TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary Market Level - Global 2
Summary Market Level – Western Europe 3
Summary Market Level – Eastern Europe 4
Summary Market Level – North America 5
Summary Market Level – Asia Pacific 6
Summary Market Level – Latin America 7
Summary Market Level – Middle East and Africa 8
Chapter 2 Introduction 9
What is this report about? 9
How to use this report 9
Market definition 10
Chapter 3 Global Savory Snacks - Market Overview 22
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 4 Western Europe Savory Snacks - Market Overview 37
Value analysis (US dollars), 2003?08 37
Value analysis (US dollars), 2008?13 38
Volume analysis, 2003?08 40
Volume analysis, 2008?13 41
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 5 Eastern Europe Savory Snacks - Market Overview 51
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 North America Savory Snacks - Market Overview 65
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Asia Pacific Savory Snacks - Market Overview 79
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Latin America Savory Snacks - Market Overview 93
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Middle East And Africa Savory Snacks - Market Overview 107
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Research Methodology 121
Methodology overview 121
Secondary research 122
Market modeling 123
Creating an initial data model 123
Revising the initial data model 123
Creating a final estimate 124
Creating demographic value splits 124
Primary research 124
Data finalization 125
Ongoing research 125
Chapter 11 Appendix 126
Future readings 126
How to contact experts in your industry 126
Disclaimer 126

LIST OF FIGURES
Figure 1: Global savory snacks value and value forecast, 2003?13 ($m, nominal prices) 24
Figure 2: Global savory snacks category growth comparison, by value, 2003?13 24
Figure 3: Global savory snacks volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Global savory snacks category growth comparison, by volume, 2003?13 28
Figure 5: Global savory snacks company share (top five companies), by value, 2007?08 (%) 31
Figure 6: Global savory snacks distribution channels, by value, 2007?08 (%) 33
Figure 7: Western Europe savory snacks value and value forecast, 2003?13 ($m, nominal prices) 39
Figure 8: Western Europe savory snacks category growth comparison, by value, 2003?13 39
Figure 9: Western Europe savory snacks volume and volume forecast, 2003?13 (kg, million) 42
Figure 10: Western Europe savory snacks category growth comparison, by volume, 2003?13 42
Figure 11: Western Europe savory snacks company share (top five companies), by value, 2007?08 (%) 45
Figure 12: Western Europe savory snacks distribution channels, by value, 2007?08 (%) 47
Figure 13: Eastern Europe savory snacks value and value forecast, 2003?13 ($m, nominal prices) 53
Figure 14: Eastern Europe savory snacks category growth comparison, by value, 2003?13 53
Figure 15: Eastern Europe savory snacks volume and volume forecast, 2003?13 (kg, million) 56
Figure 16: Eastern Europe savory snacks category growth comparison, by volume, 2003?13 56
Figure 17: Eastern Europe savory snacks company share (top five companies), by value, 2007?08 (%) 59
Figure 18: Eastern Europe savory snacks distribution channels, by value, 2007?08 (%) 61
Figure 19: North America savory snacks value and value forecast, 2003?13 ($m, nominal prices) 67
Figure 20: North America savory snacks category growth comparison, by value, 2003?13 67
Figure 21: North America savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 22: North America savory snacks category growth comparison, by volume, 2003?13 70
Figure 23: North America savory snacks company share (top five companies), by value, 2007?08 (%) 73
Figure 24: North America savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 25: Asia Pacific savory snacks value and value forecast, 2003?13 ($m, nominal prices) 81
Figure 26: Asia Pacific savory snacks category growth comparison, by value, 2003?13 81
Figure 27: Asia Pacific savory snacks volume and volume forecast, 2003?13 (kg, million) 84
Figure 28: Asia Pacific savory snacks category growth comparison, by volume, 2003?13 84
Figure 29: Asia Pacific savory snacks company share (top five companies), by value, 2007?08 (%) 87
Figure 30: Asia Pacific savory snacks distribution channels, by value, 2007?08 (%) 89
Figure 31: Latin America savory snacks value and value forecast, 2003?13 ($m, nominal prices) 95
Figure 32: Latin America savory snacks category growth comparison, by value, 2003?13 95
Figure 33: Latin America savory snacks volume and volume forecast, 2003?13 (kg, million) 98
Figure 34: Latin America savory snacks category growth comparison, by volume, 2003?13 98
Figure 35: Latin America savory snacks company share (top five companies), by value, 2007?08 (%) 101
Figure 36: Latin America savory snacks distribution channels, by value, 2007?08 (%) 103
Figure 37: Middle East and Africa savory snacks value and value forecast, 2003?13 ($m, nominal prices) 109
Figure 38: Middle East and Africa savory snacks category growth comparison, by value, 2003?13 109
Figure 39: Middle East and Africa savory snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 40: Middle East and Africa savory snacks category growth comparison, by volume, 2003?13 112
Figure 41: Middle East and Africa savory snacks company share (top five companies), by value, 2007?08 (%) 115
Figure 42: Middle East and Africa savory snacks distribution channels, by value, 2007?08 (%) 117
Figure 43: Annual data review process 122

LIST OF TABLES
Table 1: Savory snacks category definitions 11
Table 2: Savory snacks distribution channels 12
Table 3: Global savory snacks value, 2003?08 ($m, nominal prices) 22
Table 4: Global savory snacks value forecast, 2008?13 ($m, nominal prices) 23
Table 5: Global savory snacks volume, 2003?08 (kg, million) 25
Table 6: Global savory snacks volume forecast, 2008?13 (kg, million) 26
Table 7: Global savory snacks company share (top 20 companies) by value, 2007?08 (%) 29
Table 8: Global savory snacks value, by company, 2007?08 ($m, nominal prices) 30
Table 9: Global savory snacks distribution channels, by value, 2007?08 (%) 32
Table 10: Global savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 11: Global savory snacks expenditure per capita, 2003?08 ($, nominal prices) 34
Table 12: Global savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 13: Global savory snacks consumption per capita, 2003?08 (kg) 35
Table 14: Global savory snacks forecast consumption per capita, 2008?13 (kg) 36
Table 15: Western Europe savory snacks value, 2003?08 ($m, nominal prices) 37
Table 16: Western Europe savory snacks value forecast, 2008?13 ($m, nominal prices) 38
Table 17: Western Europe savory snacks volume, 2003?08 (kg, million) 40
Table 18: Western Europe savory snacks volume forecast, 2008?13 (kg, million) 41
Table 19: Western Europe savory snacks company share (top 20 companies) by value, 2007?08 (%) 43
Table 20: Western Europe savory snacks value, by company, 2007?08 ($m, nominal prices) 44
Table 21: Western Europe savory snacks distribution channels, by value, 2007?08 (%) 46
Table 22: Western Europe savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 46
Table 23: Western Europe savory snacks expenditure per capita, 2003?08 ($, nominal prices) 48
Table 24: Western Europe savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 25: Western Europe savory snacks consumption per capita, 2003?08 (kg) 49
Table 26: Western Europe savory snacks forecast consumption per capita, 2008?13 (kg) 50
Table 27: Eastern Europe savory snacks value, 2003?08 ($m, nominal prices) 51
Table 28: Eastern Europe savory snacks value forecast, 2008?13 ($m, nominal prices) 52
Table 29: Eastern Europe savory snacks volume, 2003?08 (kg, million) 54
Table 30: Eastern Europe savory snacks volume forecast, 2008?13 (kg, million) 55
Table 31: Eastern Europe savory snacks company share (top 20 companies) by value, 2007?08 (%) 57
Table 32: Eastern Europe savory snacks value, by company, 2007?08 ($m, nominal prices) 58
Table 33: Eastern Europe savory snacks distribution channels, by value, 2007?08 (%) 60
Table 34: Eastern Europe savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 60
Table 35: Eastern Europe savory snacks expenditure per capita, 2003?08 ($, nominal prices) 62
Table 36: Eastern Europe savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 37: Eastern Europe savory snacks consumption per capita, 2003?08 (kg) 63
Table 38: Eastern Europe savory snacks forecast consumption per capita, 2008?13 (kg) 64
Table 39: North America savory snacks value, 2003?08 ($m, nominal prices) 65
Table 40: North America savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 41: North America savory snacks volume, 2003?08 (kg, million) 68
Table 42: North America savory snacks volume forecast, 2008?13 (kg, million) 69
Table 43: North America savory snacks company share (top 20 companies) by value, 2007?08 (%) 71
Table 44: North America savory snacks value, by company, 2007?08 ($m, nominal prices) 72
Table 45: North America savory snacks distribution channels, by value, 2007?08 (%) 74
Table 46: North America savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 74
Table 47: North America savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 48: North America savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 49: North America savory snacks consumption per capita, 2003?08 (kg) 77
Table 50: North America savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 51: Asia Pacific savory snacks value, 2003?08 ($m, nominal prices) 79
Table 52: Asia Pacific savory snacks value forecast, 2008?13 ($m, nominal prices) 80
Table 53: Asia Pacific savory snacks volume, 2003?08 (kg, million) 82
Table 54: Asia Pacific savory snacks volume forecast, 2008?13 (kg, million) 83
Table 55: Asia Pacific savory snacks company share (top 20 companies) by value, 2007?08 (%) 85
Table 56: Asia Pacific savory snacks value, by company, 2007?08 ($m, nominal prices) 86
Table 57: Asia Pacific savory snacks distribution channels, by value, 2007?08 (%) 88
Table 58: Asia Pacific savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 88
Table 59: Asia Pacific savory snacks expenditure per capita, 2003?08 ($, nominal prices) 90
Table 60: Asia Pacific savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 61: Asia Pacific savory snacks consumption per capita, 2003?08 (kg) 91
Table 62: Asia Pacific savory snacks forecast consumption per capita, 2008?13 (kg) 92
Table 63: Latin America savory snacks value, 2003?08 ($m, nominal prices) 93
Table 64: Latin America savory snacks value forecast, 2008?13 ($m, nominal prices) 94
Table 65: Latin America savory snacks volume, 2003?08 (kg, million) 96
Table 66: Latin America savory snacks volume forecast, 2008?13 (kg, million) 97
Table 67: Latin America savory snacks company share (top 20 companies) by value, 2007?08 (%) 99
Table 68: Latin America savory snacks value, by company, 2007?08 ($m, nominal prices) 100
Table 69: Latin America savory snacks distribution channels, by value, 2007?08 (%) 102
Table 70: Latin America savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 102
Table 71: Latin America savory snacks expenditure per capita, 2003?08 ($, nominal prices) 104
Table 72: Latin America savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 73: Latin America savory snacks consumption per capita, 2003?08 (kg) 105
Table 74: Latin America savory snacks forecast consumption per capita, 2008?13 (kg) 106
Table 75: Middle East and Africa savory snacks value, 2003?08 ($m, nominal prices) 107
Table 76: Middle East and Africa savory snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 77: Middle East and Africa savory snacks volume, 2003?08 (kg, million) 110
Table 78: Middle East and Africa savory snacks volume forecast, 2008?13 (kg, million) 111
Table 79: Middle East and Africa savory snacks company share (top 20 companies) by value, 2007?08 (%) 113
Table 80: Middle East and Africa savory snacks value, by company, 2007?08 ($m, nominal prices) 114
Table 81: Middle East and Africa savory snacks distribution channels, by value, 2007?08 (%) 116
Table 82: Middle East and Africa savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 116
Table 83: Middle East and Africa savory snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 84: Middle East and Africa savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 85: Middle East and Africa savory snacks consumption per capita, 2003?08 (kg) 119
Table 86: Middle East and Africa savory snacks forecast consumption per capita, 2008?13 (kg) 120