TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Zloty), 2003?08 24
Value analysis (Zloty), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
PepsiCo, Inc. 44
Lorenz Bahlsen Snack-World GmbH & Co KG Germany 47
Chapter 5 Category Analysis: Nuts & seeds 49
Value analysis (Zloty), 2003?08 49
Value analysis (Zloty), 2008?13 50
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 54
Volume analysis, 2008?13 55
Company and brand share analysis 57
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 6 Category Analysis: Other savory snacks 66
Value analysis (Zloty), 2003?08 66
Value analysis (Zloty), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 74
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 7 Category Analysis: Popcorn 82
Value analysis (Zloty), 2003?08 82
Value analysis (Zloty), 2008?13 83
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 90
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Potato chips 98
Value analysis (Zloty), 2003?08 98
Value analysis (Zloty), 2008?13 99
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 103
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 9 Category Analysis: Processed snacks 111
Value analysis (Zloty), 2003?08 111
Value analysis (Zloty), 2008?13 112
Value analysis (US dollars), 2003?08 114
Value analysis (US dollars), 2008?13 114
Volume analysis, 2003?08 116
Volume analysis, 2008?13 117
Company and brand share analysis 119
Distribution analysis 122
Expenditure and consumption per capita 124
Chapter 10 Country Comparison 127
Value 127
Volume 131
Market share 135
Chapter 11 PESTLE Analysis 136
Summary 136
Political analysis 137
Economic analysis 140
Social analysis 143
Technological analysis 146
Legal analysis 149
Environmental analysis 152
Chapter 12 New Product Development 155
Product launches over time 155
Recent product launches 157
Chapter 13 Macroeconomic Profile 158
Macroeconomic indicators 158
Chapter 14 Research Methodology 163
Methodology overview 163
Secondary research 164
Market modeling 165
Creating an initial data model 165
Revising the initial data model 165
Creating a final estimate 166
Creating demographic value splits 166
Primary research 166
Data finalization 167
Ongoing research 167
Chapter 15 APPENDIX 168
Future readings 168
How to contact experts in your industry 168
Disclaimer 168
LIST OF FIGURES
Figure 1: Poland savory snacks value and value forecast, 2003?13 (PLNm, nominal prices) 26
Figure 2: Poland savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Poland savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Poland savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Poland savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Poland savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Poland nuts & seeds value and value forecast, 2003?13 (PLNm, nominal prices) 51
Figure 8: Poland nuts & seeds category growth comparison, by value, 2003?13 53
Figure 9: Poland nuts & seeds volume and volume forecast, 2003?13 (kg, million) 56
Figure 10: Poland nuts & seeds category growth comparison, by volume, 2003?13 56
Figure 11: Poland nuts & seeds company share, by value, 2007?08 (%) 59
Figure 12: Poland nuts & seeds distribution channels, by value, 2007?08 (%) 62
Figure 13: Poland other savory snacks value and value forecast, 2003?13 (PLNm, nominal prices) 68
Figure 14: Poland other savory snacks category growth comparison, by value, 2003?13 70
Figure 15: Poland other savory snacks volume and volume forecast, 2003?13 (kg, million) 73
Figure 16: Poland other savory snacks category growth comparison, by volume, 2003?13 73
Figure 17: Poland other savory snacks company share, by value, 2007?08 (%) 75
Figure 18: Poland other savory snacks distribution channels, by value, 2007?08 (%) 78
Figure 19: Poland popcorn value and value forecast, 2003?13 (PLNm, nominal prices) 84
Figure 20: Poland popcorn category growth comparison, by value, 2003?13 86
Figure 21: Poland popcorn volume and volume forecast, 2003?13 (kg, million) 89
Figure 22: Poland popcorn category growth comparison, by volume, 2003?13 89
Figure 23: Poland popcorn company share, by value, 2007?08 (%) 91
Figure 24: Poland popcorn distribution channels, by value, 2007?08 (%) 94
Figure 25: Poland potato chips value and value forecast, 2003?13 (PLNm, nominal prices) 99
Figure 26: Poland potato chips volume and volume forecast, 2003?13 (kg, million) 102
Figure 27: Poland potato chips company share, by value, 2007?08 (%) 104
Figure 28: Poland potato chips distribution channels, by value, 2007?08 (%) 107
Figure 29: Poland processed snacks value and value forecast, 2003?13 (PLNm, nominal prices) 113
Figure 30: Poland processed snacks category growth comparison, by value, 2003?13 115
Figure 31: Poland processed snacks volume and volume forecast, 2003?13 (kg, million) 118
Figure 32: Poland processed snacks category growth comparison, by volume, 2003?13 118
Figure 33: Poland processed snacks company share, by value, 2007?08 (%) 120
Figure 34: Poland processed snacks distribution channels, by value, 2007?08 (%) 123
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 128
Figure 36: Global savory snacks market value, 2003–08, top five countries 130
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 132
Figure 38: Global savory snacks market volume, 2003–08, top five countries 134
Figure 39: Annual data review process 164
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Poland savory snacks value, 2003?08 (PLNm, nominal prices) 24
Table 4: Poland savory snacks value forecast, 2008?13 (PLNm, nominal prices) 25
Table 5: Poland savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Poland savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Poland savory snacks volume, 2003?08 (kg, million) 30
Table 8: Poland savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Poland savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Poland savory snacks value, by brand 2007?08 (PLNm, nominal prices) 34
Table 11: Poland savory snacks company share by value, 2007?08 (%) 36
Table 12: Poland savory snacks value, by company, 2007?08 (PLNm, nominal prices) 37
Table 13: Poland savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Poland savory snacks value, by distribution channel, 2007?08 (PLNm, nominal prices) 38
Table 15: Poland savory snacks expenditure per capita, 2003?08 (PLN, nominal prices) 40
Table 16: Poland savory snacks forecast expenditure per capita, 2008?13 (PLN, nominal prices) 41
Table 17: Poland savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Poland savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Poland savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Poland savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: PepsiCo, Inc. key facts 44
Table 22: Lorenz Bahlsen Snack-World GmbH & Co KG Germany key facts 47
Table 23: Poland nuts & seeds value, 2003?08 (PLNm, nominal prices) 49
Table 24: Poland nuts & seeds value forecast, 2008?13 (PLNm, nominal prices) 50
Table 25: Poland nuts & seeds value, 2003?08 ($m, nominal prices) 52
Table 26: Poland nuts & seeds value forecast, 2008?13 ($m, nominal prices) 52
Table 27: Poland nuts & seeds volume, 2003?08 (kg, million) 54
Table 28: Poland nuts & seeds volume forecast, 2008?13 (kg, million) 55
Table 29: Poland nuts & seeds brand share, by value, 2007?08 (%) 57
Table 30: Poland nuts & seeds value, by brand 2007?08 (PLNm, nominal prices) 58
Table 31: Poland nuts & seeds company share by value, 2007?08 (%) 60
Table 32: Poland nuts & seeds value, by company, 2007?08 (PLNm, nominal prices) 60
Table 33: Poland nuts & seeds distribution channels, by value, 2007?08 (%) 61
Table 34: Poland nuts & seeds value, by distribution channel, 2007?08 (PLNm, nominal prices) 61
Table 35: Poland nuts & seeds expenditure per capita, 2003?08 (PLN, nominal prices) 63
Table 36: Poland nuts & seeds forecast expenditure per capita, 2008?13 (PLN, nominal prices) 63
Table 37: Poland nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 64
Table 38: Poland nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 39: Poland nuts & seeds consumption per capita, 2003?08 (kg) 65
Table 40: Poland nuts & seeds forecast consumption per capita, 2008?13 (kg) 65
Table 41: Poland other savory snacks value, 2003?08 (PLNm, nominal prices) 66
Table 42: Poland other savory snacks value forecast, 2008?13 (PLNm, nominal prices) 67
Table 43: Poland other savory snacks value, 2003?08 ($m, nominal prices) 69
Table 44: Poland other savory snacks value forecast, 2008?13 ($m, nominal prices) 69
Table 45: Poland other savory snacks volume, 2003?08 (kg, million) 71
Table 46: Poland other savory snacks volume forecast, 2008?13 (kg, million) 72
Table 47: Poland other savory snacks brand share, by value, 2007?08 (%) 74
Table 48: Poland other savory snacks value, by brand 2007?08 (PLNm, nominal prices) 74
Table 49: Poland other savory snacks company share by value, 2007?08 (%) 76
Table 50: Poland other savory snacks value, by company, 2007?08 (PLNm, nominal prices) 76
Table 51: Poland other savory snacks distribution channels, by value, 2007?08 (%) 77
Table 52: Poland other savory snacks value, by distribution channel, 2007?08 (PLNm, nominal prices) 77
Table 53: Poland other savory snacks expenditure per capita, 2003?08 (PLN, nominal prices) 79
Table 54: Poland other savory snacks forecast expenditure per capita, 2008?13 (PLN, nominal prices) 79
Table 55: Poland other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 80
Table 56: Poland other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 57: Poland other savory snacks consumption per capita, 2003?08 (kg) 81
Table 58: Poland other savory snacks forecast consumption per capita, 2008?13 (kg) 81
Table 59: Poland popcorn value, 2003?08 (PLNm, nominal prices) 82
Table 60: Poland popcorn value forecast, 2008?13 (PLNm, nominal prices) 83
Table 61: Poland popcorn value, 2003?08 ($m, nominal prices) 85
Table 62: Poland popcorn value forecast, 2008?13 ($m, nominal prices) 85
Table 63: Poland popcorn volume, 2003?08 (kg, million) 87
Table 64: Poland popcorn volume forecast, 2008?13 (kg, million) 88
Table 65: Poland popcorn brand share, by value, 2007?08 (%) 90
Table 66: Poland popcorn value, by brand 2007?08 (PLNm, nominal prices) 90
Table 67: Poland popcorn company share by value, 2007?08 (%) 92
Table 68: Poland popcorn value, by company, 2007?08 (PLNm, nominal prices) 92
Table 69: Poland popcorn distribution channels, by value, 2007?08 (%) 93
Table 70: Poland popcorn value, by distribution channel, 2007?08 (PLNm, nominal prices) 93
Table 71: Poland popcorn expenditure per capita, 2003?08 (PLN, nominal prices) 95
Table 72: Poland popcorn forecast expenditure per capita, 2008?13 (PLN, nominal prices) 95
Table 73: Poland popcorn expenditure per capita, 2003?08 ($, nominal prices) 96
Table 74: Poland popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 75: Poland popcorn consumption per capita, 2003?08 (kg) 97
Table 76: Poland popcorn forecast consumption per capita, 2008?13 (kg) 97
Table 77: Poland potato chips value, 2003?08 (PLNm, nominal prices) 98
Table 78: Poland potato chips value forecast, 2008?13 (PLNm, nominal prices) 99
Table 79: Poland potato chips value, 2003?08 ($m, nominal prices) 100
Table 80: Poland potato chips value forecast, 2008?13 ($m, nominal prices) 100
Table 81: Poland potato chips volume, 2003?08 (kg, million) 101
Table 82: Poland potato chips volume forecast, 2008?13 (kg, million) 102
Table 83: Poland potato chips brand share, by value, 2007?08 (%) 103
Table 84: Poland potato chips value, by brand 2007?08 (PLNm, nominal prices) 103
Table 85: Poland potato chips company share by value, 2007?08 (%) 105
Table 86: Poland potato chips value, by company, 2007?08 (PLNm, nominal prices) 105
Table 87: Poland potato chips distribution channels, by value, 2007?08 (%) 106
Table 88: Poland potato chips value, by distribution channel, 2007?08 (PLNm, nominal prices) 106
Table 89: Poland potato chips expenditure per capita, 2003?08 (PLN, nominal prices) 108
Table 90: Poland potato chips forecast expenditure per capita, 2008?13 (PLN, nominal prices) 108
Table 91: Poland potato chips expenditure per capita, 2003?08 ($, nominal prices) 109
Table 92: Poland potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 109
Table 93: Poland potato chips consumption per capita, 2003?08 (kg) 110
Table 94: Poland potato chips forecast consumption per capita, 2008?13 (kg) 110
Table 95: Poland processed snacks value, 2003?08 (PLNm, nominal prices) 111
Table 96: Poland processed snacks value forecast, 2008?13 (PLNm, nominal prices) 112
Table 97: Poland processed snacks value, 2003?08 ($m, nominal prices) 114
Table 98: Poland processed snacks value forecast, 2008?13 ($m, nominal prices) 114
Table 99: Poland processed snacks volume, 2003?08 (kg, million) 116
Table 100: Poland processed snacks volume forecast, 2008?13 (kg, million) 117
Table 101: Poland processed snacks brand share, by value, 2007?08 (%) 119
Table 102: Poland processed snacks value, by brand 2007?08 (PLNm, nominal prices) 119
Table 103: Poland processed snacks company share by value, 2007?08 (%) 121
Table 104: Poland processed snacks value, by company, 2007?08 (PLNm, nominal prices) 121
Table 105: Poland processed snacks distribution channels, by value, 2007?08 (%) 122
Table 106: Poland processed snacks value, by distribution channel, 2007?08 (PLNm, nominal prices) 122
Table 107: Poland processed snacks expenditure per capita, 2003?08 (PLN, nominal prices) 124
Table 108: Poland processed snacks forecast expenditure per capita, 2008?13 (PLN, nominal prices) 124
Table 109: Poland processed snacks expenditure per capita, 2003?08 ($, nominal prices) 125
Table 110: Poland processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 125
Table 111: Poland processed snacks consumption per capita, 2003?08 (kg) 126
Table 112: Poland processed snacks forecast consumption per capita, 2008?13 (kg) 126
Table 113: Global savory snacks market value, 2008 127
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 130
Table 115: Global savory snacks market volume, 2008 131
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 134
Table 117: Leading players, top five countries 135
Table 118: Analysis of Poland’s political landscape 137
Table 119: Analysis of Poland’s economy 140
Table 120: Analysis of Poland’s social system 143
Table 121: Analysis of Poland’s technology landscape 146
Table 122: Patents received from USPTO 147
Table 123: Analysis of Poland’s legal landscape 149
Table 124: Analysis of Poland’s environmental landscape 152
Table 125: Poland savory snacks new product launches reports, by company (top five companies), 2008 155
Table 126: Poland savory snacks new product launches SKUs, by company (top five companies), 2008 155
Table 127: Poland savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 156
Table 128: Poland savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 156
Table 129: Poland savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 157
Table 130: Poland savory snacks new product launches (reports) - Recent five launches (2008) 157
Table 131: Poland population, by age group, 2003?08 (millions) 158
Table 132: Poland population forecast, by age group, 2008?13 (millions) 159
Table 133: Poland population, by gender, 2003?08 (millions) 159
Table 134: Poland population forecast, by gender, 2008?13 (millions) 160
Table 135: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 160
Table 136: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 160
Table 137: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 161
Table 138: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 161
Table 139: Poland real GDP, 2003?08 ($bn, 2000 prices) 161
Table 140: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 162
Table 141: Poland consumer price index, 2003?08 (2000=100) 162
Table 142: Poland consumer price index, 2008?13 (2000=100) 162
