TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Canadian Dollar), 2003?08 24
Value analysis (Canadian Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
Old Dutch Foods, Inc. 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Canadian Dollar), 2003?08 48
Value analysis (Canadian Dollar), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Canadian Dollar), 2003?08 64
Value analysis (Canadian Dollar), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Canadian Dollar), 2003?08 79
Value analysis (Canadian Dollar), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Canadian Dollar), 2003?08 95
Value analysis (Canadian Dollar), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Processed snacks 108
Value analysis (Canadian Dollar), 2003?08 108
Value analysis (Canadian Dollar), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE Analysis 133
Summary 133
Political analysis 134
Economic analysis 137
Social analysis 141
Technological analysis 144
Legal analysis 149
Environmental analysis 153
Chapter 12 New Product Development 157
Product launches over time 157
Recent product launches 159
Chapter 13 Macroeconomic Profile 160
Macroeconomic indicators 160
Chapter 14 Research Methodology 165
Methodology overview 165
Secondary research 166
Market modeling 167
Creating an initial data model 167
Revising the initial data model 167
Creating a final estimate 168
Creating demographic value splits 168
Primary research 168
Data finalization 169
Ongoing research 169
Chapter 15 APPENDIX 170
Future readings 170
How to contact experts in your industry 170
Disclaimer 170
LIST OF FIGURES
Figure 1: Canada savory snacks value and value forecast, 2003?13 (C$m, nominal prices) 26
Figure 2: Canada savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Canada savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Canada savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Canada savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Canada savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Canada nuts & seeds value and value forecast, 2003?13 (C$m, nominal prices) 50
Figure 8: Canada nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Canada nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Canada nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Canada nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Canada nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Canada other savory snacks value and value forecast, 2003?13 (C$m, nominal prices) 66
Figure 14: Canada other savory snacks category growth comparison, by value, 2003?13 68
Figure 15: Canada other savory snacks volume and volume forecast, 2003?13 (kg, million) 71
Figure 16: Canada other savory snacks category growth comparison, by volume, 2003?13 71
Figure 17: Canada other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 18: Canada popcorn value and value forecast, 2003?13 (C$m, nominal prices) 81
Figure 19: Canada popcorn category growth comparison, by value, 2003?13 83
Figure 20: Canada popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 21: Canada popcorn category growth comparison, by volume, 2003?13 86
Figure 22: Canada popcorn company share, by value, 2007?08 (%) 88
Figure 23: Canada popcorn distribution channels, by value, 2007?08 (%) 91
Figure 24: Canada potato chips value and value forecast, 2003?13 (C$m, nominal prices) 96
Figure 25: Canada potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 26: Canada potato chips company share, by value, 2007?08 (%) 101
Figure 27: Canada potato chips distribution channels, by value, 2007?08 (%) 104
Figure 28: Canada processed snacks value and value forecast, 2003?13 (C$m, nominal prices) 110
Figure 29: Canada processed snacks category growth comparison, by value, 2003?13 112
Figure 30: Canada processed snacks volume and volume forecast, 2003?13 (kg, million) 115
Figure 31: Canada processed snacks category growth comparison, by volume, 2003?13 115
Figure 32: Canada processed snacks company share, by value, 2007?08 (%) 117
Figure 33: Canada processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 35: Global savory snacks market value, 2003–08, top five countries 127
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 37: Global savory snacks market volume, 2003–08, top five countries 131
Figure 38: Annual data review process 166
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Canada savory snacks value, 2003?08 (C$m, nominal prices) 24
Table 4: Canada savory snacks value forecast, 2008?13 (C$m, nominal prices) 25
Table 5: Canada savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Canada savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Canada savory snacks volume, 2003?08 (kg, million) 30
Table 8: Canada savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Canada savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Canada savory snacks value, by brand 2007?08 (C$m, nominal prices) 34
Table 11: Canada savory snacks company share by value, 2007?08 (%) 36
Table 12: Canada savory snacks value, by company, 2007?08 (C$m, nominal prices) 36
Table 13: Canada savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Canada savory snacks value, by distribution channel, 2007?08 (C$m, nominal prices) 37
Table 15: Canada savory snacks expenditure per capita, 2003?08 (C$, nominal prices) 39
Table 16: Canada savory snacks forecast expenditure per capita, 2008?13 (C$, nominal prices) 40
Table 17: Canada savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Canada savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Canada savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Canada savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Old Dutch Foods, Inc. key facts 46
Table 23: Canada nuts & seeds value, 2003?08 (C$m, nominal prices) 48
Table 24: Canada nuts & seeds value forecast, 2008?13 (C$m, nominal prices) 49
Table 25: Canada nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Canada nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Canada nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Canada nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Canada nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Canada nuts & seeds value, by brand 2007?08 (C$m, nominal prices) 56
Table 31: Canada nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Canada nuts & seeds value, by company, 2007?08 (C$m, nominal prices) 58
Table 33: Canada nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Canada nuts & seeds value, by distribution channel, 2007?08 (C$m, nominal prices) 59
Table 35: Canada nuts & seeds expenditure per capita, 2003?08 (C$, nominal prices) 61
Table 36: Canada nuts & seeds forecast expenditure per capita, 2008?13 (C$, nominal prices) 61
Table 37: Canada nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Canada nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Canada nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Canada nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Canada other savory snacks value, 2003?08 (C$m, nominal prices) 64
Table 42: Canada other savory snacks value forecast, 2008?13 (C$m, nominal prices) 65
Table 43: Canada other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: Canada other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Canada other savory snacks volume, 2003?08 (kg, million) 69
Table 46: Canada other savory snacks volume forecast, 2008?13 (kg, million) 70
Table 47: Canada other savory snacks brand share, by value, 2007?08 (%) 72
Table 48: Canada other savory snacks value, by brand 2007?08 (C$m, nominal prices) 72
Table 49: Canada other savory snacks company share by value, 2007?08 (%) 73
Table 50: Canada other savory snacks value, by company, 2007?08 (C$m, nominal prices) 73
Table 51: Canada other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Canada other savory snacks value, by distribution channel, 2007?08 (C$m, nominal prices) 74
Table 53: Canada other savory snacks expenditure per capita, 2003?08 (C$, nominal prices) 76
Table 54: Canada other savory snacks forecast expenditure per capita, 2008?13 (C$, nominal prices) 76
Table 55: Canada other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Canada other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Canada other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Canada other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Canada popcorn value, 2003?08 (C$m, nominal prices) 79
Table 60: Canada popcorn value forecast, 2008?13 (C$m, nominal prices) 80
Table 61: Canada popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Canada popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Canada popcorn volume, 2003?08 (kg, million) 84
Table 64: Canada popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Canada popcorn brand share, by value, 2007?08 (%) 87
Table 66: Canada popcorn value, by brand 2007?08 (C$m, nominal prices) 87
Table 67: Canada popcorn company share by value, 2007?08 (%) 89
Table 68: Canada popcorn value, by company, 2007?08 (C$m, nominal prices) 89
Table 69: Canada popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Canada popcorn value, by distribution channel, 2007?08 (C$m, nominal prices) 90
Table 71: Canada popcorn expenditure per capita, 2003?08 (C$, nominal prices) 92
Table 72: Canada popcorn forecast expenditure per capita, 2008?13 (C$, nominal prices) 92
Table 73: Canada popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Canada popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Canada popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Canada popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Canada potato chips value, 2003?08 (C$m, nominal prices) 95
Table 78: Canada potato chips value forecast, 2008?13 (C$m, nominal prices) 96
Table 79: Canada potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Canada potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Canada potato chips volume, 2003?08 (kg, million) 98
Table 82: Canada potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Canada potato chips brand share, by value, 2007?08 (%) 100
Table 84: Canada potato chips value, by brand 2007?08 (C$m, nominal prices) 100
Table 85: Canada potato chips company share by value, 2007?08 (%) 102
Table 86: Canada potato chips value, by company, 2007?08 (C$m, nominal prices) 102
Table 87: Canada potato chips distribution channels, by value, 2007?08 (%) 103
Table 88: Canada potato chips value, by distribution channel, 2007?08 (C$m, nominal prices) 103
Table 89: Canada potato chips expenditure per capita, 2003?08 (C$, nominal prices) 105
Table 90: Canada potato chips forecast expenditure per capita, 2008?13 (C$, nominal prices) 105
Table 91: Canada potato chips expenditure per capita, 2003?08 ($, nominal prices) 106
Table 92: Canada potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 106
Table 93: Canada potato chips consumption per capita, 2003?08 (kg) 107
Table 94: Canada potato chips forecast consumption per capita, 2008?13 (kg) 107
Table 95: Canada processed snacks value, 2003?08 (C$m, nominal prices) 108
Table 96: Canada processed snacks value forecast, 2008?13 (C$m, nominal prices) 109
Table 97: Canada processed snacks value, 2003?08 ($m, nominal prices) 111
Table 98: Canada processed snacks value forecast, 2008?13 ($m, nominal prices) 111
Table 99: Canada processed snacks volume, 2003?08 (kg, million) 113
Table 100: Canada processed snacks volume forecast, 2008?13 (kg, million) 114
Table 101: Canada processed snacks brand share, by value, 2007?08 (%) 116
Table 102: Canada processed snacks value, by brand 2007?08 (C$m, nominal prices) 116
Table 103: Canada processed snacks company share by value, 2007?08 (%) 118
Table 104: Canada processed snacks value, by company, 2007?08 (C$m, nominal prices) 118
Table 105: Canada processed snacks distribution channels, by value, 2007?08 (%) 119
Table 106: Canada processed snacks value, by distribution channel, 2007?08 (C$m, nominal prices) 119
Table 107: Canada processed snacks expenditure per capita, 2003?08 (C$, nominal prices) 121
Table 108: Canada processed snacks forecast expenditure per capita, 2008?13 (C$, nominal prices) 121
Table 109: Canada processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 110: Canada processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 111: Canada processed snacks consumption per capita, 2003?08 (kg) 123
Table 112: Canada processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 113: Global savory snacks market value, 2008 124
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 115: Global savory snacks market volume, 2008 128
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 117: Leading players, top five countries 132
Table 118: Analysis of Canada’s political landscape 134
Table 119: Analysis of Canada’s economy 137
Table 120: Analysis of Canadian social system 141
Table 121: Analysis of Canada’s technological landscape 144
Table 122: Cost competitiveness – ranking by cost index 145
Table 123: Patents granted by the USPTO 148
Table 124: Analysis of Canada’s legal landscape 149
Table 125: Analysis of Canada’s environmental landscape 153
Table 126: Canada savory snacks new product launches reports, by company (top five companies), 2008 157
Table 127: Canada savory snacks new product launches SKUs, by company (top five companies), 2008 157
Table 128: Canada savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 158
Table 129: Canada savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 158
Table 130: Canada savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 159
Table 131: Canada savory snacks new product launches (reports) - recent five launches (2008) 159
Table 132: Canada population, by age group, 2003?08 (millions) 160
Table 133: Canada population forecast, by age group, 2008?13 (millions) 161
Table 134: Canada population, by gender, 2003?08 (millions) 161
Table 135: Canada population forecast, by gender, 2008?13 (millions) 162
Table 136: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 162
Table 137: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 162
Table 138: Canada real GDP, 2003?08 (C$bn, 2000 prices) 163
Table 139: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 163
Table 140: Canada real GDP, 2003?08 ($bn, 2000 prices) 163
Table 141: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 164
Table 142: Canada consumer price index, 2003?08 (2000=100) 164
Table 143: Canada consumer price index, 2008?13 (2000=100) 164
