Savory Snacks in Taiwan to 2013

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Market	Food and Drink
Report Type	Market Research
Country	Taiwan
Published	2 November 2009
Number of Pages	167
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

This databook provides key data and information on the savory snacks market in Taiwan. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: potato chips, processed snacks, nuts & seeds, popcorn and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in Taiwan increased at a compound annual growth rate of 3% between 2003 and 2008.

The processed snacks category led the savory snacks market in Taiwan, accounting for a share of 52.8%.

Leading players in Taiwanese savory snacks market include PepsiCo, Inc., Kuai Kuai Co., Ltd. and Yu Zong Foods Co., Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the savory snacks market in Taiwan

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (New Taiwan Dollar), 2003?08 24
Value analysis (New Taiwan Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
PepsiCo, Inc. 44
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (New Taiwan Dollar), 2003?08 47
Value analysis (New Taiwan Dollar), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Other savory snacks 63
Value analysis (New Taiwan Dollar), 2003?08 63
Value analysis (New Taiwan Dollar), 2008?13 64
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 68
Volume analysis, 2008?13 69
Company and brand share analysis 71
Distribution analysis 74
Expenditure and consumption per capita 76
Chapter 7 Category Analysis: Popcorn 79
Value analysis (New Taiwan Dollar), 2003?08 79
Value analysis (New Taiwan Dollar), 2008?13 80
Value analysis (US dollars), 2003?08 82
Value analysis (US dollars), 2008?13 82
Volume analysis, 2003?08 84
Volume analysis, 2008?13 85
Company and brand share analysis 87
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 8 Category Analysis: Potato chips 94
Value analysis (New Taiwan Dollar), 2003?08 94
Value analysis (New Taiwan Dollar), 2008?13 95
Value analysis (US dollars), 2003?08 96
Value analysis (US dollars), 2008?13 96
Volume analysis, 2003?08 97
Volume analysis, 2008?13 98
Company and brand share analysis 99
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 9 Category Analysis: Processed snacks 107
Value analysis (New Taiwan Dollar), 2003?08 107
Value analysis (New Taiwan Dollar), 2008?13 108
Value analysis (US dollars), 2003?08 110
Value analysis (US dollars), 2008?13 110
Volume analysis, 2003?08 112
Volume analysis, 2008?13 113
Company and brand share analysis 115
Distribution analysis 119
Expenditure and consumption per capita 121
Chapter 10 Country Comparison 124
Value 124
Volume 128
Market share 132
Chapter 11 PESTLE Analysis 133
Summary 133
Political analysis 134
Economic analysis 137
Social analysis 141
Technological analysis 145
Legal analysis 148
Environmental analysis 151
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167

LIST OF FIGURES
Figure 1: Taiwan savory snacks value and value forecast, 2003?13 (NT$m, nominal prices) 26
Figure 2: Taiwan savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Taiwan savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Taiwan savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Taiwan savory snacks company share, by value, 2007?08 (%) 35
Figure 6: Taiwan savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Taiwan nuts & seeds value and value forecast, 2003?13 (NT$m, nominal prices) 49
Figure 8: Taiwan nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Taiwan nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Taiwan nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Taiwan nuts & seeds company share, by value, 2007?08 (%) 56
Figure 12: Taiwan nuts & seeds distribution channels, by value, 2007?08 (%) 59
Figure 13: Taiwan other savory snacks value and value forecast, 2003?13 (NT$m, nominal prices) 65
Figure 14: Taiwan other savory snacks category growth comparison, by value, 2003?13 67
Figure 15: Taiwan other savory snacks volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Taiwan other savory snacks category growth comparison, by volume, 2003?13 70
Figure 17: Taiwan other savory snacks company share, by value, 2007?08 (%) 72
Figure 18: Taiwan other savory snacks distribution channels, by value, 2007?08 (%) 75
Figure 19: Taiwan popcorn value and value forecast, 2003?13 (NT$m, nominal prices) 81
Figure 20: Taiwan popcorn category growth comparison, by value, 2003?13 83
Figure 21: Taiwan popcorn volume and volume forecast, 2003?13 (kg, million) 86
Figure 22: Taiwan popcorn category growth comparison, by volume, 2003?13 86
Figure 23: Taiwan popcorn distribution channels, by value, 2007?08 (%) 90
Figure 24: Taiwan potato chips value and value forecast, 2003?13 (NT$m, nominal prices) 95
Figure 25: Taiwan potato chips volume and volume forecast, 2003?13 (kg, million) 98
Figure 26: Taiwan potato chips company share, by value, 2007?08 (%) 100
Figure 27: Taiwan potato chips distribution channels, by value, 2007?08 (%) 103
Figure 28: Taiwan processed snacks value and value forecast, 2003?13 (NT$m, nominal prices) 109
Figure 29: Taiwan processed snacks category growth comparison, by value, 2003?13 111
Figure 30: Taiwan processed snacks volume and volume forecast, 2003?13 (kg, million) 114
Figure 31: Taiwan processed snacks category growth comparison, by volume, 2003?13 114
Figure 32: Taiwan processed snacks company share, by value, 2007?08 (%) 117
Figure 33: Taiwan processed snacks distribution channels, by value, 2007?08 (%) 120
Figure 34: Global savory snacks market split (value terms, 2008), top five countries 125
Figure 35: Global savory snacks market value, 2003–08, top five countries 127
Figure 36: Global savory snacks market split (volume terms, 2008), top five countries 129
Figure 37: Global savory snacks market volume, 2003–08, top five countries 131
Figure 38: Annual data review process 163

LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Taiwan savory snacks value, 2003?08 (NT$m, nominal prices) 24
Table 4: Taiwan savory snacks value forecast, 2008?13 (NT$m, nominal prices) 25
Table 5: Taiwan savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Taiwan savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Taiwan savory snacks volume, 2003?08 (kg, million) 30
Table 8: Taiwan savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Taiwan savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Taiwan savory snacks value, by brand 2007?08 (NT$m, nominal prices) 34
Table 11: Taiwan savory snacks company share by value, 2007?08 (%) 36
Table 12: Taiwan savory snacks value, by company, 2007?08 (NT$m, nominal prices) 37
Table 13: Taiwan savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Taiwan savory snacks value, by distribution channel, 2007?08 (NT$m, nominal prices) 38
Table 15: Taiwan savory snacks expenditure per capita, 2003?08 (NT$, nominal prices) 40
Table 16: Taiwan savory snacks forecast expenditure per capita, 2008?13 (NT$, nominal prices) 41
Table 17: Taiwan savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Taiwan savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Taiwan savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Taiwan savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: PepsiCo, Inc. key facts 44
Table 22: Taiwan nuts & seeds value, 2003?08 (NT$m, nominal prices) 47
Table 23: Taiwan nuts & seeds value forecast, 2008?13 (NT$m, nominal prices) 48
Table 24: Taiwan nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 25: Taiwan nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 26: Taiwan nuts & seeds volume, 2003?08 (kg, million) 52
Table 27: Taiwan nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 28: Taiwan nuts & seeds brand share, by value, 2007?08 (%) 55
Table 29: Taiwan nuts & seeds value, by brand 2007?08 (NT$m, nominal prices) 55
Table 30: Taiwan nuts & seeds company share by value, 2007?08 (%) 57
Table 31: Taiwan nuts & seeds value, by company, 2007?08 (NT$m, nominal prices) 57
Table 32: Taiwan nuts & seeds distribution channels, by value, 2007?08 (%) 58
Table 33: Taiwan nuts & seeds value, by distribution channel, 2007?08 (NT$m, nominal prices) 58
Table 34: Taiwan nuts & seeds expenditure per capita, 2003?08 (NT$, nominal prices) 60
Table 35: Taiwan nuts & seeds forecast expenditure per capita, 2008?13 (NT$, nominal prices) 60
Table 36: Taiwan nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 61
Table 37: Taiwan nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 38: Taiwan nuts & seeds consumption per capita, 2003?08 (kg) 62
Table 39: Taiwan nuts & seeds forecast consumption per capita, 2008?13 (kg) 62
Table 40: Taiwan other savory snacks value, 2003?08 (NT$m, nominal prices) 63
Table 41: Taiwan other savory snacks value forecast, 2008?13 (NT$m, nominal prices) 64
Table 42: Taiwan other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 43: Taiwan other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 44: Taiwan other savory snacks volume, 2003?08 (kg, million) 68
Table 45: Taiwan other savory snacks volume forecast, 2008?13 (kg, million) 69
Table 46: Taiwan other savory snacks brand share, by value, 2007?08 (%) 71
Table 47: Taiwan other savory snacks value, by brand 2007?08 (NT$m, nominal prices) 71
Table 48: Taiwan other savory snacks company share by value, 2007?08 (%) 73
Table 49: Taiwan other savory snacks value, by company, 2007?08 (NT$m, nominal prices) 73
Table 50: Taiwan other savory snacks distribution channels, by value, 2007?08 (%) 74
Table 51: Taiwan other savory snacks value, by distribution channel, 2007?08 (NT$m, nominal prices) 74
Table 52: Taiwan other savory snacks expenditure per capita, 2003?08 (NT$, nominal prices) 76
Table 53: Taiwan other savory snacks forecast expenditure per capita, 2008?13 (NT$, nominal prices) 76
Table 54: Taiwan other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 77
Table 55: Taiwan other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 77
Table 56: Taiwan other savory snacks consumption per capita, 2003?08 (kg) 78
Table 57: Taiwan other savory snacks forecast consumption per capita, 2008?13 (kg) 78
Table 58: Taiwan popcorn value, 2003?08 (NT$m, nominal prices) 79
Table 59: Taiwan popcorn value forecast, 2008?13 (NT$m, nominal prices) 80
Table 60: Taiwan popcorn value, 2003?08 ($m, nominal prices) 82
Table 61: Taiwan popcorn value forecast, 2008?13 ($m, nominal prices) 82
Table 62: Taiwan popcorn volume, 2003?08 (kg, million) 84
Table 63: Taiwan popcorn volume forecast, 2008?13 (kg, million) 85
Table 64: Taiwan popcorn brand share, by value, 2007?08 (%) 87
Table 65: Taiwan popcorn value, by brand 2007?08 (NT$m, nominal prices) 87
Table 66: Taiwan popcorn company share by value, 2007?08 (%) 88
Table 67: Taiwan popcorn value, by company, 2007?08 (NT$m, nominal prices) 88
Table 68: Taiwan popcorn distribution channels, by value, 2007?08 (%) 89
Table 69: Taiwan popcorn value, by distribution channel, 2007?08 (NT$m, nominal prices) 89
Table 70: Taiwan popcorn expenditure per capita, 2003?08 (NT$, nominal prices) 91
Table 71: Taiwan popcorn forecast expenditure per capita, 2008?13 (NT$, nominal prices) 91
Table 72: Taiwan popcorn expenditure per capita, 2003?08 ($, nominal prices) 92
Table 73: Taiwan popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 92
Table 74: Taiwan popcorn consumption per capita, 2003?08 (kg) 93
Table 75: Taiwan popcorn forecast consumption per capita, 2008?13 (kg) 93
Table 76: Taiwan potato chips value, 2003?08 (NT$m, nominal prices) 94
Table 77: Taiwan potato chips value forecast, 2008?13 (NT$m, nominal prices) 95
Table 78: Taiwan potato chips value, 2003?08 ($m, nominal prices) 96
Table 79: Taiwan potato chips value forecast, 2008?13 ($m, nominal prices) 96
Table 80: Taiwan potato chips volume, 2003?08 (kg, million) 97
Table 81: Taiwan potato chips volume forecast, 2008?13 (kg, million) 98
Table 82: Taiwan potato chips brand share, by value, 2007?08 (%) 99
Table 83: Taiwan potato chips value, by brand 2007?08 (NT$m, nominal prices) 99
Table 84: Taiwan potato chips company share by value, 2007?08 (%) 101
Table 85: Taiwan potato chips value, by company, 2007?08 (NT$m, nominal prices) 101
Table 86: Taiwan potato chips distribution channels, by value, 2007?08 (%) 102
Table 87: Taiwan potato chips value, by distribution channel, 2007?08 (NT$m, nominal prices) 102
Table 88: Taiwan potato chips expenditure per capita, 2003?08 (NT$, nominal prices) 104
Table 89: Taiwan potato chips forecast expenditure per capita, 2008?13 (NT$, nominal prices) 104
Table 90: Taiwan potato chips expenditure per capita, 2003?08 ($, nominal prices) 105
Table 91: Taiwan potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 105
Table 92: Taiwan potato chips consumption per capita, 2003?08 (kg) 106
Table 93: Taiwan potato chips forecast consumption per capita, 2008?13 (kg) 106
Table 94: Taiwan processed snacks value, 2003?08 (NT$m, nominal prices) 107
Table 95: Taiwan processed snacks value forecast, 2008?13 (NT$m, nominal prices) 108
Table 96: Taiwan processed snacks value, 2003?08 ($m, nominal prices) 110
Table 97: Taiwan processed snacks value forecast, 2008?13 ($m, nominal prices) 110
Table 98: Taiwan processed snacks volume, 2003?08 (kg, million) 112
Table 99: Taiwan processed snacks volume forecast, 2008?13 (kg, million) 113
Table 100: Taiwan processed snacks brand share, by value, 2007?08 (%) 115
Table 101: Taiwan processed snacks value, by brand 2007?08 (NT$m, nominal prices) 116
Table 102: Taiwan processed snacks company share by value, 2007?08 (%) 118
Table 103: Taiwan processed snacks value, by company, 2007?08 (NT$m, nominal prices) 118
Table 104: Taiwan processed snacks distribution channels, by value, 2007?08 (%) 119
Table 105: Taiwan processed snacks value, by distribution channel, 2007?08 (NT$m, nominal prices) 119
Table 106: Taiwan processed snacks expenditure per capita, 2003?08 (NT$, nominal prices) 121
Table 107: Taiwan processed snacks forecast expenditure per capita, 2008?13 (NT$, nominal prices) 121
Table 108: Taiwan processed snacks expenditure per capita, 2003?08 ($, nominal prices) 122
Table 109: Taiwan processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 122
Table 110: Taiwan processed snacks consumption per capita, 2003?08 (kg) 123
Table 111: Taiwan processed snacks forecast consumption per capita, 2008?13 (kg) 123
Table 112: Global savory snacks market value, 2008 124
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 127
Table 114: Global savory snacks market volume, 2008 128
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 131
Table 116: Leading players, top five countries 132
Table 117: Analysis of Taiwan’s political landscape 134
Table 118: Analysis of Taiwan’s economy 137
Table 119: Analysis of Taiwan’s social system 141
Table 120: Analysis of Taiwan’s technology landscape 145
Table 121: Analysis of Taiwan’s legal landscape 148
Table 122: Analysis of Taiwan’s environmental landscape 151
Table 123: Taiwan savory snacks new product launches reports, by company (top five companies), 2008 154
Table 124: Taiwan savory snacks new product launches SKUs, by company (top five companies), 2008 154
Table 125: Taiwan savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 126: Taiwan savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 155
Table 127: Taiwan savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 156
Table 128: Taiwan savory snacks new product launches - recent five launches (2008) 156
Table 129: Taiwan population, by age group, 2003?08 (millions) 157
Table 130: Taiwan population forecast, by age group, 2008?13 (millions) 158
Table 131: Taiwan population, by gender, 2003?08 (millions) 158
Table 132: Taiwan population forecast, by gender, 2008?13 (millions) 159
Table 133: Taiwan nominal GDP, 2003?08 (NT$bn, nominal prices) 159
Table 134: Taiwan nominal GDP forecast, 2008?13 (NT$bn, nominal prices) 159
Table 135: Taiwan real GDP, 2003?08 (NT$bn, 2000 prices) 160
Table 136: Taiwan real GDP forecast, 2008?13 (NT$bn, 2000 prices) 160
Table 137: Taiwan real GDP, 2003?08 ($bn, 2000 prices) 160
Table 138: Taiwan real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 139: Taiwan consumer price index, 2003?08 (2000=100) 161
Table 140: Taiwan consumer price index, 2008?13 (2000=100) 161

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