TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Australian Dollar), 2003?08 24
Value analysis (Australian Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
PepsiCo, Inc. 43
Chapter 5 Category Analysis: Nuts & seeds 46
Value analysis (Australian Dollar), 2003?08 46
Value analysis (Australian Dollar), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Australian Dollar), 2003?08 62
Value analysis (Australian Dollar), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Australian Dollar), 2003?08 77
Value analysis (Australian Dollar), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Australian Dollar), 2003?08 93
Value analysis (Australian Dollar), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Australian Dollar), 2003?08 106
Value analysis (Australian Dollar), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 PESTLE Analysis 131
Summary 131
Political analysis 132
Economic analysis 135
Social analysis 139
Technology analysis 143
Legal analysis 147
Environmental analysis 150
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167
LIST OF FIGURES
Figure 1: Australia savory snacks value and value forecast, 2003?13 (A$m, nominal prices) 26
Figure 2: Australia savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Australia savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Australia savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Australia savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Australia savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Australia nuts & seeds value and value forecast, 2003?13 (A$m, nominal prices) 48
Figure 8: Australia nuts & seeds category growth comparison, by value, 2003?13 50
Figure 9: Australia nuts & seeds volume and volume forecast, 2003?13 (kg, million) 53
Figure 10: Australia nuts & seeds category growth comparison, by volume, 2003?13 53
Figure 11: Australia nuts & seeds company share, by value, 2007?08 (%) 55
Figure 12: Australia nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 13: Australia other savory snacks value and value forecast, 2003?13 (A$m, nominal prices) 64
Figure 14: Australia other savory snacks category growth comparison, by value, 2003?13 66
Figure 15: Australia other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 16: Australia other savory snacks category growth comparison, by volume, 2003?13 69
Figure 17: Australia other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 18: Australia popcorn value and value forecast, 2003?13 (A$m, nominal prices) 79
Figure 19: Australia popcorn category growth comparison, by value, 2003?13 81
Figure 20: Australia popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 21: Australia popcorn category growth comparison, by volume, 2003?13 84
Figure 22: Australia popcorn company share, by value, 2007?08 (%) 86
Figure 23: Australia popcorn distribution channels, by value, 2007?08 (%) 89
Figure 24: Australia potato chips value and value forecast, 2003?13 (A$m, nominal prices) 94
Figure 25: Australia potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 26: Australia potato chips company share, by value, 2007?08 (%) 99
Figure 27: Australia potato chips distribution channels, by value, 2007?08 (%) 102
Figure 28: Australia processed snacks value and value forecast, 2003?13 (A$m, nominal prices) 108
Figure 29: Australia processed snacks category growth comparison, by value, 2003?13 110
Figure 30: Australia processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 31: Australia processed snacks category growth comparison, by volume, 2003?13 113
Figure 32: Australia processed snacks company share, by value, 2007?08 (%) 115
Figure 33: Australia processed snacks distribution channels, by value, 2007?08 (%) 118
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 123
Figure 35: Global savory snacks market value, 2003–08, top five countries 125
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 127
Figure 37: Global savory snacks market volume, 2003–08, top five countries 129
Figure 38: Annual data review process 163
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Australia savory snacks value, 2003?08 (A$m, nominal prices) 24
Table 4: Australia savory snacks value forecast, 2008?13 (A$m, nominal prices) 25
Table 5: Australia savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Australia savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Australia savory snacks volume, 2003?08 (kg, million) 30
Table 8: Australia savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Australia savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Australia savory snacks value, by brand 2007?08 (A$m, nominal prices) 34
Table 11: Australia savory snacks company share by value, 2007?08 (%) 36
Table 12: Australia savory snacks value, by company, 2007?08 (A$m, nominal prices) 36
Table 13: Australia savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Australia savory snacks value, by distribution channel, 2007?08 (A$m, nominal prices) 37
Table 15: Australia savory snacks expenditure per capita, 2003?08 (A$, nominal prices) 39
Table 16: Australia savory snacks forecast expenditure per capita, 2008?13 (A$, nominal prices) 40
Table 17: Australia savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Australia savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Australia savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Australia savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Australia nuts & seeds value, 2003?08 (A$m, nominal prices) 46
Table 23: Australia nuts & seeds value forecast, 2008?13 (A$m, nominal prices) 47
Table 24: Australia nuts & seeds value, 2003?08 ($m, nominal prices) 49
Table 25: Australia nuts & seeds value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Australia nuts & seeds volume, 2003?08 (kg, million) 51
Table 27: Australia nuts & seeds volume forecast, 2008?13 (kg, million) 52
Table 28: Australia nuts & seeds brand share, by value, 2007?08 (%) 54
Table 29: Australia nuts & seeds value, by brand 2007?08 (A$m, nominal prices) 54
Table 30: Australia nuts & seeds company share by value, 2007?08 (%) 56
Table 31: Australia nuts & seeds value, by company, 2007?08 (A$m, nominal prices) 56
Table 32: Australia nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 33: Australia nuts & seeds value, by distribution channel, 2007?08 (A$m, nominal prices) 57
Table 34: Australia nuts & seeds expenditure per capita, 2003?08 (A$, nominal prices) 59
Table 35: Australia nuts & seeds forecast expenditure per capita, 2008?13 (A$, nominal prices) 59
Table 36: Australia nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 37: Australia nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 38: Australia nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 39: Australia nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 40: Australia other savory snacks value, 2003?08 (A$m, nominal prices) 62
Table 41: Australia other savory snacks value forecast, 2008?13 (A$m, nominal prices) 63
Table 42: Australia other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 43: Australia other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 44: Australia other savory snacks volume, 2003?08 (kg, million) 67
Table 45: Australia other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 46: Australia other savory snacks brand share, by value, 2007?08 (%) 70
Table 47: Australia other savory snacks value, by brand 2007?08 (A$m, nominal prices) 70
Table 48: Australia other savory snacks company share by value, 2007?08 (%) 71
Table 49: Australia other savory snacks value, by company, 2007?08 (A$m, nominal prices) 71
Table 50: Australia other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 51: Australia other savory snacks value, by distribution channel, 2007?08 (A$m, nominal prices) 72
Table 52: Australia other savory snacks expenditure per capita, 2003?08 (A$, nominal prices) 74
Table 53: Australia other savory snacks forecast expenditure per capita, 2008?13 (A$, nominal prices) 74
Table 54: Australia other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 55: Australia other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 56: Australia other savory snacks consumption per capita, 2003?08 (kg) 76
Table 57: Australia other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 58: Australia popcorn value, 2003?08 (A$m, nominal prices) 77
Table 59: Australia popcorn value forecast, 2008?13 (A$m, nominal prices) 78
Table 60: Australia popcorn value, 2003?08 ($m, nominal prices) 80
Table 61: Australia popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 62: Australia popcorn volume, 2003?08 (kg, million) 82
Table 63: Australia popcorn volume forecast, 2008?13 (kg, million) 83
Table 64: Australia popcorn brand share, by value, 2007?08 (%) 85
Table 65: Australia popcorn value, by brand 2007?08 (A$m, nominal prices) 85
Table 66: Australia popcorn company share by value, 2007?08 (%) 87
Table 67: Australia popcorn value, by company, 2007?08 (A$m, nominal prices) 87
Table 68: Australia popcorn distribution channels, by value, 2007?08 (%) 88
Table 69: Australia popcorn value, by distribution channel, 2007?08 (A$m, nominal prices) 88
Table 70: Australia popcorn expenditure per capita, 2003?08 (A$, nominal prices) 90
Table 71: Australia popcorn forecast expenditure per capita, 2008?13 (A$, nominal prices) 90
Table 72: Australia popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 73: Australia popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 74: Australia popcorn consumption per capita, 2003?08 (kg) 92
Table 75: Australia popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 76: Australia potato chips value, 2003?08 (A$m, nominal prices) 93
Table 77: Australia potato chips value forecast, 2008?13 (A$m, nominal prices) 94
Table 78: Australia potato chips value, 2003?08 ($m, nominal prices) 95
Table 79: Australia potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 80: Australia potato chips volume, 2003?08 (kg, million) 96
Table 81: Australia potato chips volume forecast, 2008?13 (kg, million) 97
Table 82: Australia potato chips brand share, by value, 2007?08 (%) 98
Table 83: Australia potato chips value, by brand 2007?08 (A$m, nominal prices) 98
Table 84: Australia potato chips company share by value, 2007?08 (%) 100
Table 85: Australia potato chips value, by company, 2007?08 (A$m, nominal prices) 100
Table 86: Australia potato chips distribution channels, by value, 2007?08 (%) 101
Table 87: Australia potato chips value, by distribution channel, 2007?08 (A$m, nominal prices) 101
Table 88: Australia potato chips expenditure per capita, 2003?08 (A$, nominal prices) 103
Table 89: Australia potato chips forecast expenditure per capita, 2008?13 (A$, nominal prices) 103
Table 90: Australia potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 91: Australia potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 92: Australia potato chips consumption per capita, 2003?08 (kg) 105
Table 93: Australia potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 94: Australia processed snacks value, 2003?08 (A$m, nominal prices) 106
Table 95: Australia processed snacks value forecast, 2008?13 (A$m, nominal prices) 107
Table 96: Australia processed snacks value, 2003?08 ($m, nominal prices) 109
Table 97: Australia processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 98: Australia processed snacks volume, 2003?08 (kg, million) 111
Table 99: Australia processed snacks volume forecast, 2008?13 (kg, million) 112
Table 100: Australia processed snacks brand share, by value, 2007?08 (%) 114
Table 101: Australia processed snacks value, by brand 2007?08 (A$m, nominal prices) 114
Table 102: Australia processed snacks company share by value, 2007?08 (%) 116
Table 103: Australia processed snacks value, by company, 2007?08 (A$m, nominal prices) 116
Table 104: Australia processed snacks distribution channels, by value, 2007?08 (%) 117
Table 105: Australia processed snacks value, by distribution channel, 2007?08 (A$m, nominal prices) 117
Table 106: Australia processed snacks expenditure per capita, 2003?08 (A$, nominal prices) 119
Table 107: Australia processed snacks forecast expenditure per capita, 2008?13 (A$, nominal prices) 119
Table 108: Australia processed snacks expenditure per capita, 2003?08 ($, nominal prices) 120
Table 109: Australia processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 110: Australia processed snacks consumption per capita, 2003?08 (kg) 121
Table 111: Australia processed snacks forecast consumption per capita, 2008?13 (kg) 121
Table 112: Global savory snacks market value, 2008 122
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 125
Table 114: Global savory snacks market volume, 2008 126
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 129
Table 116: Leading players, top five countries 130
Table 117: Analysis of Australia’s political landscape 132
Table 118: Analysis of Australia’s economy 135
Table 119: Analysis of Australia’s social system 139
Table 120: Analysis of Australia’s technology landscape 143
Table 121: Average annual salaries for researchers across countries 146
Table 122: Comparative performance of patents received, 2000–06 146
Table 123: Analysis of Australia’s legal landscape 147
Table 124: Analysis of Australia’s environmental landscape 150
Table 125: Australia savory snacks new product launches reports, by company (Top five companies), 2008 154
Table 126: Australia savory snacks new product launches SKUs, by company (Top five companies), 2008 154
Table 127: Australia savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 155
Table 128: Australia savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 155
Table 129: Australia savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 156
Table 130: Australia savory snacks new product launches - Recent five launches (2008) 156
Table 131: Australia population, by age group, 2003?08 (millions) 157
Table 132: Australia population forecast, by age group, 2008?13 (millions) 158
Table 133: Australia population, by gender, 2003?08 (millions) 158
Table 134: Australia population forecast, by gender, 2008?13 (millions) 159
Table 135: Australia nominal GDP, 2003?08 (A$bn, nominal prices) 159
Table 136: Australia nominal GDP forecast, 2008?13 (A$bn, nominal prices) 159
Table 137: Australia real GDP, 2003?08 (A$bn, 2000 prices) 160
Table 138: Australia real GDP forecast, 2008?13 (A$bn, 2000 prices) 160
Table 139: Australia real GDP, 2003?08 ($bn, 2000 prices) 160
Table 140: Australia real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 141: Australia consumer price index, 2003?08 (2000=100) 161
Table 142: Australia consumer price index, 2008?13 (2000=100) 161