TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: Savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
Oetker Gruppe 43
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other savory snacks 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Euro), 2003?08 77
Value analysis (Euro), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Euro), 2003?08 93
Value analysis (Euro), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Euro), 2003?08 106
Value analysis (Euro), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 PESTLE Analysis 131
Summary 131
Political analysis 132
Economic analysis 135
Social analysis 139
Technological analysis 142
Legal analysis 146
Environmental analysis 149
Chapter 12 New Product Development 152
Product launches over time 152
Recent product launches 154
Chapter 13 Macroeconomic Profile 155
Macroeconomic indicators 155
Chapter 14 Research Methodology 160
Methodology overview 160
Secondary research 161
Market modeling 162
Creating an initial data model 162
Revising the initial data model 162
Creating a final estimate 163
Creating demographic value splits 163
Primary research 163
Data finalization 164
Ongoing research 164
Chapter 15 APPENDIX 165
Future readings 165
How to contact experts in your industry 165
Disclaimer 165

LIST OF FIGURES
Figure 1: Italy savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Italy savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Italy savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Italy savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Italy savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Italy savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Italy nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 47
Figure 8: Italy nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Italy nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Italy nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Italy nuts & seeds company share, by value, 2007?08 (%) 54
Figure 12: Italy nuts & seeds distribution channels, by value, 2007?08 (%) 57
Figure 13: Italy other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 14: Italy other savory snacks category growth comparison, by value, 2003?13 65
Figure 15: Italy other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 16: Italy other savory snacks category growth comparison, by volume, 2003?13 68
Figure 17: Italy other savory snacks company share, by value, 2007?08 (%) 70
Figure 18: Italy other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 19: Italy popcorn value and value forecast, 2003?13 (€m, nominal prices) 79
Figure 20: Italy popcorn category growth comparison, by value, 2003?13 81
Figure 21: Italy popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 22: Italy popcorn category growth comparison, by volume, 2003?13 84
Figure 23: Italy popcorn company share, by value, 2007?08 (%) 86
Figure 24: Italy popcorn distribution channels, by value, 2007?08 (%) 89
Figure 25: Italy potato chips value and value forecast, 2003?13 (€m, nominal prices) 94
Figure 26: Italy potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 27: Italy potato chips company share, by value, 2007?08 (%) 99
Figure 28: Italy potato chips distribution channels, by value, 2007?08 (%) 102
Figure 29: Italy processed snacks value and value forecast, 2003?13 (€m, nominal prices) 108
Figure 30: Italy processed snacks category growth comparison, by value, 2003?13 110
Figure 31: Italy processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 32: Italy processed snacks category growth comparison, by volume, 2003?13 113
Figure 33: Italy processed snacks company share, by value, 2007?08 (%) 115
Figure 34: Italy processed snacks distribution channels, by value, 2007?08 (%) 118
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 123
Figure 36: Global savory snacks market value, 2003–08, top five countries 125
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 127
Figure 38: Global savory snacks market volume, 2003–08, top five countries 129
Figure 39: Annual data review process 161

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Italy savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Italy savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Italy savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Italy savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Italy savory snacks volume, 2003?08 (kg, million) 30
Table 8: Italy savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Italy savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Italy savory snacks value, by brand 2007?08 (€ m, nominal prices) 34
Table 11: Italy savory snacks company share by value, 2007?08 (%) 36
Table 12: Italy savory snacks value, by company, 2007?08 (€ m, nominal prices) 36
Table 13: Italy savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Italy savory snacks value, by distribution channel, 2007?08 (€ m, nominal prices) 37
Table 15: Italy savory snacks expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Italy savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Italy savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Italy savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Italy savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Italy savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: Oetker Gruppe key facts 43
Table 22: Italy nuts & seeds value, 2003?08 (€m, nominal prices) 45
Table 23: Italy nuts & seeds value forecast, 2008?13 (€m, nominal prices) 46
Table 24: Italy nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Italy nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Italy nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Italy nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Italy nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Italy nuts & seeds value, by brand 2007?08 (€ m, nominal prices) 53
Table 30: Italy nuts & seeds company share by value, 2007?08 (%) 55
Table 31: Italy nuts & seeds value, by company, 2007?08 (€ m, nominal prices) 55
Table 32: Italy nuts & seeds distribution channels, by value, 2007?08 (%) 56
Table 33: Italy nuts & seeds value, by distribution channel, 2007?08 (€ m, nominal prices) 56
Table 34: Italy nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 58
Table 35: Italy nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 36: Italy nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 59
Table 37: Italy nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 38: Italy nuts & seeds consumption per capita, 2003?08 (kg) 60
Table 39: Italy nuts & seeds forecast consumption per capita, 2008?13 (kg) 60
Table 40: Italy other savory snacks value, 2003?08 (€m, nominal prices) 61
Table 41: Italy other savory snacks value forecast, 2008?13 (€m, nominal prices) 62
Table 42: Italy other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 43: Italy other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 44: Italy other savory snacks volume, 2003?08 (kg, million) 66
Table 45: Italy other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 46: Italy other savory snacks brand share, by value, 2007?08 (%) 69
Table 47: Italy other savory snacks value, by brand 2007?08 (€ m, nominal prices) 69
Table 48: Italy other savory snacks company share by value, 2007?08 (%) 71
Table 49: Italy other savory snacks value, by company, 2007?08 (€ m, nominal prices) 71
Table 50: Italy other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 51: Italy other savory snacks value, by distribution channel, 2007?08 (€ m, nominal prices) 72
Table 52: Italy other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 74
Table 53: Italy other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 74
Table 54: Italy other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 55: Italy other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 56: Italy other savory snacks consumption per capita, 2003?08 (kg) 76
Table 57: Italy other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 58: Italy popcorn value, 2003?08 (€m, nominal prices) 77
Table 59: Italy popcorn value forecast, 2008?13 (€m, nominal prices) 78
Table 60: Italy popcorn value, 2003?08 ($m, nominal prices) 80
Table 61: Italy popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 62: Italy popcorn volume, 2003?08 (kg, million) 82
Table 63: Italy popcorn volume forecast, 2008?13 (kg, million) 83
Table 64: Italy popcorn brand share, by value, 2007?08 (%) 85
Table 65: Italy popcorn value, by brand 2007?08 (€ m, nominal prices) 85
Table 66: Italy popcorn company share by value, 2007?08 (%) 87
Table 67: Italy popcorn value, by company, 2007?08 (€ m, nominal prices) 87
Table 68: Italy popcorn distribution channels, by value, 2007?08 (%) 88
Table 69: Italy popcorn value, by distribution channel, 2007?08 (€ m, nominal prices) 88
Table 70: Italy popcorn expenditure per capita, 2003?08 (€, nominal prices) 90
Table 71: Italy popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 90
Table 72: Italy popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 73: Italy popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 74: Italy popcorn consumption per capita, 2003?08 (kg) 92
Table 75: Italy popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 76: Italy potato chips value, 2003?08 (€m, nominal prices) 93
Table 77: Italy potato chips value forecast, 2008?13 (€m, nominal prices) 94
Table 78: Italy potato chips value, 2003?08 ($m, nominal prices) 95
Table 79: Italy potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 80: Italy potato chips volume, 2003?08 (kg, million) 96
Table 81: Italy potato chips volume forecast, 2008?13 (kg, million) 97
Table 82: Italy potato chips brand share, by value, 2007?08 (%) 98
Table 83: Italy potato chips value, by brand 2007?08 (€ m, nominal prices) 98
Table 84: Italy potato chips company share by value, 2007?08 (%) 100
Table 85: Italy potato chips value, by company, 2007?08 (€ m, nominal prices) 100
Table 86: Italy potato chips distribution channels, by value, 2007?08 (%) 101
Table 87: Italy potato chips value, by distribution channel, 2007?08 (€ m, nominal prices) 101
Table 88: Italy potato chips expenditure per capita, 2003?08 (€, nominal prices) 103
Table 89: Italy potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 103
Table 90: Italy potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 91: Italy potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 92: Italy potato chips consumption per capita, 2003?08 (kg) 105
Table 93: Italy potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 94: Italy processed snacks value, 2003?08 (€m, nominal prices) 106
Table 95: Italy processed snacks value forecast, 2008?13 (€m, nominal prices) 107
Table 96: Italy processed snacks value, 2003?08 ($m, nominal prices) 109
Table 97: Italy processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 98: Italy processed snacks volume, 2003?08 (kg, million) 111
Table 99: Italy processed snacks volume forecast, 2008?13 (kg, million) 112
Table 100: Italy processed snacks brand share, by value, 2007?08 (%) 114
Table 101: Italy processed snacks value, by brand 2007?08 (€ m, nominal prices) 114
Table 102: Italy processed snacks company share by value, 2007?08 (%) 116
Table 103: Italy processed snacks value, by company, 2007?08 (€ m, nominal prices) 116
Table 104: Italy processed snacks distribution channels, by value, 2007?08 (%) 117
Table 105: Italy processed snacks value, by distribution channel, 2007?08 (€ m, nominal prices) 117
Table 106: Italy processed snacks expenditure per capita, 2003?08 (€, nominal prices) 119
Table 107: Italy processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 119
Table 108: Italy processed snacks expenditure per capita, 2003?08 ($, nominal prices) 120
Table 109: Italy processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 110: Italy processed snacks consumption per capita, 2003?08 (kg) 121
Table 111: Italy processed snacks forecast consumption per capita, 2008?13 (kg) 121
Table 112: Global savory snacks market value, 2008 122
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 125
Table 114: Global savory snacks market volume, 2008 126
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 129
Table 116: Leading players, top five countries 130
Table 117: Analysis of Italy’s political landscape 132
Table 118: Analysis of Italy’s economy 135
Table 119: Analysis of Italy’s social system 139
Table 120: Analysis of Italy’s technology landscape 142
Table 121: Hourly labor cost in EU countries (in euros) 143
Table 122: Patents received from USPTO 145
Table 123: Analysis of Italy’s legal landscape 146
Table 124: Analysis of Italy’s environmental landscape 149
Table 125: Italy savory snacks new product launches reports, by company (top five companies), 2008 152
Table 126: Italy savory snacks new product launches SKUs, by company (top five companies), 2008 152
Table 127: Italy savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 153
Table 128: Italy savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 153
Table 129: Italy savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 154
Table 130: Italy savory snacks new product launches (reports) - Recent five launches (2008) 154
Table 131: Italy population, by age group, 2003?08 (millions) 155
Table 132: Italy population forecast, by age group, 2008?13 (millions) 156
Table 133: Italy population, by gender, 2003?08 (millions) 156
Table 134: Italy population forecast, by gender, 2008?13 (millions) 157
Table 135: Italy nominal GDP, 2003?08 (€bn, nominal prices) 157
Table 136: Italy nominal GDP forecast, 2008?13 (€bn, nominal prices) 157
Table 137: Italy real GDP, 2003?08 (€bn, 2000 prices) 158
Table 138: Italy real GDP forecast, 2008?13 (€bn, 2000 prices) 158
Table 139: Italy real GDP, 2003?08 ($bn, 2000 prices) 158
Table 140: Italy real GDP forecast, 2008?13 ($bn, 2000 prices) 159
Table 141: Italy consumer price index, 2003?08 (2000=100) 159
Table 142: Italy consumer price index, 2008?13 (2000=100) 159