TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Colombian Peso), 2003?08 24
Value analysis (Colombian Peso), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
ConAgra Foods, Inc. 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Colombian Peso), 2003?08 47
Value analysis (Colombian Peso), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (Colombian Peso), 2003?08 63
Value analysis (Colombian Peso), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 7 Category Analysis: Popcorn 78
Value analysis (Colombian Peso), 2003?08 78
Value analysis (Colombian Peso), 2008?13 79
Value analysis (US dollars), 2003?08 81
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 83
Volume analysis, 2008?13 84
Company and brand share analysis 86
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Colombian Peso), 2003?08 93
Value analysis (Colombian Peso), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Colombian Peso), 2003?08 105
Value analysis (Colombian Peso), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 130
Economic analysis 133
Social analysis 136
Technology analysis 140
Legal analysis 143
Environmental analysis 146
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162

LIST OF FIGURES
Figure 1: Colombia savory snacks value and value forecast, 2003?13 (COPm, nominal prices) 26
Figure 2: Colombia savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Colombia savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Colombia savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Colombia savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Colombia savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Colombia nuts & seeds value and value forecast, 2003?13 (COPm, nominal prices) 49
Figure 8: Colombia nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Colombia nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Colombia nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Colombia nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Colombia nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Colombia other savory snacks value and value forecast, 2003?13 (COPm, nominal prices) 65
Figure 14: Colombia other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Colombia other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Colombia other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Colombia other savory snacks distribution channels, by value, 2007?08 (%) 74
Figure 18: Colombia popcorn value and value forecast, 2003?13 (COPm, nominal prices) 80
Figure 19: Colombia popcorn category growth comparison, by value, 2003?13 82
Figure 20: Colombia popcorn volume and volume forecast, 2003?13 (kg, million) 85
Figure 21: Colombia popcorn category growth comparison, by volume, 2003?13 85
Figure 22: Colombia popcorn distribution channels, by value, 2007?08 (%) 89
Figure 23: Colombia potato chips value and value forecast, 2003?13 (COPm, nominal prices) 94
Figure 24: Colombia potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 25: Colombia potato chips distribution channels, by value, 2007?08 (%) 101
Figure 26: Colombia processed snacks value and value forecast, 2003?13 (COPm, nominal prices) 107
Figure 27: Colombia processed snacks category growth comparison, by value, 2003?13 109
Figure 28: Colombia processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 29: Colombia processed snacks category growth comparison, by volume, 2003?13 112
Figure 30: Colombia processed snacks distribution channels, by value, 2007?08 (%) 116
Figure 31: Global savory snacks market split (value terms, 2008), top five countries 121
Figure 32: Global savory snacks market value, 2003–08, top five countries 123
Figure 33: Global savory snacks market split (volume terms, 2008), top five countries 125
Figure 34: Global savory snacks market volume, 2003–08, top five countries 127
Figure 35: Annual data review process 158

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Colombia savory snacks value, 2003?08 (COPm, nominal prices) 24
Table 4: Colombia savory snacks value forecast, 2008?13 (COPm, nominal prices) 25
Table 5: Colombia savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Colombia savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Colombia savory snacks volume, 2003?08 (kg, million) 30
Table 8: Colombia savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Colombia savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Colombia savory snacks value, by brand 2007?08 (COPm, nominal prices) 33
Table 11: Colombia savory snacks company share by value, 2007?08 (%) 35
Table 12: Colombia savory snacks value, by company, 2007?08 (COPm, nominal prices) 35
Table 13: Colombia savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Colombia savory snacks value, by distribution channel, 2007?08 (COPm, nominal prices) 36
Table 15: Colombia savory snacks expenditure per capita, 2003?08 (COP, nominal prices) 38
Table 16: Colombia savory snacks forecast expenditure per capita, 2008?13 (COP, nominal prices) 39
Table 17: Colombia savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Colombia savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Colombia savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Colombia savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: ConAgra Foods, Inc. key facts 45
Table 23: Colombia nuts & seeds value, 2003?08 (COPm, nominal prices) 47
Table 24: Colombia nuts & seeds value forecast, 2008?13 (COPm, nominal prices) 48
Table 25: Colombia nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Colombia nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Colombia nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Colombia nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Colombia nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Colombia nuts & seeds value, by brand 2007?08 (COPm, nominal prices) 55
Table 31: Colombia nuts & seeds company share by value, 2007?08 (%) 57
Table 32: Colombia nuts & seeds value, by company, 2007?08 (COPm, nominal prices) 57
Table 33: Colombia nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 34: Colombia nuts & seeds value, by distribution channel, 2007?08 (COPm, nominal prices) 58
Table 35: Colombia nuts & seeds expenditure per capita, 2003?08 (COP, nominal prices) 60
Table 36: Colombia nuts & seeds forecast expenditure per capita, 2008?13 (COP, nominal prices) 60
Table 37: Colombia nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Colombia nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Colombia nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 40: Colombia nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 41: Colombia other savory snacks value, 2003?08 (COPm, nominal prices) 63
Table 42: Colombia other savory snacks value forecast, 2008?13 (COPm, nominal prices) 64
Table 43: Colombia other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Colombia other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Colombia other savory snacks volume, 2003?08 (kg, million) 68
Table 46: Colombia other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: Colombia other savory snacks brand share, by value, 2007?08 (%) 71
Table 48: Colombia other savory snacks value, by brand 2007?08 (COPm, nominal prices) 71
Table 49: Colombia other savory snacks company share by value, 2007?08 (%) 72
Table 50: Colombia other savory snacks value, by company, 2007?08 (COPm, nominal prices) 72
Table 51: Colombia other savory snacks distribution channels, by value, 2007?08 (%) 73
Table 52: Colombia other savory snacks value, by distribution channel, 2007?08 (COPm, nominal prices) 73
Table 53: Colombia other savory snacks expenditure per capita, 2003?08 (COP, nominal prices) 75
Table 54: Colombia other savory snacks forecast expenditure per capita, 2008?13 (COP, nominal prices) 75
Table 55: Colombia other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 76
Table 56: Colombia other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 57: Colombia other savory snacks consumption per capita, 2003?08 (kg) 77
Table 58: Colombia other savory snacks forecast consumption per capita, 2008?13 (kg) 77
Table 59: Colombia popcorn value, 2003?08 (COPm, nominal prices) 78
Table 60: Colombia popcorn value forecast, 2008?13 (COPm, nominal prices) 79
Table 61: Colombia popcorn value, 2003?08 ($m, nominal prices) 81
Table 62: Colombia popcorn value forecast, 2008?13 ($m, nominal prices) 81
Table 63: Colombia popcorn volume, 2003?08 (kg, million) 83
Table 64: Colombia popcorn volume forecast, 2008?13 (kg, million) 84
Table 65: Colombia popcorn brand share, by value, 2007?08 (%) 86
Table 66: Colombia popcorn value, by brand 2007?08 (COPm, nominal prices) 86
Table 67: Colombia popcorn company share by value, 2007?08 (%) 87
Table 68: Colombia popcorn value, by company, 2007?08 (COPm, nominal prices) 87
Table 69: Colombia popcorn distribution channels, by value, 2007?08 (%) 88
Table 70: Colombia popcorn value, by distribution channel, 2007?08 (COPm, nominal prices) 88
Table 71: Colombia popcorn expenditure per capita, 2003?08 (COP, nominal prices) 90
Table 72: Colombia popcorn forecast expenditure per capita, 2008?13 (COP, nominal prices) 90
Table 73: Colombia popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Colombia popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Colombia popcorn consumption per capita, 2003?08 (kg) 92
Table 76: Colombia popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 77: Colombia potato chips value, 2003?08 (COPm, nominal prices) 93
Table 78: Colombia potato chips value forecast, 2008?13 (COPm, nominal prices) 94
Table 79: Colombia potato chips value, 2003?08 ($m, nominal prices) 95
Table 80: Colombia potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 81: Colombia potato chips volume, 2003?08 (kg, million) 96
Table 82: Colombia potato chips volume forecast, 2008?13 (kg, million) 97
Table 83: Colombia potato chips brand share, by value, 2007?08 (%) 98
Table 84: Colombia potato chips value, by brand 2007?08 (COPm, nominal prices) 98
Table 85: Colombia potato chips company share by value, 2007?08 (%) 99
Table 86: Colombia potato chips value, by company, 2007?08 (COPm, nominal prices) 99
Table 87: Colombia potato chips distribution channels, by value, 2007?08 (%) 100
Table 88: Colombia potato chips value, by distribution channel, 2007?08 (COPm, nominal prices) 100
Table 89: Colombia potato chips expenditure per capita, 2003?08 (COP, nominal prices) 102
Table 90: Colombia potato chips forecast expenditure per capita, 2008?13 (COP, nominal prices) 102
Table 91: Colombia potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Colombia potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Colombia potato chips consumption per capita, 2003?08 (kg) 104
Table 94: Colombia potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 95: Colombia processed snacks value, 2003?08 (COPm, nominal prices) 105
Table 96: Colombia processed snacks value forecast, 2008?13 (COPm, nominal prices) 106
Table 97: Colombia processed snacks value, 2003?08 ($m, nominal prices) 108
Table 98: Colombia processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 99: Colombia processed snacks volume, 2003?08 (kg, million) 110
Table 100: Colombia processed snacks volume forecast, 2008?13 (kg, million) 111
Table 101: Colombia processed snacks brand share, by value, 2007?08 (%) 113
Table 102: Colombia processed snacks value, by brand 2007?08 (COPm, nominal prices) 113
Table 103: Colombia processed snacks company share by value, 2007?08 (%) 114
Table 104: Colombia processed snacks value, by company, 2007?08 (COPm, nominal prices) 114
Table 105: Colombia processed snacks distribution channels, by value, 2007?08 (%) 115
Table 106: Colombia processed snacks value, by distribution channel, 2007?08 (COPm, nominal prices) 115
Table 107: Colombia processed snacks expenditure per capita, 2003?08 (COP, nominal prices) 117
Table 108: Colombia processed snacks forecast expenditure per capita, 2008?13 (COP, nominal prices) 117
Table 109: Colombia processed snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 110: Colombia processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 111: Colombia processed snacks consumption per capita, 2003?08 (kg) 119
Table 112: Colombia processed snacks forecast consumption per capita, 2008?13 (kg) 119
Table 113: Global savory snacks market value, 2008 120
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 123
Table 115: Global savory snacks market volume, 2008 124
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 127
Table 117: Leading players, top five countries 128
Table 118: Analysis of Colombia’s political landscape 130
Table 119: Analysis of the Colombian economy 133
Table 120: Analysis of Colombia’s social system 136
Table 121: Analysis of Colombia’s technology landscape 140
Table 122: Analysis of Colombia’s legal landscape 143
Table 123: Analysis of Colombia’s environmental landscape 146
Table 124: Colombia savory snacks new product launches reports, by company, 2008 149
Table 125: Colombia savory snacks new product launches SKUs, by company, 2008 149
Table 126: Colombia savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 150
Table 127: Colombia savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 150
Table 128: Colombia savory snacks new product launches (reports), by Package tags or Claims, 2008 151
Table 129: Colombia savory snacks new product launches - recent five launches (2008) 151
Table 130: Colombia population, by age group, 2003?08 (millions) 152
Table 131: Colombia population forecast, by age group, 2008?13 (millions) 153
Table 132: Colombia population, by gender, 2003?08 (millions) 153
Table 133: Colombia population forecast, by gender, 2008?13 (millions) 154
Table 134: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 154
Table 135: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 154
Table 136: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 155
Table 137: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 155
Table 138: Colombia real GDP, 2003?08 ($bn, 2000 prices) 155
Table 139: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 140: Colombia consumer price index, 2003?08 (2000=100) 156
Table 141: Colombia consumer price index, 2008?13 (2000=100) 156