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Innovation in Savory Snack Formats - Market Research Report

1776.18

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Market

Food and Drink

Report Type

Market Research

Country

Global

Published

5 March 2012

Number of Pages

97

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Business Insights

File Format

PDF

Potato chips dominate the savory snacks category with over a third of new product launches over the last two years. However, manufacturers are attempting to exploit their appeal while adding a unique point of difference with the launch of potato chip alternatives, using chickpea, lentil, and even seaweed.

PepsiCo found that although crisps and snacks are consumed with soft drinks 57% of the time, they are bought together in only 13% of cases. In 2011 the company developed new Doritos and Pepsi Max lines that were designed to be sold together. Manufacturers are using combination products and flavor-matching to drive penetration.

Snacks that address concerns over cognitive health and the physical energy needs of consumers have emerged in greater numbers in recent years. Product Launch Analytics, for example, recorded the launch of 237 savory snack SKUs that were tagged as energizing or containing brain health ingredients in 2010 and 2011.

Despite the global economic slowdown, savory snacks represents a particularly resilient industry. Modern society presents a multitude of occasions which suit the principle of snacking, and people are typically open to trying new products. It is therefore not surprising that the industry is one of the most competitive, with manufacturers perpetually attempting to innovate and differentiate.

Report Scope

- Analyze trends in savory snacks, enabling better prediction of market movements (growing ingredients, flavor, sizing and nutritional trends).
- Identify the movements of key competitors through a plethora of global product examples, enabling companies to assess their own product strategies.
- Evaluate consumers' snacking needs by time of day and snacking requirements, enabling the appropriate consumer-led marketing
- Use market data, and growth estimates, to better predict successful new snack launches.
- Gain insight into the growth of key savory snack categories, through Product Launch Analytics data analysis.

Reasons to Buy

- What influences consumer choice in terms of healthy and indulgent snacking, and their choice of natural or processed options?
- How can manufacturers format their products to appeal to consumers by addressing their desire for sharing or sociable snacks?
- What direction will the market go in terms of savory snack sizes and who needs to be targeted specifically for these different sized offerings?
- How can format influence consumer choice of snacking products?
- What are the emerging flavors and formats in savory snacks and which are likely to last the long term?

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Site License

Site License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is intended for use by more than one individual, across for example, a site, an office, or a division or country.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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