TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Indian Rupee), 2003?08 25
Value analysis (Indian Rupee), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
ITC Limited 46
Chapter 5 Category Analysis: Nuts & seeds 49
Value analysis (Indian Rupee), 2003?08 49
Value analysis (Indian Rupee), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Other savory snacks 65
Value analysis (Indian Rupee), 2003?08 65
Value analysis (Indian Rupee), 2008?13 66
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Indian Rupee), 2003?08 77
Value analysis (Indian Rupee), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Indian Rupee), 2003?08 92
Value analysis (Indian Rupee), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Indian Rupee), 2003?08 105
Value analysis (Indian Rupee), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 112
Distribution analysis 114
Expenditure and consumption per capita 116
Chapter 10 Country Comparison 119
Value 119
Volume 123
Market share 127
Chapter 11 PESTLE Analysis 128
Summary 128
Political analysis 129
Economic analysis 134
Social analysis 144
Technological analysis 151
Legal analysis 158
Environmental analysis 166
Chapter 12 New Product Development 171
Product launches over time 171
Recent product launches 173
Chapter 13 Macroeconomic Profile 174
Macroeconomic indicators 174
Chapter 14 Research Methodology 179
Methodology overview 179
Secondary research 180
Market modeling 181
Creating an initial data model 181
Revising the initial data model 181
Creating a final estimate 182
Creating demographic value splits 182
Primary research 182
Data finalization 183
Ongoing research 183
Chapter 15 APPENDIX 184
Future readings 184
How to contact experts in your industry 184
Disclaimer 184
LIST OF FIGURES
Figure 1: India savory snacks value and value forecast, 2003?13 (INRm, nominal prices) 27
Figure 2: India savory snacks category growth comparison, by value, 2003?13 30
Figure 3: India savory snacks volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: India savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: India savory snacks company share, by value, 2007?08 (%) 35
Figure 6: India savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: India nuts & seeds value and value forecast, 2003?13 (INRm, nominal prices) 51
Figure 8: India nuts & seeds category growth comparison, by value, 2003?13 53
Figure 9: India nuts & seeds volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: India nuts & seeds category growth comparison, by volume, 2003?13 56
Figure 11: India nuts & seeds company share, by value, 2007?08 (%) 58
Figure 12: India nuts & seeds distribution channels, by value, 2007?08 (%) 61
Figure 13: India other savory snacks value and value forecast, 2003?13 (INRm, nominal prices) 66
Figure 14: India other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 15: India other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 16: India popcorn value and value forecast, 2003?13 (INRm, nominal prices) 79
Figure 17: India popcorn category growth comparison, by value, 2003?13 81
Figure 18: India popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 19: India popcorn category growth comparison, by volume, 2003?13 84
Figure 20: India popcorn distribution channels, by value, 2007?08 (%) 88
Figure 21: India potato chips value and value forecast, 2003?13 (INRm, nominal prices) 93
Figure 22: India potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 23: India potato chips company share, by value, 2007?08 (%) 98
Figure 24: India potato chips distribution channels, by value, 2007?08 (%) 101
Figure 25: India processed snacks value and value forecast, 2003?13 (INRm, nominal prices) 107
Figure 26: India processed snacks volume and volume forecast, 2003?13 (kg, million) 111
Figure 27: India processed snacks distribution channels, by value, 2007?08 (%) 115
Figure 28: Global savory snacks market split (value terms, 2008), top five countries 120
Figure 29: Global savory snacks market value, 2003–08, top five countries 122
Figure 30: Global savory snacks market split (volume terms, 2008), top five countries 124
Figure 31: Global savory snacks market volume, 2003–08, top five countries 126
Figure 32: Conflicts of high intensity (2007) 131
Figure 33: GDP growth fluctuates with the monsoons 136
Figure 34: Infrastructure investment commitments – India (2005–08) 138
Figure 35: Distribution of household income – 2005–25 139
Figure 36: Sex-ratio in India – 1990–2009 145
Figure 37: Annual additions to the stock of science and engineering graduates 152
Figure 38: Patent applications filed and patents granted in India (2002–06) 156
Figure 39: Patent applications filed and patents granted in other BRIC countries (2002–06) 157
Figure 40: Annual data review process 180
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: India savory snacks value, 2003?08 (INRm, nominal prices) 25
Table 4: India savory snacks value forecast, 2008?13 (INRm, nominal prices) 26
Table 5: India savory snacks value, 2003?08 ($m, nominal prices) 28
Table 6: India savory snacks value forecast, 2008?13 ($m, nominal prices) 29
Table 7: India savory snacks volume, 2003?08 (kg, million) 31
Table 8: India savory snacks volume forecast, 2008?13 (kg, million) 32
Table 9: India savory snacks brand share, by value, 2007?08 (%) 34
Table 10: India savory snacks value, by brand 2007?08 (INRm, nominal prices) 34
Table 11: India savory snacks company share by value, 2007?08 (%) 36
Table 12: India savory snacks value, by company, 2007?08 (INRm, nominal prices) 36
Table 13: India savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: India savory snacks value, by distribution channel, 2007?08 (INRm, nominal prices) 37
Table 15: India savory snacks expenditure per capita, 2003?08 (INR, nominal prices) 39
Table 16: India savory snacks forecast expenditure per capita, 2008?13 (INR, nominal prices) 40
Table 17: India savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: India savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: India savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: India savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: ITC Limited key facts 46
Table 23: India nuts & seeds value, 2003?08 (INRm, nominal prices) 49
Table 24: India nuts & seeds value forecast, 2008?13 (INRm, nominal prices) 50
Table 25: India nuts & seeds value, 2003?08 ($m, nominal prices) 52
Table 26: India nuts & seeds value forecast, 2008?13 ($m, nominal prices) 52
Table 27: India nuts & seeds volume, 2003?08 (kg, million) 54
Table 28: India nuts & seeds volume forecast, 2008?13 (kg, million) 55
Table 29: India nuts & seeds brand share, by value, 2007?08 (%) 57
Table 30: India nuts & seeds value, by brand 2007?08 (INRm, nominal prices) 57
Table 31: India nuts & seeds company share by value, 2007?08 (%) 59
Table 32: India nuts & seeds value, by company, 2007?08 (INRm, nominal prices) 59
Table 33: India nuts & seeds distribution channels, by value, 2007?08 (%) 60
Table 34: India nuts & seeds value, by distribution channel, 2007?08 (INRm, nominal prices) 60
Table 35: India nuts & seeds expenditure per capita, 2003?08 (INR, nominal prices) 62
Table 36: India nuts & seeds forecast expenditure per capita, 2008?13 (INR, nominal prices) 62
Table 37: India nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 63
Table 38: India nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 63
Table 39: India nuts & seeds consumption per capita, 2003?08 (kg) 64
Table 40: India nuts & seeds forecast consumption per capita, 2008?13 (kg) 64
Table 41: India other savory snacks value, 2003?08 (INRm, nominal prices) 65
Table 42: India other savory snacks value forecast, 2008?13 (INRm, nominal prices) 66
Table 43: India other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: India other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: India other savory snacks volume, 2003?08 (kg, million) 68
Table 46: India other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 47: India other savory snacks brand share, by value, 2007?08 (%) 70
Table 48: India other savory snacks value, by brand 2007?08 (INRm, nominal prices) 70
Table 49: India other savory snacks company share by value, 2007?08 (%) 71
Table 50: India other savory snacks value, by company, 2007?08 (INRm, nominal prices) 71
Table 51: India other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 52: India other savory snacks value, by distribution channel, 2007?08 (INRm, nominal prices) 72
Table 53: India other savory snacks expenditure per capita, 2003?08 (INR, nominal prices) 74
Table 54: India other savory snacks forecast expenditure per capita, 2008?13 (INR, nominal prices) 74
Table 55: India other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: India other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: India other savory snacks consumption per capita, 2003?08 (kg) 76
Table 58: India other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 59: India popcorn value, 2003?08 (INRm, nominal prices) 77
Table 60: India popcorn value forecast, 2008?13 (INRm, nominal prices) 78
Table 61: India popcorn value, 2003?08 ($m, nominal prices) 80
Table 62: India popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 63: India popcorn volume, 2003?08 (kg, million) 82
Table 64: India popcorn volume forecast, 2008?13 (kg, million) 83
Table 65: India popcorn brand share, by value, 2007?08 (%) 85
Table 66: India popcorn value, by brand 2007?08 (INRm, nominal prices) 85
Table 67: India popcorn company share by value, 2007?08 (%) 86
Table 68: India popcorn value, by company, 2007?08 (INRm, nominal prices) 86
Table 69: India popcorn distribution channels, by value, 2007?08 (%) 87
Table 70: India popcorn value, by distribution channel, 2007?08 (INRm, nominal prices) 87
Table 71: India popcorn expenditure per capita, 2003?08 (INR, nominal prices) 89
Table 72: India popcorn forecast expenditure per capita, 2008?13 (INR, nominal prices) 89
Table 73: India popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: India popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: India popcorn consumption per capita, 2003?08 (kg) 91
Table 76: India popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 77: India potato chips value, 2003?08 (INRm, nominal prices) 92
Table 78: India potato chips value forecast, 2008?13 (INRm, nominal prices) 93
Table 79: India potato chips value, 2003?08 ($m, nominal prices) 94
Table 80: India potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 81: India potato chips volume, 2003?08 (kg, million) 95
Table 82: India potato chips volume forecast, 2008?13 (kg, million) 96
Table 83: India potato chips brand share, by value, 2007?08 (%) 97
Table 84: India potato chips value, by brand 2007?08 (INRm, nominal prices) 97
Table 85: India potato chips company share by value, 2007?08 (%) 99
Table 86: India potato chips value, by company, 2007?08 (INRm, nominal prices) 99
Table 87: India potato chips distribution channels, by value, 2007?08 (%) 100
Table 88: India potato chips value, by distribution channel, 2007?08 (INRm, nominal prices) 100
Table 89: India potato chips expenditure per capita, 2003?08 (INR, nominal prices) 102
Table 90: India potato chips forecast expenditure per capita, 2008?13 (INR, nominal prices) 102
Table 91: India potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: India potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: India potato chips consumption per capita, 2003?08 (kg) 104
Table 94: India potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 95: India processed snacks value, 2003?08 (INRm, nominal prices) 105
Table 96: India processed snacks value forecast, 2008?13 (INRm, nominal prices) 106
Table 97: India processed snacks value, 2003?08 ($m, nominal prices) 108
Table 98: India processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 99: India processed snacks volume, 2003?08 (kg, million) 109
Table 100: India processed snacks volume forecast, 2008?13 (kg, million) 110
Table 101: India processed snacks brand share, by value, 2007?08 (%) 112
Table 102: India processed snacks value, by brand 2007?08 (INRm, nominal prices) 112
Table 103: India processed snacks company share by value, 2007?08 (%) 113
Table 104: India processed snacks value, by company, 2007?08 (INRm, nominal prices) 113
Table 105: India processed snacks distribution channels, by value, 2007?08 (%) 114
Table 106: India processed snacks value, by distribution channel, 2007?08 (INRm, nominal prices) 114
Table 107: India processed snacks expenditure per capita, 2003?08 (INR, nominal prices) 116
Table 108: India processed snacks forecast expenditure per capita, 2008?13 (INR, nominal prices) 116
Table 109: India processed snacks expenditure per capita, 2003?08 ($, nominal prices) 117
Table 110: India processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 117
Table 111: India processed snacks consumption per capita, 2003?08 (kg) 118
Table 112: India processed snacks forecast consumption per capita, 2008?13 (kg) 118
Table 113: Global savory snacks market value, 2008 119
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 122
Table 115: Global savory snacks market volume, 2008 123
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 126
Table 117: Leading players, top five countries 127
Table 118: Analysis of the Indian political landscape 129
Table 119: Analysis of the Indian economy 134
Table 120: Global working age population (15–59 years) 135
Table 121: Untapped market potential in India across select consumer goods 140
Table 122: Investment performance of India’s lagging states 143
Table 123: Analysis of the Indian social system 144
Table 124: Mid-year population by age (millions) in 2006 146
Table 125: Life expectancy at birth in India, 2000–10 149
Table 126: Analysis of the Indian technological landscape 151
Table 127: Average annual salaries for researchers across countries 153
Table 128: R&D incentives provided by the Indian government 154
Table 129: Analysis of the Indian legal landscape 158
Table 130: Analysis of Indian environmental landscape 166
Table 131: India savory snacks new product launches reports, by company (top five companies), 2008 171
Table 132: India savory snacks new product launches SKUs, by company (top five companies), 2008 171
Table 133: India savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 172
Table 134: India savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 172
Table 135: India savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 173
Table 136: India savory snacks new product launches - recent five launches (2008) 173
Table 137: India population, by age group, 2003?08 (millions) 174
Table 138: India population forecast, by age group, 2008?13 (millions) 175
Table 139: India population, by gender, 2003?08 (millions) 175
Table 140: India population forecast, by gender, 2008?13 (millions) 176
Table 141: India nominal GDP, 2003?08 (INRbn, nominal prices) 176
Table 142: India nominal GDP forecast, 2008?13 (INRbn, nominal prices) 176
Table 143: India real GDP, 2003?08 (INRbn, 2000 prices) 177
Table 144: India real GDP forecast, 2008?13 (INRbn, 2000 prices) 177
Table 145: India real GDP, 2003?08 ($bn, 2000 prices) 177
Table 146: India real GDP forecast, 2008?13 ($bn, 2000 prices) 178
Table 147: India consumer price index, 2003?08 (2000=100) 178
Table 148: India consumer price index, 2008?13 (2000=100) 178
