TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Latin America Savory Snacks - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
PepsiCo, Inc. 37
Grupo Bimbo S.A. de C.V. 40
Chapter 6 Category Analysis: Nuts & Seeds 42
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Other Savory Snacks 55
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company share analysis 61
Distribution analysis 63
Expenditure and consumption per capita 65
Chapter 8 Category Analysis: Popcorn 67
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 9 Category Analysis: Potato Chips 80
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 10 Category Analysis: Processed Snacks 90
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company share analysis 96
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 11 Research Methodology 102
Methodology overview 102
Secondary research 103
Market modeling 104
Creating an initial data model 104
Revising the initial data model 104
Creating a final estimate 105
Creating demographic value splits 105
Primary research 105
Data finalization 106
Ongoing research 106
Chapter 12 Appendix 107
Future readings 107
How to contact experts in your industry 107
Disclaimer 107
LIST OF FIGURES
Figure 1: Latin America savory snacks value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: Latin America savory snacks category growth comparison, by value, 2003?13 25
Figure 3: Latin America savory snacks volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Latin America savory snacks category growth comparison, by volume, 2003?13 28
Figure 5: Latin America savory snacks company share (top five companies), by value, 2007?08 (%) 31
Figure 6: Latin America savory snacks distribution channels, by value, 2007?08 (%) 33
Figure 7: Latin America nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 44
Figure 8: Latin America nuts & seeds category growth comparison, by value, 2003?13 44
Figure 9: Latin America nuts & seeds volume and volume forecast, 2003?13 (kg, million) 47
Figure 10: Latin America nuts & seeds category growth comparison, by volume, 2003?13 47
Figure 11: Latin America nuts & seeds company share (top five companies), by value, 2007?08 (%) 50
Figure 12: Latin America nuts & seeds distribution channels, by value, 2007?08 (%) 52
Figure 13: Latin America other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 57
Figure 14: Latin America other savory snacks category growth comparison, by value, 2003?13 57
Figure 15: Latin America other savory snacks volume and volume forecast, 2003?13 (kg, million) 60
Figure 16: Latin America other savory snacks category growth comparison, by volume, 2003?13 60
Figure 17: Latin America other savory snacks company share , by value, 2007?08 (%) 62
Figure 18: Latin America other savory snacks distribution channels, by value, 2007?08 (%) 64
Figure 19: Latin America popcorn value and value forecast, 2003?13 ($m, nominal prices) 69
Figure 20: Latin America popcorn category growth comparison, by value, 2003?13 69
Figure 21: Latin America popcorn volume and volume forecast, 2003?13 (kg, million) 72
Figure 22: Latin America popcorn category growth comparison, by volume, 2003?13 72
Figure 23: Latin America popcorn company share, by value, 2007?08 (%) 75
Figure 24: Latin America popcorn distribution channels, by value, 2007?08 (%) 77
Figure 25: Latin America potato chips value and value forecast, 2003?13 ($m, nominal prices) 81
Figure 26: Latin America potato chips volume and volume forecast, 2003?13 (kg, million) 83
Figure 27: Latin America potato chips company share, by value, 2007?08 (%) 85
Figure 28: Latin America potato chips distribution channels, by value, 2007?08 (%) 87
Figure 29: Latin America processed snacks value and value forecast, 2003?13 ($m, nominal prices) 92
Figure 30: Latin America processed snacks category growth comparison, by value, 2003?13 92
Figure 31: Latin America processed snacks volume and volume forecast, 2003?13 (kg, million) 95
Figure 32: Latin America processed snacks category growth comparison, by volume, 2003?13 95
Figure 33: Latin America processed snacks company share, by value, 2007?08 (%) 97
Figure 34: Latin America processed snacks distribution channels, by value, 2007?08 (%) 99
Figure 35: Annual data review process 103
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Latin America savory snacks value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Latin America savory snacks value (country-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: Latin America savory snacks volume (country-wise), 2003?08 (kg, million) 22
Table 6: Latin America savory snacks volume (country-wise) forecast, 2008–13 (kg, million) 22
Table 7: Latin America savory snacks value, 2003?08 ($m, nominal prices) 23
Table 8: Latin America savory snacks value forecast, 2008?13 ($m, nominal prices) 24
Table 9: Latin America savory snacks volume, 2003?08 (kg, million) 26
Table 10: Latin America savory snacks volume forecast, 2008?13 (kg, million) 27
Table 11: Latin America savory snacks company share (top 20 companies) by value, 2007?08 (%) 29
Table 12: Latin America savory snacks value, by company, 2007?08 ($m, nominal prices) 30
Table 13: Latin America savory snacks distribution channels, by value, 2007?08 (%) 32
Table 14: Latin America savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 15: Latin America savory snacks expenditure per capita, 2003?08 ($, nominal prices) 34
Table 16: Latin America savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 17: Latin America savory snacks consumption per capita, 2003?08 (kg) 35
Table 18: Latin America savory snacks forecast consumption per capita, 2008?13 (kg) 36
Table 19: PepsiCo, Inc. key facts 37
Table 20: Grupo Bimbo S.A. de C.V. key facts 40
Table 21: Latin America nuts & seeds value, 2003?08 ($m, nominal prices) 42
Table 22: Latin America nuts & seeds value forecast, 2008?13 ($m, nominal prices) 43
Table 23: Latin America nuts & seeds volume, 2003?08 (kg, million) 45
Table 24: Latin America nuts & seeds volume forecast, 2008?13 (kg, million) 46
Table 25: Latin America nuts & seeds company share by value, 2007?08 (%) 48
Table 26: Latin America nuts & seeds value, by company, 2007?08 ($m, nominal prices) 49
Table 27: Latin America nuts & seeds distribution channels, by value, 2007?08 (%) 51
Table 28: Latin America nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 51
Table 29: Latin America nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 53
Table 30: Latin America nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 31: Latin America nuts & seeds consumption per capita, 2003?08 (kg) 54
Table 32: Latin America nuts & seeds forecast consumption per capita, 2008?13 (kg) 54
Table 33: Latin America other savory snacks value, 2003?08 ($m, nominal prices) 55
Table 34: Latin America other savory snacks value forecast, 2008?13 ($m, nominal prices) 56
Table 35: Latin America other savory snacks volume, 2003?08 (kg, million) 58
Table 36: Latin America other savory snacks volume forecast, 2008?13 (kg, million) 59
Table 37: Latin America other savory snacks company share, by value, 2007?08 (%) 61
Table 38: Latin America other savory snacks value, by company, 2007?08 ($m, nominal prices) 61
Table 39: Latin America other savory snacks distribution channels, by value, 2007?08 (%) 63
Table 40: Latin America other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 63
Table 41: Latin America other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 65
Table 42: Latin America other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 43: Latin America other savory snacks consumption per capita, 2003?08 (kg) 66
Table 44: Latin America other savory snacks forecast consumption per capita, 2008?13 (kg) 66
Table 45: Latin America popcorn value, 2003?08 ($m, nominal prices) 67
Table 46: Latin America popcorn value forecast, 2008?13 ($m, nominal prices) 68
Table 47: Latin America popcorn volume, 2003?08 (kg, million) 70
Table 48: Latin America popcorn volume forecast, 2008?13 (kg, million) 71
Table 49: Latin America popcorn company share, by value, 2007?08 (%) 73
Table 50: Latin America popcorn value, by company, 2007?08 ($m, nominal prices) 74
Table 51: Latin America popcorn distribution channels, by value, 2007?08 (%) 76
Table 52: Latin America popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 76
Table 53: Latin America popcorn expenditure per capita, 2003?08 ($, nominal prices) 78
Table 54: Latin America popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 55: Latin America popcorn consumption per capita, 2003?08 (kg) 79
Table 56: Latin America popcorn forecast consumption per capita, 2008?13 (kg) 79
Table 57: Latin America potato chips value, 2003?08 ($m, nominal prices) 80
Table 58: Latin America potato chips value forecast, 2008?13 ($m, nominal prices) 81
Table 59: Latin America potato chips volume, 2003?08 (kg, million) 82
Table 60: Latin America potato chips volume forecast, 2008?13 (kg, million) 83
Table 61: Latin America potato chips company share, by value, 2007?08 (%) 84
Table 62: Latin America potato chips value, by company, 2007?08 ($m, nominal prices) 85
Table 63: Latin America potato chips distribution channels, by value, 2007?08 (%) 86
Table 64: Latin America potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 86
Table 65: Latin America potato chips expenditure per capita, 2003?08 ($, nominal prices) 88
Table 66: Latin America potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 67: Latin America potato chips consumption per capita, 2003?08 (kg) 89
Table 68: Latin America potato chips forecast consumption per capita, 2008?13 (kg) 89
Table 69: Latin America processed snacks value, 2003?08 ($m, nominal prices) 90
Table 70: Latin America processed snacks value forecast, 2008?13 ($m, nominal prices) 91
Table 71: Latin America processed snacks volume, 2003?08 (kg, million) 93
Table 72: Latin America processed snacks volume forecast, 2008?13 (kg, million) 94
Table 73: Latin America processed snacks company share, by value, 2007?08 (%) 96
Table 74: Latin America processed snacks value, by company, 2007?08 ($m, nominal prices) 97
Table 75: Latin America processed snacks distribution channels, by value, 2007?08 (%) 98
Table 76: Latin America processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 98
Table 77: Latin America processed snacks expenditure per capita, 2003?08 ($, nominal prices) 100
Table 78: Latin America processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 79: Latin America processed snacks consumption per capita, 2003?08 (kg) 101
Table 80: Latin America processed snacks forecast consumption per capita, 2008?13 (kg) 101
