OUR VIEW 1
CATALYST 1
SUMMARY 1
INDUSTRY UPDATE 2
News in Brief 2
NEW PRODUCTS REVIEW 4
Coffee gets a makeover as a relaxation aid 4
Juices: top flavors in new products 7
New drinks launches by category, October to December 2009: coffee products fall back 8
Product claims: new drinks launches, October to December 2009 9
INDUSTRY COMMENT 10
AG Barr: strong growth in 2009/10 sales gives hope to firms in the industry 10
Pepsi: focus on social media advertising may not be reflected across the market 11
FEATURE ANALYSIS 12
The key to brand success: innovate, but thoughtfully 12
Tainted milk crisis in China presents opportunities for global players once more 14
NEWS 16
Headlines 16
Seattle's Best Coffee introduces new coffee flavors 16
Zhena's Gypsy Tea offers new Luxe Leaves collection 16
Gatorade appoints new vice president of brand marketing 16
Apple Rush Maui appoints new distributor 16
Seattle's Best Coffee introduces new line of ready-to-drink coffees 16
Reed's Q4 total revenues up 21% 16
Constellation Brands completes sale of Gaymer Cider business to C&C Group 16
C&C Group Q3 total revenues down 17
HUL introduces Brooke Bond Sehatmand tea 17
Starbucks to shift call center operations to Albuquerque, New Mexico 17
PepsiCo International UK selects CAS to provide trade promotion management 17
New Leaf Brands names new COO 17
PepsiAmericas selects Service-now.com to automate IT service management 17
Dunkin' Donuts signs multi-unit store development agreement with Travel Mart 18
Celsius appoints new CFO 18
Celsius to be available at Marc's and Xpect stores 18
Starbucks Q1 net earnings up 18
Celsius Holdings Q4 total revenues soar 18
TreeHouse Foods signs agreement with Sandra Tea & Coffee 18
DNA Beverage signs agreement with Walgreens 18
Starbucks, Arla Foods collaborate to sell RTD drinks in Europe 19
Vermont Pure Holdings Q4 net income narrows 19
Nestle Waters North America to relocate headquarters 19
Diedrich Coffee announces management changes 19
Bond Laboratories enters into distribution pact with Cherokee 19
Crispin Cider Company acquires Fox Barrel Cider Company 19
Meadowcroft to discontinue selling wines under Sumptuary label 19
DTS8 Coffee launches three roasted coffee blends in Shanghai and Beijing 20
City'super to distribute New Leaf's products in Hong Kong, Taiwan and China 20
Duane Reade debuts four new coffee blends under DR Delish brand in New York 20
Diedrich Coffee Q2 net loss declines 20
Anheuser-Busch InBev announces management changes 20
Celsius announces new board appointment 20
Green Mountain Coffee Roasters Q1 net income decreases 20
Skinny Nutritional enters into distribution agreement with Canada Dry Potomac 21
Coffee Holding Company reports net income for 2009 21
Britvic Q1 revenues up 21
Brick Brewing renews manufacturing and sales agent deals with Canada Dry Mott's 21
Starbucks recalls Glass Water Bottles 21
Bond Laboratories Q4 revenues up 70% 21
Yakult to construct new production facility in US by 2012 22
Robeks introduces new line of Naturally Coffee Smoothies 22
PBG to acquire Pepsi-Cola franchised bottler in California 22
Bavaria appoints global manager for Peroni brand 22
Golden Dragon Holdings signs supply agreement with Vanguard Group 22
Blue Gem expands distribution of Title Sports Drink in central Florida 22
Brown-Forman to set up own distribution company in Germany 22
Santa Barbara Wine to launch new line of artisan wines 23
YoCream International Q4 net income down 23
Pepsi Bottling Group reports net income in Q4 23
Seattle's Best Coffee signs on 10 new franchisees as part of expansion plans 23
DNA Beverages to be available at more than 1,200 locations in Georgia 23
Reed's expands relationship with Kroger 23
Celsius to be available at Winn Dixie stores 24
H-E-B Grocery and Pickle Juice Sport acquire distribution in 200 H-E-B stores 24
Nestle to invest $390 million in Mexico 24
New Leaf Brands enters into distribution pact with Crescent Crown Distributing 24
Bond Laboratories adds two new distributors in Tennessee 24
Bacardi USA inaugurates new headquarters in Coral Gables, Florida 24
Dunkin' Donuts to open seven new restaurants in Tri-Cities, Tennessee 25
Coca-Cola Hellenic Bottling Company reports profit in Q4 25
Reed's reports 30% increase in revenues for January 25
Sara Lee reports net income in Q2 25
Nestle introduces four new flavors of Nestle Hot Cocoa 25
Gatorade to introduce new line of sports drinks 25
Kirin Holdings, Suntory terminate negotiations on possible merger 25
TTLC plans to set up new production facility in Huaian, China 26
Celsius beverage now available at Walgreens stores across US 26
New Leaf Brands enters into distribution agreement with House of Schwan 26
Coca-Cola Consolidated announces new board appointment 26
Yakult's probiotic drink now available in Colorado and New Mexico 26
Molson Coors Q4 net income soars 26
Coca-Cola Company Q4 net income up 55% 27
MillerCoors Q4 net income increases 27
Farmer Bros reports net income in Q2 27
Kirin Holdings annual net income decreases 27
Andrew Peller reports net earnings in Q3 27
Coca-Cola Enterprises reports net income in Q4 27
Drinks Americas signs distribution agreement with Mexcor International 28
Diageo H1 profit slightly down 28
Old Orchard Brands introduces one-gallon-size bottle of fruit juice 28
PepsiCo Q4 net income soars 28
COMPANY SPOTLIGHT: STARBUCKS 29
Starbucks, Arla Foods collaborate to sell RTD drinks in Europe 29
Business Background 29
SWOT Analysis 30
Strengths 31
Weaknesses 32
Opportunities 32
Threats 34
APPENDIX 35
Further Reading 35
Index 36
ABOUT MARKETWATCHES 37
Editors 37
Ask the analyst 37
Datamonitor consulting 37
Disclaimer 37
List of Tables
Table 1: Top claims in new global drinks launches, October to December 2009, compared to the same period of the year before 9
Table 2: Key Facts 30
Table 3: SWOT Analysis 30
List of Figures
Figure 1: Fortaleza Cafe Molido Descafeinado con Tila y Melisa 5
Figure 2: Nawgan Berry Beverage - Caffeinated, Noncaffeinated 5
Figure 3: Meijer Gold Sparkling Lemonade 5
Figure 4: Ramune Soda 6
Figure 5: Aqua Straw Natural Spring Water 6
Figure 6: Soho Litchi & Guarana Liqueur 6
Figure 7: Juices: top flavors in new products 7
Figure 8: Leading global drinks launches by category, October to December 2008 and 2009 8