TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Singapore Dollar), 2003?08 24
Value analysis (Singapore Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
PepsiCo, Inc. 43
Kraft Foods Inc. 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Singapore Dollar), 2003?08 48
Value analysis (Singapore Dollar), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Singapore Dollar), 2003?08 64
Value analysis (Singapore Dollar), 2008?13 65
Value analysis (US dollars), 2003?08 67
Value analysis (US dollars), 2008?13 67
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 72
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (Singapore Dollar), 2003?08 79
Value analysis (Singapore Dollar), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato chips 94
Value analysis (Singapore Dollar), 2003?08 94
Value analysis (Singapore Dollar), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed snacks 107
Value analysis (Singapore Dollar), 2003?08 107
Value analysis (Singapore Dollar), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 10 Country Comparison 123
Value 123
Volume 127
Market share 131
Chapter 11 PESTLE Analysis 132
Summary 132
Political analysis 133
Economic analysis 136
Social analysis 139
Technological analysis 142
Legal analysis 144
Environmental analysis 147
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162
LIST OF FIGURES
Figure 1: Singapore savory snacks value and value forecast, 2003?13 (SGDm, nominal prices) 26
Figure 2: Singapore savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Singapore savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Singapore savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Singapore savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Singapore savory snacks distribution channels, by value, 2007?08 (%) 38
Figure 7: Singapore nuts & seeds value and value forecast, 2003?13 (SGDm, nominal prices) 50
Figure 8: Singapore nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Singapore nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Singapore nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Singapore nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Singapore nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Singapore other savory snacks value and value forecast, 2003?13 (SGDm, nominal prices) 66
Figure 14: Singapore other savory snacks category growth comparison, by value, 2003?13 68
Figure 15: Singapore other savory snacks volume and volume forecast, 2003?13 (kg, million) 71
Figure 16: Singapore other savory snacks category growth comparison, by volume, 2003?13 71
Figure 17: Singapore other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 18: Singapore popcorn value and value forecast, 2003?13 (SGDm, nominal prices) 81
Figure 19: Singapore popcorn category growth comparison, by value, 2003?13 83
Figure 20: Singapore popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 21: Singapore popcorn category growth comparison, by volume, 2003?13 86
Figure 22: Singapore popcorn distribution channels, by value, 2007?08 (%) 90
Figure 23: Singapore potato chips value and value forecast, 2003?13 (SGDm, nominal prices) 95
Figure 24: Singapore potato chips volume and volume forecast, 2003?13 (kg, million) 98
Figure 25: Singapore potato chips company share, by value, 2007?08 (%) 100
Figure 26: Singapore potato chips distribution channels, by value, 2007?08 (%) 103
Figure 27: Singapore processed snacks value and value forecast, 2003?13 (SGDm, nominal prices) 109
Figure 28: Singapore processed snacks category growth comparison, by value, 2003?13 111
Figure 29: Singapore processed snacks volume and volume forecast, 2003?13 (kg, million) 114
Figure 30: Singapore processed snacks category growth comparison, by volume, 2003?13 114
Figure 31: Singapore processed snacks company share, by value, 2007?08 (%) 116
Figure 32: Singapore processed snacks distribution channels, by value, 2007?08 (%) 119
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 124
Figure 34: Global savory snacks market value, 2003–08, top five countries 126
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 128
Figure 36: Global savory snacks market volume, 2003–08, top five countries 130
Figure 37: Annual data review process 158
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Singapore savory snacks value, 2003?08 (SGDm, nominal prices) 24
Table 4: Singapore savory snacks value forecast, 2008?13 (SGDm, nominal prices) 25
Table 5: Singapore savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Singapore savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Singapore savory snacks volume, 2003?08 (kg, million) 30
Table 8: Singapore savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Singapore savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Singapore savory snacks value, by brand 2007?08 (SGDm, nominal prices) 34
Table 11: Singapore savory snacks company share by value, 2007?08 (%) 36
Table 12: Singapore savory snacks value, by company, 2007?08 (SGDm, nominal prices) 36
Table 13: Singapore savory snacks distribution channels, by value, 2007?08 (%) 37
Table 14: Singapore savory snacks value, by distribution channel, 2007?08 (SGDm, nominal prices) 37
Table 15: Singapore savory snacks expenditure per capita, 2003?08 (SGD, nominal prices) 39
Table 16: Singapore savory snacks forecast expenditure per capita, 2008?13 (SGD, nominal prices) 40
Table 17: Singapore savory snacks expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Singapore savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Singapore savory snacks consumption per capita, 2003?08 (kg) 41
Table 20: Singapore savory snacks forecast consumption per capita, 2008?13 (kg) 42
Table 21: PepsiCo, Inc. key facts 43
Table 22: Kraft Foods Inc. key facts 46
Table 23: Singapore nuts & seeds value, 2003?08 (SGDm, nominal prices) 48
Table 24: Singapore nuts & seeds value forecast, 2008?13 (SGDm, nominal prices) 49
Table 25: Singapore nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Singapore nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Singapore nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Singapore nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Singapore nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Singapore nuts & seeds value, by brand 2007?08 (SGDm, nominal prices) 56
Table 31: Singapore nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Singapore nuts & seeds value, by company, 2007?08 (SGDm, nominal prices) 58
Table 33: Singapore nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Singapore nuts & seeds value, by distribution channel, 2007?08 (SGDm, nominal prices) 59
Table 35: Singapore nuts & seeds expenditure per capita, 2003?08 (SGD, nominal prices) 61
Table 36: Singapore nuts & seeds forecast expenditure per capita, 2008?13 (SGD, nominal prices) 61
Table 37: Singapore nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Singapore nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Singapore nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Singapore nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Singapore other savory snacks value, 2003?08 (SGDm, nominal prices) 64
Table 42: Singapore other savory snacks value forecast, 2008?13 (SGDm, nominal prices) 65
Table 43: Singapore other savory snacks value, 2003?08 ($m, nominal prices) 67
Table 44: Singapore other savory snacks value forecast, 2008?13 ($m, nominal prices) 67
Table 45: Singapore other savory snacks volume, 2003?08 (kg, million) 69
Table 46: Singapore other savory snacks volume forecast, 2008?13 (kg, million) 70
Table 47: Singapore other savory snacks brand share, by value, 2007?08 (%) 72
Table 48: Singapore other savory snacks value, by brand 2007?08 (SGDm, nominal prices) 72
Table 49: Singapore other savory snacks company share by value, 2007?08 (%) 73
Table 50: Singapore other savory snacks value, by company, 2007?08 (SGDm, nominal prices) 73
Table 51: Singapore other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 52: Singapore other savory snacks value, by distribution channel, 2007?08 (SGDm, nominal prices) 74
Table 53: Singapore other savory snacks expenditure per capita, 2003?08 (SGD, nominal prices) 76
Table 54: Singapore other savory snacks forecast expenditure per capita, 2008?13 (SGD, nominal prices) 76
Table 55: Singapore other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 56: Singapore other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 57: Singapore other savory snacks consumption per capita, 2003?08 (kg) 78
Table 58: Singapore other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 59: Singapore popcorn value, 2003?08 (SGDm, nominal prices) 79
Table 60: Singapore popcorn value forecast, 2008?13 (SGDm, nominal prices) 80
Table 61: Singapore popcorn value, 2003?08 ($m, nominal prices) 82
Table 62: Singapore popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 63: Singapore popcorn volume, 2003?08 (kg, million) 84
Table 64: Singapore popcorn volume forecast, 2008?13 (kg, million) 85
Table 65: Singapore popcorn brand share, by value, 2007?08 (%) 87
Table 66: Singapore popcorn value, by brand 2007?08 (SGDm, nominal prices) 87
Table 67: Singapore popcorn company share by value, 2007?08 (%) 88
Table 68: Singapore popcorn value, by company, 2007?08 (SGDm, nominal prices) 88
Table 69: Singapore popcorn distribution channels, by value, 2007?08 (%) 89
Table 70: Singapore popcorn value, by distribution channel, 2007?08 (SGDm, nominal prices) 89
Table 71: Singapore popcorn expenditure per capita, 2003?08 (SGD, nominal prices) 91
Table 72: Singapore popcorn forecast expenditure per capita, 2008?13 (SGD, nominal prices) 91
Table 73: Singapore popcorn expenditure per capita, 2003?08 ($, nominal prices) 92
Table 74: Singapore popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 75: Singapore popcorn consumption per capita, 2003?08 (kg) 93
Table 76: Singapore popcorn forecast consumption per capita, 2008?13 (kg) 93
Table 77: Singapore potato chips value, 2003?08 (SGDm, nominal prices) 94
Table 78: Singapore potato chips value forecast, 2008?13 (SGDm, nominal prices) 95
Table 79: Singapore potato chips value, 2003?08 ($m, nominal prices) 96
Table 80: Singapore potato chips value forecast, 2008?13 ($m, nominal prices) 96
Table 81: Singapore potato chips volume, 2003?08 (kg, million) 97
Table 82: Singapore potato chips volume forecast, 2008?13 (kg, million) 98
Table 83: Singapore potato chips brand share, by value, 2007?08 (%) 99
Table 84: Singapore potato chips value, by brand 2007?08 (SGDm, nominal prices) 99
Table 85: Singapore potato chips company share by value, 2007?08 (%) 101
Table 86: Singapore potato chips value, by company, 2007?08 (SGDm, nominal prices) 101
Table 87: Singapore potato chips distribution channels, by value, 2007?08 (%) 102
Table 88: Singapore potato chips value, by distribution channel, 2007?08 (SGDm, nominal prices) 102
Table 89: Singapore potato chips expenditure per capita, 2003?08 (SGD, nominal prices) 104
Table 90: Singapore potato chips forecast expenditure per capita, 2008?13 (SGD, nominal prices) 104
Table 91: Singapore potato chips expenditure per capita, 2003?08 ($, nominal prices) 105
Table 92: Singapore potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 93: Singapore potato chips consumption per capita, 2003?08 (kg) 106
Table 94: Singapore potato chips forecast consumption per capita, 2008?13 (kg) 106
Table 95: Singapore processed snacks value, 2003?08 (SGDm, nominal prices) 107
Table 96: Singapore processed snacks value forecast, 2008?13 (SGDm, nominal prices) 108
Table 97: Singapore processed snacks value, 2003?08 ($m, nominal prices) 110
Table 98: Singapore processed snacks value forecast, 2008?13 ($m, nominal prices) 110
Table 99: Singapore processed snacks volume, 2003?08 (kg, million) 112
Table 100: Singapore processed snacks volume forecast, 2008?13 (kg, million) 113
Table 101: Singapore processed snacks brand share, by value, 2007?08 (%) 115
Table 102: Singapore processed snacks value, by brand 2007?08 (SGDm, nominal prices) 115
Table 103: Singapore processed snacks company share by value, 2007?08 (%) 117
Table 104: Singapore processed snacks value, by company, 2007?08 (SGDm, nominal prices) 117
Table 105: Singapore processed snacks distribution channels, by value, 2007?08 (%) 118
Table 106: Singapore processed snacks value, by distribution channel, 2007?08 (SGDm, nominal prices) 118
Table 107: Singapore processed snacks expenditure per capita, 2003?08 (SGD, nominal prices) 120
Table 108: Singapore processed snacks forecast expenditure per capita, 2008?13 (SGD, nominal prices) 120
Table 109: Singapore processed snacks expenditure per capita, 2003?08 ($, nominal prices) 121
Table 110: Singapore processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 121
Table 111: Singapore processed snacks consumption per capita, 2003?08 (kg) 122
Table 112: Singapore processed snacks forecast consumption per capita, 2008?13 (kg) 122
Table 113: Global savory snacks market value, 2008 123
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 126
Table 115: Global savory snacks market volume, 2008 127
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 130
Table 117: Leading players, top five countries 131
Table 118: Analysis of Singapore’s political landscape 133
Table 119: Analysis of Singapore’s economic landscape 136
Table 120: Analysis of Singapore’s social landscape 139
Table 121: Analysis of Singapore’s technology landscape 142
Table 122: Analysis of Singapore’s legal landscape 144
Table 123: Analysis of Singapore’s environmental landscape 147
Table 124: Singapore savory snacks new product launches reports, by company (top five companies), 2008 149
Table 125: Singapore savory snacks new product launches SKUs, by company (top five companies), 2008 149
Table 126: Singapore savory snacks new product launches (reports), by flavor and fragrances, 2008 150
Table 127: Singapore savory snacks new product launches (reports), by Ingredients, 2008 150
Table 128: Singapore savory snacks new product launches (reports), by Package tags or Claims, 2008 151
Table 129: Singapore savory snacks new product launches - recent five launches (2008) 151
Table 130: Singapore population, by age group, 2003?08 (millions) 152
Table 131: Singapore population forecast, by age group, 2008?13 (millions) 153
Table 132: Singapore population, by gender, 2003?08 (millions) 153
Table 133: Singapore population forecast, by gender, 2008?13 (millions) 154
Table 134: Singapore nominal GDP, 2003?08 (SGDbn, nominal prices) 154
Table 135: Singapore nominal GDP forecast, 2008?13 (SGDbn, nominal prices) 154
Table 136: Singapore real GDP, 2003?08 (SGDbn, 2000 prices) 155
Table 137: Singapore real GDP forecast, 2008?13 (SGDbn, 2000 prices) 155
Table 138: Singapore real GDP, 2003?08 ($bn, 2000 prices) 155
Table 139: Singapore real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 140: Singapore consumer price index, 2003?08 (2000=100) 156
Table 141: Singapore consumer price index, 2008?13 (2000=100) 156
