Meat in Germany - Market Research Report

TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
A. Moksel AG 18
Heristo Aktiengesellshaft 21
Westfleisch 22
Macroeconomic Indicators 23
Country Data 23
Appendix 25
Methodology 25
Industry associations 26
Related MarketLine research 26

LIST OF TABLES
Table 1: Germany meat market value: $ billion, 2007–11 8
Table 2: Germany meat market category segmentation: $ billion, 2011 9
Table 3: Germany meat market geography segmentation: $ billion, 2011 10
Table 4: Germany meat market value forecast: $ billion, 2011–16 11
Table 5: A. Moksel AG: key facts 18
Table 6: A. Moksel AG: key financials ($) 18
Table 7: A. Moksel AG: key financials (€) 19
Table 8: A. Moksel AG: key financial ratios 19
Table 9: Heristo Aktiengesellshaft: key facts 21
Table 10: Westfleisch: key facts 22
Table 11: Germany size of population (million), 2007–11 23
Table 12: Germany gdp (constant 2000 prices, $ billion), 2007–11 23
Table 13: Germany gdp (current prices, $ billion), 2007–11 23
Table 14: Germany inflation, 2007–11 24
Table 15: Germany consumer price index (absolute), 2007–11 24
Table 16: Germany exchange rate, 2007–11 24

LIST OF FIGURES
Figure 1: Germany meat market value: $ billion, 2007–11 8
Figure 2: Germany meat market category segmentation: % share, by value, 2011 9
Figure 3: Germany meat market geography segmentation: % share, by value, 2011 10
Figure 4: Germany meat market value forecast: $ billion, 2011–16 11
Figure 5: Forces driving competition in the meat market in Germany, 2011 12
Figure 6: Drivers of buyer power in the meat market in Germany, 2011 13
Figure 7: Drivers of supplier power in the meat market in Germany, 2011 14
Figure 8: Factors influencing the likelihood of new entrants in the meat market in Germany, 2011 15
Figure 9: Factors influencing the threat of substitutes in the meat market in Germany, 2011 16
Figure 10: Drivers of degree of rivalry in the meat market in Germany, 2011 17
Figure 11: A. Moksel AG: revenues & profitability 19
Figure 12: A. Moksel AG: assets & liabilities 20