TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Yuan Renminbi), 2003?08 24
Value analysis (Yuan Renminbi), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 42
Expenditure and consumption per capita 44
Chapter 4 Leading Company Profiles 48
PepsiCo, Inc. 48
Calbee Foods Co., Ltd. 51
Chapter 5 Category Analysis: Nuts & seeds 53
Value analysis (Yuan Renminbi), 2003?08 53
Value analysis (Yuan Renminbi), 2008?13 54
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company and brand share analysis 61
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 6 Category Analysis: Other savory snacks 71
Value analysis (Yuan Renminbi), 2003?08 71
Value analysis (Yuan Renminbi), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 7 Category Analysis: Popcorn 89
Value analysis (Yuan Renminbi), 2003?08 89
Value analysis (Yuan Renminbi), 2008?13 90
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 8 Category Analysis: Potato chips 105
Value analysis (Yuan Renminbi), 2003?08 105
Value analysis (Yuan Renminbi), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 108
Volume analysis, 2008?13 109
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 9 Category Analysis: Processed snacks 118
Value analysis (Yuan Renminbi), 2003?08 118
Value analysis (Yuan Renminbi), 2008?13 119
Value analysis (US dollars), 2003?08 121
Value analysis (US dollars), 2008?13 121
Volume analysis, 2003?08 123
Volume analysis, 2008?13 124
Company and brand share analysis 126
Distribution analysis 135
Expenditure and consumption per capita 137
Chapter 10 Country Comparison 140
Value 140
Volume 144
Market share 148
Chapter 11 PESTLE Analysis 149
Summary 149
Political analysis 150
Economic analysis 154
Social analysis 160
Technological analysis 164
Legal analysis 168
Environmental analysis 171
Chapter 12 New Product Development 175
Product launches over time 175
Recent product launches 177
Chapter 13 Macroeconomic Profile 178
Macroeconomic indicators 178
Chapter 14 Research Methodology 183
Methodology overview 183
Secondary research 184
Market modeling 185
Creating an initial data model 185
Revising the initial data model 185
Creating a final estimate 186
Creating demographic value splits 186
Primary research 186
Data finalization 187
Ongoing research 187
Chapter 15 APPENDIX 188
Future readings 188
How to contact experts in your industry 188
Disclaimer 188

LIST OF FIGURES
Figure 1: China savory snacks value and value forecast, 2003?13 (CNYm, nominal prices) 26
Figure 2: China savory snacks category growth comparison, by value, 2003?13 29
Figure 3: China savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: China savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: China savory snacks company share, by value, 2007?08 (%) 37
Figure 6: China savory snacks distribution channels, by value, 2007?08 (%) 43
Figure 7: China nuts & seeds value and value forecast, 2003?13 (CNYm, nominal prices) 55
Figure 8: China nuts & seeds category growth comparison, by value, 2003?13 57
Figure 9: China nuts & seeds volume and volume forecast, 2003?13 (kg, million) 60
Figure 10: China nuts & seeds category growth comparison, by volume, 2003?13 60
Figure 11: China nuts & seeds company share, by value, 2007?08 (%) 63
Figure 12: China nuts & seeds distribution channels, by value, 2007?08 (%) 67
Figure 13: China other savory snacks value and value forecast, 2003?13 (CNYm, nominal prices) 73
Figure 14: China other savory snacks category growth comparison, by value, 2003?13 75
Figure 15: China other savory snacks volume and volume forecast, 2003?13 (kg, million) 78
Figure 16: China other savory snacks category growth comparison, by volume, 2003?13 78
Figure 17: China other savory snacks company share, by value, 2007?08 (%) 81
Figure 18: China other savory snacks distribution channels, by value, 2007?08 (%) 85
Figure 19: China popcorn value and value forecast, 2003?13 (CNYm, nominal prices) 91
Figure 20: China popcorn category growth comparison, by value, 2003?13 93
Figure 21: China popcorn volume and volume forecast, 2003?13 (kg, million) 96
Figure 22: China popcorn category growth comparison, by volume, 2003?13 96
Figure 23: China popcorn company share, by value, 2007?08 (%) 98
Figure 24: China popcorn distribution channels, by value, 2007?08 (%) 101
Figure 25: China potato chips value and value forecast, 2003?13 (CNYm, nominal prices) 106
Figure 26: China potato chips volume and volume forecast, 2003?13 (kg, million) 109
Figure 27: China potato chips company share, by value, 2007?08 (%) 111
Figure 28: China potato chips distribution channels, by value, 2007?08 (%) 114
Figure 29: China processed snacks value and value forecast, 2003?13 (CNYm, nominal prices) 120
Figure 30: China processed snacks category growth comparison, by value, 2003?13 122
Figure 31: China processed snacks volume and volume forecast, 2003?13 (kg, million) 125
Figure 32: China processed snacks category growth comparison, by volume, 2003?13 125
Figure 33: China processed snacks company share, by value, 2007?08 (%) 130
Figure 34: China processed snacks distribution channels, by value, 2007?08 (%) 136
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 141
Figure 36: Global savory snacks market value, 2003–08, top five countries 143
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 145
Figure 38: Global savory snacks market volume, 2003–08, top five countries 147
Figure 39: Unemployment status in China, 2000–12 157
Figure 40: Carbon dioxide emissions in China, 2002–07 174
Figure 41: Annual data review process 184

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: China savory snacks value, 2003?08 (CNYm, nominal prices) 24
Table 4: China savory snacks value forecast, 2008?13 (CNYm, nominal prices) 25
Table 5: China savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: China savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: China savory snacks volume, 2003?08 (kg, million) 30
Table 8: China savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: China savory snacks brand share, by value, 2007?08 (%) 33
Table 10: China savory snacks value, by brand 2007?08 (CNYm, nominal prices) 35
Table 11: China savory snacks company share by value, 2007?08 (%) 38
Table 12: China savory snacks value, by company, 2007?08 (CNYm, nominal prices) 40
Table 13: China savory snacks distribution channels, by value, 2007?08 (%) 42
Table 14: China savory snacks value, by distribution channel, 2007?08 (CNYm, nominal prices) 42
Table 15: China savory snacks expenditure per capita, 2003?08 (CNY, nominal prices) 44
Table 16: China savory snacks forecast expenditure per capita, 2008?13 (CNY, nominal prices) 45
Table 17: China savory snacks expenditure per capita, 2003?08 ($, nominal prices) 45
Table 18: China savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 46
Table 19: China savory snacks consumption per capita, 2003?08 (kg) 46
Table 20: China savory snacks forecast consumption per capita, 2008?13 (kg) 47
Table 21: PepsiCo, Inc. key facts 48
Table 22: Calbee Foods Co., Ltd. key facts 51
Table 23: China nuts & seeds value, 2003?08 (CNYm, nominal prices) 53
Table 24: China nuts & seeds value forecast, 2008?13 (CNYm, nominal prices) 54
Table 25: China nuts & seeds value, 2003?08 ($m, nominal prices) 56
Table 26: China nuts & seeds value forecast, 2008?13 ($m, nominal prices) 56
Table 27: China nuts & seeds volume, 2003?08 (kg, million) 58
Table 28: China nuts & seeds volume forecast, 2008?13 (kg, million) 59
Table 29: China nuts & seeds brand share, by value, 2007?08 (%) 61
Table 30: China nuts & seeds value, by brand 2007?08 (CNYm, nominal prices) 62
Table 31: China nuts & seeds company share by value, 2007?08 (%) 64
Table 32: China nuts & seeds value, by company, 2007?08 (CNYm, nominal prices) 65
Table 33: China nuts & seeds distribution channels, by value, 2007?08 (%) 66
Table 34: China nuts & seeds value, by distribution channel, 2007?08 (CNYm, nominal prices) 66
Table 35: China nuts & seeds expenditure per capita, 2003?08 (CNY, nominal prices) 68
Table 36: China nuts & seeds forecast expenditure per capita, 2008?13 (CNY, nominal prices) 68
Table 37: China nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 69
Table 38: China nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 39: China nuts & seeds consumption per capita, 2003?08 (kg) 70
Table 40: China nuts & seeds forecast consumption per capita, 2008?13 (kg) 70
Table 41: China other savory snacks value, 2003?08 (CNYm, nominal prices) 71
Table 42: China other savory snacks value forecast, 2008?13 (CNYm, nominal prices) 72
Table 43: China other savory snacks value, 2003?08 ($m, nominal prices) 74
Table 44: China other savory snacks value forecast, 2008?13 ($m, nominal prices) 74
Table 45: China other savory snacks volume, 2003?08 (kg, million) 76
Table 46: China other savory snacks volume forecast, 2008?13 (kg, million) 77
Table 47: China other savory snacks brand share, by value, 2007?08 (%) 79
Table 48: China other savory snacks value, by brand 2007?08 (CNYm, nominal prices) 80
Table 49: China other savory snacks company share by value, 2007?08 (%) 82
Table 50: China other savory snacks value, by company, 2007?08 (CNYm, nominal prices) 83
Table 51: China other savory snacks distribution channels, by value, 2007?08 (%) 84
Table 52: China other savory snacks value, by distribution channel, 2007?08 (CNYm, nominal prices) 84
Table 53: China other savory snacks expenditure per capita, 2003?08 (CNY, nominal prices) 86
Table 54: China other savory snacks forecast expenditure per capita, 2008?13 (CNY, nominal prices) 86
Table 55: China other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 87
Table 56: China other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 57: China other savory snacks consumption per capita, 2003?08 (kg) 88
Table 58: China other savory snacks forecast consumption per capita, 2008?13 (kg) 88
Table 59: China popcorn value, 2003?08 (CNYm, nominal prices) 89
Table 60: China popcorn value forecast, 2008?13 (CNYm, nominal prices) 90
Table 61: China popcorn value, 2003?08 ($m, nominal prices) 92
Table 62: China popcorn value forecast, 2008?13 ($m, nominal prices) 92
Table 63: China popcorn volume, 2003?08 (kg, million) 94
Table 64: China popcorn volume forecast, 2008?13 (kg, million) 95
Table 65: China popcorn brand share, by value, 2007?08 (%) 97
Table 66: China popcorn value, by brand 2007?08 (CNYm, nominal prices) 97
Table 67: China popcorn company share by value, 2007?08 (%) 99
Table 68: China popcorn value, by company, 2007?08 (CNYm, nominal prices) 99
Table 69: China popcorn distribution channels, by value, 2007?08 (%) 100
Table 70: China popcorn value, by distribution channel, 2007?08 (CNYm, nominal prices) 100
Table 71: China popcorn expenditure per capita, 2003?08 (CNY, nominal prices) 102
Table 72: China popcorn forecast expenditure per capita, 2008?13 (CNY, nominal prices) 102
Table 73: China popcorn expenditure per capita, 2003?08 ($, nominal prices) 103
Table 74: China popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 75: China popcorn consumption per capita, 2003?08 (kg) 104
Table 76: China popcorn forecast consumption per capita, 2008?13 (kg) 104
Table 77: China potato chips value, 2003?08 (CNYm, nominal prices) 105
Table 78: China potato chips value forecast, 2008?13 (CNYm, nominal prices) 106
Table 79: China potato chips value, 2003?08 ($m, nominal prices) 107
Table 80: China potato chips value forecast, 2008?13 ($m, nominal prices) 107
Table 81: China potato chips volume, 2003?08 (kg, million) 108
Table 82: China potato chips volume forecast, 2008?13 (kg, million) 109
Table 83: China potato chips brand share, by value, 2007?08 (%) 110
Table 84: China potato chips value, by brand 2007?08 (CNYm, nominal prices) 110
Table 85: China potato chips company share by value, 2007?08 (%) 112
Table 86: China potato chips value, by company, 2007?08 (CNYm, nominal prices) 112
Table 87: China potato chips distribution channels, by value, 2007?08 (%) 113
Table 88: China potato chips value, by distribution channel, 2007?08 (CNYm, nominal prices) 113
Table 89: China potato chips expenditure per capita, 2003?08 (CNY, nominal prices) 115
Table 90: China potato chips forecast expenditure per capita, 2008?13 (CNY, nominal prices) 115
Table 91: China potato chips expenditure per capita, 2003?08 ($, nominal prices) 116
Table 92: China potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 93: China potato chips consumption per capita, 2003?08 (kg) 117
Table 94: China potato chips forecast consumption per capita, 2008?13 (kg) 117
Table 95: China processed snacks value, 2003?08 (CNYm, nominal prices) 118
Table 96: China processed snacks value forecast, 2008?13 (CNYm, nominal prices) 119
Table 97: China processed snacks value, 2003?08 ($m, nominal prices) 121
Table 98: China processed snacks value forecast, 2008?13 ($m, nominal prices) 121
Table 99: China processed snacks volume, 2003?08 (kg, million) 123
Table 100: China processed snacks volume forecast, 2008?13 (kg, million) 124
Table 101: China processed snacks brand share, by value, 2007?08 (%) 126
Table 102: China processed snacks value, by brand 2007?08 (CNYm, nominal prices) 128
Table 103: China processed snacks company share by value, 2007?08 (%) 131
Table 104: China processed snacks value, by company, 2007?08 (CNYm, nominal prices) 133
Table 105: China processed snacks distribution channels, by value, 2007?08 (%) 135
Table 106: China processed snacks value, by distribution channel, 2007?08 (CNYm, nominal prices) 135
Table 107: China processed snacks expenditure per capita, 2003?08 (CNY, nominal prices) 137
Table 108: China processed snacks forecast expenditure per capita, 2008?13 (CNY, nominal prices) 137
Table 109: China processed snacks expenditure per capita, 2003?08 ($, nominal prices) 138
Table 110: China processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 138
Table 111: China processed snacks consumption per capita, 2003?08 (kg) 139
Table 112: China processed snacks forecast consumption per capita, 2008?13 (kg) 139
Table 113: Global savory snacks market value, 2008 140
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 143
Table 115: Global savory snacks market volume, 2008 144
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 147
Table 117: Leading players, top five countries 148
Table 118: Analysis of China’s political landscape 150
Table 119: Analysis of China’s economy 154
Table 120: Analysis of China’s social system 160
Table 121: Analysis of China’s technology landscape 164
Table 122: Average annual salaries for researchers across countries 167
Table 123: Analysis of the China’s legal landscape 168
Table 124: Analysis of China’s environmental landscape 171
Table 125: China savory snacks new product launches reports, by company (top five companies), 2008 175
Table 126: China savory snacks new product launches SKUs, by company (top five companies), 2008 175
Table 127: China savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 176
Table 128: China savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 176
Table 129: China savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 177
Table 130: China savory snacks new product launches - recent five launches (2008) 177
Table 131: China population, by age group, 2003?08 (millions) 178
Table 132: China population forecast, by age group, 2008?13 (millions) 179
Table 133: China population, by gender, 2003?08 (millions) 179
Table 134: China population forecast, by gender, 2008?13 (millions) 180
Table 135: China nominal GDP, 2003?08 (CNYbn, nominal prices) 180
Table 136: China nominal GDP forecast, 2008?13 (CNYbn, nominal prices) 180
Table 137: China real GDP, 2003?08 (CNYbn, 2000 prices) 181
Table 138: China real GDP forecast, 2008?13 (CNYbn, 2000 prices) 181
Table 139: China real GDP, 2003?08 ($bn, 2000 prices) 181
Table 140: China real GDP forecast, 2008?13 ($bn, 2000 prices) 182
Table 141: China consumer price index, 2003?08 (2000=100) 182
Table 142: China consumer price index, 2008?13 (2000=100) 182