Malternatives - Global Trends

1.METHODOLOGY
Study Reliability and Reporting Limitations
Disclaimers
Quantitative Techniques & Reporting Level
2.MARKET OVERVIEW
A Curtain Raiser
Outlook
Market Scan
A Sneak Peek into the Gusty World of Malternatives
Major Brands in the Malternatives Market
Market Drivers in a Nutshell
Major Trends and Issues
Malternatives Cannibalize the Beer Segment
Not All is Lost for the Beer Market
Beer Brewers Beat Distillers at their Own Game
Why Malternatives Do Better Than Wine
Malternatives Face Stiff Competition from Imported Spirits/Beers
Spirits Get Under the Skin through Malternatives
Malternatives Strike Gold during Summer
Malternatives Take the Healthy Route
Marketing Equations…Striking the Right Balance
Brand Equity: A Lifeline for Malternatives
New Product Blitz
Flavor Innovations that Scored High
Beer & Spirit Companies "Ad it Up"
Packaging
Distribution Dynamics
Dynamics of Successful Retailing
Malternatives & C-Stores: A Hand-In-Glove Partnership
Drug Stores: Are They a Good Fit for Malternative Brews?
Consumer Profile
Young Adults: A Finicky Yet Experimental Lot
Women Hit the Spotlight
Where are the Men & Non-Users in the Equation?
The Flip Side of Malternatives
FMB Formulation Techniques Slip into Negligence
Malternatives Alleged to Promote Under- Age Drinking
Mass Advertising Draws Wrong Attention
Social Activists Flag Protests against Malternatives
Health Effects of Malternatives Consumption
New Regulations Prick the Malternatives Bubble
Are Malternatives Losing Their Fizz?
A Shakeout in Progress
Number of Brands Whittles Down…
Looking through the Crystal Ball..
3.PRODUCT FACTS
Malternatives: A Definition
4.CORPORATE DEVELOPMENTS
Heineken, Namibia and Diageo Breweries Ink New Joint Venture Agreement
Global Brands Signs Distribution Agreement with Diageo Great Britain
Diageo Launches Adult Beverages
Coors Brewing Inks Agreement with Colorado Rockies
MediaNet to Develop Web Mall for National Malt Beverage Company
Diageo Plans Capacity Expansion at Illinois Plant
SABMiller and Molson Coors Create a Joint Venture
Diageo to Build Malt Distillery in Scotland
Brown-Forman Acquires Grupo Industrial Herradura
Diageo Introduces Flavored Malts in North America
Coors Revamps Zima Malt
Anheuser-Busch Rolls Out BACARDI Silver Mojito Alcohol Beverage
Anheuser-Busch Launches Tarpon Spoon Beer
Alcoa Introduces Closures for Malt and Carbonated Beverages
5.MAJOR PLAYERS
Anheuser-Busch Inc (US)
Arizona Beverage Company LLC (US)
Bacardi USA Inc (US)
Brown-Forman Corporation (US)
Molson Coors Brewing Company (US)
Cruzan Rum Distillery (US)
Diageo Plc (UK)
Labatt Breweries Of Canada (Canada)
SABMiller plc (UK)
Miller Brewing Company (US)
The Lion Brewery, Inc. (US)
6.GLOBAL MARKET ANALYTICS
7.THE UNITED STATES
Malternatives Market Overview and Outlook
Beer Industry in the US – A Primer
Key Market Statistics
Trade Statistics
Target Audience
Malternatives: The Difference Between Success & Failure
Who’s Leading the Malternatives Chase?
Regulatory Clampdown on Malternatives: Slow Boil in a Melting- Pot
California to Tax Malternatives as Distilled Spirits

Labeling Laws
Market Share Statistics
8.CANADA
9.JAPAN
Market Overview
10.EUROPE
a.France
b.Germany
c.Italy
d.The United Kingdom
e.Spain
f.Russia
g.Rest of Europe
11.ASIA-PACIFIC
China
Australia – A Key Market
ADGP’s Growing Concern Over Alcopops
Higher Taxes Signal Hard Times for Alcopops
Alcopop Consumption Trends Among Young Australians
12.LATIN AMERICA
13.THE MIDDLE EAST
Market Overview
The Middle East: Charming International Brewers?
Malternatives Bode the Promise of Making it Big in Israel
14.REST OF WORLD
Table 1: Consumer Demographics - Quantifying the Impact of Malternatives on Consumer Image of Spirits: A Comparison Between Opinions of Regular Uses of Malternatives and Non-Users of Malternatives
Table 2: Consumer Perception of Malternatives by Gender
Table 3: Perception of Malternatives by Drinkers and Non-Drinks
Table 4: Global Malternatives Market by Region for the Period 2007-2015 (Sales in US$ Million)
Table 5: Percentage Breakdown of Global Malternatives Market by Region for the Years 2008 & 2009
Table 6: Breakdown of the US Beer Market by Product Category – 2006 (In '000 Cases)
Table 7: Volume Sales Leading Beer Brands in the US – 2006 (In Million Barrels)
Table 8: Percentage Share Breakdown of Leading Imported Beer Brands in the US –
Table 9: Volume Exports and Imports of Malt Beverages in the US for the Years 2007 & 2008 (In '000 barrels)
Table 10: Retail Dollar Sales of Major Brands in the US Flavored Malt Beverages Market Through Food, Drug, and Mass Merchandisers –
Table 11: Retail Dollar Sales of Major Brands in the US Flavored Malt Beverages Market Through Convenience Stores –
Table 12: Retail Volume Sales of Top Brands in the US Malternatives Market –
Table 13: Malternatives Market in US: 2007-2015 (Sales in US$ Million)
Table 14: Malternatives Market in Canada: 2007-2015 (Sales in US$ Million)
Table 15: Malternatives Market in Japan: 2007-2015 (Sales in US$ Million)
Table 16: Malternatives Market by Region in Europe: 2007-2015 (Sales in US$ Million)
Table 17: Percentage Breakdown of Malternatives Market by Region in Europe for the Years 2008 & 2009
Table 18: Malternatives Market in France: 2007-2015 (Sales in US$ Million)
Table 19: Malternatives Market in Germany: 2007-2015 (Sales in US$ Million)
Table 20: Malternatives Market in Italy: 2007-2015 (Sales in US$ Million)
Table 21: Malternatives Market in the UK: 2007-2015 (Sales in US$ Million)
Table 22: Malternatives Market in Spain: 2007-2015 (Sales in US$ Million)
Table 23: Malternatives Market in Russia: 2007-2015 (Sales in US$ Million)
Table 24: Malternatives Market in Rest of Europe: 2007-2015 (Sales in US$ Million)
Table 25: Malternatives Market in Asia-Pacific: 2007-2015 (Sales in US$ Million)
Table 26: Malternatives Market in Latin America: 2007-2015 (Sales in US$ Million
Table 27: Malternatives Market in the Middle East: 2007-2015 (Sales in US$ Million)
Table 28: Malternatives Market in Rest of World: 2007-2015 (Sales in US$ Million)
Companies Profiled