TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Lorenz Bahlsen Snack-World GmbH & Co KG Germany 43
Procter & Gamble Company, The 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Euro), 2003?08 47
Value analysis (Euro), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Euro), 2003?08 78
Value analysis (Euro), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Euro), 2003?08 106
Value analysis (Euro), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 PESTLE Analysis 131
Summary 131
Political analysis 133
Economic analysis 136
Social analysis 139
Technological analysis 142
Legal analysis 145
Environmental analysis 148
Chapter 12 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 13 Macroeconomic Profile 154
Macroeconomic indicators 154
Chapter 14 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 15 APPENDIX 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164
LIST OF FIGURES
Figure 1: Austria savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Austria savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Austria savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Austria savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Austria savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Austria savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Austria nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 49
Figure 8: Austria nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Austria nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Austria nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Austria nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 12: Austria other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 64
Figure 13: Austria other savory snacks category growth comparison, by value, 2003?13 66
Figure 14: Austria other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 15: Austria other savory snacks category growth comparison, by volume, 2003?13 69
Figure 16: Austria other savory snacks company share, by value, 2007?08 (%) 71
Figure 17: Austria other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 18: Austria popcorn value and value forecast, 2003?13 (€m, nominal prices) 80
Figure 19: Austria popcorn category growth comparison, by value, 2003?13 82
Figure 20: Austria popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 21: Austria popcorn category growth comparison, by volume, 2003?13 85
Figure 22: Austria popcorn distribution channels, by value, 2007?08 (%) 89
Figure 23: Austria potato chips value and value forecast, 2003?13 (€m, nominal prices) 94
Figure 24: Austria potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 25: Austria potato chips company share, by value, 2007?08 (%) 99
Figure 26: Austria potato chips distribution channels, by value, 2007?08 (%) 102
Figure 27: Austria processed snacks value and value forecast, 2003?13 (€m, nominal prices) 108
Figure 28: Austria processed snacks category growth comparison, by value, 2003?13 110
Figure 29: Austria processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 30: Austria processed snacks category growth comparison, by volume, 2003?13 113
Figure 31: Austria processed snacks company share, by value, 2007?08 (%) 115
Figure 32: Austria processed snacks distribution channels, by value, 2007?08 (%) 118
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 123
Figure 34: Global savory snacks market value, 2003–08, top five countries 125
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 127
Figure 36: Global savory snacks market volume, 2003–08, top five countries 129
Figure 37: Annual data review process 160
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Austria savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Austria savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Austria savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Austria savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Austria savory snacks volume, 2003?08 (kg, million) 30
Table 8: Austria savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Austria savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Austria savory snacks value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Austria savory snacks company share by value, 2007?08 (%) 36
Table 12: Austria savory snacks value, by company, 2007?08 (€m, nominal prices) 36
Table 13: Austria savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Austria savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: Austria savory snacks expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Austria savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Austria savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Austria savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Austria savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Austria savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: Lorenz Bahlsen Snack-World GmbH & Co KG Germany key facts 43
Table 22: Procter & Gamble Company, The key facts 45
Table 23: Austria nuts & seeds value, 2003?08 (€m, nominal prices) 47
Table 24: Austria nuts & seeds value forecast, 2008?13 (€m, nominal prices) 48
Table 25: Austria nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Austria nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Austria nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Austria nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Austria nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Austria nuts & seeds value, by brand 2007?08 (€m, nominal prices) 55
Table 31: Austria nuts & seeds company share by value, 2007?08 (%) 56
Table 32: Austria nuts & seeds value, by company, 2007?08 (€m, nominal prices) 56
Table 33: Austria nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 34: Austria nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 57
Table 35: Austria nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 59
Table 36: Austria nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 59
Table 37: Austria nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Austria nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Austria nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 40: Austria nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 41: Austria other savory snacks value, 2003?08 (€m, nominal prices) 62
Table 42: Austria other savory snacks value forecast, 2008?13 (€m, nominal prices) 63
Table 43: Austria other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 44: Austria other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Austria other savory snacks volume, 2003?08 (kg, million) 67
Table 46: Austria other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 47: Austria other savory snacks brand share, by value, 2007?08 (%) 70
Table 48: Austria other savory snacks value, by brand 2007?08 (€m, nominal prices) 70
Table 49: Austria other savory snacks company share by value, 2007?08 (%) 72
Table 50: Austria other savory snacks value, by company, 2007?08 (€m, nominal prices) 72
Table 51: Austria other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Austria other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 73
Table 53: Austria other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 75
Table 54: Austria other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 75
Table 55: Austria other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Austria other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Austria other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Austria other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Austria popcorn value, 2003?08 (€m, nominal prices) 78
Table 60: Austria popcorn value forecast, 2008?13 (€m, nominal prices) 79
Table 61: Austria popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Austria popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Austria popcorn volume, 2003?08 (kg, million) 83
Table 64: Austria popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Austria popcorn brand share, by value, 2007?08 (%) 86
Table 66: Austria popcorn value, by brand 2007?08 (€m, nominal prices) 86
Table 67: Austria popcorn company share by value, 2007?08 (%) 87
Table 68: Austria popcorn value, by company, 2007?08 (€m, nominal prices) 87
Table 69: Austria popcorn distribution channels, by value, 2007?08 (%) 88
Table 70: Austria popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 88
Table 71: Austria popcorn expenditure per capita, 2003?08 (€, nominal prices) 90
Table 72: Austria popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 90
Table 73: Austria popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Austria popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Austria popcorn consumption per capita, 2003?08 (kg) 92
Table 76: Austria popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 77: Austria potato chips value, 2003?08 (€m, nominal prices) 93
Table 78: Austria potato chips value forecast, 2008?13 (€m, nominal prices) 94
Table 79: Austria potato chips value, 2003?08 ($m, nominal prices) 95
Table 80: Austria potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 81: Austria potato chips volume, 2003?08 (kg, million) 96
Table 82: Austria potato chips volume forecast, 2008?13 (kg, million) 97
Table 83: Austria potato chips brand share, by value, 2007?08 (%) 98
Table 84: Austria potato chips value, by brand 2007?08 (€m, nominal prices) 98
Table 85: Austria potato chips company share by value, 2007?08 (%) 100
Table 86: Austria potato chips value, by company, 2007?08 (€m, nominal prices) 100
Table 87: Austria potato chips distribution channels, by value, 2007?08 (%) 101
Table 88: Austria potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 101
Table 89: Austria potato chips expenditure per capita, 2003?08 (€, nominal prices) 103
Table 90: Austria potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 103
Table 91: Austria potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 92: Austria potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 93: Austria potato chips consumption per capita, 2003?08 (kg) 105
Table 94: Austria potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 95: Austria processed snacks value, 2003?08 (€m, nominal prices) 106
Table 96: Austria processed snacks value forecast, 2008?13 (€m, nominal prices) 107
Table 97: Austria processed snacks value, 2003?08 ($m, nominal prices) 109
Table 98: Austria processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 99: Austria processed snacks volume, 2003?08 (kg, million) 111
Table 100: Austria processed snacks volume forecast, 2008?13 (kg, million) 112
Table 101: Austria processed snacks brand share, by value, 2007?08 (%) 114
Table 102: Austria processed snacks value, by brand 2007?08 (€m, nominal prices) 114
Table 103: Austria processed snacks company share by value, 2007?08 (%) 116
Table 104: Austria processed snacks value, by company, 2007?08 (€m, nominal prices) 116
Table 105: Austria processed snacks distribution channels, by value, 2007?08 (%) 117
Table 106: Austria processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 117
Table 107: Austria processed snacks expenditure per capita, 2003?08 (€, nominal prices) 119
Table 108: Austria processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 119
Table 109: Austria processed snacks expenditure per capita, 2003?08 ($, nominal prices) 120
Table 110: Austria processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 111: Austria processed snacks consumption per capita, 2003?08 (kg) 121
Table 112: Austria processed snacks forecast consumption per capita, 2008?13 (kg) 121
Table 113: Global savory snacks market value, 2008 122
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 125
Table 115: Global savory snacks market volume, 2008 126
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 129
Table 117: Leading players, top five countries 130
Table 118: Analysis of Austria’s Political landscape 133
Table 119: Analysis of Austria’s economy 136
Table 120: Analysis of Austria’s social system 139
Table 121: Analysis of Austria’s technology landscape 142
Table 122: Patents received from USPTO 143
Table 123: Analysis of Austria’s legal landscape 145
Table 124: Analysis of Austria’s environmental landscape 148
Table 125: Austria savory snacks new product launches reports, by company (Top five companies), 2008 151
Table 126: Austria savory snacks new product launches SKUs, by company (Top five companies), 2008 151
Table 127: Austria savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 152
Table 128: Austria savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 152
Table 129: Austria savory snacks new product launches (reports), by Package tags or Claims, 2008 153
Table 130: Austria savory snacks new product launches - Recent five launches (2008) 153
Table 131: Austria population, by age group, 2003?08 (millions) 154
Table 132: Austria population forecast, by age group, 2008?13 (millions) 155
Table 133: Austria population, by gender, 2003?08 (millions) 155
Table 134: Austria population forecast, by gender, 2008?13 (millions) 156
Table 135: Austria nominal GDP, 2003?08 (€bn, nominal prices) 156
Table 136: Austria nominal GDP forecast, 2008?13 (€bn, nominal prices) 156
Table 137: Austria real GDP, 2003?08 (€bn, 2000 prices) 157
Table 138: Austria real GDP forecast, 2008?13 (€bn, 2000 prices) 157
Table 139: Austria real GDP, 2003?08 ($bn, 2000 prices) 157
Table 140: Austria real GDP forecast, 2008?13 ($bn, 2000 prices) 158
Table 141: Austria consumer price index, 2003?08 (2000=100) 158
Table 142: Austria consumer price index, 2008?13 (2000=100) 158
