CHAPTER ONE: INTRODUCTION . 1
STUDY GOALS AND OBJECTIVES .. 1
REASONS FOR DOING THE STUDY .. 1
INTENDED AUDIENCE 2
SCOPE OF REPORT 2
INFORMATION SOURCES . 2
RELATED BCC REPORTS .. 3
BCC ONLINE SERVICES . 3
DISCLAIMER .. 3
CHAPTER TWO: SUMMARY .. 4
SUMMARY TABLE GLOBAL NUTRACEUTICALS MARKET - FOODS,
BEVERAGES AND SUPPLEMENTS, THROUGH 2016 ($ MILLIONS) .. 4
SUMMARY FIGURE GLOBAL NUTRACEUTICAL MARKET - FOODS,
BEVERAGES AND SUPPLEMENTS, 2009-2016 ($ MILLIONS) .. 5
CHAPTER THREE: MARKET OVERVIEW 6
MARKET OVERVIEW 6
FIGURE 1 FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT
MARKET .. 7
DUAL COMPETITION IN FUNCTIONAL FBS MARKET 7
FALSE PRODUCT CLAIMS DAMAGING OVERALL MARKET .. 8
STAKEHOLDERS' OPPORTUNITIES IN THE GROWING
FUNCTIONAL FBS MARKET 8
SUPPLY SIDE AND DEMAND SIDE FACTORS INFLUENCE
SECTOR 8
DEMAND-SIDE DRIVERS . 9
The Elderly Population Expands .. 9
Young Consumers' Focus on Health 9
Obesity Epidemic 9
SUPPLY-SIDE DRIVERS 9
Nutraceuticals Offer Premiumization Opportunity 9
Media and Science Are Pushing the Functional Market
into the Mainstream 10
Escalating Health Care Costs .. 10
Technology Driving Higher Efficacy . 10
DEFINING THE NUTRACEUTICAL MARKET: FUNCTIONAL
FOOD, BEVERAGE, AND SUPPLEMENT (FBS) MARKET . 10
DEFINING THE FUNCTIONAL FOOD PRODUCT MARKET . 11
TABLE 1 GLOBAL NUTRACEUTICAL FOOD PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) .. 11
DEFINING THE FUNCTIONAL BEVERAGE MARKET . 12
TABLE 2 GLOBAL NUTRACEUTICAL BEVERAGE MARKET,
THROUGH 2016 ($ MILLIONS) .. 12
DEFINING THE FUNCTIONAL SUPPLEMENTS MARKET 12
TABLE 3 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET,
THROUGH 2016 ($ MILLIONS) .. 13
DEFINING THE FUNCTIONAL INGREDIENTS MARKET . 13
TABLE 4 GLOBAL NUTRACEUTICAL INGREDIENTS MARKET,
THROUGH 2016 ($ MILLIONS) .. 13
DEFINING THE FUNCTIONAL APPLICATION MARKET -
FOCUS ON HEALTH SEGMENTS AND DISEASES .. 14
TABLE 5 GLOBAL NUTRACEUTICAL HEALTH APPLICATION
MARKET, THROUGH 2016 ($ MILLIONS) 14
MARKET STRUCTURE .. 14
FUNCTIONAL PRODUCT MARKET - PREMIUM VS. MASS
MARKET POSITIONING . 15
Premium Pricing and Margin Expansion .. 15
FUNCTIONAL MARKET - SUPPLY-SIDE STAKEHOLDER
VALUE CHAIN 16
TABLE 6 GLOBAL NUTRACEUTICAL MARKET - BY
STAKEHOLDERS, THROUGH 2016 ($ MILLIONS) 16
FUNCTIONAL MARKET -CONSUMER MARKET
SEGMENTATION . 16
Children/Teenager .. 17
Women 17
Men .. 17
Aging Boomers and Old Age . 17
NONCOMMERCIAL FOOD PLACES - EARLY ADOPTERS .. 17
EVOLUTION OF FUNCTIONAL FBS MARKET . 18
FIGURE 2 EVOLUTION OF FUNCTIONAL FOOD AND BEVERAGE
MARKET 18
PHARMACEUTICAL COMPANIES AND FUNCTIONAL FOODS .. 19
FIGURE 3 TARGET MARKET OVERLAP OF PHARMA AND
FUNCTIONAL FOODS . 19
PHARMACEUTICAL COMPANIES ...(CONTINUED) .. 20
CHAPTER FOUR: NUTRACEUTICALS MARKET- STRATEGIC INSIGHT . 21
FUNCTIONAL FOOD, BEVERAGE, AND SUPPLEMENT MARKET
DYNAMICS .. 21
FIGURE 4 COMPARATIVE GROWTH ANALYSIS OF FUNCTIONAL
FBS 22
TRENDS AND OPPORTUNITIES 23
QUALITY PRODUCTS WITH IMPROVED HEALTH
BENEFITS . 23
FUNCTIONAL FOOD MAKEOVER OF EXISTING BRANDS
WITH VITAMINS AND MINERALS .. 23
ENTRY INTO MAINSTREAM .. 23
PREMIUMIZATION 23
NEW PRODUCT DEVELOPMENT (NPD) . 24
LICENSING AND PARTNERING STRATEGIES . 24
FOCUS ON WEALTHIER CONSUMERS .. 24
EXPLOITING NEW MARKETS AND DISTRIBUTION 24
CONSOLIDATION 24
VEGETARIAN AND ANTIALLERGEN PRODUCTS .. 25
SHORTENING THE LIFE CYCLE OF THE LAUNCH . 25
SEEKING APPROVED HEALTH CLAIMS .. 25
CAPITALIZING ON NICHE MARKETS . 25
PRIVATE LABELS IN THE FBS SPACE 25
MULTIPLE HEALTH BENEFITS .. 26
THE EMERGING CHILDREN'S MARKET . 26
TABLE 7 SELECTED NUTRITIONAL PRODUCTS LAUNCHED FOR
CHILDREN .. 26
BLOCKBUSTER PRODUCTS . 27
TABLE 8 SELECTED BLOCKBUSTER NUTRACEUTICAL PRODUCTS . 27
TABLE 8 (CONTINUED) . 28
CONSOLIDATION IN FUNCTIONAL FBS MARKET . 28
TABLE 9 SELECTED MAJOR ACQUISITIONS IN FUNCTIONAL FBS
MARKET 29
TABLE 9 (CONTINUED) 30
TABLE 10 SELECTED JOINT VENTURE/PARTNERSHIP
AGREEMENTS .. 31
TABLE 10 (CONTINUED) .. 32
CHAPTER FIVE: INGREDIENT MARKET 33
GLOBAL NUTRACEUTICAL FOOD MARKET BY INGREDIENT .. 33
TABLE 11 GLOBAL NUTRACEUTICAL FOOD MARKET BY
INGREDIENT, THROUGH 2016 ($ MILLIONS) . 33
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
INGREDIENT . 33
TABLE 12 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
INGREDIENT, THROUGH 2016 ($ MILLIONS) .. 34
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY
INGREDIENT . 34
TABLE 13 GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY
INGREDIENT, THROUGH 2016 ($ MILLIONS) .. 34
PROTEIN AND PEPTIDES .. 35
TABLE 14 GLOBAL NUTRACEUTICAL PROTEIN MARKET BY
PRODUCT TYPES, THROUGH 2016 ($ MILLIONS) . 35
GLOBAL NUTRACEUTICAL PROTEIN MARKET BY
PRODUCT TYPES . 35
TABLE 15 GLOBAL NUTRACEUTICAL PROTEIN-BASED FOOD
MARKET BY PRODUCT TYPES, THROUGH 2016 ($ MILLIONS) . 36
GLOBAL NUTRACEUTICAL PROTEIN MARKET BY REGION 36
TABLE 16 GLOBAL NUTRACEUTICAL PROTEIN MARKET, BY
REGION, THROUGH 2016 ($ MILLIONS) .. 36
MAJOR MARKET DRIVERS . 37
Sports Beverages Drive Protein Demand .. 37
Cost Pressure is Leading to More Innovation in Protein
Ingredients .. 37
PROTEIN TYPES . 38
Soy Protein .. 38
Whey Becoming Mainstream for Sports Drinks 39
Definition and Structure .. 39
Whey Products in Functional Beverages . 39
Whey Used in Smoothies .. 40
Whey Proteins and Controlled Release of Bioactives 40
Whey Isolates for Weight Loss Market . 40
Whey Protein Targeting Infant Nutrition .. 41
Amino Acids Finding a Niche Market within Proteins .. 41
Other Protein Sources .. 41
TABLE 17 SELECTED OTHER MAJOR PROTEIN PRODUCTS 42
PROBIOTICS/PREBIOTICS . 43
DEFINITION AND STRUCTURE .. 43
TABLE 18 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY
PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) 44
GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY
PRODUCTS 44
TABLE 19 GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET
BY FOOD PRODUCT, THROUGH 2016 ($ MILLIONS) .. 45
GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY
REGION .. 45
TABLE 20 GLOBAL NUTRACEUTICAL PROBIOTIC MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) . 45
PREBIOTICS . 46
MARKET DRIVERS . 46
Probiotics Benefit People with Particular Needs .. 46
Innovative Packaging Leads to More Use of Probiotics in
Nondairy Products .. 46
Probiotic-Based Foods and Beverages Gain Popularity. 47
TABLE 21 COMPETITIVE OUTLOOK . 47
OMEGA-3 . 48
DEFINITION AND STRUCTURE .. 48
TABLE 22 GLOBAL NUTRACEUTICAL OMEGA MARKET BY
PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) 49
GLOBAL NUTRACEUTICAL OMEGA-3 MARKET BY REGION 49
TABLE 23 GLOBAL NUTRACEUTICAL OMEGA MARKET BY
GEOGRAPHY, THROUGH 2016 ($ MILLIONS) .. 49
GLOBAL NUTRACEUTICAL PROBIOTIC FOOD MARKET BY
PRODUCTS 49
TABLE 24 GLOBAL NUTRACEUTICAL OMEGA-3-BASED FOOD
MARKET BY PRODUCTS, THROUGH 2016 ($ MILLIONS) .. 50
MARKET DRIVERS . 50
Omega-3 Products Moving into Mainstream Markets 50
Higher Recommended Daily Intake (RDI) Could Boost
Omega-3 Market 51
Consumers Shift Fat Strategy: Low Saturated Fat, No
Trans Fat .. 51
FLAX AS AN ALTERNATIVE SOURCE FOR OMEGA-3 . 51
COMPETITIVE OUTLOOK 52
TABLE 25 SELECTED NEW OMEGA-3 PRODUCTS . 52
FIBER . 53
DEFINITION 53
TABLE 26 GLOBAL NUTRACEUTICAL FIBER MARKET BY PRODUCT
TYPES, THROUGH 2016 ($ MILLIONS) . 53
GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY
PRODUCTS 54
TABLE 27 GLOBAL NUTRACEUTICAL FIBER FOOD MARKET BY
PRODUCT, THROUGH 2016 ($ MILLIONS) . 54
GLOBAL NUTRACEUTICAL FIBER MARKET BY REGION .. 54
TABLE 28 GLOBAL NUTRACEUTICAL FIBER MARKET BY REGION,
THROUGH 2016 ($ MILLIONS) .. 55
Major Incumbents Focus on Fiber Market 55
WHOLE GRAINS: BECOMING MAINSTREAM 55
Breads and Food Bars: Major Product Category to Include
Whole Grain . 56
TABLE 29 SELECTED MAJOR BREADS AND FOOD BARS
PRODUCTS .. 56
Whole Grain Products . 56
TABLE 30 SELECTED FIBER-BASED PRODUCTS 56
Inhibitors in the Whole Grain Market . 57
TABLE 31 SELECTED WHOLE GRAIN PRODUCTS . 57
High-fiber Foods with Low Glycemic Index: Effects on
Diabetes . 58
Beta-glucan . 58
COMPETITIVE OUTLOOK 58
GLUTEN-FREE FIBER . 59
FIBER AS A SUGAR SUBSTITUTE .. 59
VITAMINS AND MINERALS .. 59
TABLE 32 GLOBAL NUTRACEUTICAL VITAMIN AND MINERAL
MARKET BY GEOGRAPHIC REGION, THROUGH 2016 ($
MILLIONS) .. 60
GENETICALLY MODIFIED (GM)-FREE AND ALLERGENFREE
VITAMINS .. 60
OTHER PHYTOCHEMICALS MARKET .. 60
TABLE 33 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET
BY PRODUCT TYPE, THROUGH 2016 ($ MILLIONS) 61
PHYTOCHEMICALS BLOCKBUSTERS 61
TABLE 34 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED
FOOD MARKET BY PRODUCT, THROUGH 2016 ($ MILLIONS) .. 62
TABLE 35 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL-BASED
BEVERAGE MARKET BY PRODUCT, THROUGH 2016 ($
MILLIONS) .. 62
TABLE 36 GLOBAL NUTRACEUTICAL PHYTOCHEMICAL MARKET
BY REGION, THROUGH 2016 ($ MILLIONS) .. 63
PLANT STEROLS: TARGETING THE CHOLESTEROL
MARKET . 63
Definition and Structure . 63
TABLE 37 SELECTED MAJOR PLANT STEROLS PRODUCTS 64
COMPETITIVE OUTLOOK .. 64
ANTIOXIDANTS 64
TABLE 38 SELECTED MAJOR ANTIOXIDANTS PRODUCTS 65
Antioxidants Market Is Growing and Enjoying Higher
Premiumization . 65
Best-selling Antioxidants 66
FIGURE 5 TOP SELLING ANTIOXIDANTS (%) 66
CHAPTER SIX: GLOBAL NUTRACEUTICAL FOOD 67
TABLE 39 GLOBAL NUTRACEUTICAL FOOD MARKET BY REGION,
THROUGH 2016 ($ MILLIONS) .. 67
GLOBAL NUTRACEUTICAL FOOD MARKET BY CATEGORY -
MARKET OVERVIEW .. 67
FIGURE 6 GLOBAL NUTRACEUTICAL FOOD MARKET BY
CATEGORY IN 2010 (%) . 68
FIGURE 6 (CONTINUED) 69
SUGAR AND CONFECTIONERY: $ 13.2 BILLION MARKET . 69
TABLE 40 GLOBAL CONEFECTIONERY AND SUGAR
REPLACEMENTS MARKET BY REGION, THROUGH 2016 ($
MILLIONS) .. 70
Global Confectionery and Sugar Replacements Market by
Ingredients .. 70
TABLE 41 GLOBAL CONFECTIONERY AND SUGAR
REPLACEMENTS MARKET BY INGREDIENT, THROUGH 2016 ($
MILLIONS) .. 70
Confectionery with Vitamins and Minerals on Store
Shelves 70
Dark Chocolate a Major Category for Total Global Sugar
Confectionery Sales . 71
Popular Confectionery Products . 71
TABLE 42 SELECTED CONFECTIONERY PRODUCTS 71
Alternative Sweeteners 72
TABLE 43 SELECTED ALTERNATIVE SWEETENERS .. 72
Breakdown of Confectionery and Sugar Market by
Geography and Major Ingredient 72
TABLE 44 GLOBAL PROTEIN-BASED CONFECTIONERY AND
SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016
($ MILLIONS) . 73
TABLE 45 GLOBAL PROBIOTIC-BASED CONFECTIONERY AND
SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016
($ MILLIONS) . 73
TABLE 46 GLOBAL OMEGA-3-BASED CONFECTIONERY AND
SUGAR REPLACEMENTS MARKET BY REGION, THROUGH 2016
($ MILLIONS) . 73
BAKERY MARKET OVERVIEW: $10.1 BILLION 74
TABLE 47 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) . 74
Bakery Market Overview by Product Types 74
TABLE 48 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY
CATEGORY, THROUGH 2016 ($ MILLIONS) 75
Global Nutraceutical Bakery Food Markets by
Ingredients .. 75
TABLE 49 GLOBAL NUTRACEUTICAL BAKERY FOOD MARKET BY
INGREDIENT, THROUGH 2016 ($ MILLIONS) .. 75
Breads: A $7 Billion Market.. 76
TABLE 50 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) . 76
Global Nutraceutical Breads Market by Ingredients 77
TABLE 51 GLOBAL NUTRACEUTICAL BREAD FOOD MARKET BY
INGREDIENT, THROUGH 2016 ($ MILLIONS) .. 77
Global Fiber Breads Market 77
TABLE 52 GLOBAL NUTRACEUTICAL FIBER BREAD FOOD
MARKET BY GEOGRAPH, THROUGH 2016 ($ MILLIONS) .. 78
Global Nutraceutical Cookies and Crackers Market by
Region - Market Overview 78
TABLE 53 GLOBAL NUTRACEUTICAL COOKIES AND CRACKERS
FOOD MARKET BY REGION, THROUGH 2016 ($ MILLIONS) 79
Global Nutraceutical Cookies and Crackers Market
by Types of Ingredients .. 79
TABLE 54 GLOBAL COOKIES AND CRACKERS FOOD MARKET BY
CATEGORY, THROUGH 2016 ($ MILLIONS) 79
High-Protein Pasta Suits Sports Market .. 80
SNACKS: $8.8 BILLION MARKET 80
TABLE 55 GLOBAL NUTRACEUTICAL SNACKS MARKET BY
REGION THROUGH 2016 ($ MILLIONS) 81
Cereal Bars: Key Snack Food Product . 81
Consumer Preference for Healthy Snacks . 81
Functional Snacks Market by Ingredient .. 82
TABLE 56 GLOBAL NUTRACEUTICAL SNACKS MARKET BY
CATEGORY, THROUGH 2016 ($ MILLIONS) 82
Cereal Manufacturers Shifting to Snacks Market 82
Demand for Gluten-free Cereal Increasing .. 82
Whole Grain and Oat Cereals Driving the Cereal Market
in Europe .. 83
Developing Countries Are Rapidly Growing Markets for
Functional Snacks 83
Convenient Meals Potential Competitor for Functional
Snacks . 83
TABLE 57 SELECTED TOP-SELLING FUNCTIONAL SNACK
PRODUCTS .. 83
Breakdown of Snacks Market by Region 84
TABLE 58 GLOBAL NUTRACEUTICAL FIBER-BASED SNACKS
MARKET BY GEOGRAPHY, THROUGH 2016 ($ MILLIONS) .. 85
SUPER FRUITS . 85
TABLE 59 GLOBAL FROZEN AND SPECIALTY FRUITS
NUTRACEUTICALS MARKET BY CATEGORY, THROUGH 2016 ($
MILLIONS) .. 85
TABLE 60 GLOBAL FROZEN AND SPECIALTY FRUITS
NUTRACEUTICAL MARKET BY REGION, THROUGH 2016 ($
MILLIONS) .. 86
Sweeteners, Syrups, and Jellies Are Main Forms of
Functional Fruit 86
Popular Super Fruits . 86
TABLE 61 SELECTED SUPER FRUITS BY CONTENT .. 87
TABLE 62 SELECTED SUPER FRUIT PRODUCTS .. 87
DAIRY NONDRINKABLE PRODUCTS: $7.6 BILLION
MARKET . 87
TABLE 63 GLOBAL NUTRACEUTICAL DAIRY MARKET BY
CATEGORY, THROUGH 2016 ($ MILLIONS) .. 88
Probiotic Ice Creams Dominate Functional Ice Cream
Products Segment 88
Dairy Companies Pursue Functional Margarines 89
Popular Functional Dairy Nondrinkable Products .. 89
TABLE 64 SELECTED FUNCTIONAL DAIRY PRODUCTS .. 89
FUNCTIONAL FLOUR MARKET .. 89
TABLE 65 GLOBAL NUTRACEUTICAL FLOUR MARKET BY REGION,
THROUGH 2016 ($ MILLIONS) .. 90
MEAT AND POULTRY: NEGLECTED OPPORTUNITY .. 90
TABLE 66 GLOBAL MEAT AND MEAT REPLACMENTS
NUTRACEUTICALS MARKET BY REGION, THROUGH 2016 ($
MILLIONS) .. 90
Noncommercial Markets: Early Adopters of Functional
Meat . 91
Nonallergen Functional Meat to Find Increasing Market 91
New Alternative Food: Egg Replacement
Ingredients/products .. 91
GLOBAL NUTRACEUTICAL BEVERAGE MARKET .. 91
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
PRODUCT CATEGORY . 92
FIGURE 7 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
CATEGORY IN 2010 (%) .. 92
FIGURE 7 (CONTINUED) . 93
GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
REGION .. 93
TABLE 67 GLOBAL NUTRACEUTICAL BEVERAGE MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) . 94
FRUIT AND VEGETABLE JUICES AND DRINKS . 94
TABLE 68 GLOBAL NUTRACEUTICAL FRUIT AND VEGETABLE
JUICE MARKET BY GEOGRAPHY, THROUGH 2016 ($ MILLIONS) . 95
TABLE 69 SELECTED TOP-SELLING FUNCTIONAL JUICE
PRODUCTS .. 95
NONCARBONATED DRINKS .. 96
TABLE 70 GLOBAL NONCARBONATED DRINKS MARKET BY
CATEGORY, THROUGH 2016 ($ MILLIONS) .. 96
Global Functional Noncarbonated Drinks Market by
Region . 96
TABLE 71 GLOBAL NONCARBONATED DRINKS MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) .. 97
CSD Companies Shifting to Functional Beverages for
Growth 97
Sports and Energy Drinks Now Mainstream and Leading
Companies Are Chasing Market Growth 97
TABLE 72 SELECTED TOP-SELLING FUNCTIONAL
NONCARBONATED DRINKS .. 98
Noncarbonated Drinks/Functional Water . 98
Leading Beverage Companies Expanding Their Presence
in the Functional Water Market .. 99
TEA AND COFFEE .. 99
TABLE 73 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET
BY INGREDIENT CATEGORY, THROUGH 2016 ($ MILLIONS) . 100
Global Tea and Coffee Nutraceutical Market by Region 100
TABLE 74 GLOBAL TEA AND COFFEE NUTRACEUTICAL MARKET
BY REGION, THROUGH 2016 ($ MILLIONS) 100
Ready-to-drink Green Tea Goes Mainstream 101
Tea Market Is Rapidly Expanding in the U.S. . 101
Weight Reduction Claims Will Fuel Black Tea Demand 101
RTD Tea and Coffee Marketed as Alternative to
Carbonated Soft Drinks . 101
Functional Tea Extracts Introduced in Functional Foods . 102
Flavored Functional Tea Targets Specific Markets .. 102
Functional Coffee .. 102
Top-selling Functional Tea Products . 102
TABLE 75 SELECTED TOP SELLING PRODUCTS . 103
DAIRY AND DAIRY ALTERNATIVE DRINKS 103
TABLE 76 GLOBAL DRINKABLE YOGURTS AND OTHER DAIRY
DRINKS MARKET BY INGREDIENT, THROUGH 2016 ($
MILLIONS) 104
Global Drinkable Yogurt and Other Dairy Drinks Market
by Region 104
TABLE 77 GLOBAL DRINKABLE YOGURTS AND OTHER DAIRY
DRINKS MARKET BY REGION, THROUGH 2016 ($ MILLIONS) .. 104
Dairy Market Sees Functional Dairy Products as a Way to
Safeguard Financial Bottom Line 105
TABLE 78 SELECTED TOP-SELLING FERMENTED FUNCTIONAL
DAIRY BEVERAGES .. 105
TABLE 79 SELECTED TOP-SELLING NONFERMENTED
FUNCTIONAL DAIRY BEVERAGES .. 105
TABLE 80 SELECTED TOP-SELLING PROBIOTIC DRINKABLE
YOGURTS .. 106
Probiotic Yogurt and Other Dairy Drinks Market
Overview by Region .. 107
TABLE 81 GLOBAL PROBOITIC DRINKABLE YOGURTS AND OTHER
DAIRY DRINKS MARKET BY REGION, THROUGH 2016 ($
MILLIONS) 107
TABLE 82 SELECTED FUNCTIONAL DAIRY ALTERNATIVE
BEVERAGES - SOY MILK 108
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET . 108
TABLE 83 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) 108
GLOBAL NUTRACEUTICAL SUPPLEMENT MARKET BY
INGREDIENT TYPE . 109
TABLE 84 GLOBAL NUTRACEUTICAL SUPPLEMENTS MARKET BY
INGREDIENT TYPE, THROUGH 2016 ($ MILLIONS) . 109
Calcium and Multivitamins: Major Mainstream
Supplements . 109
CHAPTER SEVEN: APPLICATIONS .. 110
FIGURE 8 NUTRACEUTICAL GLOBAL APPLICATION MARKET, 2010
(%) 110
FIGURE 8 (CONTINUED) .. 111
WEIGHT MANAGEMENT: $20.7 BILLION MARKET .. 111
TABLE 85 GLOBAL WEIGHT MANAGEMENT APPLICATION
MARKET BY REGION, THROUGH 2016 ($ MILLIONS) . 112
FUNCTIONAL BREAKFAST/SNACKS DOING WELL IN
WEIGHT MANAGEMENT SEGMENT .. 112
GUARANTEEING WEIGHT LOSS IS BLOCKBUSTER
OPPORTUNITY 112
APPETITESUPPRESSION/ SATIETY PRODUCTS DOING
BETTER 113
FUNCTIONAL FOOD MARKET TARGETING WEIGHT
MANAGEMENT THROUGH MULTIPLE DIET PROGRAMS . 113
TABLE 86 SELECTED TOP-SELLING PRODUCTS: WEIGHT
MANAGEMENT . 114
BEST-SELLING INGREDIENTS . 114
TABLE 87 SUMMARY OF SELECTED NEW FUNCTIONAL
INGREDIENTS 115
TABLE 88 SELECTED TOP-SELLING SATIETY/APPETITE
SUPPRESSION PRODUCTS . 116
TABLE 89 COMPETITIVE OUTLOOK .. 117
TABLE 89 (CONTINUED) 118
DIGESTIVE HEALTH, GI, AND IMMUNITY: $17.3 BILLION
MARKET . 118
TABLE 90 GLOBAL GI APPLICATION MARKET BY REGION,
THROUGH 2016 ($ MILLIONS) 119
TABLE 91 SELECTED BEST-SELLING GI PRODUCTS .. 119
HEART HEALTH: $19.8 BILLION MARKET . 119
TABLE 92 GLOBAL HEART HEALTH APPLICATION MARKET BY
GEOGRAPHY, THROUGH 2016 ($ MILLIONS) . 120
OMEGA-3, WHOLE GRAINS, AND ANTIOXIDANTS LEAD
THE HEART HEALTH MARKET . 120
FIGURE 9 HEART HEALTH CLAIMS BY FUNCTIONAL INGREDIENT
TYPES (%) .. 121
TABLE 93 SELECTED INGREDIENTS FOR HEART HEALTH .. 121
TABLE 94 SELECTED TOP-SELLING HEART HEALTH FUNCTIONAL
PRODUCTS 122
TABLE 95 SELECTED HEART HEALTH FUNCTIONAL PRODUCTS
BASED ON TARGETED APPLICATIONS 122
ANTIAGING AND BEAUTY: $8.9 BILLION 123
MARKET OVERVIEW . 123
TABLE 96 GLOBAL ANTIAGING AND BEAUTY APPLICATION
MARKET BY REGION, THROUGH 2016 ($ MILLIONS) 124
ALOE VERA TO DOMINATE FUNCTIONAL BEAUTY FOOD
MARKET .. 124
FIGURE 10 FUNCTIONAL FBS MARKET FOR BEAUTY (%) 124
FIGURE 10 (CONTINUED) 125
FIGURE 11 THE COSMECEUTICALS MARKET IN U.S. BY SEGMENT,
2010 (%) 125
FUNCTIONAL FOODS INGREDIENTS FOR
COSMECEUTICAL APPLICATIONS . 126
TABLE 97 SELECTED NEW FUNCTIONAL INGREDIENTS FOR
BEAUTY APPLICATIONS 126
TABLE 98 SELECTED BEST-SELLING PRODUCTS . 127
TABLE 99 SELECTED NEW FUNCTIONAL PRODUCTS BY BEAUTY
APPLICATIONS . 127
SPORTS AND ENERGY: $46.2 BILLION MARKET .. 127
TABLE 100 GLOBAL SPORTS AND ENERGY APPLICATION MARKET
BY REGION, THROUGH 2016 ($ MILLIONS) 128
TOP-SELLING PRODUCTS . 129
TABLE 101 OTHER SELECTED SPORTS AND ENERGY PRODUCTS
AND INGREDIENTS .. 129
MANUFACTURERS EYE SPORTS AND ENERGY MARKET
FOR BLOCKBUSTER POTENTIAL 130
SPORTS AND ENERGY DRINK COMPANIES TO FOCUS ON
FEMALE CUSTOMERS .. 130
INCREASING OPPORTUNITIES FOR NEWER
FORMULATIONS 130
ASIAN MARKET PROVIDES OPPORTUNITY FOR SPORTS
DRINKS . 130
REGULATORY ISSUES RESTRICT ENERGY PRODUCTS
FOR CERTAIN CONSUMER SEGMENTS . 131
TYPE 2 DIABETES . 131
TABLE 102 GLOBAL DIABETES APPLICATION MARKET BY
REGION, THROUGH 2016 ($ MILLIONS) .. 132
LOW GLYCEMIC (GI) FOOD AND VITAMIN C ARE
GROWING AT HEALTHY RATE .. 132
TABLE 103 SELECTED TOP-SELLING LOW-GLYCEMIC PRODUCTS . 133
GENERAL WELLNESS 133
TABLE 104 GLOBAL GENERAL WELLNESS APPLICATION MARKET
BY REGION, THROUGH 2016 ($ MILLIONS) 134
GLUTEN-FREE/CELIAC DISEASE .. 134
MEMORY AND MENTAL HEALTH PRODUCT MARKET TAPPING
MAINLY CHILDREN .. 134
TABLE 105 GLOBAL MEMORY AND MENTAL HEALTH
APPLICATION MARKET BY REGION, THROUGH 2016 ($
MILLIONS) 135
TABLE 106 SELECTED POPULAR MEMORY PRODUCTS 135
CHAPTER EIGHT: INTERNATIONAL MARKETS. 136
U.S. NUTRACEUTICALS MARKET . 136
U.S. NUTRACEUTICAL PRODUCT MARKET OVERVIEW .. 136
TABLE 107 U.S. NUTRACEUTICAL PRODUCT MARKET, THROUGH
2016 ($ MILLIONS) .. 136
U.S. NUTRACEUTICAL BEVERAGE MARKET OVERVIEW 137
TABLE 108 U.S. NUTRACEUTICAL BEVERAGE PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 137
U.S. NUTRACEUTICAL FOOD MARKET OVERVIEW . 137
TABLE 109 U.S. NUTRACEUTICAL FOOD PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 138
U.S. NUTRACEUTICAL HEALTH APPLICATION MARKET
OVERVIEW . 138
TABLE 110 U.S. NUTRACEUTICAL HEALTH APPLICATION
MARKET, THROUGH 2016 ($ MILLIONS) . 138
EUROPE'S NUTRACEUTICALS MARKET . 139
EUROPE'S NUTRACEUTICALS PRODUCT MARKET
OVERVIEW . 139
TABLE 111 EUROPE'S NUTRACEUTICALS PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 139
EUROPE'S NUTRACEUTICAL BEVERAGE MARKET
OVERVIEW . 139
TABLE 112 EUROPE'S NUTRACEUTICAL BEVERAGE PRODUCT
MARKET, THROUGH 2016 ($ MILLIONS) . 140
EUROPE'S NUTRACEUTICAL FOOD MARKET OVERVIEW . 140
TABLE 113 EUROPE'S NUTRACEUTICAL FOOD PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 140
EUROPE'S NUTRACEUTICAL HEALTH APPLICATION
MARKET OVERVIEW . 141
TABLE 114 EUROPE'S NUTRACEUTICAL HEALTH APPLICATION
MARKET, THROUGH 2016 ($ MILLIONS) .. 141
JAPAN'S NUTRACEUTICAL MARKET . 141
JAPAN'S NUTRACEUTICALS PRODUCT MARKET
OVERVIEW . 141
TABLE 115 JAPAN'S NUTRACEUTICAL PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 142
JAPAN'S NUTRACEUTICAL BEVERAGE MARKET
OVERVIEW . 142
TABLE 116 JAPAN'S NUTRACEUTICAL BEVERAGE PRODUCT
MARKET, THROUGH 2016 ($ MILLIONS) . 142
JAPAN'S NUTRACEUTICAL FOOD MARKET OVERVIEW .. 143
TABLE 117 JAPAN'S NUTRACEUTICAL FOOD PRODUCT MARKET,
THROUGH 2016 ($ MILLIONS) 143
JAPAN'S NUTRACEUTICAL HEALTH APPLICATION
MARKET OVERVIEW . 143
TABLE 118 JAPAN'S NUTRACEUTICAL HEALTH APPLICATION
MARKET, THROUGH 2016 ($ MILLIONS) . 144
CHAPTER NINE: FUNCTIONAL FOODS MARKET PATENT OVERVIEW .. 145
FUNCTIONAL FOODS MARKET PATENT ANALYSIS .. 145
GENERAL TRENDS 145
TABLE 119 NUMBER OF NUTRACEUTICALS PATENTS, 2003-2008 146
TRENDS BY APPLICATION .. 146
FIGURE 12 NUTRACEUTICALS PATENT FILED ─ BY HEALTH
APPLICATIONS (%) . 146
FIGURE 12 (CONTINUED) 147
CHAPTER TEN: COMPANY PROFILES .. 148
ALPRO UK, LTD. . 148
PRODUCTS 148
TABLE 120 ALPRO PRODUCT PORTFOLIO 148
TABLE 120 (CONTINUED) . 149
NEW PRODUCTS .. 149
STRATEGY . 149
ATKINS NUTRITIONALS, INC. . 150
TABLE 121 ATKINS NUTRITIONALS PRODUCTS . 150
NEW PRODUCTS .. 150
STRATEGY . 151
BOEHRINGER INGELHEIM 151
TABLE 122 BOEHRINGER INGELHEIM PRODUCTS .. 151
STRATEGY . 151
BASF GROUP . 152
TABLE 123 BASF GROUP PRODUCTS 152
NEW PRODUCTS .. 153
STRATEGY . 153
BAYER HEALTHCARE AG 153
PRODUCTS 153
TABLE 124 BAYER HEALTHCARE PODUCTS .. 154
STRATEGY . 154
BIOGAIA AB 154
TABLE 125 BIOGAIA AB PRODUCTS .. 155
NEW PRODUCTS .. 155
STRATEGY . 155
CADBURY . 156
TABLE 126 CADBURY PRODUCTS 156
NEW PRODUCTS .. 157
STRATEGY . 157
CARGILL, INCORPORATED 157
TABLE 127 CARGILL PRODUCTS .. 158
NEW PRODUCTS .. 158
STRATEGY . 158
CLIF BAR & COMPANY .. 158
TABLE 128 CLIF BAR & COMPANY PRODUCTS . 159
NEW PRODUCTS .. 159
STRATEGY . 159
COCA-COLA COMPANY . 160
TABLE 129 COCA-COLA COMPANY PRODUCTS . 160
NEW PRODUCTS .. 161
STRATEGY . 162
DAIRY CREST GROUP . 163
TABLE 130 DAIRY CREST GROUP PRODUCTS 163
NEW PRODUCTS .. 163
STRATEGY . 164
DANISCO A/S . 164
TABLE 131 DANISCO A/S PRODUCTS .. 165
NEW PRODUCTS .. 165
STRATEGY . 165
DANNON GROUP 166
TABLE 132 DANNON GROUP PRODUCTS .. 166
STRATEGY . 166
DR. PEPPER SNAPPLE GROUP 167
PRODUCT PORTFOLIO 167
NEW PRODUCTS .. 167
STRATEGY . 167
DSM NUTRITIONAL PRODUCTS . 168
TABLE 133 DSM NUTRITIONAL PRODUCTS 168
NEW PRODUCTS .. 169
STRATEGY . 169
GALENICA LTD. .. 170
TABLE 134 GALENICA LTD. PRODUCTS . 170
STRATEGY . 170
GENERAL MILLS, INC. .. 170
TABLE 135 PRODUCTS . 171
NEW PRODUCTS .. 171
STRATEGY . 171
GENERAL NUTRITION CENTER CORPORATION (GNC) .. 172
TABLE 136 GENERAL NUTRITION CENTER PRODUCTS .. 172
NEW PRODUCTS .. 173
STRATEGY . 173
HANSEN NATURAL .. 173
TABLE 137 HANSEN NATURALPRODUCTS .. 173
NEW PRODUCTS .. 174
HERBALIFE INTERNATIONAL OF AMERICA INC. 174
TABLE 138 HERBALIFE INTERNATIONAL OF AMERICA INC.
PRODUCTS 175
NEW PRODUCTS .. 175
STRATEGY . 175
INVERNESS MEDICAL NUTRITIONAL GROUP .. 176
TABLE 139 INVERNESS MEDICAL NUTRITIONAL GROUP
PRODUCTS 176
STRATEGY . 177
JOHNSON & JOHNSON . 177
TABLE 140 JOHNSON & JOHNSON PRODUCTS 177
NEW PRODUCTS .. 178
STRATEGY . 178
JORDAN'S CEREALS 178
TABLE 141 JORDAN'S CEREAL PRODUCTS . 179
NEW PRODUCTS .. 179
STRATEGY . 179
KELLOGG COMPANY .. 180
TABLE 142 KELLOGG COMPANY PRODUCTS . 180
NEW PRODUCTS .. 180
STRATEGY . 181
KRAFT . 181
TABLE 143 KRAFT PRODUCTS 182
NEW PRODUCTS .. 182
STRATEGY . 183
LONZA GROUP, LTD. 183
PRODUCTS 183
TABLE 144 LONZA GROUP, LTD. PRODUCTS . 183
STRATEGY . 184
MULLER DAIRY (U.K.), LIMITED 184
TABLE 145 MULLER DAIRY PRODUCTS . 184
NEW PRODUCTS .. 184
STRATEGY . 185
NBTY, INC. .. 185
TABLE 146 NBTY, INC. PRODUCTS . 185
NEW PRODUCTS .. 186
STRATEGY . 186
NESTLE U.K., LTD. 186
TABLE 147 NESTLE U.K PRODUCTS .. 187
NEW PRODUCTS .. 187
STRATEGY . 187
NUTRACEUTICAL INTERNATIONAL CORPORATION 188
TABLE 148 NUTRACEUTICAL INTERNATIONAL PRODUCTS . 188
NEW PRODUCTS .. 188
STRATEGY . 189
OCEAN SPRAY CRANBERRIES, INC. .. 189
TABLE 149 OCEAN SPRAY PRODUCTS . 190
NEW PRODUCTS .. 190
STRATEGY . 191
PEPSICO 191
TABLE 150 PRODUCTS . 191
NEW PRODUCTS .. 192
STRATEGY . 193
SO GOOD INTERNATIONAL .. 193
TABLE 151 SO GOOD INTERNATIONAL PRODUCTS . 194
NEW PRODUCTS .. 194
STRATEGY . 194
SOLAE, LLC 195
PRODUCTS 195
TABLE 152 SOLAE PRODUCTS 195
STRATEGY . 196
TWINLAB CORP. . 196
TABLE 153 TWIN LABORATORIES PRODUCTS .. 197
NEW PRODUCTS .. 198
STRATEGY . 199
UNITED BISCUITS. 199
TABLE 154 UNITED BISCUITS PRODUCTS .. 200
NEW PRODUCTS .. 200
STRATEGY . 200
WEETABIX, LIMITED .. 201
TABLE 155 WEETABIX PRODUCTS . 201
NEW PRODUCTS .. 201
STRATEGY . 202
YEO VALLEY FARMS (PRODUCTION), LTD. .. 202
PRODUCTS 202
TABLE 156 YEO VALLEY FARMS PRODUCTS .. 202
NEW PRODUCTS .. 203
STRATEGY . 203
APPENDIX I .. 204
PATENTS .. 204
TABLE 157 UNITED STATES PATENTS 204
TABLE 157 (CONTINUED) . 205
TABLE 157 (CONTINUED) . 206
TABLE 157 (CONTINUED) . 207
TABLE 157 (CONTINUED) . 208
TABLE 157 (CONTINUED) . 209
TABLE 157 (CONTINUED) . 210
TABLE 157 (CONTINUED) . 211
TABLE 157 (CONTINUED) . 212
TABLE 157 (CONTINUED) . 213
TABLE 157 (CONTINUED) . 214
TABLE 157 (CONTINUED) . 215
TABLE 157 (CONTINUED) . 216
TABLE 158 EUROPEAN PATENTS 216
TABLE 158 (CONTINUED) 217
TABLE 158 (CONTINUED) . 218
TABLE 158 (CONTINUED) . 219
TABLE 158 (CONTINUED) . 220
TABLE 158 (CONTINUED) . 221
TABLE 158 (CONTINUED) . 222
TABLE 158 (CONTINUED) . 223
TABLE 159 JAPANESE PATENTS .. 223
TABLE 159 (CONTINUED)....224
TABLE 159 (CONTINUED) . 225
TABLE 159 (CONTINUED) . 226
TABLE 159 (CONTINUED) . 227
TABLE 159 (CONTINUED) . 228
APPENDIX II . 229
NANOTECHNOLOGY 229
TABLE 160 SELECTED NANOTECHNOLOGY COMPANIES .. 229
TABLE 160 (CONTINUED) . 230
APPENDIX III .. 231
ACRONYMS . 231
