TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Mexican Peso), 2003?08 24
Value analysis (Mexican Peso), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
Grupo Bimbo S.A. de C.V 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Mexican Peso), 2003?08 48
Value analysis (Mexican Peso), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Mexican Peso), 2003?08 64
Value analysis (Mexican Peso), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Mexican Peso), 2003?08 79
Value analysis (Mexican Peso), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 90
Expenditure and consumption per capita 92
Chapter 8 Category Analysis: Potato chips 95
Value analysis (Mexican Peso), 2003?08 95
Value analysis (Mexican Peso), 2008?13 96
Value analysis (US dollars), 2003?08 97
Value analysis (US dollars), 2008?13 97
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 100
Distribution analysis 103
Expenditure and consumption per capita 105
Chapter 9 Category Analysis: Processed snacks 108
Value analysis (Mexican Peso), 2003?08 108
Value analysis (Mexican Peso), 2008?13 109
Value analysis (US dollars), 2003?08 111
Value analysis (US dollars), 2008?13 111
Volume analysis, 2003?08 113
Volume analysis, 2008?13 114
Company and brand share analysis 116
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE analysis 133
Summary 133
Political analysis 134
Economic analysis 138
Social analysis 142
Technological analysis 145
Legal analysis 148
Environmental analysis 151
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167
LIST OF FIGURES
Figure 1: Mexico savory snacks value and value forecast, 2003?13 (MXNm, nominal prices) 26
Figure 2: Mexico savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Mexico savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Mexico savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Mexico savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Mexico savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Mexico nuts & seeds value and value forecast, 2003?13 (MXNm, nominal prices) 50
Figure 8: Mexico nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Mexico nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Mexico nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Mexico nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Mexico nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Mexico other savory snacks value and value forecast, 2003?13 (MXNm, nominal prices) 66
Figure 14: Mexico other savory snacks category growth comparison, by value, 2003?13 68
Figure 15: Mexico other savory snacks volume and volume forecast, 2003?13 (kg, million) 71
Figure 16: Mexico other savory snacks category growth comparison, by volume, 2003?13 71
Figure 17: Mexico other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 18: Mexico popcorn value and value forecast, 2003?13 (MXNm, nominal prices) 81
Figure 19: Mexico popcorn category growth comparison, by value, 2003?13 83
Figure 20: Mexico popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 21: Mexico popcorn category growth comparison, by volume, 2003?13 86
Figure 22: Mexico popcorn company share, by value, 2007?08 (%) 88
Figure 23: Mexico popcorn distribution channels, by value, 2007?08 (%) 91
Figure 24: Mexico potato chips value and value forecast, 2003?13 (MXNm, nominal prices) 96
Figure 25: Mexico potato chips volume and volume forecast, 2003?13 (kg, million) 99
Figure 26: Mexico potato chips company share, by value, 2007?08 (%) 101
Figure 27: Mexico potato chips distribution channels, by value, 2007?08 (%) 104
Figure 28: Mexico processed snacks value and value forecast, 2003?13 (MXNm, nominal prices) 110
Figure 29: Mexico processed snacks category growth comparison, by value, 2003?13 112
Figure 30: Mexico processed snacks volume and volume forecast, 2003?13 (kg, million) 115
Figure 31: Mexico processed snacks category growth comparison, by volume, 2003?13 115
Figure 32: Mexico processed snacks company share, by value, 2007?08 (%) 117
Figure 33: Mexico processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 35: Global savory snacks market value, 2003–08, top five countries 127
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 37: Global savory snacks market volume, 2003–08, top five countries 131
Figure 38: Annual data review process 163
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Mexico savory snacks value, 2003?08 (MXNm, nominal prices) 24
Table 4: Mexico savory snacks value forecast, 2008?13 (MXNm, nominal prices) 25
Table 5: Mexico savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Mexico savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Mexico savory snacks volume, 2003?08 (kg, million) 30
Table 8: Mexico savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Mexico savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Mexico savory snacks value, by brand 2007?08 (MXNm, nominal prices) 34
Table 11: Mexico savory snacks company share by value, 2007?08 (%) 36
Table 12: Mexico savory snacks value, by company, 2007?08 (MXNm, nominal prices) 36
Table 13: Mexico savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Mexico savory snacks value, by distribution channel, 2007?08 (MXNm, nominal prices) 37
Table 15: Mexico savory snacks expenditure per capita, 2003?08 (MXN, nominal prices) 39
Table 16: Mexico savory snacks forecast expenditure per capita, 2008?13 (MXN, nominal prices) 40
Table 17: Mexico savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Mexico savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Mexico savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Mexico savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Grupo Bimbo S.A. de C.V key facts 46
Table 23: Mexico nuts & seeds value, 2003?08 (MXNm, nominal prices) 48
Table 24: Mexico nuts & seeds value forecast, 2008?13 (MXNm, nominal prices) 49
Table 25: Mexico nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Mexico nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Mexico nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Mexico nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Mexico nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Mexico nuts & seeds value, by brand 2007?08 (MXNm, nominal prices) 56
Table 31: Mexico nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Mexico nuts & seeds value, by company, 2007?08 (MXNm, nominal prices) 58
Table 33: Mexico nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Mexico nuts & seeds value, by distribution channel, 2007?08 (MXNm, nominal prices) 59
Table 35: Mexico nuts & seeds expenditure per capita, 2003?08 (MXN, nominal prices) 61
Table 36: Mexico nuts & seeds forecast expenditure per capita, 2008?13 (MXN, nominal prices) 61
Table 37: Mexico nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Mexico nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Mexico nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Mexico nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Mexico other savory snacks value, 2003?08 (MXNm, nominal prices) 64
Table 42: Mexico other savory snacks value forecast, 2008?13 (MXNm, nominal prices) 65
Table 43: Mexico other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: Mexico other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Mexico other savory snacks volume, 2003?08 (kg, million) 69
Table 46: Mexico other savory snacks volume forecast, 2008?13 (kg, million) 70
Table 47: Mexico other savory snacks brand share, by value, 2007?08 (%) 72
Table 48: Mexico other savory snacks value, by brand 2007?08 (MXNm, nominal prices) 72
Table 49: Mexico other savory snacks company share by value, 2007?08 (%) 73
Table 50: Mexico other savory snacks value, by company, 2007?08 (MXNm, nominal prices) 73
Table 51: Mexico other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Mexico other savory snacks value, by distribution channel, 2007?08 (MXNm, nominal prices) 74
Table 53: Mexico other savory snacks expenditure per capita, 2003?08 (MXN, nominal prices) 76
Table 54: Mexico other savory snacks forecast expenditure per capita, 2008?13 (MXN, nominal prices) 76
Table 55: Mexico other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Mexico other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Mexico other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Mexico other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Mexico popcorn value, 2003?08 (MXNm, nominal prices) 79
Table 60: Mexico popcorn value forecast, 2008?13 (MXNm, nominal prices) 80
Table 61: Mexico popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Mexico popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Mexico popcorn volume, 2003?08 (kg, million) 84
Table 64: Mexico popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Mexico popcorn brand share, by value, 2007?08 (%) 87
Table 66: Mexico popcorn value, by brand 2007?08 (MXNm, nominal prices) 87
Table 67: Mexico popcorn company share by value, 2007?08 (%) 89
Table 68: Mexico popcorn value, by company, 2007?08 (MXNm, nominal prices) 89
Table 69: Mexico popcorn distribution channels, by value, 2007?08 (%) 90
Table 70: Mexico popcorn value, by distribution channel, 2007?08 (MXNm, nominal prices) 90
Table 71: Mexico popcorn expenditure per capita, 2003?08 (MXN, nominal prices) 92
Table 72: Mexico popcorn forecast expenditure per capita, 2008?13 (MXN, nominal prices) 92
Table 73: Mexico popcorn expenditure per capita, 2003?08 ($, nominal prices) 93
Table 74: Mexico popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 75: Mexico popcorn consumption per capita, 2003?08 (kg) 94
Table 76: Mexico popcorn forecast consumption per capita, 2008?13 (kg) 94
Table 77: Mexico potato chips value, 2003?08 (MXNm, nominal prices) 95
Table 78: Mexico potato chips value forecast, 2008?13 (MXNm, nominal prices) 96
Table 79: Mexico potato chips value, 2003?08 ($m, nominal prices) 97
Table 80: Mexico potato chips value forecast, 2008?13 ($m, nominal prices) 97
Table 81: Mexico potato chips volume, 2003?08 (kg, million) 98
Table 82: Mexico potato chips volume forecast, 2008?13 (kg, million) 99
Table 83: Mexico potato chips brand share, by value, 2007?08 (%) 100
Table 84: Mexico potato chips value, by brand 2007?08 (MXNm, nominal prices) 100
Table 85: Mexico potato chips company share by value, 2007?08 (%) 102
Table 86: Mexico potato chips value, by company, 2007?08 (MXNm, nominal prices) 102
Table 87: Mexico potato chips distribution channels, by value, 2007?08 (%) 103
Table 88: Mexico potato chips value, by distribution channel, 2007?08 (MXNm, nominal prices) 103
Table 89: Mexico potato chips expenditure per capita, 2003?08 (MXN, nominal prices) 105
Table 90: Mexico potato chips forecast expenditure per capita, 2008?13 (MXN, nominal prices) 105
Table 91: Mexico potato chips expenditure per capita, 2003?08 ($, nominal prices) 106
Table 92: Mexico potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 106
Table 93: Mexico potato chips consumption per capita, 2003?08 (kg) 107
Table 94: Mexico potato chips forecast consumption per capita, 2008?13 (kg) 107
Table 95: Mexico processed snacks value, 2003?08 (MXNm, nominal prices) 108
Table 96: Mexico processed snacks value forecast, 2008?13 (MXNm, nominal prices) 109
Table 97: Mexico processed snacks value, 2003?08 ($m, nominal prices) 111
Table 98: Mexico processed snacks value forecast, 2008?13 ($m, nominal prices) 111
Table 99: Mexico processed snacks volume, 2003?08 (kg, million) 113
Table 100: Mexico processed snacks volume forecast, 2008?13 (kg, million) 114
Table 101: Mexico processed snacks brand share, by value, 2007?08 (%) 116
Table 102: Mexico processed snacks value, by brand 2007?08 (MXNm, nominal prices) 116
Table 103: Mexico processed snacks company share by value, 2007?08 (%) 118
Table 104: Mexico processed snacks value, by company, 2007?08 (MXNm, nominal prices) 118
Table 105: Mexico processed snacks distribution channels, by value, 2007?08 (%) 119
Table 106: Mexico processed snacks value, by distribution channel, 2007?08 (MXNm, nominal prices) 119
Table 107: Mexico processed snacks expenditure per capita, 2003?08 (MXN, nominal prices) 121
Table 108: Mexico processed snacks forecast expenditure per capita, 2008?13 (MXN, nominal prices) 121
Table 109: Mexico processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 110: Mexico processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 111: Mexico processed snacks consumption per capita, 2003?08 (kg) 123
Table 112: Mexico processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 113: Global savory snacks market value, 2008 124
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 115: Global savory snacks market volume, 2008 128
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 117: Leading players, top five countries 132
Table 118: Analysis of Mexico’s political landscape 134
Table 119: Analysis of Mexico’s economy 138
Table 120: Analysis of Mexico’s social system 142
Table 121: Analysis of Mexico’s technology landscape 145
Table 122: Analysis of Mexico’s legal landscape 148
Table 123: Analysis of Mexico’s environmental landscape 151
Table 124: Mexico savory snacks new product launches reports, by company (top five companies), 2008 154
Table 125: Mexico savory snacks new product launches SKUs, by company (top five companies), 2008 154
Table 126: Mexico savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 155
Table 127: Mexico savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 155
Table 128: Mexico savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 156
Table 129: Mexico savory snacks new product launches - recent five launches (2008) 156
Table 130: Mexico population, by age group, 2003?08 (millions) 157
Table 131: Mexico population forecast, by age group, 2008?13 (millions) 158
Table 132: Mexico population, by gender, 2003?08 (millions) 158
Table 133: Mexico population forecast, by gender, 2008?13 (millions) 159
Table 134: Mexico nominal GDP, 2003?08 (MXNbn, nominal prices) 159
Table 135: Mexico nominal GDP forecast, 2008?13 (MXNbn, nominal prices) 159
Table 136: Mexico real GDP, 2003?08 (MXNbn, 2000 prices) 160
Table 137: Mexico real GDP forecast, 2008?13 (MXNbn, 2000 prices) 160
Table 138: Mexico real GDP, 2003?08 ($bn, 2000 prices) 160
Table 139: Mexico real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 140: Mexico consumer price index, 2003?08 (2000=100) 161
Table 141: Mexico consumer price index, 2008?13 (2000=100) 161
