TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: Potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other savory snacks 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Euro), 2003?08 76
Value analysis (Euro), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Euro), 2003?08 92
Value analysis (Euro), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Processed snacks 105
Value analysis (Euro), 2003?08 105
Value analysis (Euro), 2008?13 106
Value analysis (US dollars), 2003?08 108
Value analysis (US dollars), 2008?13 108
Volume analysis, 2003?08 110
Volume analysis, 2008?13 111
Company and brand share analysis 113
Distribution analysis 116
Expenditure and consumption per capita 118
Chapter 10 Country Comparison 121
Value 121
Volume 125
Market share 129
Chapter 11 PESTLE Analysis 130
Summary 130
Political analysis 131
Economic analysis 134
Social analysis 137
Technology analysis 141
Legal analysis 145
Environmental analysis 148
Chapter 12 New Product Development 151
Product launches over time 151
Recent product launches 153
Chapter 13 Macroeconomic Profile 154
Macroeconomic indicators 154
Chapter 14 Research Methodology 159
Methodology overview 159
Secondary research 160
Market modeling 161
Creating an initial data model 161
Revising the initial data model 161
Creating a final estimate 162
Creating demographic value splits 162
Primary research 162
Data finalization 163
Ongoing research 163
Chapter 15 APPENDIX 164
Future readings 164
How to contact experts in your industry 164
Disclaimer 164
LIST OF FIGURES
Figure 1: Ireland savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Ireland savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Ireland savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Ireland savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Ireland savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Ireland savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Ireland nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 47
Figure 8: Ireland nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Ireland nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Ireland nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Ireland nuts & seeds company share, by value, 2007?08 (%) 54
Figure 12: Ireland nuts & seeds distribution channels, by value, 2007?08 (%) 57
Figure 13: Ireland other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 14: Ireland other savory snacks category growth comparison, by value, 2003?13 65
Figure 15: Ireland other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 16: Ireland other savory snacks category growth comparison, by volume, 2003?13 68
Figure 17: Ireland other savory snacks distribution channels, by value, 2007?08 (%) 72
Figure 18: Ireland popcorn value and value forecast, 2003?13 (€m, nominal prices) 78
Figure 19: Ireland popcorn category growth comparison, by value, 2003?13 80
Figure 20: Ireland popcorn volume and volume forecast, 2003?13 (kg, million) 83
Figure 21: Ireland popcorn category growth comparison, by volume, 2003?13 83
Figure 22: Ireland popcorn company share, by value, 2007?08 (%) 85
Figure 23: Ireland popcorn distribution channels, by value, 2007?08 (%) 88
Figure 24: Ireland potato chips value and value forecast, 2003?13 (€m, nominal prices) 93
Figure 25: Ireland potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 26: Ireland potato chips company share, by value, 2007?08 (%) 98
Figure 27: Ireland potato chips distribution channels, by value, 2007?08 (%) 101
Figure 28: Ireland processed snacks value and value forecast, 2003?13 (€m, nominal prices) 107
Figure 29: Ireland processed snacks category growth comparison, by value, 2003?13 109
Figure 30: Ireland processed snacks volume and volume forecast, 2003?13 (kg, million) 112
Figure 31: Ireland processed snacks category growth comparison, by volume, 2003?13 112
Figure 32: Ireland processed snacks company share, by value, 2007?08 (%) 114
Figure 33: Ireland processed snacks distribution channels, by value, 2007?08 (%) 117
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 122
Figure 35: Global savory snacks market value, 2003–08, top five countries 124
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 126
Figure 37: Global savory snacks market volume, 2003–08, top five countries 128
Figure 38: Annual data review process 160
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Ireland savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Ireland savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Ireland savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Ireland savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Ireland savory snacks volume, 2003?08 (kg, million) 30
Table 8: Ireland savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Ireland savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Ireland savory snacks value, by brand 2007?08 (€m, nominal prices) 33
Table 11: Ireland savory snacks company share by value, 2007?08 (%) 35
Table 12: Ireland savory snacks value, by company, 2007?08 (€m, nominal prices) 35
Table 13: Ireland savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Ireland savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 36
Table 15: Ireland savory snacks expenditure per capita, 2003?08 (€, nominal prices) 38
Table 16: Ireland savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 39
Table 17: Ireland savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Ireland savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Ireland savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Ireland savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Ireland nuts & seeds value, 2003?08 (€m, nominal prices) 45
Table 23: Ireland nuts & seeds value forecast, 2008?13 (€m, nominal prices) 46
Table 24: Ireland nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Ireland nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Ireland nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Ireland nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Ireland nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Ireland nuts & seeds value, by brand 2007?08 (€m, nominal prices) 53
Table 30: Ireland nuts & seeds company share by value, 2007?08 (%) 55
Table 31: Ireland nuts & seeds value, by company, 2007?08 (€m, nominal prices) 55
Table 32: Ireland nuts & seeds distribution channels, by value, 2007?08 (%) 56
Table 33: Ireland nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 34: Ireland nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 58
Table 35: Ireland nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 36: Ireland nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 59
Table 37: Ireland nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 38: Ireland nuts & seeds consumption per capita, 2003?08 (kg) 60
Table 39: Ireland nuts & seeds forecast consumption per capita, 2008?13 (kg) 60
Table 40: Ireland other savory snacks value, 2003?08 (€m, nominal prices) 61
Table 41: Ireland other savory snacks value forecast, 2008?13 (€m, nominal prices) 62
Table 42: Ireland other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 43: Ireland other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 44: Ireland other savory snacks volume, 2003?08 (kg, million) 66
Table 45: Ireland other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 46: Ireland other savory snacks brand share, by value, 2007?08 (%) 69
Table 47: Ireland other savory snacks value, by brand 2007?08 (€m, nominal prices) 69
Table 48: Ireland other savory snacks company share by value, 2007?08 (%) 70
Table 49: Ireland other savory snacks value, by company, 2007?08 (€m, nominal prices) 70
Table 50: Ireland other savory snacks distribution channels, by value, 2007?08 (%) 71
Table 51: Ireland other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 71
Table 52: Ireland other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 73
Table 53: Ireland other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 73
Table 54: Ireland other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 74
Table 55: Ireland other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 56: Ireland other savory snacks consumption per capita, 2003?08 (kg) 75
Table 57: Ireland other savory snacks forecast consumption per capita, 2008?13 (kg) 75
Table 58: Ireland popcorn value, 2003?08 (€m, nominal prices) 76
Table 59: Ireland popcorn value forecast, 2008?13 (€m, nominal prices) 77
Table 60: Ireland popcorn value, 2003?08 ($m, nominal prices) 79
Table 61: Ireland popcorn value forecast, 2008?13 ($m, nominal prices) 79
Table 62: Ireland popcorn volume, 2003?08 (kg, million) 81
Table 63: Ireland popcorn volume forecast, 2008?13 (kg, million) 82
Table 64: Ireland popcorn brand share, by value, 2007?08 (%) 84
Table 65: Ireland popcorn value, by brand 2007?08 (€m, nominal prices) 84
Table 66: Ireland popcorn company share by value, 2007?08 (%) 86
Table 67: Ireland popcorn value, by company, 2007?08 (€m, nominal prices) 86
Table 68: Ireland popcorn distribution channels, by value, 2007?08 (%) 87
Table 69: Ireland popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 87
Table 70: Ireland popcorn expenditure per capita, 2003?08 (€, nominal prices) 89
Table 71: Ireland popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 89
Table 72: Ireland popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 73: Ireland popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 74: Ireland popcorn consumption per capita, 2003?08 (kg) 91
Table 75: Ireland popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 76: Ireland potato chips value, 2003?08 (€m, nominal prices) 92
Table 77: Ireland potato chips value forecast, 2008?13 (€m, nominal prices) 93
Table 78: Ireland potato chips value, 2003?08 ($m, nominal prices) 94
Table 79: Ireland potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 80: Ireland potato chips volume, 2003?08 (kg, million) 95
Table 81: Ireland potato chips volume forecast, 2008?13 (kg, million) 96
Table 82: Ireland potato chips brand share, by value, 2007?08 (%) 97
Table 83: Ireland potato chips value, by brand 2007?08 (€m, nominal prices) 97
Table 84: Ireland potato chips company share by value, 2007?08 (%) 99
Table 85: Ireland potato chips value, by company, 2007?08 (€m, nominal prices) 99
Table 86: Ireland potato chips distribution channels, by value, 2007?08 (%) 100
Table 87: Ireland potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 100
Table 88: Ireland potato chips expenditure per capita, 2003?08 (€, nominal prices) 102
Table 89: Ireland potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 102
Table 90: Ireland potato chips expenditure per capita, 2003?08 ($, nominal prices) 103
Table 91: Ireland potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 92: Ireland potato chips consumption per capita, 2003?08 (kg) 104
Table 93: Ireland potato chips forecast consumption per capita, 2008?13 (kg) 104
Table 94: Ireland processed snacks value, 2003?08 (€m, nominal prices) 105
Table 95: Ireland processed snacks value forecast, 2008?13 (€m, nominal prices) 106
Table 96: Ireland processed snacks value, 2003?08 ($m, nominal prices) 108
Table 97: Ireland processed snacks value forecast, 2008?13 ($m, nominal prices) 108
Table 98: Ireland processed snacks volume, 2003?08 (kg, million) 110
Table 99: Ireland processed snacks volume forecast, 2008?13 (kg, million) 111
Table 100: Ireland processed snacks brand share, by value, 2007?08 (%) 113
Table 101: Ireland processed snacks value, by brand 2007?08 (€m, nominal prices) 113
Table 102: Ireland processed snacks company share by value, 2007?08 (%) 115
Table 103: Ireland processed snacks value, by company, 2007?08 (€m, nominal prices) 115
Table 104: Ireland processed snacks distribution channels, by value, 2007?08 (%) 116
Table 105: Ireland processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 116
Table 106: Ireland processed snacks expenditure per capita, 2003?08 (€, nominal prices) 118
Table 107: Ireland processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 118
Table 108: Ireland processed snacks expenditure per capita, 2003?08 ($, nominal prices) 119
Table 109: Ireland processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 119
Table 110: Ireland processed snacks consumption per capita, 2003?08 (kg) 120
Table 111: Ireland processed snacks forecast consumption per capita, 2008?13 (kg) 120
Table 112: Global savory snacks market value, 2008 121
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 124
Table 114: Global savory snacks market volume, 2008 125
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 128
Table 116: Leading players, top five countries 129
Table 117: Analysis of Ireland’s political landscape 131
Table 118: Analysis of the Irish economy 134
Table 119: Analysis of Ireland’s social system 137
Table 120: Analysis of Ireland’s technology landscape 141
Table 121: Analysis of Ireland’s legal landscape 145
Table 122: Analysis of Ireland’s environmental landscape 148
Table 123: Ireland savory snacks new product launches reports, by company (Top five companies), 2008 151
Table 124: Ireland savory snacks new product launches SKUs, by company (Top five companies), 2008 151
Table 125: Ireland savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 152
Table 126: Ireland savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 152
Table 127: Ireland savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 153
Table 128: Ireland savory snacks new product launches (reports) - Recent five launches (2008) 153
Table 129: Ireland population, by age group, 2003?08 (millions) 154
Table 130: Ireland population forecast, by age group, 2008?13 (millions) 155
Table 131: Ireland population, by gender, 2003?08 (millions) 155
Table 132: Ireland population forecast, by gender, 2008?13 (millions) 156
Table 133: Ireland nominal GDP, 2003?08 (€bn, nominal prices) 156
Table 134: Ireland nominal GDP forecast, 2008?13 (€bn, nominal prices) 156
Table 135: Ireland real GDP, 2003?08 (€bn, 2000 prices) 157
Table 136: Ireland real GDP forecast, 2008?13 (€bn, 2000 prices) 157
Table 137: Ireland real GDP, 2003?08 ($bn, 2000 prices) 157
Table 138: Ireland real GDP forecast, 2008?13 ($bn, 2000 prices) 158
Table 139: Ireland consumer price index, 2003?08 (2000=100) 158
Table 140: Ireland consumer price index, 2008?13 (2000=100) 158
