TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 North America Savory Snacks - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
PepsiCo, Inc. 37
Kraft Foods, Inc. 40
Chapter 6 Category Analysis: Nuts & Seeds 42
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 7 Category Analysis: Other Savory Snacks 55
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 58
Volume analysis, 2008?13 59
Company share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 8 Category Analysis: Popcorn 68
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company share analysis 74
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 9 Category Analysis: Potato Chips 80
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 81
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 10 Category Analysis: Processed Snacks 90
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 11 Research Methodology 103
Methodology overview 103
Secondary research 104
Market modeling 105
Creating an initial data model 105
Revising the initial data model 105
Creating a final estimate 106
Creating demographic value splits 106
Primary research 106
Data finalization 107
Ongoing research 107
Chapter 12 Appendix 108
Future readings 108
How to contact experts in your industry 108
Disclaimer 108
LIST OF FIGURES
Figure 1: North America savory snacks value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: North America savory snacks category growth comparison, by value, 2003?13 25
Figure 3: North America savory snacks volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: North America savory snacks category growth comparison, by volume, 2003?13 28
Figure 5: North America savory snacks company share (top five companies), by value, 2007?08 (%) 31
Figure 6: North America savory snacks distribution channels, by value, 2007?08 (%) 33
Figure 7: North America nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 44
Figure 8: North America nuts & seeds category growth comparison, by value, 2003?13 44
Figure 9: North America nuts & seeds volume and volume forecast, 2003?13 (kg, million) 47
Figure 10: North America nuts & seeds category growth comparison, by volume, 2003?13 47
Figure 11: North America nuts & seeds company share (top five companies), by value, 2007?08 (%) 50
Figure 12: North America nuts & seeds distribution channels, by value, 2007?08 (%) 52
Figure 13: North America other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 57
Figure 14: North America other savory snacks category growth comparison, by value, 2003?13 57
Figure 15: North America other savory snacks volume and volume forecast, 2003?13 (kg, million) 60
Figure 16: North America other savory snacks category growth comparison, by volume, 2003?13 60
Figure 17: North America other savory snacks company share (top five companies), by value, 2007?08 (%) 63
Figure 18: North America other savory snacks distribution channels, by value, 2007?08 (%) 65
Figure 19: North America popcorn value and value forecast, 2003?13 ($m, nominal prices) 70
Figure 20: North America popcorn category growth comparison, by value, 2003?13 70
Figure 21: North America popcorn volume and volume forecast, 2003?13 (kg, million) 73
Figure 22: North America popcorn category growth comparison, by volume, 2003?13 73
Figure 23: North America popcorn company share, by value, 2007?08 (%) 75
Figure 24: North America popcorn distribution channels, by value, 2007?08 (%) 77
Figure 25: North America potato chips value and value forecast, 2003?13 ($m, nominal prices) 81
Figure 26: North America potato chips volume and volume forecast, 2003?13 (kg, million) 83
Figure 27: North America potato chips company share, by value, 2007?08 (%) 85
Figure 28: North America potato chips distribution channels, by value, 2007?08 (%) 87
Figure 29: North America processed snacks value and value forecast, 2003?13 ($m, nominal prices) 92
Figure 30: North America processed snacks category growth comparison, by value, 2003?13 92
Figure 31: North America processed snacks volume and volume forecast, 2003?13 (kg, million) 95
Figure 32: North America processed snacks category growth comparison, by volume, 2003?13 95
Figure 33: North America processed snacks company share (top five companies), by value, 2007?08 (%) 98
Figure 34: North America processed snacks distribution channels, by value, 2007?08 (%) 100
Figure 35: Annual data review process 104
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: North America savory snacks value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: North America savory snacks value (country-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: North America savory snacks volume (country-wise), 2003?08 (kg, million) 22
Table 6: North America savory snacks volume (country-wise) forecast, 2008–13 (kg, million) 22
Table 7: North America savory snacks value, 2003?08 ($m, nominal prices) 23
Table 8: North America savory snacks value forecast, 2008?13 ($m, nominal prices) 24
Table 9: North America savory snacks volume, 2003?08 (kg, million) 26
Table 10: North America savory snacks volume forecast, 2008?13 (kg, million) 27
Table 11: North America savory snacks company share (top 20 companies) by value, 2007?08 (%) 29
Table 12: North America savory snacks value, by company, 2007?08 ($m, nominal prices) 30
Table 13: North America savory snacks distribution channels, by value, 2007?08 (%) 32
Table 14: North America savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 15: North America savory snacks expenditure per capita, 2003?08 ($, nominal prices) 34
Table 16: North America savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 17: North America savory snacks consumption per capita, 2003?08 (kg) 35
Table 18: North America savory snacks forecast consumption per capita, 2008?13 (kg) 36
Table 19: PepsiCo, Inc. key facts 37
Table 20: Kraft Foods, Inc. key facts 40
Table 21: North America nuts & seeds value, 2003?08 ($m, nominal prices) 42
Table 22: North America nuts & seeds value forecast, 2008?13 ($m, nominal prices) 43
Table 23: North America nuts & seeds volume, 2003?08 (kg, million) 45
Table 24: North America nuts & seeds volume forecast, 2008?13 (kg, million) 46
Table 25: North America nuts & seeds company share, by value, 2007?08 (%) 48
Table 26: North America nuts & seeds value, by company, 2007?08 ($m, nominal prices) 49
Table 27: North America nuts & seeds distribution channels, by value, 2007?08 (%) 51
Table 28: North America nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 51
Table 29: North America nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 53
Table 30: North America nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 53
Table 31: North America nuts & seeds consumption per capita, 2003?08 (kg) 54
Table 32: North America nuts & seeds forecast consumption per capita, 2008?13 (kg) 54
Table 33: North America other savory snacks value, 2003?08 ($m, nominal prices) 55
Table 34: North America other savory snacks value forecast, 2008?13 ($m, nominal prices) 56
Table 35: North America other savory snacks volume, 2003?08 (kg, million) 58
Table 36: North America other savory snacks volume forecast, 2008?13 (kg, million) 59
Table 37: North America other savory snacks company share, by value, 2007?08 (%) 61
Table 38: North America other savory snacks value, by company, 2007?08 ($m, nominal prices) 62
Table 39: North America other savory snacks distribution channels, by value, 2007?08 (%) 64
Table 40: North America other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 64
Table 41: North America other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 66
Table 42: North America other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 66
Table 43: North America other savory snacks consumption per capita, 2003?08 (kg) 67
Table 44: North America other savory snacks forecast consumption per capita, 2008?13 (kg) 67
Table 45: North America popcorn value, 2003?08 ($m, nominal prices) 68
Table 46: North America popcorn value forecast, 2008?13 ($m, nominal prices) 69
Table 47: North America popcorn volume, 2003?08 (kg, million) 71
Table 48: North America popcorn volume forecast, 2008?13 (kg, million) 72
Table 49: North America popcorn company share, by value, 2007?08 (%) 74
Table 50: North America popcorn value, by company, 2007?08 ($m, nominal prices) 74
Table 51: North America popcorn distribution channels, by value, 2007?08 (%) 76
Table 52: North America popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 76
Table 53: North America popcorn expenditure per capita, 2003?08 ($, nominal prices) 78
Table 54: North America popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 78
Table 55: North America popcorn consumption per capita, 2003?08 (kg) 79
Table 56: North America popcorn forecast consumption per capita, 2008?13 (kg) 79
Table 57: North America potato chips value, 2003?08 ($m, nominal prices) 80
Table 58: North America potato chips value forecast, 2008?13 ($m, nominal prices) 81
Table 59: North America potato chips volume, 2003?08 (kg, million) 82
Table 60: North America potato chips volume forecast, 2008?13 (kg, million) 83
Table 61: North America potato chips company share, by value, 2007?08 (%) 84
Table 62: North America potato chips value, by company, 2007?08 ($m, nominal prices) 84
Table 63: North America potato chips distribution channels, by value, 2007?08 (%) 86
Table 64: North America potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 86
Table 65: North America potato chips expenditure per capita, 2003?08 ($, nominal prices) 88
Table 66: North America potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 67: North America potato chips consumption per capita, 2003?08 (kg) 89
Table 68: North America potato chips forecast consumption per capita, 2008?13 (kg) 89
Table 69: North America processed snacks value, 2003?08 ($m, nominal prices) 90
Table 70: North America processed snacks value forecast, 2008?13 ($m, nominal prices) 91
Table 71: North America processed snacks volume, 2003?08 (kg, million) 93
Table 72: North America processed snacks volume forecast, 2008?13 (kg, million) 94
Table 73: North America processed snacks company share, by value, 2007?08 (%) 96
Table 74: North America processed snacks value, by company, 2007?08 ($m, nominal prices) 97
Table 75: North America processed snacks distribution channels, by value, 2007?08 (%) 99
Table 76: North America processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 99
Table 77: North America processed snacks expenditure per capita, 2003?08 ($, nominal prices) 101
Table 78: North America processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 79: North America processed snacks consumption per capita, 2003?08 (kg) 102
Table 80: North America processed snacks forecast consumption per capita, 2008?13 (kg) 102
