TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
Lorenz Bahlsen Snack-World GmbH & Co KG Germany 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Euro), 2003?08 48
Value analysis (Euro), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Euro), 2003?08 64
Value analysis (Euro), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Euro), 2003?08 79
Value analysis (Euro), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Euro), 2003?08 95
Value analysis (Euro), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Processed snacks 108
Value analysis (Euro), 2003?08 108
Value analysis (Euro), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE Analysis 133
Summary 133
Political analysis 134
Economic analysis 138
Social analysis 142
Technological analysis 145
Legal analysis 149
Environmental analysis 153
Chapter 12 New Product Development 156
Product launches over time 156
Recent product launches 158
Chapter 13 Macroeconomic Profile 159
Macroeconomic indicators 159
Chapter 14 Research Methodology 164
Methodology overview 164
Secondary research 165
Market modeling 166
Creating an initial data model 166
Revising the initial data model 166
Creating a final estimate 167
Creating demographic value splits 167
Primary research 167
Data finalization 168
Ongoing research 168
Chapter 15 APPENDIX 169
Future readings 169
How to contact experts in your industry 169
Disclaimer 169

LIST OF FIGURES
Figure 1: Greece savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Greece savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Greece savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Greece savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Greece savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Greece savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Greece nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 50
Figure 8: Greece nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Greece nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Greece nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Greece nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Greece nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Greece other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 66
Figure 14: Greece other savory snacks category growth comparison, by value, 2003?13 68
Figure 15: Greece other savory snacks volume and volume forecast, 2003?13 (kg, million) 71
Figure 16: Greece other savory snacks category growth comparison, by volume, 2003?13 71
Figure 17: Greece other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 18: Greece popcorn value and value forecast, 2003?13 (€m, nominal prices) 81
Figure 19: Greece popcorn category growth comparison, by value, 2003?13 83
Figure 20: Greece popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 21: Greece popcorn category growth comparison, by volume, 2003?13 86
Figure 22: Greece popcorn company share, by value, 2007?08 (%) 88
Figure 23: Greece popcorn distribution channels, by value, 2007?08 (%) 91
Figure 24: Greece potato chips value and value forecast, 2003?13 (€m, nominal prices) 96
Figure 25: Greece potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 26: Greece potato chips company share, by value, 2007?08 (%) 101
Figure 27: Greece potato chips distribution channels, by value, 2007?08 (%) 104
Figure 28: Greece processed snacks value and value forecast, 2003?13 (€m, nominal prices) 110
Figure 29: Greece processed snacks category growth comparison, by value, 2003?13 112
Figure 30: Greece processed snacks volume and volume forecast, 2003?13 (kg, million) 115
Figure 31: Greece processed snacks category growth comparison, by volume, 2003?13 115
Figure 32: Greece processed snacks company share, by value, 2007?08 (%) 117
Figure 33: Greece processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 35: Global savory snacks market value, 2003–08, top five countries 127
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 37: Global savory snacks market volume, 2003–08, top five countries 131
Figure 38: Annual data review process 165

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Greece savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Greece savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Greece savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Greece savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Greece savory snacks volume, 2003?08 (kg, million) 30
Table 8: Greece savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Greece savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Greece savory snacks value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Greece savory snacks company share by value, 2007?08 (%) 36
Table 12: Greece savory snacks value, by company, 2007?08 (€m, nominal prices) 36
Table 13: Greece savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Greece savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: Greece savory snacks expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Greece savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Greece savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Greece savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Greece savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Greece savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Lorenz Bahlsen Snack-World GmbH & Co KG Germany key facts 46
Table 23: Greece nuts & seeds value, 2003?08 (€m, nominal prices) 48
Table 24: Greece nuts & seeds value forecast, 2008?13 (€m, nominal prices) 49
Table 25: Greece nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Greece nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Greece nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Greece nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Greece nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Greece nuts & seeds value, by brand 2007?08 (€m, nominal prices) 56
Table 31: Greece nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Greece nuts & seeds value, by company, 2007?08 (€m, nominal prices) 58
Table 33: Greece nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Greece nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 59
Table 35: Greece nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 61
Table 36: Greece nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 61
Table 37: Greece nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Greece nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Greece nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Greece nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Greece other savory snacks value, 2003?08 (€m, nominal prices) 64
Table 42: Greece other savory snacks value forecast, 2008?13 (€m, nominal prices) 65
Table 43: Greece other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: Greece other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Greece other savory snacks volume, 2003?08 (kg, million) 69
Table 46: Greece other savory snacks volume forecast, 2008?13 (kg, million) 70
Table 47: Greece other savory snacks brand share, by value, 2007?08 (%) 72
Table 48: Greece other savory snacks value, by brand 2007?08 (€m, nominal prices) 72
Table 49: Greece other savory snacks company share by value, 2007?08 (%) 73
Table 50: Greece other savory snacks value, by company, 2007?08 (€m, nominal prices) 73
Table 51: Greece other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Greece other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 74
Table 53: Greece other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 76
Table 54: Greece other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 76
Table 55: Greece other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Greece other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Greece other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Greece other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Greece popcorn value, 2003?08 (€m, nominal prices) 79
Table 60: Greece popcorn value forecast, 2008?13 (€m, nominal prices) 80
Table 61: Greece popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Greece popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Greece popcorn volume, 2003?08 (kg, million) 84
Table 64: Greece popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Greece popcorn brand share, by value, 2007?08 (%) 87
Table 66: Greece popcorn value, by brand 2007?08 (€m, nominal prices) 87
Table 67: Greece popcorn company share by value, 2007?08 (%) 89
Table 68: Greece popcorn value, by company, 2007?08 (€m, nominal prices) 89
Table 69: Greece popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Greece popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 90
Table 71: Greece popcorn expenditure per capita, 2003?08 (€, nominal prices) 92
Table 72: Greece popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 92
Table 73: Greece popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Greece popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Greece popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Greece popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Greece potato chips value, 2003?08 (€m, nominal prices) 95
Table 78: Greece potato chips value forecast, 2008?13 (€m, nominal prices) 96
Table 79: Greece potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Greece potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Greece potato chips volume, 2003?08 (kg, million) 98
Table 82: Greece potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Greece potato chips brand share, by value, 2007?08 (%) 100
Table 84: Greece potato chips value, by brand 2007?08 (€m, nominal prices) 100
Table 85: Greece potato chips company share by value, 2007?08 (%) 102
Table 86: Greece potato chips value, by company, 2007?08 (€m, nominal prices) 102
Table 87: Greece potato chips distribution channels, by value, 2007?08 (%) 103
Table 88: Greece potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 103
Table 89: Greece potato chips expenditure per capita, 2003?08 (€, nominal prices) 105
Table 90: Greece potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 105
Table 91: Greece potato chips expenditure per capita, 2003?08 ($, nominal prices) 106
Table 92: Greece potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 106
Table 93: Greece potato chips consumption per capita, 2003?08 (kg) 107
Table 94: Greece potato chips forecast consumption per capita, 2008?13 (kg) 107
Table 95: Greece processed snacks value, 2003?08 (€m, nominal prices) 108
Table 96: Greece processed snacks value forecast, 2008?13 (€m, nominal prices) 109
Table 97: Greece processed snacks value, 2003?08 ($m, nominal prices) 111
Table 98: Greece processed snacks value forecast, 2008?13 ($m, nominal prices) 111
Table 99: Greece processed snacks volume, 2003?08 (kg, million) 113
Table 100: Greece processed snacks volume forecast, 2008?13 (kg, million) 114
Table 101: Greece processed snacks brand share, by value, 2007?08 (%) 116
Table 102: Greece processed snacks value, by brand 2007?08 (€m, nominal prices) 116
Table 103: Greece processed snacks company share by value, 2007?08 (%) 118
Table 104: Greece processed snacks value, by company, 2007?08 (€m, nominal prices) 118
Table 105: Greece processed snacks distribution channels, by value, 2007?08 (%) 119
Table 106: Greece processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 119
Table 107: Greece processed snacks expenditure per capita, 2003?08 (€, nominal prices) 121
Table 108: Greece processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 121
Table 109: Greece processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 110: Greece processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 111: Greece processed snacks consumption per capita, 2003?08 (kg) 123
Table 112: Greece processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 113: Global savory snacks market value, 2008 124
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 115: Global savory snacks market volume, 2008 128
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 117: Leading players, top five countries 132
Table 118: Analysis of Greece’s political landscape 134
Table 119: Analysis of Greece’s economy 138
Table 120: Analysis of Greece’s social system 142
Table 121: Analysis of Greece’s technology landscape 145
Table 122: Hourly labor cost in EU countries (in Euros) 146
Table 123: Patents granted by USPTO 148
Table 124: Analysis of Greece’s legal landscape 149
Table 125: Analysis of Greece’s environmental landscape 153
Table 126: Greece savory snacks new product launches reports, by company, 2008 156
Table 127: Greece savory snacks new product launches SKUs, by company, 2008 156
Table 128: Greece savory snacks new product launches (reports), by flavor and fragrances, 2008 157
Table 129: Greece savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 157
Table 130: Greece savory snacks new product launches (reports), by Package tags or Claims, 2008 158
Table 131: Greece savory snacks new product launches - recent five launches (2008) 158
Table 132: Greece population, by age group, 2003?08 (millions) 159
Table 133: Greece population forecast, by age group, 2008?13 (millions) 160
Table 134: Greece population, by gender, 2003?08 (millions) 160
Table 135: Greece population forecast, by gender, 2008?13 (millions) 161
Table 136: Greece nominal GDP, 2003?08 (€bn, nominal prices) 161
Table 137: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 161
Table 138: Greece real GDP, 2003?08 (€bn, 2000 prices) 162
Table 139: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 162
Table 140: Greece real GDP, 2003?08 ($bn, 2000 prices) 162
Table 141: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 163
Table 142: Greece consumer price index, 2003?08 (2000=100) 163
Table 143: Greece consumer price index, 2008?13 (2000=100) 163