TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Egyptian Pound), 2003?08 24
Value analysis (Egyptian Pound), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
PepsiCo, Inc. 44
Procter & Gamble Company, The 47
Chapter 5 Category Analysis: Nuts & seeds 49
Value analysis (Egyptian Pound), 2003?08 49
Value analysis (Egyptian Pound), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Other savory snacks 65
Value analysis (Egyptian Pound), 2003?08 65
Value analysis (Egyptian Pound), 2008?13 66
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Popcorn 81
Value analysis (Egyptian Pound), 2003?08 81
Value analysis (Egyptian Pound), 2008?13 82
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 84
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 89
Distribution analysis 92
Expenditure and consumption per capita 94
Chapter 8 Category Analysis: Potato chips 97
Value analysis (Egyptian Pound), 2003?08 97
Value analysis (Egyptian Pound), 2008?13 98
Value analysis (US dollars), 2003?08 99
Value analysis (US dollars), 2008?13 99
Volume analysis, 2003?08 100
Volume analysis, 2008?13 101
Company and brand share analysis 102
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 9 Category Analysis: Processed snacks 110
Value analysis (Egyptian Pound), 2003?08 110
Value analysis (Egyptian Pound), 2008?13 111
Value analysis (US dollars), 2003?08 113
Value analysis (US dollars), 2008?13 113
Volume analysis, 2003?08 115
Volume analysis, 2008?13 116
Company and brand share analysis 118
Distribution analysis 121
Expenditure and consumption per capita 123
Chapter 10 Country Comparison 126
Value 126
Volume 130
Market share 134
Chapter 11 PESTLE Analysis 135
Summary 135
Political analysis 136
Economic analysis 139
Social analysis 142
Technological analysis 145
Legal analysis 149
Environmental analysis 152
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167
LIST OF FIGURES
Figure 1: Egypt savory snacks value and value forecast, 2003?13 (EGPm, nominal prices) 26
Figure 2: Egypt savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Egypt savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Egypt savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Egypt savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Egypt savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Egypt nuts & seeds value and value forecast, 2003?13 (EGPm, nominal prices) 51
Figure 8: Egypt nuts & seeds category growth comparison, by value, 2003?13 53
Figure 9: Egypt nuts & seeds volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: Egypt nuts & seeds category growth comparison, by volume, 2003?13 56
Figure 11: Egypt nuts & seeds company share, by value, 2007?08 (%) 58
Figure 12: Egypt nuts & seeds distribution channels, by value, 2007?08 (%) 61
Figure 13: Egypt other savory snacks value and value forecast, 2003?13 (EGPm, nominal prices) 67
Figure 14: Egypt other savory snacks category growth comparison, by value, 2003?13 69
Figure 15: Egypt other savory snacks volume and volume forecast, 2003?13 (kg, million) 72
Figure 16: Egypt other savory snacks category growth comparison, by volume, 2003?13 72
Figure 17: Egypt other savory snacks company share, by value, 2007?08 (%) 74
Figure 18: Egypt other savory snacks distribution channels, by value, 2007?08 (%) 77
Figure 19: Egypt popcorn value and value forecast, 2003?13 (EGPm, nominal prices) 83
Figure 20: Egypt popcorn category growth comparison, by value, 2003?13 85
Figure 21: Egypt popcorn volume and volume forecast, 2003?13 (kg, million) 88
Figure 22: Egypt popcorn category growth comparison, by volume, 2003?13 88
Figure 23: Egypt popcorn company share, by value, 2007?08 (%) 90
Figure 24: Egypt popcorn distribution channels, by value, 2007?08 (%) 93
Figure 25: Egypt potato chips value and value forecast, 2003?13 (EGPm, nominal prices) 98
Figure 26: Egypt potato chips volume and volume forecast, 2003?13 (kg, million) 101
Figure 27: Egypt potato chips company share, by value, 2007?08 (%) 103
Figure 28: Egypt potato chips distribution channels, by value, 2007?08 (%) 106
Figure 29: Egypt processed snacks value and value forecast, 2003?13 (EGPm, nominal prices) 112
Figure 30: Egypt processed snacks category growth comparison, by value, 2003?13 114
Figure 31: Egypt processed snacks volume and volume forecast, 2003?13 (kg, million) 117
Figure 32: Egypt processed snacks category growth comparison, by volume, 2003?13 117
Figure 33: Egypt processed snacks company share, by value, 2007?08 (%) 119
Figure 34: Egypt processed snacks distribution channels, by value, 2007?08 (%) 122
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 127
Figure 36: Global savory snacks market value, 2003–08, top five countries 129
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 131
Figure 38: Global savory snacks market volume, 2003–08, top five countries 133
Figure 39: Annual data review process 163
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Egypt savory snacks value, 2003?08 (EGPm, nominal prices) 24
Table 4: Egypt savory snacks value forecast, 2008?13 (EGPm, nominal prices) 25
Table 5: Egypt savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Egypt savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Egypt savory snacks volume, 2003?08 (kg, million) 30
Table 8: Egypt savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Egypt savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Egypt savory snacks value, by brand 2007?08 (EGPm, nominal prices) 34
Table 11: Egypt savory snacks company share by value, 2007?08 (%) 36
Table 12: Egypt savory snacks value, by company, 2007?08 (EGPm, nominal prices) 37
Table 13: Egypt savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Egypt savory snacks value, by distribution channel, 2007?08 (EGPm, nominal prices) 38
Table 15: Egypt savory snacks expenditure per capita, 2003?08 (EGP, nominal prices) 40
Table 16: Egypt savory snacks forecast expenditure per capita, 2008?13 (EGP, nominal prices) 41
Table 17: Egypt savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Egypt savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Egypt savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Egypt savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: PepsiCo, Inc. key facts 44
Table 22: Procter & Gamble Company, The key facts 47
Table 23: Egypt nuts & seeds value, 2003?08 (EGPm, nominal prices) 49
Table 24: Egypt nuts & seeds value forecast, 2008?13 (EGPm, nominal prices) 50
Table 25: Egypt nuts & seeds value, 2003?08 ($m, nominal prices) 52
Table 26: Egypt nuts & seeds value forecast, 2008?13 ($m, nominal prices) 52
Table 27: Egypt nuts & seeds volume, 2003?08 (kg, million) 54
Table 28: Egypt nuts & seeds volume forecast, 2008?13 (kg, million) 55
Table 29: Egypt nuts & seeds brand share, by value, 2007?08 (%) 57
Table 30: Egypt nuts & seeds value, by brand 2007?08 (EGPm, nominal prices) 57
Table 31: Egypt nuts & seeds company share by value, 2007?08 (%) 59
Table 32: Egypt nuts & seeds value, by company, 2007?08 (EGPm, nominal prices) 59
Table 33: Egypt nuts & seeds distribution channels, by value, 2007?08 (%) 60
Table 34: Egypt nuts & seeds value, by distribution channel, 2007?08 (EGPm, nominal prices) 60
Table 35: Egypt nuts & seeds expenditure per capita, 2003?08 (EGP, nominal prices) 62
Table 36: Egypt nuts & seeds forecast expenditure per capita, 2008?13 (EGP, nominal prices) 62
Table 37: Egypt nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 63
Table 38: Egypt nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 39: Egypt nuts & seeds consumption per capita, 2003?08 (kg) 64
Table 40: Egypt nuts & seeds forecast consumption per capita, 2008?13 (kg) 64
Table 41: Egypt other savory snacks value, 2003?08 (EGPm, nominal prices) 65
Table 42: Egypt other savory snacks value forecast, 2008?13 (EGPm, nominal prices) 66
Table 43: Egypt other savory snacks value, 2003?08 ($m, nominal prices) 68
Table 44: Egypt other savory snacks value forecast, 2008?13 ($m, nominal prices) 68
Table 45: Egypt other savory snacks volume, 2003?08 (kg, million) 70
Table 46: Egypt other savory snacks volume forecast, 2008?13 (kg, million) 71
Table 47: Egypt other savory snacks brand share, by value, 2007?08 (%) 73
Table 48: Egypt other savory snacks value, by brand 2007?08 (EGPm, nominal prices) 73
Table 49: Egypt other savory snacks company share by value, 2007?08 (%) 75
Table 50: Egypt other savory snacks value, by company, 2007?08 (EGPm, nominal prices) 75
Table 51: Egypt other savory snacks distribution channels, by value, 2007?08 (%) 76
Table 52: Egypt other savory snacks value, by distribution channel, 2007?08 (EGPm, nominal prices) 76
Table 53: Egypt other savory snacks expenditure per capita, 2003?08 (EGP, nominal prices) 78
Table 54: Egypt other savory snacks forecast expenditure per capita, 2008?13 (EGP, nominal prices) 78
Table 55: Egypt other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 79
Table 56: Egypt other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 79
Table 57: Egypt other savory snacks consumption per capita, 2003?08 (kg) 80
Table 58: Egypt other savory snacks forecast consumption per capita, 2008?13 (kg) 80
Table 59: Egypt popcorn value, 2003?08 (EGPm, nominal prices) 81
Table 60: Egypt popcorn value forecast, 2008?13 (EGPm, nominal prices) 82
Table 61: Egypt popcorn value, 2003?08 ($m, nominal prices) 84
Table 62: Egypt popcorn value forecast, 2008?13 ($m, nominal prices) 84
Table 63: Egypt popcorn volume, 2003?08 (kg, million) 86
Table 64: Egypt popcorn volume forecast, 2008?13 (kg, million) 87
Table 65: Egypt popcorn brand share, by value, 2007?08 (%) 89
Table 66: Egypt popcorn value, by brand 2007?08 (EGPm, nominal prices) 89
Table 67: Egypt popcorn company share by value, 2007?08 (%) 91
Table 68: Egypt popcorn value, by company, 2007?08 (EGPm, nominal prices) 91
Table 69: Egypt popcorn distribution channels, by value, 2007?08 (%) 92
Table 70: Egypt popcorn value, by distribution channel, 2007?08 (EGPm, nominal prices) 92
Table 71: Egypt popcorn expenditure per capita, 2003?08 (EGP, nominal prices) 94
Table 72: Egypt popcorn forecast expenditure per capita, 2008?13 (EGP, nominal prices) 94
Table 73: Egypt popcorn expenditure per capita, 2003?08 ($, nominal prices) 95
Table 74: Egypt popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 95
Table 75: Egypt popcorn consumption per capita, 2003?08 (kg) 96
Table 76: Egypt popcorn forecast consumption per capita, 2008?13 (kg) 96
Table 77: Egypt potato chips value, 2003?08 (EGPm, nominal prices) 97
Table 78: Egypt potato chips value forecast, 2008?13 (EGPm, nominal prices) 98
Table 79: Egypt potato chips value, 2003?08 ($m, nominal prices) 99
Table 80: Egypt potato chips value forecast, 2008?13 ($m, nominal prices) 99
Table 81: Egypt potato chips volume, 2003?08 (kg, million) 100
Table 82: Egypt potato chips volume forecast, 2008?13 (kg, million) 101
Table 83: Egypt potato chips brand share, by value, 2007?08 (%) 102
Table 84: Egypt potato chips value, by brand 2007?08 (EGPm, nominal prices) 102
Table 85: Egypt potato chips company share by value, 2007?08 (%) 104
Table 86: Egypt potato chips value, by company, 2007?08 (EGPm, nominal prices) 104
Table 87: Egypt potato chips distribution channels, by value, 2007?08 (%) 105
Table 88: Egypt potato chips value, by distribution channel, 2007?08 (EGPm, nominal prices) 105
Table 89: Egypt potato chips expenditure per capita, 2003?08 (EGP, nominal prices) 107
Table 90: Egypt potato chips forecast expenditure per capita, 2008?13 (EGP, nominal prices) 107
Table 91: Egypt potato chips expenditure per capita, 2003?08 ($, nominal prices) 108
Table 92: Egypt potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 108
Table 93: Egypt potato chips consumption per capita, 2003?08 (kg) 109
Table 94: Egypt potato chips forecast consumption per capita, 2008?13 (kg) 109
Table 95: Egypt processed snacks value, 2003?08 (EGPm, nominal prices) 110
Table 96: Egypt processed snacks value forecast, 2008?13 (EGPm, nominal prices) 111
Table 97: Egypt processed snacks value, 2003?08 ($m, nominal prices) 113
Table 98: Egypt processed snacks value forecast, 2008?13 ($m, nominal prices) 113
Table 99: Egypt processed snacks volume, 2003?08 (kg, million) 115
Table 100: Egypt processed snacks volume forecast, 2008?13 (kg, million) 116
Table 101: Egypt processed snacks brand share, by value, 2007?08 (%) 118
Table 102: Egypt processed snacks value, by brand 2007?08 (EGPm, nominal prices) 118
Table 103: Egypt processed snacks company share by value, 2007?08 (%) 120
Table 104: Egypt processed snacks value, by company, 2007?08 (EGPm, nominal prices) 120
Table 105: Egypt processed snacks distribution channels, by value, 2007?08 (%) 121
Table 106: Egypt processed snacks value, by distribution channel, 2007?08 (EGPm, nominal prices) 121
Table 107: Egypt processed snacks expenditure per capita, 2003?08 (EGP, nominal prices) 123
Table 108: Egypt processed snacks forecast expenditure per capita, 2008?13 (EGP, nominal prices) 123
Table 109: Egypt processed snacks expenditure per capita, 2003?08 ($, nominal prices) 124
Table 110: Egypt processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 124
Table 111: Egypt processed snacks consumption per capita, 2003?08 (kg) 125
Table 112: Egypt processed snacks forecast consumption per capita, 2008?13 (kg) 125
Table 113: Global savory snacks market value, 2008 126
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 129
Table 115: Global savory snacks market volume, 2008 130
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 133
Table 117: Leading players, top five countries 134
Table 118: Analysis of Egypt’s political landscape 136
Table 119: Analysis of Egypt’s economy 139
Table 120: Analysis of Egypt’s social system 142
Table 121: Analysis of Egypt’s technology landscape 145
Table 122: Analysis of Egypt’s legal landscape 149
Table 123: Analysis of Egypt’s environmental landscape 152
Table 124: Egypt savory snacks new product launches reports, by company (top five companies), 2008 154
Table 125: Egypt savory snacks new product launches SKUs, by company (top five companies), 2008 154
Table 126: Egypt savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 127: Egypt savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 155
Table 128: Egypt savory snacks new product launches (reports), by Package tags or Claims, 2008 156
Table 129: Egypt savory snacks new product launches - recent five launches (2008) 156
Table 130: Egypt population, by age group, 2003?08 (millions) 157
Table 131: Egypt population forecast, by age group, 2008?13 (millions) 158
Table 132: Egypt population, by gender, 2003?08 (millions) 158
Table 133: Egypt population forecast, by gender, 2008?13 (millions) 159
Table 134: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 159
Table 135: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 159
Table 136: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 160
Table 137: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 160
Table 138: Egypt real GDP, 2003?08 ($bn, 2000 prices) 160
Table 139: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 140: Egypt consumer price index, 2003?08 (2000=100) 161
Table 141: Egypt consumer price index, 2008?13 (2000=100) 161
