TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Brazilian Real), 2003?08 24
Value analysis (Brazilian Real), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
PepsiCo, Inc. 43
Chapter 5 Category Analysis: Nuts & seeds 46
Value analysis (Brazilian Real), 2003?08 46
Value analysis (Brazilian Real), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Brazilian Real), 2003?08 62
Value analysis (Brazilian Real), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Brazilian Real), 2003?08 78
Value analysis (Brazilian Real), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato chips 94
Value analysis (Brazilian Real), 2003?08 94
Value analysis (Brazilian Real), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed snacks 107
Value analysis (Brazilian Real), 2003?08 107
Value analysis (Brazilian Real), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 10 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 11 PESTLE Analysis 132
Summary 132
Political analysis 134
Economic analysis 137
Social analysis 142
Technology analysis 146
Legal analysis 150
Environmental analysis 154
Chapter 12 New Product Development 158
Product launches over time 158
Recent product launches 160
Chapter 13 Macroeconomic Profile 161
Macroeconomic indicators 161
Chapter 14 Research Methodology 166
Methodology overview 166
Secondary research 167
Market modeling 168
Creating an initial data model 168
Revising the initial data model 168
Creating a final estimate 169
Creating demographic value splits 169
Primary research 169
Data finalization 170
Ongoing research 170
Chapter 15 APPENDIX 171
Future readings 171
How to contact experts in your industry 171
Disclaimer 171
LIST OF FIGURES
Figure 1: Brazil savory snacks value and value forecast, 2003?13 (BRLm, nominal prices) 26
Figure 2: Brazil savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Brazil savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Brazil savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Brazil savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Brazil savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Brazil nuts & seeds value and value forecast, 2003?13 (BRLm, nominal prices) 48
Figure 8: Brazil nuts & seeds category growth comparison, by value, 2003?13 50
Figure 9: Brazil nuts & seeds volume and volume forecast, 2003?13 (kg, million) 53
Figure 10: Brazil nuts & seeds category growth comparison, by volume, 2003?13 53
Figure 11: Brazil nuts & seeds company share, by value, 2007?08 (%) 55
Figure 12: Brazil nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 13: Brazil other savory snacks value and value forecast, 2003?13 (BRLm, nominal prices) 64
Figure 14: Brazil other savory snacks category growth comparison, by value, 2003?13 66
Figure 15: Brazil other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 16: Brazil other savory snacks category growth comparison, by volume, 2003?13 69
Figure 17: Brazil other savory snacks company share, by value, 2007?08 (%) 71
Figure 18: Brazil other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 19: Brazil popcorn value and value forecast, 2003?13 (BRLm, nominal prices) 80
Figure 20: Brazil popcorn category growth comparison, by value, 2003?13 82
Figure 21: Brazil popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 22: Brazil popcorn category growth comparison, by volume, 2003?13 85
Figure 23: Brazil popcorn company share, by value, 2007?08 (%) 87
Figure 24: Brazil popcorn distribution channels, by value, 2007?08 (%) 90
Figure 25: Brazil potato chips value and value forecast, 2003?13 (BRLm, nominal prices) 95
Figure 26: Brazil potato chips volume and volume forecast, 2003?13 (kg, million) 98
Figure 27: Brazil potato chips company share, by value, 2007?08 (%) 100
Figure 28: Brazil potato chips distribution channels, by value, 2007?08 (%) 103
Figure 29: Brazil processed snacks value and value forecast, 2003?13 (BRLm, nominal prices) 109
Figure 30: Brazil processed snacks category growth comparison, by value, 2003?13 111
Figure 31: Brazil processed snacks volume and volume forecast, 2003?13 (kg, million) 114
Figure 32: Brazil processed snacks category growth comparison, by volume, 2003?13 114
Figure 33: Brazil processed snacks company share, by value, 2007?08 (%) 116
Figure 34: Brazil processed snacks distribution channels, by value, 2007?08 (%) 119
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 124
Figure 36: Global savory snacks market value, 2003–08, top five countries 126
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 128
Figure 38: Global savory snacks market volume, 2003–08, top five countries 130
Figure 39: Annual data review process 167
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Brazil savory snacks value, 2003?08 (BRLm, nominal prices) 24
Table 4: Brazil savory snacks value forecast, 2008?13 (BRLm, nominal prices) 25
Table 5: Brazil savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Brazil savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Brazil savory snacks volume, 2003?08 (kg, million) 30
Table 8: Brazil savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Brazil savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Brazil savory snacks value, by brand 2007?08 (BRLm, nominal prices) 34
Table 11: Brazil savory snacks company share by value, 2007?08 (%) 36
Table 12: Brazil savory snacks value, by company, 2007?08 (BRLm, nominal prices) 36
Table 13: Brazil savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Brazil savory snacks value, by distribution channel, 2007?08 (BRLm, nominal prices) 37
Table 15: Brazil savory snacks expenditure per capita, 2003?08 (BRL, nominal prices) 39
Table 16: Brazil savory snacks forecast expenditure per capita, 2008?13 (BRL, nominal prices) 40
Table 17: Brazil savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Brazil savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Brazil savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Brazil savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Brazil nuts & seeds value, 2003?08 (BRLm, nominal prices) 46
Table 23: Brazil nuts & seeds value forecast, 2008?13 (BRLm, nominal prices) 47
Table 24: Brazil nuts & seeds value, 2003?08 ($m, nominal prices) 49
Table 25: Brazil nuts & seeds value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Brazil nuts & seeds volume, 2003?08 (kg, million) 51
Table 27: Brazil nuts & seeds volume forecast, 2008?13 (kg, million) 52
Table 28: Brazil nuts & seeds brand share, by value, 2007?08 (%) 54
Table 29: Brazil nuts & seeds value, by brand 2007?08 (BRLm, nominal prices) 54
Table 30: Brazil nuts & seeds company share by value, 2007?08 (%) 56
Table 31: Brazil nuts & seeds value, by company, 2007?08 (BRLm, nominal prices) 56
Table 32: Brazil nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 33: Brazil nuts & seeds value, by distribution channel, 2007?08 (BRLm, nominal prices) 57
Table 34: Brazil nuts & seeds expenditure per capita, 2003?08 (BRL, nominal prices) 59
Table 35: Brazil nuts & seeds forecast expenditure per capita, 2008?13 (BRL, nominal prices) 59
Table 36: Brazil nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 37: Brazil nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 38: Brazil nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 39: Brazil nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 40: Brazil other savory snacks value, 2003?08 (BRLm, nominal prices) 62
Table 41: Brazil other savory snacks value forecast, 2008?13 (BRLm, nominal prices) 63
Table 42: Brazil other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 43: Brazil other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 44: Brazil other savory snacks volume, 2003?08 (kg, million) 67
Table 45: Brazil other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 46: Brazil other savory snacks brand share, by value, 2007?08 (%) 70
Table 47: Brazil other savory snacks value, by brand 2007?08 (BRLm, nominal prices) 70
Table 48: Brazil other savory snacks company share by value, 2007?08 (%) 72
Table 49: Brazil other savory snacks value, by company, 2007?08 (BRLm, nominal prices) 72
Table 50: Brazil other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 51: Brazil other savory snacks value, by distribution channel, 2007?08 (BRLm, nominal prices) 73
Table 52: Brazil other savory snacks expenditure per capita, 2003?08 (BRL, nominal prices) 75
Table 53: Brazil other savory snacks forecast expenditure per capita, 2008?13 (BRL, nominal prices) 75
Table 54: Brazil other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 55: Brazil other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 56: Brazil other savory snacks consumption per capita, 2003?08 (kg) 77
Table 57: Brazil other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 58: Brazil popcorn value, 2003?08 (BRLm, nominal prices) 78
Table 59: Brazil popcorn value forecast, 2008?13 (BRLm, nominal prices) 79
Table 60: Brazil popcorn value, 2003?08 ($m, nominal prices) 81
Table 61: Brazil popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 62: Brazil popcorn volume, 2003?08 (kg, million) 83
Table 63: Brazil popcorn volume forecast, 2008?13 (kg, million) 84
Table 64: Brazil popcorn brand share, by value, 2007?08 (%) 86
Table 65: Brazil popcorn value, by brand 2007?08 (BRLm, nominal prices) 86
Table 66: Brazil popcorn company share by value, 2007?08 (%) 88
Table 67: Brazil popcorn value, by company, 2007?08 (BRLm, nominal prices) 88
Table 68: Brazil popcorn distribution channels, by value, 2007?08 (%) 89
Table 69: Brazil popcorn value, by distribution channel, 2007?08 (BRLm, nominal prices) 89
Table 70: Brazil popcorn expenditure per capita, 2003?08 (BRL, nominal prices) 91
Table 71: Brazil popcorn forecast expenditure per capita, 2008?13 (BRL, nominal prices) 91
Table 72: Brazil popcorn expenditure per capita, 2003?08 ($, nominal prices) 92
Table 73: Brazil popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 74: Brazil popcorn consumption per capita, 2003?08 (kg) 93
Table 75: Brazil popcorn forecast consumption per capita, 2008?13 (kg) 93
Table 76: Brazil potato chips value, 2003?08 (BRLm, nominal prices) 94
Table 77: Brazil potato chips value forecast, 2008?13 (BRLm, nominal prices) 95
Table 78: Brazil potato chips value, 2003?08 ($m, nominal prices) 96
Table 79: Brazil potato chips value forecast, 2008?13 ($m, nominal prices) 96
Table 80: Brazil potato chips volume, 2003?08 (kg, million) 97
Table 81: Brazil potato chips volume forecast, 2008?13 (kg, million) 98
Table 82: Brazil potato chips brand share, by value, 2007?08 (%) 99
Table 83: Brazil potato chips value, by brand 2007?08 (BRLm, nominal prices) 99
Table 84: Brazil potato chips company share by value, 2007?08 (%) 101
Table 85: Brazil potato chips value, by company, 2007?08 (BRLm, nominal prices) 101
Table 86: Brazil potato chips distribution channels, by value, 2007?08 (%) 102
Table 87: Brazil potato chips value, by distribution channel, 2007?08 (BRLm, nominal prices) 102
Table 88: Brazil potato chips expenditure per capita, 2003?08 (BRL, nominal prices) 104
Table 89: Brazil potato chips forecast expenditure per capita, 2008?13 (BRL, nominal prices) 104
Table 90: Brazil potato chips expenditure per capita, 2003?08 ($, nominal prices) 105
Table 91: Brazil potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 92: Brazil potato chips consumption per capita, 2003?08 (kg) 106
Table 93: Brazil potato chips forecast consumption per capita, 2008?13 (kg) 106
Table 94: Brazil processed snacks value, 2003?08 (BRLm, nominal prices) 107
Table 95: Brazil processed snacks value forecast, 2008?13 (BRLm, nominal prices) 108
Table 96: Brazil processed snacks value, 2003?08 ($m, nominal prices) 110
Table 97: Brazil processed snacks value forecast, 2008?13 ($m, nominal prices) 110
Table 98: Brazil processed snacks volume, 2003?08 (kg, million) 112
Table 99: Brazil processed snacks volume forecast, 2008?13 (kg, million) 113
Table 100: Brazil processed snacks brand share, by value, 2007?08 (%) 115
Table 101: Brazil processed snacks value, by brand 2007?08 (BRLm, nominal prices) 115
Table 102: Brazil processed snacks company share by value, 2007?08 (%) 117
Table 103: Brazil processed snacks value, by company, 2007?08 (BRLm, nominal prices) 117
Table 104: Brazil processed snacks distribution channels, by value, 2007?08 (%) 118
Table 105: Brazil processed snacks value, by distribution channel, 2007?08 (BRLm, nominal prices) 118
Table 106: Brazil processed snacks expenditure per capita, 2003?08 (BRL, nominal prices) 120
Table 107: Brazil processed snacks forecast expenditure per capita, 2008?13 (BRL, nominal prices) 120
Table 108: Brazil processed snacks expenditure per capita, 2003?08 ($, nominal prices) 121
Table 109: Brazil processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 121
Table 110: Brazil processed snacks consumption per capita, 2003?08 (kg) 122
Table 111: Brazil processed snacks forecast consumption per capita, 2008?13 (kg) 122
Table 112: Global savory snacks market value, 2008 123
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 126
Table 114: Global savory snacks market volume, 2008 127
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 130
Table 116: Leading players, top five countries 131
Table 117: Analysis of Brazil’s political landscape 134
Table 118: Analysis of Brazil’s economy 137
Table 119: Analysis of Brazil’s social system 142
Table 120: Analysis of Brazil’s technology landscape 146
Table 121: Analysis of Brazil’s legal landscape 150
Table 122: Analysis of Brazil’s environmental landscape 154
Table 123: Brazil savory snacks new product launches reports, by company (top five companies), 2008 158
Table 124: Brazil savory snacks new product launches SKUs, by company (top five companies), 2008 158
Table 125: Brazil savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 159
Table 126: Brazil savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 159
Table 127: Brazil savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 160
Table 128: Brazil savory snacks new product launches - Recent five launches (2008) 160
Table 129: Brazil population, by age group, 2003?08 (millions) 161
Table 130: Brazil population forecast, by age group, 2008?13 (millions) 162
Table 131: Brazil population, by gender, 2003?08 (millions) 162
Table 132: Brazil population forecast, by gender, 2008?13 (millions) 163
Table 133: Brazil nominal GDP, 2003?08 (BRLbn, nominal prices) 163
Table 134: Brazil nominal GDP forecast, 2008?13 (BRLbn, nominal prices) 163
Table 135: Brazil real GDP, 2003?08 (BRLbn, 2000 prices) 164
Table 136: Brazil real GDP forecast, 2008?13 (BRLbn, 2000 prices) 164
Table 137: Brazil real GDP, 2003?08 ($bn, 2000 prices) 164
Table 138: Brazil real GDP forecast, 2008?13 ($bn, 2000 prices) 165
Table 139: Brazil consumer price index, 2003?08 (2000=100) 165
Table 140: Brazil consumer price index, 2008?13 (2000=100) 165
