Chapter 1: Executive Summary
Scope and Methodology
Five Product Classifications
Product Categories
Formulation Quality
Sales Venues: Retail and Foodservice
Forms, Sizes and Shapes
Hard-Frozen vs. Soft-Serve
Health and Wellness
Size and Growth of the Market
Sales to Grow From $24.6 Billion to $26.5 Billion by 2012
Table 1-1: U.S. Sales of Frozen Desserts, 2005-2014
Market Share by Product Category
Figure 1-1: Share of U.S. Frozen Desserts Sales by Category, 2009 (%)
More Than Half of Sales From Foodservice
Table 1-2: U.S. Sales of Frozen Desserts by Channel, 2005-2009 (in million $)
Ice Cream Leads, But the Buzz Is in Frozen Yogurt
Growth of this Mature Market Is All About Dollar Sales
Global Market Close to $74 billion
Figure 1-1: Share of Global Frozen Dessert Market by Region, 2009
Nestlé, Unilever, Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry’s are Global Leaders
The Marketers
All Types of Marketers
A Changing World of Marketers
Sales Outlets
Scoop Shops Sell the Most Foodservice Frozen Desserts
Traditional Supermarkets Sell the Most Retail Frozen Desserts
The Consumer
How the Economy Impacts Frozen Dessert Purchases
Health and Wellness Revolution
Household Use of Frozen Dessert Products
New Product Trends
Simplicity and Localism Pace Product Developments
Focus on Health and Nutrition
Private Label Steps Up
Pursuing the Hispanic Consumer
Going Organic
Sports Entertainment, and Charitable Tie-Ins Still Flourish
Chapter 2: Products and Packaging
Key Points
Scope of the Report
Definition of the Market
Products Outside of Scope
Five Basic Product Classifications
Primary Frozen Dessert Categories
Code of Federal Regulation Provides Legal Descriptions
Table 2-1: Frozen Dessert Product Definitions
No Federal Frozen Yogurt Description
02 NCAC 09K .0214 Standards of Identity for Frozen Yogurt
Table 2-2: Reference Amounts Customarily Consumed Per Eating Occasion: General Food Supply
Quality Classifications
Components Affecting Quality Classifications
Fat Content
Overrun
Flavors
Sweeteners
Stevia for Ice Cream
Fillers
Mouthfeel
Mix-Ins
Quality Classifications
Economy
Regular
Premium
Superpremium
Table 2-3: Quality Classification Characteristics
Quality Classifications as Income Classifications
Retail versus Foodservice Frozen Desserts
Hard-Frozen versus Soft-Serve
Table 2-4: Hard Frozen versus Soft Serve Production 2000-2008
Multi-Serve versus Single-Serve
Types of Milk
Potential of Goat’s Milk
Future Classification: Segmenting Products By Age Group
Retail Package Sizes, Shapes, and Materials
Paper and Plastic
Package Shapes and Sizes
The Squround
Shrinking Half-Gallons and Pints
Environmental Concerns Could Impact Multipacks
Walmart Sustainability Index May Impact Frozen Desserts Suppliers
Foodservice Sizes and Offerings
Sundaes and Banana Splits
Soda and Floats
Shakes and Malts
Blender Treats
Smoothies
Frozen Dessert Manufacturing
Quality Testing Improving
Ingredients Issues
Häagen-Dazs "Five": Could it Start Ingredient Trend?
Added Healthy Ingredients
Using All Natural Ingredients
USDA says Organic is Mainstream
Impact of Recession on the Organic Movement
Organic: Is It Really Different?
Localism
Fair Trade Ingredients
Gluten-Free
Food Safety Concerns
Product Recalls
Melamine Scare
New U.S. Food Safety Act Under Consideration
Food Industry Acts To Make Recalls More Efficient
Can Mistakes be Prevented?
Product Developments: Frozen Desserts Rich with Innovation
Report of Room Temperature Ice Cream Research Report Creates a Stir
From Subtracting to Adding for Health
Ingredient Companies Take Lead
Fortifying Frozen Desserts: Pros and Cons
In Favor of Fortification
Against Fortification
Recent Ingredient Developments Affecting Ice Cream
Probiotics are Hot…But Can They Get Hotter
Prebiotics Inclusion Can Spur Probiotic Impact
Lecithin in Ice Cream May Improve Fat and Glucose Processing
Lactose-Free Products in Need of Improvement
Omega-3 in Frozen Desserts for Heart Health
Non-Fish-Based Omega-3 Ingredients in Development
Omega-3 May Treat as Well as Prevent Heart Disease
Proteins Improve Taste and Texture
Vitamin D Benefits for Diabetics
Lycopene Creating Anti-Oxidant Frozen Desserts
Brainfood in Frozen Desserts?
Flavor Ingredients Double as Health Agents
Wild Blueberries Shows Potential
Blackcurrant on the Horizon?
Chocolate’s Cardio Value
Jagua Fruit Offers Alternative to Artificial Blue Food Coloring
Antioxidant Rich Raspberry on the Rise
Boabob is the New Superfruit
Peppadew to be Promoted
Chapter 3: The Market
Key Points
Market Size
Total U.S. Market Nears $25 billion
Table 3-1: U.S. Sales of Frozen Desserts 2005-2009 (in million $)
Figure 3-1: Total U.S. Sales of Frozen Desserts 2005-2009 (in million $)
Ice Cream is Largest Category
Table 3-2: U.S. Sales of Frozen Desserts by Category, 2005-2009 (in million $)
Ice Cream Accounts for Almost 60% of the Total Market
Figure 3-2: Share of U.S. Frozen Desserts Sales by Category 2009 (%)
Frozen Yogurt Continues Growth
Table 3-3: U.S. Sales Growth of Frozen Desserts by Category 2005-2009, CAGR
Channel Overview: Nearly 60% of Sales From Foodservice
Table 3-4: U.S. Sales Growth of Frozen Desserts by Channel, 2005-2009 (in million $)
Retail Channel: Growth From Ice Cream and Frozen Novelties
Table 3-5: U.S. Retail Sales of Frozen Desserts by Category 2005-2009 (in million $)
Ice Cream Share is Consistent Through Recent Years
Figure 3-3: Share of U.S. Retail Frozen Dessert Sales by Category, 2009 (%)
Superpremium Only a Small Portion of the Pie
Figure 3-4: Superpremium Share of U.S. Retail Frozen Dessert Sales, 2009 (%)
Foodservice Channel: Frozen Yogurt Boom Continues
Table 3-6: U.S. Foodservice Sales of Frozen Desserts by Category, 2005-2009 (in million $)
Despite Frozen Yogurt Growth, Ice Cream Still Dominates Foodservice
Figure 3-5: Share of U.S. Foodservice Frozen Dessert Sales by Category, 2009
Soft Serve Ice Cream a Foodservice Specialty
Figure 3-6: Hard Frozen vs. Soft-Serve: Share of U.S. Foodservice Frozen Dessert Sales, 2009
Table 3-7: U.S. Sales of Ice Cream by Channel, 2005-2009 (in million $)
Full-Fat Dominates Ice Cream in Retail
Table 3-8: U.S. Retail Sales of Ice Cream by Nutrient Content Claim, 2005-2009 (in million $)
Figure 3-7: Nutrient Content Claim vs. Regular Full-Fat: Share of U.S. Retail Ice Cream Sales, 2009 (%)
Frozen Yogurt Energizes Frozen Dessert Sales
Foodservice Frozen Yogurt Is a Soft-Serve Market
Table 3-9: U.S. Sales Growth of Frozen Yogurt by Channel, 2005-2009 (in million $)
Sherbet/Sorbet/Water Ice/Non-Dairy Category Has Uneven Growth Among Subsegments
Table 3-10: U.S. Sales Growth of Sherbet/Sorbet/Water Ice/Non-Dairy by Channel, 2005-2009 (in million $)
Frozen Novelties Foodservice Sales Gaining on Retail
Table 3-11: U.S. Sales Growth of Frozen Novelties by Channel, 2005-2009 (in million $)
Private Label Growth Accelerates
Table 3-12: U.S. Retail Sales of Branded vs. Private Label Frozen Desserts, 2005-2009 (in million $)
Figure 3-8: U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2009 (%)
Private Label Shares Vary by Segment
Figure 3-9: U.S. Retail Ice Cream Sales: Branded vs. Private Label, 2009 (%)
Figure 3-10: U.S. Retail Frozen Yogurt Sales: Branded vs. Private Label, 2009 (%)
Figure 3-11: U.S. Retail Sherbet/Sorbet/Water Ice Sales: Branded vs. Private Label, 2009 (%)
Figure 3-12: U.S. Retail Frozen Novelty Sales: Branded vs. Private Label, 2009 (%)
Regional Preferences for Different Frozen Dessert Products
Table 3-13: U.S. Adult Consumption of Frozen Dessert Product Types by Region, 2009 (index)
Market Trends and Developments
Economy Trumps All Factors
Consolidation
Some Growth Taking Place
Production Cuts
Table 3-14: Frozen Dessert Production 2007-2009 (1,000 gallons)
Shrinking Containers
Retail Deals
Couponing
Price Reductions
Loyalty Programs
Private Label Offerings
Foodservice Deals
Reducing the Menu
Using the Internet: Social Networking as a Marketing Tool
Entering the Blogosphere
Twittering Frozen Desserts
Online Gaming
Online Gift Cards
Foodservice Expansion: At Home
Foodservice Expansion: Abroad
Co-Branding
Co-Branding Products
Express Locations
Do-It-Yourself Shops
Retail Expansion
Return of Frozen Yogurt
Pinkberry and Red Mango
Tart Taste
Probiotic Value
Probiotic in Packaged Frozen Yogurt, Too
Spur to Older Companies
Inspiring New Launches
Past the Saturation Point?
Rita’s Shows Way for Water Ices
Gelato and Sorbet: Are They For Real?
Non-Dairy Frozen Desserts in Transition
Going Light
Going Organic
Going Simple
Going Gluten-Free
Doing Good
Going Green
Imports to the U.S.
Demographic Opportunities
Table 3-15: Demographic Changes 2000-2008 (in millions)
Hispanic Market Outpaces Overall Population
Asian American Market Also Growing Fast
African-American Population Mainstream in Tastes
Seniors Are Increasing
Women
Projected Market Growth
Future Sales Growth Depends on Economic Recovery
Sales Expected to Reach Almost $26.5 Billion by 2014
Table 3-16: Projected Total U.S. Sales of Frozen Desserts, 2009-2014 (in million $)
Figure 3-13: Projected Total U.S. Sales of Frozen Desserts, 2009-2014 (in million $)
Frozen Yogurt is One Bright Spot
Table 3-17: Projected U.S. Sales of Frozen Desserts by Category, 2009-2014 (in million $)
Shift From Retail to Foodservice as Economy Improves
Table 3-18: Projected U.S. Sales of Frozen Desserts by Channel, 2009-2014 (in million $)
Frozen Yogurt and Novelties Drive Retail Growth
Table 3-19: Projected U.S. Retail Sales of Frozen Desserts by Category, 2009-2014 (in million $)
Frozen Yogurt Leads Foodservice As Well
Table 3-20: Projected U.S. Foodservice Sales of Frozen Desserts by Category, 2009-2014 (in million $)
Sugar Shortage Could Impact Prices and Sales
Fat Tax Could Also Impact Pricing
Expect Continued Private Label Growth
Figure 3-14: U.S. Retail Frozen Dessert Sales: Branded vs. Private Label, 2014 (%)
The International Market
Global Market Close to $74 billion
Figure 3-15: Share of Global Frozen Dessert Market by Region, 2009
Nestlé and Unilever are Global Leaders in Retail
Baskin-Robbins, Dairy Queen, Häagen-Dazs, Ben & Jerry’s Among Foodservice Leaders
Europe
UK
Russia
Eastern Europe
Scandinavia
Asia-Pacific
Japan
China
Singapore
Australia and New Zealand
Rest of the World
Middle East
Latin America
Chapter 4: The Marketers
Key Points
An Overview of the Marketers
Identifying Acquisition Targets
A Diversified Array of Competitors
Three Growth Paths: Acquisitions, Innovation, Expansion
The Acquisition Track
The Innovation Track
The Expansion Track
Consolidation: A Fourth Path to Growth
Figure 4-1: Share of U.S. Frozen Dessert Retail Sales by Marketer, 2009
The Big Two: Unilever and Nestlé/Dreyer’s
How They Got That Way: Nestlé/Dreyer’s
Dreyer’s’ Rise
Nestlé/Dreyer’s Brands: Dreyer’s/Edy’s, Häagen-Dazs, Nestlé
Dreyer’s/Edy’s
Table 4-1: Frozen Desserts from Nestlé/Dreyer’s
Häagen-Dazs
Nestlé
How They Got That Way: Unilever
Unilever Research
Unilever Streamlines Management and Production
Unilever Environment-Friendly Cooler Program
Unilever’s Brands: Ben & Jerry’s, Breyers, Good Humor, Popsicle, Klondike and Starbucks
Good Humor
Popsicle
Breyers
Klondike
Ben & Jerry’s
Unilever Swipes Starbucks from Nestlé/Dreyer’s
Table 4-2: Nestlé and Unilever Brands by Category
What’s Ahead For Nestlé/Dreyer’s and Unilever
Dean Foods: Reorganizing for Growth
What’s Next For Dean?
Wells’ Dairy, a Growing National Presence
What’s Next For Wells’?
The Major Regionals: Looking Beyond the Horizon
Blue Bell
What’s Next For Blue Bell?
Turkey Hill
What’s Next For Turkey Hill?
HP Hood
What’s Next For Hood?
Other Important Regionals: Gifford’s, Graeter’s, Hershey, Hudsonville, Perry’s, Pierre’s, Schoep’s, Smith, Velvet, Yarnell
Gifford’s
Graeter’s
Hershey
Hudsonville
Oberweis
Perry’s
Pierre’s
Prairie Farms
Schoep’s Ice Cream
Smith Dairy Products
Velvet
Yarnell's Ice Cream
The Foodservice Chains
Market Shares of Frozen Dessert Chains
Table 4-3: Leading U.S. Frozen Dessert Chains by Units, 2008
The Major Ice Cream Chains
Baskin-Robbins
Ben & Jerry’s
Braum’s Ice Cream and Dairy Stores
Carvel
Cold Stone
Dairy Queen
Fosters Freeze
Friendly’s
Häagen-Dazs
NexCen
NexCen’s Brands: Marble Slab & MaggieMoo’s
Marble Slab
MaggieMoo’s
The Major Frozen Yogurt Chains: Golden Spoon, PinkBerry, Red Mango, TCBY, Yogen Früz, YogurtLand
Golden Spoon
PinkBerry
Red Mango
TCBY
Yogen Früz
YogurtLand
Leading Chains in Gelato, Frozen Custard, Italian Ice and Other Categories
Gelato: Ciao Bella
Frozen Custard: Culver’s
Italian Ice: Rita’s
Ice Cream Beads: Dippin’ Dots
Diet Specialist: Tasti D-Lite
Other Key Frozen Dessert Companies
Danisco
Denali
J&J Snack Foods
Schwan Food Company
Tofutti
YoCream
Companies to Watch
3 Greek Gods
Archibold Frozen Desserts
Avasoft
Boulder Ice Cream
Bruster’s
Céfiore
Choctál
Clemmy’s
Glacier Homemade Ice Cream & Gelato
Good Times Restaurants
I Dolce
Jel-Sert
Kleinpeter Farms Dairy
LaSalle
Mars
MooBella
Naturally Iowa
Oregon Ice Cream Co.
Ritter’s
San Gelato Cafe
SheerBliss
Stucchi’s
Talenti
Turtle Mountain
U-Swirl Frozen Yogurt
Villa Dolce
Overseas Ice Cream Companies
Fredericks Dairies
The Incredible Ice Cream Company
Meiji Dairies
New Zealand Natural
Vadilal
Ice Cream Associations and Organizations
International Dairy Foods Association (IDFA)
U.S. Dairy Export Council (USDEC)
National Ice Cream Retailers Association (NICRA)
The New England Ice Cream Restaurant Association (NEICRA)
Great Lakes Ice Cream and Fast Food Association (GLIC&FFA)
International Association of Ice Cream Distributors and Vendors (IAICDV)
Euroglaces (European Ice Cream Association)
Chapter 5: Foodservice
Key Points
Foodservice Distribution
Frozen Dessert Distribution Varies by Type and Establishment
Table 5-1: Type of Frozen Desserts Sold by Foodservice Establishment Type
Scoop Shops
Restaurants and Fast Food Outlets
Kiosks, Pushcarts, Trucks
Vending Machines
Other Foodservice Outlets
Sources and Delivery Options Vary
On-Premise Production vs. Commissaries
Wells’ Dairy A Model in Foodservice
Special Foodservice Products
Support Programs
Self-Serve on the Rise in Foodservice
Self-Serve as Cultural Trend
Foodservice Outlets
Scoop Shops Lead in Share of Sales
Figure 5-1: U.S. Frozen Dessert Foodservice Sales by Establishment Type, 2009 (%)
Hard Time for Foodservice
Scoop Shops
Impulse and Pre-planned Purchases
Finding the Right Format: Casual, Quick, Fancy, Entertaining, Etc.
Co-Branding and Menu Diversification
Adding That Special Touch
Restaurants
Frozen Desserts Reflect the Nature and Quality of Restaurant
Kiosks Make Frozen Desserts Available Anywhere
Health Concerns Hurt Sales Through Vending
Mobile Vending Includes Pushcarts and Trucks
Use in Viral Marketing
Increasing Limitations on Street Vendors
Special Occasion Foodservice
Chapter 6: Retail
Key Points
Retail Distribution
How Frozen Desserts Get to Retailers’ Freezers
Direct-Store-Delivery (DSD)
The Advantages of DSD
Downside of DSD
Table 6-1: Price Impact DSD vs. Warehouse Delivery, August 2009
Warehouse Delivery
Warehouse Delivery Advantages
Organic and Natural Foods Distributors
Other Distribution Methods
Distributing Refrigerated and Frozen on the Same Truck
Smaller Marketers Work Through Brokers
Distribution Is Second Highest Cost Next to Production
Computerization Helps Cut Distribution Costs
Retail Outlets
Shopping Options Are Plentiful
Table 6-2: Frozen Dessert Selection by Retail Outlet
Recession Changes Food Shopping Habits
Retail Gains From Foodservice Loss
Ice Cream Still Worth Spending More
The Frozen Dessert Retail Environment
Traditional Supermarkets Still Remain the Leader in Share of Sales
Figure 6-1: U.S. Frozen Dessert Retail Sales: Share of Dollar Sales by Retailer Type, 2009
The Leading Food Retailers
Table 6-3: Top Ten U.S. Food Retailers, by Dollar Sales and Number of Stores, 2009
The Importance of Value
Walmart: The 800 Pound Gorilla
Saving on Brand Names
Table 6-4: Frozen Dessert Brands Carried in Walmart Stores
Saving More on Private Label: Great Value Frozen Desserts
SuperValu Escalates Private Label Challenge to Brands
7-Eleven Nears Frozen Dessert Commitment
Other Private Label Frozen Desserts Likely
Retailers Support Frozen Dessert Promotions
Comparative Pricing
Regular and Sale Prices Vary By Market and Outlet
Table 6-5: Price Variations for Packaged Frozen Desserts by Location, November 2009
Table 6-6: Price Variations for Breyers 1.5 Qt. Package by Location, November 2009
Table 6-7: Price Variations for Frozen Novelties by Location, November 2009
Chapter 7: Consumer
Key Points
Today’s Consumer: Surviving the Recession
Pursuing The Optimum Price/Value Balance
Eating In More
Looking For Deals at the Grocery
More Stores
Pursuing Health
Areas of Concern
Pursuing Indulgence
Buying Organic: Indulging the Ego
Simmons Consumer Survey
Per Capita Consumption of Frozen Dessert Products
Table 7-1: U.S. Total and Per Capita Production of Frozen Desserts, 1920-2009
Demographics of Frozen Dessert Production
Household Consumption of Frozen Dessert Products
Table 7-2: Percentage of U.S. Households That Use Frozen Desserts, by Product Type, 2007-2009
Table 7-3: Household Consumption of Frozen Dessert Product Types, by Region, 2009 (index)
Household Consumption of Ice Cream and Sherbet by Brand
Table 7-4: Percentage of U.S. Households That Use Ice Cream and Sherbet, by Brand, 2007-2009
Table 7-5: Percentage of U.S. Households That Use Frozen Yogurt, by Brand, 2007-2009
Table 7-6: Percentage of U.S. Households That Use Frozen Novelties by Brand, 2007-2009
Demographic Preferences by Nutrient Claims
Table 7-7: Demographic Indicators and Resisters of Ice Cream by Nutrient Content Claim, 2009 (index of U.S. households)
Table 7-8: Demographic Indicators and Resisters of Frozen Yogurt by Nutrient Content Claim, 2009 (index of U.S. households)
Table 7-9: Demographic Indicators and Resisters of Frozen Novelties, Sherbet, and Sorbet, 2009 (index of U.S. households)
Attitudes Toward Food and Shopping
Looking for Bargains
Using Coupons
Coupons in Retail and Foodservice
Looking at Labels
Looking at Ingredients
Against Artificial Ingredients
The Gourmet Consumer
Calories Don’t Count…For Some
The Organic Consumer
For the Environment
The Dieting Consumer
Table 7-10: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Shop for Specials or Bargains" 2009 (U.S. adults)
Table 7-11: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Often Swayed by Coupons to Try New Foods," 2009 (U.S. adults)
Table 7-12: Indices by Use of Select Frozen Desserts for Consumers Who Use Cents-off Coupons: Food/Groceries and Fast-food Restaurants, 2009 (U.S. adults)
Table 7-13: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Usually Read the Information on Food Labels," 2009 (U.S. adults)
Table 7-14: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Like to Know About the Ingredients Before I Buy Food," 2009 (U.S. adults)
Table 7-15: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Prefer Foods Without Artificial Additives," 2009 (U.S. adults)
Table 7-16: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Try to Eat Gourmet Food Whenever I Can," 2009 (U.S. adults)
Table 7-17: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Eat Foods I Like Regardless of Calories," 2009 (U.S. adults)
Table 7-18: Indices by Use of Select Frozen Desserts for Agreement with Statement: "When I Shop for Food, I Look for Organic/Natural," 2009 (U.S. adults)
Table 7-19: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I Would Pay More for Environmentally Friendly Products," 2009 (U.S. adults)
Table 7-20: Indices by Use of Select Frozen Desserts for Agreement with Statement: "I am Currently Dieting," 2009 (U.S. adults)
Chapter 8: Product Trends
Key Points
The Trends
And Now for Something Completely Different
Innovation is Rare
Innovation: The Ice Cream Cone
Innovation: Frozen Novelties
Innovation: Häagen-Dazs
Innovation: Mix-Ins
Innovation: Frozen Yogurt
Innovation: Low Fat Ice Cream
Innovation: Dippin’ Dots
Innovation: Frozen Yogurt Redux
Innovation Today
Häagen-Dazs Five Stands Out
Figure 8-1: Häagen-Dazs Five
Fair Trade Appeals To Socially Conscious Consumers
Figure 8-2: Ben & Jerry’s Fair Trade
Appealing to Foodies
Choctál Single Origin
Figure 8-3: Choctál Single Origin
Kleinpeter Stresses Localism
Figure 8-4: Kleinpeter Ice Cream
Häagen-Dazs Fleur de Sel
Figure 8-5: Häagen-Dazs Fleur de Sel Caramel
Going Upscale
Starbucks Goes Suprepremium
Figure 8-6: Starbucks Frappuccino
Supervalu Private Label Going Upscale
Figure 8-7: Culinary Circle Cherry Chocolate Amoré Ice Cream Dessert
Gelato on Upscale Fringe
Figure 8-8: Villa Dolce Gelatos
Healthier Than Ever
Kemps Frozen Yogurt with Omega 3
Figure 8-9: Kemps Frozen Yogurt with Omega 3
Pierre’s Yovation
Figure 8-10: Pierre’s Yovation
Julie’s Organic Ice Cream Organic Gluten Free Vanilla Ice Cream Sandwich Cookies
Figure 8-11: Julie’s Organic Ice Cream Organic Gluten Free Vanilla Ice Cream Sandwich Cookies
Turkey Hill Adds Calcium and Vitamin D
Figure 8-12: Turkey Hill Light Recipe
Jolly Llama Promotes Antioxidant Value
Figure 8-13: Jolly Llama Squeezable Whole Fruit Sorbets
Clemmy’s Adds Xylitol, Leaves Out Sugar
Figure 8-14: Clemmy’s Ice Cream
Dreyer’s Dibs Snack Bags Offers Portion Control
Figure 8-15: Dreyer’s Dibs Bite-Sized Ice Cream Snacks
More Portion Control from SheerBliss
Figure 8-16: SheerBliss BlissBites
Going Organic
Perry’s First Organic
Figure 8-17: Perry's Organic Ice Cream and Boulder Organic Ice Cream
Boulder Adds Organic
Pursuing The Hispanic Consumer
Dreyer’s Hispanic Gambit
Figure 8-18: Nestlé Delicias Paletas and Helados
Blue Bell Hispanic Flavors Accompany Expansion in Florida
Figure 8-19: Blue Bell Café con Leche
Trends That Never End
Sports Tie-Ins
Figure 8-20: Turkey Hill Phillie Phanatic Double Play
Entertainment Tie-Ins
Figure 8-21: Dreyer’s American Idol Slow Churned Ice Cream
Celebrating Community
Figure 8-22: Blue Bell 4H Ice Cream
Co-Branding
Two-In-One
Figure 8-23: Turkey Hill Dynamic Duos
Second Time Around for Viennetta
Figure 8-24: Unilever Viennett
Renaming
Figure 8-25: Turkey Hill Stuff’d
Appendix: Selected Marketers
