Rum in Sweden to 2014 (Spirits)

Rum in Sweden to 2014 (Spirits)

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary category level: rum 2
Chapter 2 Definition 3
Chapter 3 Category Analysis: Rum 9
Value analysis (Swedish Krona), 2004-09 9
Value analysis (Swedish Krona), 2009-14 10
Value analysis (US dollars), 2004-09 12
Value analysis (US dollars), 2009-14 12
Volume analysis, 2004-09 14
Volume analysis, 2009-14 15
Company and brand share analysis 17
Distribution analysis 21
Expenditure and consumption per capita 23
Chapter 4 Macroeconomic Profile 26
Macroeconomic Indicators 26
Chapter 5 Research Methodology 31
Methodology overview 31
Secondary research 32
Market modeling 33
Creating an initial data model 33
Revising the initial data model 33
Creating a final estimate 34
Creating demographic value splits 34
Primary research 34
Data finalization 35
Ongoing research 35

LIST OF FIGURES
Figure 1: Rum, Sweden, value by segment (SEKm), 2004-14 11
Figure 2: Rum, Sweden, category growth comparison, by value, 2004-14 13
Figure 3: Rum, Sweden, volume by segment (liters, million), 2004-14 15
Figure 4: Rum, Sweden, category growth comparison, by volume, 2004-14 16
Figure 5: Rum, Sweden, company share by volume (%), 2008-09 19
Figure 6: Rum, Sweden, distribution channels by volume (%), 2008-09 22
Figure 7: Annual data review process 32

LIST OF TABLES
Table 1: Rum category definitions 3
Table 2: Rum distribution channels 4
Table 3: Rum, Sweden, value by segment (SEKm), 2004-09 9
Table 4: Rum, Sweden, value forecast by segment (SEKm), 2009-14 10
Table 5: Rum, Sweden, value by segment ($m), 2004-09 12
Table 6: Rum, Sweden, value forecast by segment ($m), 2009-14 12
Table 7: Rum, Sweden, volume by segment (liters, million), 2004-09 14
Table 8: Rum, Sweden, volume forecast by segment (liters, million), 2009-14 15
Table 9: Rum, Sweden, brand share by volume (%), 2008-09 17
Table 10: Rum, Sweden, volume by brand (liters, million), 2008-09 18
Table 11: Rum, Sweden, company share by volume (%), 2008-09 20
Table 12: Rum, Sweden, volume by company (liters, million), 2008-09 20
Table 13: Rum, Sweden, distribution channels by volume (%), 2008-09 21
Table 14: Rum, Sweden, volume by distribution channel (liters, million), 2008-09 21
Table 15: Rum, Sweden, expenditure per capita (SEK), 2004-09 23
Table 16: Rum, Sweden, forecast expenditure per capita (SEK), 2009-14 23
Table 17: Rum, Sweden, expenditure per capita ($), 2004-09 24
Table 18: Rum, Sweden, forecast expenditure per capita ($), 2009-14 24
Table 19: Rum, Sweden, consumption per capita (liters), 2004-09 25
Table 20: Rum, Sweden, forecast consumption per capita (liters), 2009-14 25
Table 21: Sweden population, by age group, 2004-09 (millions) 26
Table 22: Sweden population forecast, by age group, 2009-14 (millions) 27
Table 23: Sweden population, by gender, 2004-09 (millions) 27
Table 24: Sweden population forecast, by gender, 2009-14 (millions) 28
Table 25: Sweden nominal GDP, 2004-09 (SEKbn, nominal prices) 28
Table 26: Sweden nominal GDP forecast, 2009-14 (SEKbn, nominal prices) 28
Table 27: Sweden real GDP, 2004-09 (SEKbn, 2000 prices) 29
Table 28: Sweden real GDP forecast, 2009-14 (SEKbn, 2000 prices) 29
Table 29: Sweden real GDP, 2004-09 ($bn, 2000 prices) 29
Table 30: Sweden real GDP forecast, 2009-14 ($bn, 2000 prices) 30
Table 31: Sweden consumer price index, 2004-09 (2000=100) 30
Table 32: Sweden consumer price index, 2009-14 (2000=100) 30