TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 23
Chapter 4 Eastern Europe Savory Snacks - Market Overview 25
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 5 Leading Company Profiles 39
PepsiCo, Inc. 39
Lorenz Bahlsen Snack-World GmbH & Co KG Germany 42
Chapter 6 Category Analysis: Nuts & Seeds 44
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 7 Category Analysis: Other Savory Snacks 57
Value analysis (US dollars), 2003?08 57
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 8 Category Analysis: Popcorn 70
Value analysis (US dollars), 2003?08 70
Value analysis (US dollars), 2008?13 71
Volume analysis, 2003?08 73
Volume analysis, 2008?13 74
Company share analysis 76
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 9 Category Analysis: Potato Chips 83
Value analysis (US dollars), 2003?08 83
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 85
Volume analysis, 2008?13 86
Company share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 10 Category Analysis: Processed Snacks 94
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 11 Research Methodology 107
Methodology overview 107
Secondary research 108
Market modeling 109
Creating an initial data model 109
Revising the initial data model 109
Creating a final estimate 110
Creating demographic value splits 110
Primary research 110
Data finalization 111
Ongoing research 111
Chapter 12 Appendix 112
Future readings 112
How to contact experts in your industry 112
Disclaimer 112
LIST OF FIGURES
Figure 1: Eastern Europe savory snacks value and value forecast, 2003?13 ($m, nominal prices) 27
Figure 2: Eastern Europe savory snacks category growth comparison, by value, 2003?13 27
Figure 3: Eastern Europe savory snacks volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Eastern Europe savory snacks category growth comparison, by volume, 2003?13 30
Figure 5: Eastern Europe savory snacks company share (top five companies), by value, 2007?08 (%) 33
Figure 6: Eastern Europe savory snacks distribution channels, by value, 2007?08 (%) 35
Figure 7: Eastern Europe nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 46
Figure 8: Eastern Europe nuts & seeds category growth comparison, by value, 2003?13 46
Figure 9: Eastern Europe nuts & seeds volume and volume forecast, 2003?13 (kg, million) 49
Figure 10: Eastern Europe nuts & seeds category growth comparison, by volume, 2003?13 49
Figure 11: Eastern Europe nuts & seeds company share (top five companies), by value, 2007?08 (%) 52
Figure 12: Eastern Europe nuts & seeds distribution channels, by value, 2007?08 (%) 54
Figure 13: Eastern Europe other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 59
Figure 14: Eastern Europe other savory snacks category growth comparison, by value, 2003?13 59
Figure 15: Eastern Europe other savory snacks volume and volume forecast, 2003?13 (kg, million) 62
Figure 16: Eastern Europe other savory snacks category growth comparison, by volume, 2003?13 62
Figure 17: Eastern Europe other savory snacks company share (top five companies), by value, 2007?08 (%) 65
Figure 18: Eastern Europe other savory snacks distribution channels, by value, 2007?08 (%) 67
Figure 19: Eastern Europe popcorn value and value forecast, 2003?13 ($m, nominal prices) 72
Figure 20: Eastern Europe popcorn category growth comparison, by value, 2003?13 72
Figure 21: Eastern Europe popcorn volume and volume forecast, 2003?13 (kg, million) 75
Figure 22: Eastern Europe popcorn category growth comparison, by volume, 2003?13 75
Figure 23: Eastern Europe popcorn company share (top five companies), by value, 2007?08 (%) 78
Figure 24: Eastern Europe popcorn distribution channels, by value, 2007?08 (%) 80
Figure 25: Eastern Europe potato chips value and value forecast, 2003?13 ($m, nominal prices) 84
Figure 26: Eastern Europe potato chips volume and volume forecast, 2003?13 (kg, million) 86
Figure 27: Eastern Europe potato chips company share (top five companies), by value, 2007?08 (%) 89
Figure 28: Eastern Europe potato chips distribution channels, by value, 2007?08 (%) 91
Figure 29: Eastern Europe processed snacks value and value forecast, 2003?13 ($m, nominal prices) 96
Figure 30: Eastern Europe processed snacks category growth comparison, by value, 2003?13 96
Figure 31: Eastern Europe processed snacks volume and volume forecast, 2003?13 (kg, million) 99
Figure 32: Eastern Europe processed snacks category growth comparison, by volume, 2003?13 99
Figure 33: Eastern Europe processed snacks company share (top five companies), by value, 2007?08 (%) 102
Figure 34: Eastern Europe processed snacks distribution channels, by value, 2007?08 (%) 104
Figure 35: Annual data review process 108
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Eastern Europe savory snacks value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Eastern Europe savory snacks value (country-wise) forecast, 2008–13 ($m, nominal prices) 22
Table 5: Eastern Europe savory snacks volume (country-wise), 2003?08 (kg, million) 23
Table 6: Eastern Europe savory snacks volume (country-wise) forecast, 2008–13 (kg, million) 24
Table 7: Eastern Europe savory snacks value, 2003?08 ($m, nominal prices) 25
Table 8: Eastern Europe savory snacks value forecast, 2008?13 ($m, nominal prices) 26
Table 9: Eastern Europe savory snacks volume, 2003?08 (kg, million) 28
Table 10: Eastern Europe savory snacks volume forecast, 2008?13 (kg, million) 29
Table 11: Eastern Europe savory snacks company share (top 20 companies) by value, 2007?08 (%) 31
Table 12: Eastern Europe savory snacks value, by company, 2007?08 ($m, nominal prices) 32
Table 13: Eastern Europe savory snacks distribution channels, by value, 2007?08 (%) 34
Table 14: Eastern Europe savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 34
Table 15: Eastern Europe savory snacks expenditure per capita, 2003?08 ($, nominal prices) 36
Table 16: Eastern Europe savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 17: Eastern Europe savory snacks consumption per capita, 2003?08 (kg) 37
Table 18: Eastern Europe savory snacks forecast consumption per capita, 2008?13 (kg) 38
Table 19: PepsiCo, Inc. key facts 39
Table 20: Lorenz Bahlsen Snack-World GmbH & Co KG Germany key facts 42
Table 21: Eastern Europe nuts & seeds value, 2003?08 ($m, nominal prices) 44
Table 22: Eastern Europe nuts & seeds value forecast, 2008?13 ($m, nominal prices) 45
Table 23: Eastern Europe nuts & seeds volume, 2003?08 (kg, million) 47
Table 24: Eastern Europe nuts & seeds volume forecast, 2008?13 (kg, million) 48
Table 25: Eastern Europe nuts & seeds company share (top 20 companies) by value, 2007?08 (%) 50
Table 26: Eastern Europe nuts & seeds value, by company, 2007?08 ($m, nominal prices) 51
Table 27: Eastern Europe nuts & seeds distribution channels, by value, 2007?08 (%) 53
Table 28: Eastern Europe nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 53
Table 29: Eastern Europe nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 55
Table 30: Eastern Europe nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 31: Eastern Europe nuts & seeds consumption per capita, 2003?08 (kg) 56
Table 32: Eastern Europe nuts & seeds forecast consumption per capita, 2008?13 (kg) 56
Table 33: Eastern Europe other savory snacks value, 2003?08 ($m, nominal prices) 57
Table 34: Eastern Europe other savory snacks value forecast, 2008?13 ($m, nominal prices) 58
Table 35: Eastern Europe other savory snacks volume, 2003?08 (kg, million) 60
Table 36: Eastern Europe other savory snacks volume forecast, 2008?13 (kg, million) 61
Table 37: Eastern Europe other savory snacks company share by value, 2007?08 (%) 63
Table 38: Eastern Europe other savory snacks value, by company, 2007?08 ($m, nominal prices) 64
Table 39: Eastern Europe other savory snacks distribution channels, by value, 2007?08 (%) 66
Table 40: Eastern Europe other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 66
Table 41: Eastern Europe other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 68
Table 42: Eastern Europe other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 43: Eastern Europe other savory snacks consumption per capita, 2003?08 (kg) 69
Table 44: Eastern Europe other savory snacks forecast consumption per capita, 2008?13 (kg) 69
Table 45: Eastern Europe popcorn value, 2003?08 ($m, nominal prices) 70
Table 46: Eastern Europe popcorn value forecast, 2008?13 ($m, nominal prices) 71
Table 47: Eastern Europe popcorn volume, 2003?08 (kg, million) 73
Table 48: Eastern Europe popcorn volume forecast, 2008?13 (kg, million) 74
Table 49: Eastern Europe popcorn company share (top 20 companies) by value, 2007?08 (%) 76
Table 50: Eastern Europe popcorn value, by company, 2007?08 ($m, nominal prices) 77
Table 51: Eastern Europe popcorn distribution channels, by value, 2007?08 (%) 79
Table 52: Eastern Europe popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 79
Table 53: Eastern Europe popcorn expenditure per capita, 2003?08 ($, nominal prices) 81
Table 54: Eastern Europe popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 55: Eastern Europe popcorn consumption per capita, 2003?08 (kg) 82
Table 56: Eastern Europe popcorn forecast consumption per capita, 2008?13 (kg) 82
Table 57: Eastern Europe potato chips value, 2003?08 ($m, nominal prices) 83
Table 58: Eastern Europe potato chips value forecast, 2008?13 ($m, nominal prices) 84
Table 59: Eastern Europe potato chips volume, 2003?08 (kg, million) 85
Table 60: Eastern Europe potato chips volume forecast, 2008?13 (kg, million) 86
Table 61: Eastern Europe potato chips company share (top 20 companies) by value, 2007?08 (%) 87
Table 62: Eastern Europe potato chips value, by company, 2007?08 ($m, nominal prices) 88
Table 63: Eastern Europe potato chips distribution channels, by value, 2007?08 (%) 90
Table 64: Eastern Europe potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 90
Table 65: Eastern Europe potato chips expenditure per capita, 2003?08 ($, nominal prices) 92
Table 66: Eastern Europe potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 67: Eastern Europe potato chips consumption per capita, 2003?08 (kg) 93
Table 68: Eastern Europe potato chips forecast consumption per capita, 2008?13 (kg) 93
Table 69: Eastern Europe processed snacks value, 2003?08 ($m, nominal prices) 94
Table 70: Eastern Europe processed snacks value forecast, 2008?13 ($m, nominal prices) 95
Table 71: Eastern Europe processed snacks volume, 2003?08 (kg, million) 97
Table 72: Eastern Europe processed snacks volume forecast, 2008?13 (kg, million) 98
Table 73: Eastern Europe processed snacks company share (top 20 companies) by value, 2007?08 (%) 100
Table 74: Eastern Europe processed snacks value, by company, 2007?08 ($m, nominal prices) 101
Table 75: Eastern Europe processed snacks distribution channels, by value, 2007?08 (%) 103
Table 76: Eastern Europe processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 103
Table 77: Eastern Europe processed snacks expenditure per capita, 2003?08 ($, nominal prices) 105
Table 78: Eastern Europe processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 79: Eastern Europe processed snacks consumption per capita, 2003?08 (kg) 106
Table 80: Eastern Europe processed snacks forecast consumption per capita, 2008?13 (kg) 106
