TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Chilean Peso), 2003?08 24
Value analysis (Chilean Peso), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
Grupo Bimbo S.A. de C.V. 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Chilean Peso), 2003?08 47
Value analysis (Chilean Peso), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Chilean Peso), 2003?08 63
Value analysis (Chilean Peso), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Chilean Peso), 2003?08 78
Value analysis (Chilean Peso), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato chips 94
Value analysis (Chilean Peso), 2003?08 94
Value analysis (Chilean Peso), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed snacks 107
Value analysis (Chilean Peso), 2003?08 107
Value analysis (Chilean Peso), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 10 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 11 PESTLE Analysis 132
Summary 132
Political analysis 133
Economic analysis 136
Social analysis 139
Technology analysis 142
Legal analysis 144
Environmental analysis 146
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162
LIST OF FIGURES
Figure 1: Chile savory snacks value and value forecast, 2003?13 (CLPm, nominal prices) 26
Figure 2: Chile savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Chile savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Chile savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Chile savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Chile savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Chile nuts & seeds value and value forecast, 2003?13 (CLPm, nominal prices) 49
Figure 8: Chile nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Chile nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Chile nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Chile nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Chile nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Chile other savory snacks value and value forecast, 2003?13 (CLPm, nominal prices) 65
Figure 14: Chile other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Chile other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Chile other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Chile other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 18: Chile popcorn value and value forecast, 2003?13 (CLPm, nominal prices) 80
Figure 19: Chile popcorn category growth comparison, by value, 2003?13 82
Figure 20: Chile popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 21: Chile popcorn category growth comparison, by volume, 2003?13 85
Figure 22: Chile popcorn company share, by value, 2007?08 (%) 87
Figure 23: Chile popcorn distribution channels, by value, 2007?08 (%) 90
Figure 24: Chile potato chips value and value forecast, 2003?13 (CLPm, nominal prices) 95
Figure 25: Chile potato chips volume and volume forecast, 2003?13 (kg, million) 98
Figure 26: Chile potato chips company share, by value, 2007?08 (%) 100
Figure 27: Chile potato chips distribution channels, by value, 2007?08 (%) 103
Figure 28: Chile processed snacks value and value forecast, 2003?13 (CLPm, nominal prices) 109
Figure 29: Chile processed snacks category growth comparison, by value, 2003?13 111
Figure 30: Chile processed snacks volume and volume forecast, 2003?13 (kg, million) 114
Figure 31: Chile processed snacks category growth comparison, by volume, 2003?13 114
Figure 32: Chile processed snacks company share, by value, 2007?08 (%) 116
Figure 33: Chile processed snacks distribution channels, by value, 2007?08 (%) 119
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 124
Figure 35: Global savory snacks market value, 2003–08, top five countries 126
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 128
Figure 37: Global savory snacks market volume, 2003–08, top five countries 130
Figure 38: Annual data review process 158
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Chile savory snacks value, 2003?08 (CLPm, nominal prices) 24
Table 4: Chile savory snacks value forecast, 2008?13 (CLPm, nominal prices) 25
Table 5: Chile savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Chile savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Chile savory snacks volume, 2003?08 (kg, million) 30
Table 8: Chile savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Chile savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Chile savory snacks value, by brand 2007?08 (CLPm, nominal prices) 33
Table 11: Chile savory snacks company share by value, 2007?08 (%) 35
Table 12: Chile savory snacks value, by company, 2007?08 (CLPm, nominal prices) 35
Table 13: Chile savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Chile savory snacks value, by distribution channel, 2007?08 (CLPm, nominal prices) 36
Table 15: Chile savory snacks expenditure per capita, 2003?08 (CLP, nominal prices) 38
Table 16: Chile savory snacks forecast expenditure per capita, 2008?13 (CLP, nominal prices) 39
Table 17: Chile savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Chile savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Chile savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Chile savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Grupo Bimbo S.A. de C.V. key facts 45
Table 23: Chile nuts & seeds value, 2003?08 (CLPm, nominal prices) 47
Table 24: Chile nuts & seeds value forecast, 2008?13 (CLPm, nominal prices) 48
Table 25: Chile nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Chile nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Chile nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Chile nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Chile nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Chile nuts & seeds value, by brand 2007?08 (CLPm, nominal prices) 55
Table 31: Chile nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Chile nuts & seeds value, by company, 2007?08 (CLPm, nominal prices) 57
Table 33: Chile nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Chile nuts & seeds value, by distribution channel, 2007?08 (CLPm, nominal prices) 58
Table 35: Chile nuts & seeds expenditure per capita, 2003?08 (CLP, nominal prices) 60
Table 36: Chile nuts & seeds forecast expenditure per capita, 2008?13 (CLP, nominal prices) 60
Table 37: Chile nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Chile nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Chile nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Chile nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Chile other savory snacks value, 2003?08 (CLPm, nominal prices) 63
Table 42: Chile other savory snacks value forecast, 2008?13 (CLPm, nominal prices) 64
Table 43: Chile other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Chile other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Chile other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Chile other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Chile other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Chile other savory snacks value, by brand 2007?08 (CLPm, nominal prices) 71
Table 49: Chile other savory snacks company share by value, 2007?08 (%) 72
Table 50: Chile other savory snacks value, by company, 2007?08 (CLPm, nominal prices) 72
Table 51: Chile other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Chile other savory snacks value, by distribution channel, 2007?08 (CLPm, nominal prices) 73
Table 53: Chile other savory snacks expenditure per capita, 2003?08 (CLP, nominal prices) 75
Table 54: Chile other savory snacks forecast expenditure per capita, 2008?13 (CLP, nominal prices) 75
Table 55: Chile other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Chile other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Chile other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Chile other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Chile popcorn value, 2003?08 (CLPm, nominal prices) 78
Table 60: Chile popcorn value forecast, 2008?13 (CLPm, nominal prices) 79
Table 61: Chile popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Chile popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Chile popcorn volume, 2003?08 (kg, million) 83
Table 64: Chile popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Chile popcorn brand share, by value, 2007?08 (%) 86
Table 66: Chile popcorn value, by brand 2007?08 (CLPm, nominal prices) 86
Table 67: Chile popcorn company share by value, 2007?08 (%) 88
Table 68: Chile popcorn value, by company, 2007?08 (CLPm, nominal prices) 88
Table 69: Chile popcorn distribution channels, by value, 2007?08 (%) 89
Table 70: Chile popcorn value, by distribution channel, 2007?08 (CLPm, nominal prices) 89
Table 71: Chile popcorn expenditure per capita, 2003?08 (CLP, nominal prices) 91
Table 72: Chile popcorn forecast expenditure per capita, 2008?13 (CLP, nominal prices) 91
Table 73: Chile popcorn expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Chile popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Chile popcorn consumption per capita, 2003?08 (kg) 93
Table 76: Chile popcorn forecast consumption per capita, 2008?13 (kg) 93
Table 77: Chile potato chips value, 2003?08 (CLPm, nominal prices) 94
Table 78: Chile potato chips value forecast, 2008?13 (CLPm, nominal prices) 95
Table 79: Chile potato chips value, 2003?08 ($m, nominal prices) 96
Table 80: Chile potato chips value forecast, 2008?13 ($m, nominal prices) 96
Table 81: Chile potato chips volume, 2003?08 (kg, million) 97
Table 82: Chile potato chips volume forecast, 2008?13 (kg, million) 98
Table 83: Chile potato chips brand share, by value, 2007?08 (%) 99
Table 84: Chile potato chips value, by brand 2007?08 (CLPm, nominal prices) 99
Table 85: Chile potato chips company share by value, 2007?08 (%) 101
Table 86: Chile potato chips value, by company, 2007?08 (CLPm, nominal prices) 101
Table 87: Chile potato chips distribution channels, by value, 2007?08 (%) 102
Table 88: Chile potato chips value, by distribution channel, 2007?08 (CLPm, nominal prices) 102
Table 89: Chile potato chips expenditure per capita, 2003?08 (CLP, nominal prices) 104
Table 90: Chile potato chips forecast expenditure per capita, 2008?13 (CLP, nominal prices) 104
Table 91: Chile potato chips expenditure per capita, 2003?08 ($, nominal prices) 105
Table 92: Chile potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 93: Chile potato chips consumption per capita, 2003?08 (kg) 106
Table 94: Chile potato chips forecast consumption per capita, 2008?13 (kg) 106
Table 95: Chile processed snacks value, 2003?08 (CLPm, nominal prices) 107
Table 96: Chile processed snacks value forecast, 2008?13 (CLPm, nominal prices) 108
Table 97: Chile processed snacks value, 2003?08 ($m, nominal prices) 110
Table 98: Chile processed snacks value forecast, 2008?13 ($m, nominal prices) 110
Table 99: Chile processed snacks volume, 2003?08 (kg, million) 112
Table 100: Chile processed snacks volume forecast, 2008?13 (kg, million) 113
Table 101: Chile processed snacks brand share, by value, 2007?08 (%) 115
Table 102: Chile processed snacks value, by brand 2007?08 (CLPm, nominal prices) 115
Table 103: Chile processed snacks company share by value, 2007?08 (%) 117
Table 104: Chile processed snacks value, by company, 2007?08 (CLPm, nominal prices) 117
Table 105: Chile processed snacks distribution channels, by value, 2007?08 (%) 118
Table 106: Chile processed snacks value, by distribution channel, 2007?08 (CLPm, nominal prices) 118
Table 107: Chile processed snacks expenditure per capita, 2003?08 (CLP, nominal prices) 120
Table 108: Chile processed snacks forecast expenditure per capita, 2008?13 (CLP, nominal prices) 120
Table 109: Chile processed snacks expenditure per capita, 2003?08 ($, nominal prices) 121
Table 110: Chile processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 121
Table 111: Chile processed snacks consumption per capita, 2003?08 (kg) 122
Table 112: Chile processed snacks forecast consumption per capita, 2008?13 (kg) 122
Table 113: Global savory snacks market value, 2008 123
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 126
Table 115: Global savory snacks market volume, 2008 127
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 130
Table 117: Leading players, top five countries 131
Table 118: Analysis of Chile’s political landscape 133
Table 119: Analysis of Chile’s economy 136
Table 120: Analysis of Chile’s social system 139
Table 121: Analysis of Chile’s technology landscape 142
Table 122: Analysis of Chile’s legal landscape 144
Table 123: Analysis of Chile’s environmental landscape 146
Table 124: Chile savory snacks new product launches reports, by company (top five companies), 2008 149
Table 125: Chile savory snacks new product launches SKUs, by company (top five companies), 2008 149
Table 126: Chile savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 150
Table 127: Chile savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 150
Table 128: Chile savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 151
Table 129: Chile savory snacks new product launches - recent five launches (2008) 151
Table 130: Chile population, by age group, 2003?08 (millions) 152
Table 131: Chile population forecast, by age group, 2008?13 (millions) 153
Table 132: Chile population, by gender, 2003?08 (millions) 153
Table 133: Chile population forecast, by gender, 2008?13 (millions) 154
Table 134: Chile nominal GDP, 2003?08 (CLPbn, nominal prices) 154
Table 135: Chile nominal GDP forecast, 2008?13 (CLPbn, nominal prices) 154
Table 136: Chile real GDP, 2003?08 (CLPbn, 2000 prices) 155
Table 137: Chile real GDP forecast, 2008?13 (CLPbn, 2000 prices) 155
Table 138: Chile real GDP, 2003?08 ($bn, 2000 prices) 155
Table 139: Chile real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 140: Chile consumer price index, 2003?08 (2000=100) 156
Table 141: Chile consumer price index, 2008?13 (2000=100) 156