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Hot Drinks in Uruguay

Uruguay Hot Drinks Market: New insights

In 2014, for the first time in this century, all three hot drinks categories posted simultaneous double-digit growth rates in retail value sales. Uruguayan consumers, who experienced their purchasing power grow in real terms for almost a decade, could easily absorb in 2014, the price increases that in some cases were quite significant, without compromising the volume of their purchases.

After declining in 2012, retail volume sales of hot drinks in Uruguay grew modestly in 2013. This recovery was underpinned by rising disposable incomes and other positive economic indicators, which helped consumers adjust to steep price hikes that had been imposed towards the end of the review period to offset higher production/import costs and other inflationary pressures. New launches, improvements in distribution and marketing activities also bolstered retail volume sales in 2013, as did...

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Hot Drinks in Uruguay

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