TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profile 42
PepsiCo, Inc. 42
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other savory snacks 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Euro), 2003?08 76
Value analysis (Euro), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Potato chips 91
Value analysis (Euro), 2003?08 91
Value analysis (Euro), 2008?13 92
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 93
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Category Analysis: Processed snacks 104
Value analysis (Euro), 2003?08 104
Value analysis (Euro), 2008?13 105
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 130
Economic analysis 133
Social analysis 136
Technology analysis 139
Legal analysis 142
Environmental analysis 145
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161
LIST OF FIGURES
Figure 1: Portugal savory snacks value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Portugal savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Portugal savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Portugal savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Portugal savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Portugal savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Portugal nuts & seeds value and value forecast, 2003?13 (€m, nominal prices) 47
Figure 8: Portugal nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Portugal nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Portugal nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Portugal nuts & seeds company share, by value, 2007?08 (%) 54
Figure 12: Portugal nuts & seeds distribution channels, by value, 2007?08 (%) 57
Figure 13: Portugal other savory snacks value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 14: Portugal other savory snacks category growth comparison, by value, 2003?13 65
Figure 15: Portugal other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 16: Portugal other savory snacks category growth comparison, by volume, 2003?13 68
Figure 17: Portugal other savory snacks distribution channels, by value, 2007?08 (%) 72
Figure 18: Portugal popcorn value and value forecast, 2003?13 (€m, nominal prices) 78
Figure 19: Portugal popcorn category growth comparison, by value, 2003?13 80
Figure 20: Portugal popcorn volume and volume forecast, 2003?13 (kg, million) 83
Figure 21: Portugal popcorn category growth comparison, by volume, 2003?13 83
Figure 22: Portugal popcorn distribution channels, by value, 2007?08 (%) 87
Figure 23: Portugal potato chips value and value forecast, 2003?13 (€m, nominal prices) 92
Figure 24: Portugal potato chips volume and volume forecast, 2003?13 (kg, million) 95
Figure 25: Portugal potato chips company share, by value, 2007?08 (%) 97
Figure 26: Portugal potato chips distribution channels, by value, 2007?08 (%) 100
Figure 27: Portugal processed snacks value and value forecast, 2003?13 (€m, nominal prices) 106
Figure 28: Portugal processed snacks category growth comparison, by value, 2003?13 108
Figure 29: Portugal processed snacks volume and volume forecast, 2003?13 (kg, million) 111
Figure 30: Portugal processed snacks category growth comparison, by volume, 2003?13 111
Figure 31: Portugal processed snacks company share, by value, 2007?08 (%) 113
Figure 32: Portugal processed snacks distribution channels, by value, 2007?08 (%) 116
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 121
Figure 34: Global savory snacks market value, 2003–08, top five countries 123
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 125
Figure 36: Global savory snacks market volume, 2003–08, top five countries 127
Figure 37: Annual data review process 157
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Portugal savory snacks value, 2003?08 (€m, nominal prices) 24
Table 4: Portugal savory snacks value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Portugal savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Portugal savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Portugal savory snacks volume, 2003?08 (kg, million) 30
Table 8: Portugal savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Portugal savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Portugal savory snacks value, by brand 2007?08 (€m, nominal prices) 33
Table 11: Portugal savory snacks company share by value, 2007?08 (%) 35
Table 12: Portugal savory snacks value, by company, 2007?08 (€m, nominal prices) 35
Table 13: Portugal savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Portugal savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 36
Table 15: Portugal savory snacks expenditure per capita, 2003?08 (€, nominal prices) 38
Table 16: Portugal savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 39
Table 17: Portugal savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Portugal savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Portugal savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Portugal savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Portugal nuts & seeds value, 2003?08 (€m, nominal prices) 45
Table 23: Portugal nuts & seeds value forecast, 2008?13 (€m, nominal prices) 46
Table 24: Portugal nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Portugal nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Portugal nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Portugal nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Portugal nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Portugal nuts & seeds value, by brand 2007?08 (€m, nominal prices) 53
Table 30: Portugal nuts & seeds company share by value, 2007?08 (%) 55
Table 31: Portugal nuts & seeds value, by company, 2007?08 (€m, nominal prices) 55
Table 32: Portugal nuts & seeds distribution channels, by value, 2007?08 (%) 56
Table 33: Portugal nuts & seeds value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 34: Portugal nuts & seeds expenditure per capita, 2003?08 (€, nominal prices) 58
Table 35: Portugal nuts & seeds forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 36: Portugal nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 59
Table 37: Portugal nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 38: Portugal nuts & seeds consumption per capita, 2003?08 (kg) 60
Table 39: Portugal nuts & seeds forecast consumption per capita, 2008?13 (kg) 60
Table 40: Portugal other savory snacks value, 2003?08 (€m, nominal prices) 61
Table 41: Portugal other savory snacks value forecast, 2008?13 (€m, nominal prices) 62
Table 42: Portugal other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 43: Portugal other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 44: Portugal other savory snacks volume, 2003?08 (kg, million) 66
Table 45: Portugal other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 46: Portugal other savory snacks brand share, by value, 2007?08 (%) 69
Table 47: Portugal other savory snacks value, by brand 2007?08 (€m, nominal prices) 69
Table 48: Portugal other savory snacks company share by value, 2007?08 (%) 70
Table 49: Portugal other savory snacks value, by company, 2007?08 (€m, nominal prices) 70
Table 50: Portugal other savory snacks distribution channels, by value, 2007?08 (%) 71
Table 51: Portugal other savory snacks value, by distribution channel, 2007?08 (€m, nominal prices) 71
Table 52: Portugal other savory snacks expenditure per capita, 2003?08 (€, nominal prices) 73
Table 53: Portugal other savory snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 73
Table 54: Portugal other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 74
Table 55: Portugal other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 56: Portugal other savory snacks consumption per capita, 2003?08 (kg) 75
Table 57: Portugal other savory snacks forecast consumption per capita, 2008?13 (kg) 75
Table 58: Portugal popcorn value, 2003?08 (€m, nominal prices) 76
Table 59: Portugal popcorn value forecast, 2008?13 (€m, nominal prices) 77
Table 60: Portugal popcorn value, 2003?08 ($m, nominal prices) 79
Table 61: Portugal popcorn value forecast, 2008?13 ($m, nominal prices) 79
Table 62: Portugal popcorn volume, 2003?08 (kg, million) 81
Table 63: Portugal popcorn volume forecast, 2008?13 (kg, million) 82
Table 64: Portugal popcorn brand share, by value, 2007?08 (%) 84
Table 65: Portugal popcorn value, by brand 2007?08 (€m, nominal prices) 84
Table 66: Portugal popcorn company share by value, 2007?08 (%) 85
Table 67: Portugal popcorn value, by company, 2007?08 (€m, nominal prices) 85
Table 68: Portugal popcorn distribution channels, by value, 2007?08 (%) 86
Table 69: Portugal popcorn value, by distribution channel, 2007?08 (€m, nominal prices) 86
Table 70: Portugal popcorn expenditure per capita, 2003?08 (€, nominal prices) 88
Table 71: Portugal popcorn forecast expenditure per capita, 2008?13 (€, nominal prices) 88
Table 72: Portugal popcorn expenditure per capita, 2003?08 ($, nominal prices) 89
Table 73: Portugal popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 89
Table 74: Portugal popcorn consumption per capita, 2003?08 (kg) 90
Table 75: Portugal popcorn forecast consumption per capita, 2008?13 (kg) 90
Table 76: Portugal potato chips value, 2003?08 (€m, nominal prices) 91
Table 77: Portugal potato chips value forecast, 2008?13 (€m, nominal prices) 92
Table 78: Portugal potato chips value, 2003?08 ($m, nominal prices) 93
Table 79: Portugal potato chips value forecast, 2008?13 ($m, nominal prices) 93
Table 80: Portugal potato chips volume, 2003?08 (kg, million) 94
Table 81: Portugal potato chips volume forecast, 2008?13 (kg, million) 95
Table 82: Portugal potato chips brand share, by value, 2007?08 (%) 96
Table 83: Portugal potato chips value, by brand 2007?08 (€m, nominal prices) 96
Table 84: Portugal potato chips company share by value, 2007?08 (%) 98
Table 85: Portugal potato chips value, by company, 2007?08 (€m, nominal prices) 98
Table 86: Portugal potato chips distribution channels, by value, 2007?08 (%) 99
Table 87: Portugal potato chips value, by distribution channel, 2007?08 (€m, nominal prices) 99
Table 88: Portugal potato chips expenditure per capita, 2003?08 (€, nominal prices) 101
Table 89: Portugal potato chips forecast expenditure per capita, 2008?13 (€, nominal prices) 101
Table 90: Portugal potato chips expenditure per capita, 2003?08 ($, nominal prices) 102
Table 91: Portugal potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 92: Portugal potato chips consumption per capita, 2003?08 (kg) 103
Table 93: Portugal potato chips forecast consumption per capita, 2008?13 (kg) 103
Table 94: Portugal processed snacks value, 2003?08 (€m, nominal prices) 104
Table 95: Portugal processed snacks value forecast, 2008?13 (€m, nominal prices) 105
Table 96: Portugal processed snacks value, 2003?08 ($m, nominal prices) 107
Table 97: Portugal processed snacks value forecast, 2008?13 ($m, nominal prices) 107
Table 98: Portugal processed snacks volume, 2003?08 (kg, million) 109
Table 99: Portugal processed snacks volume forecast, 2008?13 (kg, million) 110
Table 100: Portugal processed snacks brand share, by value, 2007?08 (%) 112
Table 101: Portugal processed snacks value, by brand 2007?08 (€m, nominal prices) 112
Table 102: Portugal processed snacks company share by value, 2007?08 (%) 114
Table 103: Portugal processed snacks value, by company, 2007?08 (€m, nominal prices) 114
Table 104: Portugal processed snacks distribution channels, by value, 2007?08 (%) 115
Table 105: Portugal processed snacks value, by distribution channel, 2007?08 (€m, nominal prices) 115
Table 106: Portugal processed snacks expenditure per capita, 2003?08 (€, nominal prices) 117
Table 107: Portugal processed snacks forecast expenditure per capita, 2008?13 (€, nominal prices) 117
Table 108: Portugal processed snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 109: Portugal processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 110: Portugal processed snacks consumption per capita, 2003?08 (kg) 119
Table 111: Portugal processed snacks forecast consumption per capita, 2008?13 (kg) 119
Table 112: Global savory snacks market value, 2008 120
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 123
Table 114: Global savory snacks market volume, 2008 124
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 127
Table 116: Leading players, top five countries 128
Table 117: Analysis of Portuguese political landscape 130
Table 118: Analysis of the Portuguese economy 133
Table 119: Analysis of the Portuguese social system 136
Table 120: Analysis of Portuguese technology landscape 139
Table 121: Patents granted by the US Patent and Trademark Office to Portugal compared with major developed countries, 2003–06 141
Table 122: Analysis of Portuguese legal landscape 142
Table 123: Analysis of Portuguese environmental landscape 145
Table 124: Portugal savory snacks new product launches reports, by company (top five companies), 2008 148
Table 125: Portugal savory snacks new product launches SKUs, by company (top five companies), 2008 148
Table 126: Portugal savory snacks new product launches (reports), by flavor and fragrances (Top 10 flavors), 2008 149
Table 127: Portugal savory snacks new product launches (reports), by Ingredients (Top 10 Ingredients), 2008 149
Table 128: Portugal savory snacks new product launches (reports), by Package tags or Claims (Top 10 claims), 2008 150
Table 129: Portugal savory snacks new product launches - Recent five launches (2008) 150
Table 130: Portugal population, by age group, 2003?08 (millions) 151
Table 131: Portugal population forecast, by age group, 2008?13 (millions) 152
Table 132: Portugal population, by gender, 2003?08 (millions) 152
Table 133: Portugal population forecast, by gender, 2008?13 (millions) 153
Table 134: Portugal nominal GDP, 2003?08 (€bn, nominal prices) 153
Table 135: Portugal nominal GDP forecast, 2008?13 (€bn, nominal prices) 153
Table 136: Portugal real GDP, 2003?08 (€bn, 2000 prices) 154
Table 137: Portugal real GDP forecast, 2008?13 (€bn, 2000 prices) 154
Table 138: Portugal real GDP, 2003?08 ($bn, 2000 prices) 154
Table 139: Portugal real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 140: Portugal consumer price index, 2003?08 (2000=100) 155
Table 141: Portugal consumer price index, 2008?13 (2000=100) 155
