Innovations in Confectionery: Key trends, growth opportunities and emerging markets

Innovations in Confectionery
Executive summary 10
Market drivers and resistors 10
Growth opportunities in the confectionery market 11
Innovation and NPD in the confectionery market 12
Key trends 13
Chapter 1 Introduction 16
What is this report about? 16
The confectionery market defined 16
Report structure 17
Chapter 2 Market drivers and resistors 20
Summary 20
Introduction 20
Health 22
Obesity 23
Ageing population 25
Heritage 28
Natural 30
Free-from 30
Quality 32
Regulation 34
Chapter 3 Growth opportunities in confectionery 36
Summary 36
Introduction 36
Confectionery market value overview 37
Value by country 38
Value by category 40
Europe 43
US 46
Emerging markets 48
Chapter 4 Innovation and NPD 52
Summary 52
Introduction 52
Innovation type 53
Regional analysis 54
Europe 54
Asia-Pacific 55
North America 58
Category analysis 59
Category overview 59
Chocolate 61
Premium chocolate 61
Functional chocolate 63
Ethical chocolate 63
Sugar confectionery 64
Gum 66
Oral health 66
Satiety and weight loss positionings 67
Changing positioning in confectionery 68
Flavor trends 71
Chapter 5 Key trends and product examples 74
Summary 74
Introduction 75
Health 76
Functional confectionery 76
Oral health 76
Probiotics, prebiotics and dietary fiber 79
Energy and mood 82
Superfoods 84
Omega-3 88
Natural 90
Free from 90
Real fruit 91
Weight management 92
Portion sizes 92
Low calorie and low sugar 93
Appetite suppressants 95
Beauty 96
Premiumization 97
Gourmet 97
Savory flavors 100
Traditional/heritage and retro branded products 102
Traditional and heritage 102
Retro positionings 103
Ethical 105
Organic products 105
Fairtrade 107
Vegetarian and vegan products 108
Green packaging 109
Chapter 6 Conclusions 112
10 key trends for the future 112
1 - Emerging markets 113
3 – Healthy and functional confectionery 113
4 – Beauty 113
5 – Ethical – Organic/Fairtrade 114
6 – Premium 114
7 – Natural 114
8 – Experimental/exotic ingredients 115
9– Growth in popularity of cereal bars 115
10- Vegetarian and vegan products 115
Index 117
List of Figures
Figure 2.1: Key areas of innovation by category 21
Figure 2.2: Chicza Organic Mayan Rainforest Chewing Gum 22
Figure 2.3: The UK ‘s Change4Life campaign: warning of the danger of fat and unhealthy foods 25
Figure 2.4: US population aged 65 and over (m), 2000-2050 26
Figure 2.5: Science versus heritage 29
Figure 2.6: Drivers of natural confectionery 30
Figure 2.7: % share of different claims being used, by type, in US and Europe, in new product launches between April 08 and April 09 34
Figure 3.8: Value of the confectionery market in Europe, ($m), 2008-2012 39
Figure 3.9: European and US confectionery market value by category ($m), 2008 41
Figure 3.10: High growth confectionery markets, Europe and US (% growth), 08-12 42
Figure 3.11: Emerging confectionery markets, 2008-2012 49
Figure 4.12: FOSHU approved 56
Figure 4.13: Chocolate with collagen 57
Figure 4.14: Natural energy chews 58
Figure 4.15: Share of confectionery launches (% of launches), by category, 2005-2008 60
Figure 4.16: Thornton’s Gourmet Chocolate Block 62
Figure 4.17: Hors Dr Bon-Bons with calcium and xylitol 65
Figure 4.18: Gum to control cravings 67
Figure 5.19: Key trends in the confectionery market 75
Figure 5.20: Orbit White – Teeth whitening confectionery 77
Figure 5.21: Gilco BREO – Tongue cleaning 78
Figure 5.22: Natural breath freshening 79
Figure 5.23: Snacks with live probiotic cultures 80
Figure 5.24: Confectionery with dietary fiber 82
Figure 5.25: Energy chews with caffeine and taurine 83
Figure 5.26: Cocoapro & Acticoa chocolate 85
Figure 5.27: ‘Superfruits’ Health Positioning; Chocolate Goji Treats launch to the US by Superfood Snacks in 2007 88
Figure 5.28: Maramor chocolate fortified with Omega-3 89
Figure 5.29: Portion size– 100 calorie confectionery 92
Figure 5.30: No added sugar – innovative uses for Xylitol 94
Figure 5.31: Gourmet: Matcha Green Tea 99
Figure 5.32: Gourmet: Sea Salt 101
Figure 5.33: Mars American Heritage chocolate 103
Figure 5.34: Milka Sweet Memories Tafelschokolade, Launched in Austria, February 2007 104
Figure 5.35: Organic health positioning 106
Figure 6.36: Ten key future trends in the confectionery market 112
List of Tables
Table 2.1: Obese and overweight children (5-13 year olds) in Europe and US (%), 2002-2012 23
Table 2.2: Selected premium chocolatiers in the UK 28
Table 2.3: Prevalence of ADHD in the seven major markets (‘000), 2008 31
Table 2.4: Ranking of the most popular claims, overall and by industry, for new product launches, in North America and Western Europe, April 2008 to April 2009 33
Table 3.5: Value of the confectionery market, by region ($m), 2008-2012 37
Table 3.6: Forecast value of the confectionery market in Europe and the US ($m), 2008 to 2012 38
Table 3.7: European and US confectionery market value $m, by category, 2008-2012 40
Table 3.8: European confectionery market value by category ($m), 2008-2012 43
Table 3.9: US confectionery market value $m, by category, 2008-2012 47
Table 4.10: Share of confectionery product launches by innovation type (%), 2005-2008 53
Table 4.11: Share of top ten product tags used in Japanese new product launches (% share), 2005- 2008 56
Table 4.12: Share by region of gum product launches (%), 2005 to 2008 66
Table 4.13: Top 20 tags on new confectionery launches (% of products with tag), 2005-2008 68
Table 4.14: Top 20 flavors in new product introductions (% of confectionery product launches), 2005-2008 71