Innovation in Savory Snack Formats - Market Research Report

About the author
----DisclaimerEXECUTIVE SUMMARY
----Natural versus processed
----Single use, multiple and modular snacking
----Exploring snacks by size
----Duration snacking
----Novel flavorings and formats
Introduction
----A lucrative but changing market
----About this report
----Market overview
---------Category breakdown
---------Demographic analysis
---------Product claims
Natural versus processed
----Summary
----Introduction
----Natural: snacking for body and mind enhancements
---------All natural, simple ingredients
---------Energizing ingredients
---------Salt
---------Health and eco dynamic
---------Healthy snacking by subscription
----Processed: feeling no guilt for snacking unhealthily
---------Sport watching
---------Pub snacks
---------Late night snacking
---------Special occasions
----Conclusions
Single use, multiple and modular snacking
----Summary
----Introduction
----Single use savory snacks: responding to consumer motivation
---------For one person consumption in one sitting
---------On-the-go friendly
---------Quick energy, nutrition release
---------Healthy snacking
---------Quick hunger quencher
----Multiple savory snacks: responding to consumer motivation
---------On-the-go friendly
---------Slow release energy for consumption over time
---------Snacks for sharing
---------Snacks for special occasions
---------Single use indulgence and comfort food
----Modular savory snacks: responding to consumer motivation
---------Gaming
---------Work place snack
---------On-the-go lunch
----Conclusions
Exploring snacks by size
----Summary
----Introduction
----Large snack formats
---------For sharing
---------Celebrity endorsed Fair Trade snacks
----Small snack formats
---------Addressing dieting and portion control
---------Snacks as healthy meal replacement
---------Kids' snacks
----Conclusions
Duration snacking
----Summary
----Introduction
----Consuming in one sitting
---------Sociable snacking
---------Hunger busters
---------Time specific activities
----Consuming over time
---------Dip into indulgence
---------Prolonged exercise
----Conclusions
Novel flavorings and formats
----Summary
----Introduction
---------Crunch sensation
---------Sweet and salty popularity
---------Flavor matching snacks and drinks
---------Celebrating local cuisine
---------Exploring foreign cuisine snack flavors
---------Potato chip alternatives
----Conclusions
Conclusions
----Packaging will hit extremes of large and small
----Packaging must maintain freshness for longer
----Flavoring extremes: the familiar and the exotic
----Potato chip alternatives: healthier, tastier
----Texture offers calorie free snack enjoyment
----Under represented: gender specific marketing and eco-friendly products
Appendix
----Methodology
----Bibliography/References
----Definitions

List of Tables

----Table: Savory snacks market by region ($m), 2005–15
----Table: Global savory snacks market by category ($m), 2005–15
----Table: Global savory snacks market by age, 2010
----Table: Popular flavors in newly launched savory snacks in Japan, 2010–2011
----Table: Category definitions

List of Figures

----Figure: Product claim cloud for savory snacks launches, 2011
----Figure: Product claim cloud for savory snack launches, 2006
----Figure: Wellness in savory snacks
----Figure: Natural savory snack launches, by SKUs, 2009–2011
----Figure: Naturalness is at the core of healthy snacks
----Figure: Frito Lay places emphasis on its potato chips' natural ingredient content
----Figure: Walkers Crisps marketed its simple format in a 2011 advert
----Figure: Chio Hangover Chips have a novel energizing chip format
----Figure: Seabrook emphasizes a low salt, high flavor concept in its potato chips
----Figure: Healthy eating and sustainability are shown to be linked
----Figure: Savory snack brands can utilize healthy and eco friendly production methods to attract consumers
----Figure: Processed savory snacks
----Figure: Sport watching provides incentive for consumers to snack
----Figure: Pub snacks are getting more premium
----Figure: Doritos Late Night are offered in flavors inspired by late night snacking
----Figure: Convenience in savory snack formats
----Figure: Single use savory snacks can be promoted as having a number of benefits
----Figure: Jerky SKU launches by region, 2009 to 2011
----Figure: Jerky products have been launched with stand out characteristics
----Figure: Chunky Cheese Co. is a new adult cheese snacking product
----Figure: SunRype Fruit Snack is marketed as being a nutritious but child friendly snack
----Figure: Energizing beef jerky and green tea snacks offer market differentiation
----Figure: The one handed appeal of savory snacks has been a key selling point at McDonalds
----Figure: Multiple format savory snacks
----Figure: Practical snacks for on the go usage offer an appealing functionality
----Figure: Walgreen's offers a daily dosing trail mix bag, while Zips are energy enhanced seeds
----Figure: Nutty Nibbles and Nutty Nibbles offer new sharing snack formats
----Figure: Birthday snack boxes offer year round selling potential
----Figure: On the go premium snacking
----Figure: Modular format savory snacks
----Figure: Dip Desperado promotes Doritos chips and dips via social gaming
----Figure: Cracker construction kits offer a snack alternative for lunchtime
----Figure: Snacks by size
----Figure: Kettle chips have been promoted heavily in larger sharing bag formats
----Figure: Harry's Nuts! have an appealing light hearted charity dynamic
----Figure: Two different approaches to diet snacking
----Figure: Ricky's Lucky Nuts offers a healthy meal replacement product
----Figure: Marketers have become adventurous in producing a range of healthy savory snacks for children's markets
----Figure: Duration snacking
----Figure: Consuming in one sitting
----Figure: The Free Café offers free snacks to raise brand awareness
----Figure: Tillman's Toast Me! Offer quick snacks from the toaster
----Figure: Popcorn is a popular savory snack for consuming in one sitting
----Figure: Consuming over time
----Figure: Number of multigrain savory snacks launched globally by SKU, 2006-10
----Figure: Pringles Multigrain offers a healthier version of the famous chip
----Figure: A selection of Planters Nutrition Snack Mix range
----Figure: Novel flavors and formats
----Figure: Novel flavorings and formats
----Figure: Walkers has introduced a crunchy potato chip sub brand
----Figure: Japanese manufacturer Tohato has two brands focused on providing a crunchy sensation
----Figure: Gender specific crunchy snacks are on offer in Japan
----Figure: Sweet potato chips have novelty appeal
----Figure: PepsiCo has marketed two UK brands as being ideal to purchase together
----Figure: Local cuisine is celebrated in certain Japanese snacks
----Figure: Regional foods have inspired snack brands
----Figure: Walkers potato chips have been launched in flavors inspired by global cuisines
----Figure: Foreign flavorings have inspired new savory snack launches
----Figure: Hummus chips are marketed as being healthy and good for dipping
----Figure: Pita snacks are marketed as crunchier and healthier than potato chips
----Figure: Lentil chips are marketed as a healthy snacking option
----Figure: Seaweed is an unusual but up and coming snacking option in the US
----Figure: Pack sizing extremes
----Figure: Flavoring extremes