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Frozen Fruits and Vegetables: A Global Strategic Business Report

Global frozen fruits and vegetables market is forecast to total 28mn tons by 2020

The global market for Frozen Fruits and Vegetables is projected to reach 28.2 million tons by 2020, driven by the growing demand for easy to store and prepare food. Consumption of frozen fruits and vegetables is witnessing stable growth, driven by the growing consumer desire for convenient and faster-to-prepare foods. Other major factors driving growth in the market include continuous innovation in freezing technologies, and development of cold chain logistics. Social and demographic factors encouraging consumption of an ever wider variety of frozen fruits and vegetables include increase in the number of women in the workforce, rise in dual income families, fast paced lifestyles and lack of time for cooking elaborate meals. The market, over the years, has benefited from the continuous efforts directed at maximizing the nutritional value of frozen fruits and vegetables as compared to fresh products.

Technology developments in post-harvest handling, storage, and transportation have made frozen produce superior to fresh picked vegetables and fruits, in terms of quality and nutrition. Especially poised to benefit is the demand for frozen fruits and vegetables such as, broccoli which are rich in vitamin C. This is primarily because vitamin C tends to degrade rapidly in ambient storage conditions, while refrigeration slows the deterioration process.

Launch of new products and development of nutrient sealing packages will help drive growth in the market in the coming years. New freezing technologies are enabling manufacturers to preserve the nutritional value of fruits and vegetables for a longer time. The market is also positively impacted by the influence of urbanization on lifestyles, social behavior, and attitude towards health and diets. The recent spurt in food-related health scares is contributing towards the shift in consumer preference towards quality assured freshly-frozen vegetables.

United States represents the largest market worldwide. Asia-Pacific is forecast to emerge as the fastest growing market with a CAGR of 7.0% over the analysis period. Growth in the region is led by rapid urbanization, expanding base of middle class consumers, rising disposable income, Westernization of lifestyles, and launch of innovative product varieties, such as, pre-sliced frozen fruits, and frozen vegetables in sauce.

Key players covered in the market include Ardo NV, Bonduelle Group, ConAgra Foods Inc., Dujardin Foods NV, Findus Sverige AB, Gelagri Bretagne SA, General Mills Inc., Greenyard Foods, H.J. Heinz Company, McCain Foods Limited, Mirelite Mirsa Zrt, Pinnacle Foods Corp., Simplot Food Group, Simplot Australia Pty Ltd and Vivartia S.A., among others.

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