137
Primary research 137
Data finalization 138
Ongoing research 138
Chapter 13 APPENDIX 139
Future readings 139
How to contact experts in your industry 139
Disclaimer 139
LIST OF FIGURES
Figure 1: Denmark dried food value and value forecast, 2003-13 (DKKm, nominal prices) 23
Figure 2: Denmark dried food category growth comparison, by value, 2003-13 26
Figure 3: Denmark dried food volume and volume forecast, 2003-13 (kg, million) 29
Figure 4: Denmark dried food category growth comparison, by volume, 2003-13 29
Figure 5: Denmark dried food company share, by value, 2007-08 (%) 32
Figure 6: Denmark dried food distribution channels, by value, 2007-08 (%) 36
Figure 7: Denmark dessert mixes value and value forecast, 2003-13 (DKKm, nominal prices) 46
Figure 8: Denmark dessert mixes volume and volume forecast, 2003-13 (kg, million) 49
Figure 9: Denmark dessert mixes company share, by value, 2007-08 (%) 51
Figure 10: Denmark dessert mixes distribution channels, by value, 2007-08 (%) 54
Figure 11: Denmark dried ready meals value and value forecast, 2003-13 (DKKm, nominal prices) 59
Figure 12: Denmark dried ready meals volume and volume forecast, 2003-13 (kg, million) 62
Figure 13: Denmark dried ready meals company share, by value, 2007-08 (%) 64
Figure 14: Denmark dried ready meals distribution channels, by value, 2007-08 (%) 67
Figure 15: Denmark dried pasta/noodles value and value forecast, 2003-13 (DKKm, nominal prices) 73
Figure 16: Denmark dried pasta/noodles category growth comparison, by value, 2003-13 75
Figure 17: Denmark dried pasta/noodles volume and volume forecast, 2003-13 (kg, million) 78
Figure 18: Denmark dried pasta/noodles category growth comparison, by volume, 2003-13 78
Figure 19: Denmark dried pasta/noodles company share, by value, 2007-08 (%) 80
Figure 20: Denmark dried pasta/noodles distribution channels, by value, 2007-08 (%) 83
Figure 21: Denmark rice value and value forecast, 2003-13 (DKKm, nominal prices) 88
Figure 22: Denmark rice volume and volume forecast, 2003-13 (kg, million) 91
Figure 23: Denmark rice company share, by value, 2007-08 (%) 93
Figure 24: Denmark rice distribution channels, by value, 2007-08 (%) 96
Figure 25: Global dried food market split (value terms, 2008), top five countries 101
Figure 26: Global dried food market value, 2003–08, top five countries 103
Figure 27: Global dried food market split (volume terms, 2008), top five countries 105
Figure 28: Global dried food market volume, 2003–08, top five countries 107
Figure 29: Annual data review process 135
LIST OF TABLES
Table 1: Dried food category definitions 9
Table 2: Dried food distribution channels 10
Table 3: Denmark dried food value, 2003-08 (DKKm, nominal prices) 21
Table 4: Denmark dried food value forecast, 2008-13 (DKKm, nominal prices) 22
Table 5: Denmark dried food value, 2003-08 ($m, nominal prices) 24
Table 6: Denmark dried food value forecast, 2008-13 ($m, nominal prices) 25
Table 7: Denmark dried food volume, 2003-08 (kg, million) 27
Table 8: Denmark dried food volume forecast, 2008-13 (kg, million) 28
Table 9: Denmark dried food brand share, by value, 2007-08 (%) 30
Table 10: Denmark dried food value, by brand 2007-08 (DKKm, nominal prices) 31
Table 11: Denmark dried food company share by value, 2007-08 (%) 33
Table 12: Denmark dried food value, by company, 2007-08 (DKKm, nominal prices) 34
Table 13: Denmark dried food distribution channels, by value, 2007-08 (%) 35
Table 14: Denmark dried food value, by distribution channel, 2007-08 (DKKm, nominal prices) 35
Table 15: Denmark dried food expenditure per capita, 2003-08 (DKK, nominal prices) 37
Table 16: Denmark dried food forecast expenditure per capita, 2008-13 (DKK, nominal prices) 38
Table 17: Denmark dried food expenditure per capita, 2003-08 ($, nominal prices) 38
Table 18: Denmark dried food forecast expenditure per capita, 2008-13 ($, nominal prices) 39
Table 19: Denmark dried food consumption per capita, 2003-08 (kg) 39
Table 20: Denmark dried food forecast consumption per capita, 2008-13 (kg) 40
Table 21: Unilever key facts 41
Table 22: Kraft Foods, Inc. key facts 43
Table 23: Denmark dessert mixes value, 2003-08 (DKKm, nominal prices) 45
Table 24: Denmark dessert mixes value forecast, 2008-13 (DKKm, nominal prices) 46
Table 25: Denmark dessert mixes value, 2003-08 ($m, nominal prices) 47
Table 26: Denmark dessert mixes value forecast, 2008-13 ($m, nominal prices) 47
Table 27: Denmark dessert mixes volume, 2003-08 (kg, million) 48
Table 28: Denmark dessert mixes volume forecast, 2008-13 (kg, million) 49
Table 29: Denmark dessert mixes brand share, by value, 2007-08 (%) 50
Table 30: Denmark dessert mixes value, by brand 2007-08 (DKKm, nominal prices) 50
Table 31: Denmark dessert mixes company share by value, 2007-08 (%) 52
Table 32: Denmark dessert mixes value, by company, 2007-08 (DKKm, nominal prices) 52
Table 33: Denmark dessert mixes distribution channels, by value, 2007-08 (%) 53
Table 34: Denmark dessert mixes value, by distribution channel, 2007-08 (DKKm, nominal prices) 53
Table 35: Denmark dessert mixes expenditure per capita, 2003-08 (DKK, nominal prices) 55
Table 36: Denmark dessert mixes forecast expenditure per capita, 2008-13 (DKK, nominal prices) 55
Table 37: Denmark dessert mixes expenditure per capita, 2003-08 ($, nominal prices) 56
Table 38: Denmark dessert mixes forecast expenditure per capita, 2008-13 ($, nominal prices) 56
Table 39: Denmark dessert mixes consumption per capita, 2003-08 (kg) 57
Table 40: Denmark dessert mixes forecast consumption per capita, 2008-13 (kg) 57
Table 41: Denmark dried ready meals value, 2003-08 (DKKm, nominal prices) 58
Table 42: Denmark dried ready meals value forecast, 2008-13 (DKKm, nominal prices) 59
Table 43: Denmark dried ready meals value, 2003-08 ($m, nominal prices) 60
Table 44: Denmark dried ready meals value forecast, 2008-13 ($m, nominal prices) 60
Table 45: Denmark dried ready meals volume, 2003-08 (kg, million) 61
Table 46: Denmark dried ready meals volume forecast, 2008-13 (kg, million) 62
Table 47: Denmark dried ready meals brand share, by value, 2007-08 (%) 63
Table 48: Denmark dried ready meals value, by brand 2007-08 (DKKm, nominal prices) 63
Table 49: Denmark dried ready meals company share by value, 2007-08 (%) 65
Table 50: Denmark dried ready meals value, by company, 2007-08 (DKKm, nominal prices) 65
Table 51: Denmark dried ready meals distribution channels, by value, 2007-08 (%) 66
Table 52: Denmark dried ready meals value, by distribution channel, 2007-08 (DKKm, nominal prices) 66
Table 53: Denmark dried ready meals expenditure per capita, 2003-08 (DKK, nominal prices) 68
Table 54: Denmark dried ready meals forecast expenditure per capita, 2008-13 (DKK, nominal prices) 68
Table 55: Denmark dried ready meals expenditure per capita, 2003-08 ($, nominal prices) 69
Table 56: Denmark dried ready meals forecast expenditure per capita, 2008-13 ($, nominal prices) 69
Table 57: Denmark dried ready meals consumption per capita, 2003-08 (kg) 70
Table 58: Denmark dried ready meals forecast consumption per capita, 2008-13 (kg) 70
Table 59: Denmark dried pasta/noodles value, 2003-08 (DKKm, nominal prices) 71
Table 60: Denmark dried pasta/noodles value forecast, 2008-13 (DKKm, nominal prices) 72
Table 61: Denmark dried pasta/noodles value, 2003-08 ($m, nominal prices) 74
Table 62: Denmark dried pasta/noodles value forecast, 2008-13 ($m, nominal prices) 74
Table 63: Denmark dried pasta/noodles volume, 2003-08 (kg, million) 76
Table 64: Denmark dried pasta/noodles volume forecast, 2008-13 (kg, million) 77
Table 65: Denmark dried pasta/noodles brand share, by value, 2007-08 (%) 79
Table 66: Denmark dried pasta/noodles value, by brand 2007-08 (DKKm, nominal prices) 79
Table 67: Denmark dried pasta/noodles company share by value, 2007-08 (%) 81
Table 68: Denmark dried pasta/noodles value, by company, 2007-08 (DKKm, nominal prices) 81
Table 69: Denmark dried pasta/noodles distribution channels, by value, 2007-08 (%) 82
Table 70: Denmark dried pasta/noodles value, by distribution channel, 2007-08 (DKKm, nominal prices) 82
Table 71: Denmark dried pasta/noodles expenditure per capita, 2003-08 (DKK, nominal prices) 84
Table 72: Denmark dried pasta/noodles forecast expenditure per capita, 2008-13 (DKK, nominal prices) 84
Table 73: Denmark dried pasta/noodles expenditure per capita, 2003-08 ($, nominal prices) 85
Table 74: Denmark dried pasta/noodles forecast expenditure per capita, 2008-13 ($, nominal prices) 85
Table 75: Denmark dried pasta/noodles consumption per capita, 2003-08 (kg) 86
Table 76: Denmark dried pasta/noodles forecast consumption per capita, 2008-13 (kg) 86
Table 77: Denmark rice value, 2003-08 (DKKm, nominal prices) 87
Table 78: Denmark rice value forecast, 2008-13 (DKKm, nominal prices) 88
Table 79: Denmark rice value, 2003-08 ($m, nominal prices) 89
Table 80: Denmark rice value forecast, 2008-13 ($m, nominal prices) 89
Table 81: Denmark rice volume, 2003-08 (kg, million) 90
Table 82: Denmark rice volume forecast, 2008-13 (kg, million) 91
Table 83: Denmark rice brand share, by value, 2007-08 (%) 92
Table 84: Denmark rice value, by brand 2007-08 (DKKm, nominal prices) 92
Table 85: Denmark rice company share by value, 2007-08 (%) 94
Table 86: Denmark rice value, by company, 2007-08 (DKKm, nominal prices) 94
Table 87: Denmark rice distribution channels, by value, 2007-08 (%) 95
Table 88: Denmark rice value, by distribution channel, 2007-08 (DKKm, nominal prices) 95
Table 89: Denmark rice expenditure per capita, 2003-08 (DKK, nominal prices) 97
Table 90: Denmark rice forecast expenditure per capita, 2008-13 (DKK, nominal prices) 97
Table 91: Denmark rice expenditure per capita, 2003-08 ($, nominal prices) 98
Table 92: Denmark rice forecast expenditure per capita, 2008-13 ($, nominal prices) 98
Table 93: Denmark rice consumption per capita, 2003-08 (kg) 99
Table 94: Denmark rice forecast consumption per capita, 2008-13 (kg) 99
Table 95: Global dried food market value, 2008 100
Table 96: Global dried food market split (value terms ($m), 2008), top five countries 103
Table 97: Global dried food market volume, 2008 104
Table 98: Global dried food market split (volume terms, 2008), top five countries 107
Table 99: Leading players, top five countries 108
Table 100: Analysis of Denmark’s political landscape 110
Table 101: Analysis of the Danish economy 113
Table 102: Analysis of Denmark’s social system 116
Table 103: Analysis of Denmark’s technology landscape 119
Table 104: Analysis of Denmark’s legal landscape 123
Table 105: Analysis of Denmark’s environmental landscape 126
Table 106: Denmark population, by age group, 2003-08 (millions) 129
Table 107: Denmark population forecast, by age group, 2008-13 (millions) 130
Table 108: Denmark population, by gender, 2003-08 (millions) 130
Table 109: Denmark population forecast, by gender, 2008-13 (millions) 131
Table 110: Denmark nominal GDP, 2003-08 (DKKbn, nominal prices) 131
Table 111: Denmark nominal GDP forecast, 2008-13 (DKKbn, nominal prices) 131
Table 112: Denmark real GDP, 2003-08 (DKKbn, 2000 prices) 132
Table 113: Denmark real GDP forecast, 2008-13 (DKKbn, 2000 prices) 132
Table 114: Denmark real GDP, 2003-08 ($bn, 2000 prices) 132
Table 115: Denmark real GDP forecast, 2008-13 ($bn, 2000 prices) 133
Table 116: Denmark consumer price index, 2003-08 (2000=100) 133
Table 117: Denmark consumer price index, 2008-13 (2000=100) 133
