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Market |
Food and Drink |
Report Type |
Market Research |
Country |
Global |
Published |
1 November 2009 |
Number of Pages |
186 |
- |
|
Publisher |
BizAcumen Inc |
This report provided a detailed analysis of the probiotics market. Probiotics are considered to be the vital healthcare concept of the 21st century. As people become increasingly health conscious, preventive medicine in the form of probiotic foods is gaining popularity. While already widely known and put to extensive use by Asians and Europeans, the trend for probiotics is catching up with the world populace.
The probiotics market is witnessing extensive scientific research work as new probiotic strains and new applications are under development. Apart from gastrointestinal problems, new target areas for probiotics include inflammatory diseases, allergy prevention, cholesterol reduction and prevention of colon cancer.
The issue of genetically modified cultures, however, threatens the probiotics market. To counter this problem, many marketers are promoting their products to be free from genetically modified organisms (GMOs). Some supplement companies in order to increase their market share are making health claims that are misleading and lack scientific evidence. This may influence the market negatively, as consumer confidence in probiotics products gets tampered and it requires high marketing efforts to get them back to the market.
These and other probiotics market data and trends are presented in “Probiotics: A Global Update of Market Trends & Opportunities”. Our reports are designed to be most comprehensive in geographic coverage and vertical market analyses...
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