TABLE OF CONTENTS
CHAPTER 1 BEER IN HUNGARY 12
1.1 Market Overview 12
1.2 Market Value 14
1.3 Market Volume 15
1.4 Market Segmentation I 16
1.5 Market Segmentation II 17
1.6 Market Share 18
1.7 Five Forces Analysis 19
1.8 Distribution 26
1.9 Market Forecasts 27
CHAPTER 2 HOT DRINKS IN HUNGARY 29
2.1 Market Overview 29
2.2 Market Value 31
2.3 Market Volume 32
2.4 Market Segmentation I 33
2.5 Market Segmentation II 34
2.6 Market Share 35
2.7 Five Forces Analysis 36
2.8 Distribution 43
2.9 Market Forecasts 44
CHAPTER 3 SOFT DRINKS IN HUNGARY 46
3.1 Market Overview 46
3.2 Market Value 48
3.3 Market Volume 49
3.4 Market Segmentation I 50
3.5 Market Segmentation II 51
3.6 Market Share 52
3.7 Five Forces Analysis 53
3.8 Distribution 61
3.9 Market Forecasts 62
CHAPTER 4 SPIRITS IN HUNGARY 64
4.1 Market Overview 64
4.2 Market Value 66
4.3 Market Volume 67
4.4 Market Segmentation I 68
4.5 Market Segmentation II 69
4.6 Market Share 70
4.7 Five Forces Analysis 71
4.8 Distribution 80
4.9 Market Forecasts 81
CHAPTER 5 WINE IN HUNGARY 83
5.1 Market Overview 83
5.2 Market Value 85
5.3 Market Volume 86
5.4 Market Segmentation I 87
5.5 Market Segmentation II 88
5.6 Market Share 89
5.7 Five Forces Analysis 90
5.8 Distribution 96
5.9 Market Forecasts 97
CHAPTER 6 MACROECONOMIC INDICATORS 99
CHAPTER 7 APPENDIX 101
7.1 Data Research Methodology 101
LIST OF TABLES
Table 1: Hungary Beer Market Value: $ million, 2004-2008 14
Table 2: Hungary Beer Market Volume: Liters million, 2004-2008 15
Table 3: Hungary Beer Market Segmentation I: % Share, by Value, 2008 16
Table 4: Hungary Beer Market Segmentation II: % Share, by Value, 2008 17
Table 5: Hungary Beer Market Share: % Share, by Volume, 2008 18
Table 6: Hungary Beer Distribution: % Share, by Volume, 2008 26
Table 7: Hungary Beer Market Value Forecast: $ million, 2008-2013 27
Table 8: Hungary Beer Market Volume Forecast: Liters million, 2008-2013 28
Table 9: Hungary Hot Drinks Market Value: $ million, 2003-2007 31
Table 10: Hungary Hot Drinks Market Volume: Kg million, 2003-2007 32
Table 11: Hungary Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Table 12: Hungary Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Table 13: Hungary Hot Drinks Market Share: % Share, by Volume, 2007 35
Table 14: Hungary Hot Drinks Distribution: % Share, by Volume, 2007 43
Table 15: Hungary Hot Drinks Market Value Forecast: $ million, 2007-2012 44
Table 16: Hungary Hot Drinks Market Volume Forecast: Kg million, 2007-2012 45
Table 17: Hungary Soft Drinks Market Value: $ billion, 2003-2007 48
Table 18: Hungary Soft Drinks Market Volume: Liters billion, 2003-2007 49
Table 19: Hungary Soft Drinks Market Segmentation I: % Share, by Value, 2007 50
Table 20: Hungary Soft Drinks Market Segmentation II: % Share, by Value, 2007 51
Table 21: Hungary Soft Drinks Market Share: % Share, by Value, 2007 52
Table 22: Hungary Soft Drinks Distribution: % Share, by Volume, 2007 61
Table 23: Hungary Soft Drinks Market Value Forecast: $ billion, 2007-2012 62
Table 24: Hungary Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 63
Table 25: Hungary Spirits Market Value: $ million, 2003-2007 66
Table 26: Hungary Spirits Market Volume: Liters million, 2003-2007 67
Table 27: Hungary Spirits Market Segmentation I: % Share, by Value, 2007 68
Table 28: Hungary Spirits Market Segmentation II: % Share, by Value, 2007 69
Table 29: Hungary Spirits Market Share: % Share, by Volume, 2007 70
Table 30: Hungary Spirits Distribution: % Share, by Volume, 2007 80
Table 31: Hungary Spirits Market Value Forecast: $ million, 2007-2012 81
Table 32: Hungary Spirits Market Volume Forecast: Liters million, 2007-2012 82
Table 33: Hungary Wine Market Value: $ billion, 2004- 2008(e) 85
Table 34: Hungary Wine Market Volume: Liters million, 2004- 2008(e) 86
Table 35: Hungary Wine Market Segmentation I: % Share, by Value, 2008(e) 87
Table 36: Hungary Wine Market Segmentation II: % Share, by Value, 2008(e) 88
Table 37: Hungary Wine Market Share: % Share, by Volume, 2008(e) 89
Table 38: Hungary Wine Distribution: % Share, by Volume, 2008(e) 96
Table 39: Hungary Wine Market Value Forecast: $ billion, 2008-2013 97
Table 40: Hungary Wine Market Volume Forecast: Liters million, 2008-2013 98
Table 41: Hungary Size of Population (million) , 2004-2008 99
Table 42: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008 99
Table 43: Hungary Inflation, 2004-2008 100
Table 44: Hungary Exchange Rate, 2004-2008 100
LIST OF FIGURES
Figure 1: Hungary Beer Market Value: $ million, 2004-2008 14
Figure 2: Hungary Beer Market Volume: Liters million, 2004-2008 15
Figure 3: Hungary Beer Market Segmentation I: % Share, by Value, 2008 16
Figure 4: Hungary Beer Market Segmentation II: % Share, by Value, 2008 17
Figure 5: Hungary Beer Market Share: % Share, by Volume, 2008 18
Figure 6: Forces Driving Competition in the Beer Market in Hungary 19
Figure 7: Drivers of Buyer Power in the Beer Market in Hungary 20
Figure 8: Drivers of Supplier Power in the Beer Market in Hungary 21
Figure 9: Factors Influencing the Likelihood of New Entrants in the Beer Market in Hungary 22
Figure 10: Factors Influencing the Threat of Substitutes in the Beer Market in Hungary 24
Figure 11: Drivers of Degree of Rivalry in the Beer Market in Hungary 25
Figure 12: Hungary Beer Distribution: % Share, by Volume, 2008 26
Figure 13: Hungary Beer Market Value Forecast: $ million, 2008-2013 27
Figure 14: Hungary Beer Market Volume Forecast: Liters million, 2008-2013 28
Figure 15: Hungary Hot Drinks Market Value: $ million, 2003-2007 31
Figure 16: Hungary Hot Drinks Market Volume: Kg million, 2003-2007 32
Figure 17: Hungary Hot Drinks Market Segmentation I: % Share, by Value, 2007 33
Figure 18: Hungary Hot Drinks Market Segmentation II: % Share, by Value, 2007 34
Figure 19: Hungary Hot Drinks Market Share: % Share, by Volume, 2007 35
Figure 20: Forces Driving Competition in the Hot Drinks Market in Hungary, 2007 36
Figure 21: Drivers of Buyer Power in the Hot Drinks Market in Hungary, 2007 37
Figure 22: Drivers of Supplier Power in the Hot Drinks Market in Hungary, 2007 38
Figure 23: Factors Influencing the Likelihood of New Entrants in the Hot Drinks Market in Hungary, 2007 39
Figure 24: Factors Influencing the Threat of Substitutes in the Hot Drinks Market in Hungary, 2007 41
Figure 25: Drivers of Degree of Rivalry in the Hot Drinks Market in Hungary, 2007 42
Figure 26: Hungary Hot Drinks Distribution: % Share, by Volume, 2007 43
Figure 27: Hungary Hot Drinks Market Value Forecast: $ million, 2007-2012 44
Figure 28: Hungary Hot Drinks Market Volume Forecast: Kg million, 2007-2012 45
Figure 29: Hungary Soft Drinks Market Value: $ billion, 2003-2007 48
Figure 30: Hungary Soft Drinks Market Volume: Liters billion, 2003-2007 49
Figure 31: Hungary Soft Drinks Market Segmentation I: % Share, by Value, 2007 50
Figure 32: Hungary Soft Drinks Market Segmentation II: % Share, by Value, 2007 51
Figure 33: Hungary Soft Drinks Market Share: % Share, by Value, 2007 52
Figure 34: Forces Driving Competition in the Soft Drinks Market in Hungary 53
Figure 35: Drivers of Buyer Power in the Soft Drinks Market in Hungary 54
Figure 36: Drivers of Supplier Power in the Soft Drinks Market in Hungary 56
Figure 37: Factors Influencing the Likelihood of New Entrants in the Soft Drinks Market in Hungary 58
Figure 38: Factors Influencing the Threat of Substitutes in the Soft Drinks Market in Hungary 59
Figure 39: Drivers of Degree of Rivalry in the Soft Drinks Market in Hungary 60
Figure 40: Hungary Soft Drinks Distribution: % Share, by Volume, 2007 61
Figure 41: Hungary Soft Drinks Market Value Forecast: $ billion, 2007-2012 62
Figure 42: Hungary Soft Drinks Market Volume Forecast: Liters billion, 2007-2012 63
Figure 43: Hungary Spirits Market Value: $ million, 2003-2007 66
Figure 44: Hungary Spirits Market Volume: Liters million, 2003-2007 67
Figure 45: Hungary Spirits Market Segmentation I: % Share, by Value, 2007 68
Figure 46: Hungary Spirits Market Segmentation II: % Share, by Value, 2007 69
Figure 47: Hungary Spirits Market Share: % Share, by Volume, 2007 70
Figure 48: Forces Driving Competition in the Spirits Market in Hungary, 2007 71
Figure 49: Drivers of Buyer Power in the Spirits Market in Hungary, 2007 72
Figure 50: Drivers of Supplier Power in the Spirits Market in Hungary, 2007 74
Figure 51: Factors Influencing the Likelihood of New Entrants in the Spirits Market in Hungary, 2007 75
Figure 52: Factors Influencing the Threat of Substitutes in the Spirits Market in Hungary, 2007 77
Figure 53: Drivers of Degree of Rivalry in the Spirits Market in Hungary, 2007 78
Figure 54: Hungary Spirits Distribution: % Share, by Volume, 2007 80
Figure 55: Hungary Spirits Market Value Forecast: $ million, 2007-2012 81
Figure 56: Hungary Spirits Market Volume Forecast: Liters million, 2007-2012 82
Figure 57: Hungary Wine Market Value: $ billion, 2004- 2008(e) 85
Figure 58: Hungary Wine Market Volume: Liters million, 2004- 2008(e) 86
Figure 59: Hungary Wine Market Segmentation I: % Share, by Value, 2008(e) 87
Figure 60: Hungary Wine Market Segmentation II: % Share, by Value, 2008(e) 88
Figure 61: Hungary Wine Market Share: % Share, by Volume, 2008(e) 89
Figure 62: Forces Driving Competition in the Wine Market in Hungary 90
Figure 63: Drivers of Buyer Power in the Wine Market in Hungary 91
Figure 64: Drivers of Supplier Power in the Wine Market in Hungary 92
Figure 65: Drivers of Supplier Power in the Wine Market in Hungary 93
Figure 66: Factors Influencing the Threat of Substitutes in the Wine Market in Hungary 94
Figure 67: Drivers of Degree of Rivalry in the Wine Market in Hungary 95
Figure 68: Hungary Wine Distribution: % Share, by Volume, 2008(e) 96
Figure 69: Hungary Wine Market Value Forecast: $ billion, 2008-2013 97
Figure 70: Hungary Wine Market Volume Forecast: Liters million, 2008-2013 98
