TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Turkish Lira), 2003?08 24
Value analysis (Turkish Lira), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
PepsiCo, Inc. 42
Procter & Gamble Company, The 45
Chapter 5 Category Analysis: Nuts & seeds 47
Value analysis (Turkish Lira), 2003?08 47
Value analysis (Turkish Lira), 2008?13 48
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Other savory snacks 62
Value analysis (Turkish Lira), 2003?08 62
Value analysis (Turkish Lira), 2008?13 63
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 70
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Turkish Lira), 2003?08 77
Value analysis (Turkish Lira), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Potato chips 92
Value analysis (Turkish Lira), 2003?08 92
Value analysis (Turkish Lira), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Category Analysis: Processed snacks 104
Value analysis (Turkish Lira), 2003?08 104
Value analysis (Turkish Lira), 2008?13 105
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 130
Economic analysis 133
Social analysis 136
Technological analysis 139
Legal analysis 142
Environmental analysis 145
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161
LIST OF FIGURES
Figure 1: Turkey savory snacks value and value forecast, 2003?13 (TRYm, nominal prices) 26
Figure 2: Turkey savory snacks category growth comparison, by value, 2003?13 29
Figure 3: Turkey savory snacks volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Turkey savory snacks category growth comparison, by volume, 2003?13 32
Figure 5: Turkey savory snacks company share, by value, 2007?08 (%) 34
Figure 6: Turkey savory snacks distribution channels, by value, 2007?08 (%) 37
Figure 7: Turkey nuts & seeds value and value forecast, 2003?13 (TRYm, nominal prices) 49
Figure 8: Turkey nuts & seeds category growth comparison, by value, 2003?13 51
Figure 9: Turkey nuts & seeds volume and volume forecast, 2003?13 (kg, million) 54
Figure 10: Turkey nuts & seeds category growth comparison, by volume, 2003?13 54
Figure 11: Turkey nuts & seeds distribution channels, by value, 2007?08 (%) 58
Figure 12: Turkey other savory snacks value and value forecast, 2003?13 (TRYm, nominal prices) 64
Figure 13: Turkey other savory snacks category growth comparison, by value, 2003?13 66
Figure 14: Turkey other savory snacks volume and volume forecast, 2003?13 (kg, million) 69
Figure 15: Turkey other savory snacks category growth comparison, by volume, 2003?13 69
Figure 16: Turkey other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 17: Turkey popcorn value and value forecast, 2003?13 (TRYm, nominal prices) 79
Figure 18: Turkey popcorn category growth comparison, by value, 2003?13 81
Figure 19: Turkey popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 20: Turkey popcorn category growth comparison, by volume, 2003?13 84
Figure 21: Turkey popcorn distribution channels, by value, 2007?08 (%) 88
Figure 22: Turkey potato chips value and value forecast, 2003?13 (TRYm, nominal prices) 93
Figure 23: Turkey potato chips volume and volume forecast, 2003?13 (kg, million) 96
Figure 24: Turkey potato chips distribution channels, by value, 2007?08 (%) 100
Figure 25: Turkey processed snacks value and value forecast, 2003?13 (TRYm, nominal prices) 106
Figure 26: Turkey processed snacks category growth comparison, by value, 2003?13 108
Figure 27: Turkey processed snacks volume and volume forecast, 2003?13 (kg, million) 111
Figure 28: Turkey processed snacks category growth comparison, by volume, 2003?13 111
Figure 29: Turkey processed snacks company share, by value, 2007?08 (%) 113
Figure 30: Turkey processed snacks distribution channels, by value, 2007?08 (%) 116
Figure 31: Global savory snacks market split (value terms, 2008), top five countries 121
Figure 32: Global savory snacks market value, 2003–08, top five countries 123
Figure 33: Global savory snacks market split (volume terms, 2008), top five countries 125
Figure 34: Global savory snacks market volume, 2003–08, top five countries 127
Figure 35: Annual data review process 157
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Turkey savory snacks value, 2003?08 (TRYm, nominal prices) 24
Table 4: Turkey savory snacks value forecast, 2008?13 (TRYm, nominal prices) 25
Table 5: Turkey savory snacks value, 2003?08 ($m, nominal prices) 27
Table 6: Turkey savory snacks value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Turkey savory snacks volume, 2003?08 (kg, million) 30
Table 8: Turkey savory snacks volume forecast, 2008?13 (kg, million) 31
Table 9: Turkey savory snacks brand share, by value, 2007?08 (%) 33
Table 10: Turkey savory snacks value, by brand 2007?08 (TRYm, nominal prices) 33
Table 11: Turkey savory snacks company share by value, 2007?08 (%) 35
Table 12: Turkey savory snacks value, by company, 2007?08 (TRYm, nominal prices) 35
Table 13: Turkey savory snacks distribution channels, by value, 2007?08 (%) 36
Table 14: Turkey savory snacks value, by distribution channel, 2007?08 (TRYm, nominal prices) 36
Table 15: Turkey savory snacks expenditure per capita, 2003?08 (TRY, nominal prices) 38
Table 16: Turkey savory snacks forecast expenditure per capita, 2008?13 (TRY, nominal prices) 39
Table 17: Turkey savory snacks expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Turkey savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Turkey savory snacks consumption per capita, 2003?08 (kg) 40
Table 20: Turkey savory snacks forecast consumption per capita, 2008?13 (kg) 41
Table 21: PepsiCo, Inc. key facts 42
Table 22: Procter & Gamble Company, The key facts 45
Table 23: Turkey nuts & seeds value, 2003?08 (TRYm, nominal prices) 47
Table 24: Turkey nuts & seeds value forecast, 2008?13 (TRYm, nominal prices) 48
Table 25: Turkey nuts & seeds value, 2003?08 ($m, nominal prices) 50
Table 26: Turkey nuts & seeds value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Turkey nuts & seeds volume, 2003?08 (kg, million) 52
Table 28: Turkey nuts & seeds volume forecast, 2008?13 (kg, million) 53
Table 29: Turkey nuts & seeds brand share, by value, 2007?08 (%) 55
Table 30: Turkey nuts & seeds value, by brand 2007?08 (TRYm, nominal prices) 55
Table 31: Turkey nuts & seeds company share by value, 2007?08 (%) 56
Table 32: Turkey nuts & seeds value, by company, 2007?08 (TRYm, nominal prices) 56
Table 33: Turkey nuts & seeds distribution channels, by value, 2007?08 (%) 57
Table 34: Turkey nuts & seeds value, by distribution channel, 2007?08 (TRYm, nominal prices) 57
Table 35: Turkey nuts & seeds expenditure per capita, 2003?08 (TRY, nominal prices) 59
Table 36: Turkey nuts & seeds forecast expenditure per capita, 2008?13 (TRY, nominal prices) 59
Table 37: Turkey nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Turkey nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Turkey nuts & seeds consumption per capita, 2003?08 (kg) 61
Table 40: Turkey nuts & seeds forecast consumption per capita, 2008?13 (kg) 61
Table 41: Turkey other savory snacks value, 2003?08 (TRYm, nominal prices) 62
Table 42: Turkey other savory snacks value forecast, 2008?13 (TRYm, nominal prices) 63
Table 43: Turkey other savory snacks value, 2003?08 ($m, nominal prices) 65
Table 44: Turkey other savory snacks value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Turkey other savory snacks volume, 2003?08 (kg, million) 67
Table 46: Turkey other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 47: Turkey other savory snacks brand share, by value, 2007?08 (%) 70
Table 48: Turkey other savory snacks value, by brand 2007?08 (TRYm, nominal prices) 70
Table 49: Turkey other savory snacks company share by value, 2007?08 (%) 71
Table 50: Turkey other savory snacks value, by company, 2007?08 (TRYm, nominal prices) 71
Table 51: Turkey other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 52: Turkey other savory snacks value, by distribution channel, 2007?08 (TRYm, nominal prices) 72
Table 53: Turkey other savory snacks expenditure per capita, 2003?08 (TRY, nominal prices) 74
Table 54: Turkey other savory snacks forecast expenditure per capita, 2008?13 (TRY, nominal prices) 74
Table 55: Turkey other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Turkey other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Turkey other savory snacks consumption per capita, 2003?08 (kg) 76
Table 58: Turkey other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 59: Turkey popcorn value, 2003?08 (TRYm, nominal prices) 77
Table 60: Turkey popcorn value forecast, 2008?13 (TRYm, nominal prices) 78
Table 61: Turkey popcorn value, 2003?08 ($m, nominal prices) 80
Table 62: Turkey popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Turkey popcorn volume, 2003?08 (kg, million) 82
Table 64: Turkey popcorn volume forecast, 2008?13 (kg, million) 83
Table 65: Turkey popcorn brand share, by value, 2007?08 (%) 85
Table 66: Turkey popcorn value, by brand 2007?08 (TRYm, nominal prices) 85
Table 67: Turkey popcorn company share by value, 2007?08 (%) 86
Table 68: Turkey popcorn value, by company, 2007?08 (TRYm, nominal prices) 86
Table 69: Turkey popcorn distribution channels, by value, 2007?08 (%) 87
Table 70: Turkey popcorn value, by distribution channel, 2007?08 (TRYm, nominal prices) 87
Table 71: Turkey popcorn expenditure per capita, 2003?08 (TRY, nominal prices) 89
Table 72: Turkey popcorn forecast expenditure per capita, 2008?13 (TRY, nominal prices) 89
Table 73: Turkey popcorn expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Turkey popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Turkey popcorn consumption per capita, 2003?08 (kg) 91
Table 76: Turkey popcorn forecast consumption per capita, 2008?13 (kg) 91
Table 77: Turkey potato chips value, 2003?08 (TRYm, nominal prices) 92
Table 78: Turkey potato chips value forecast, 2008?13 (TRYm, nominal prices) 93
Table 79: Turkey potato chips value, 2003?08 ($m, nominal prices) 94
Table 80: Turkey potato chips value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Turkey potato chips volume, 2003?08 (kg, million) 95
Table 82: Turkey potato chips volume forecast, 2008?13 (kg, million) 96
Table 83: Turkey potato chips brand share, by value, 2007?08 (%) 97
Table 84: Turkey potato chips value, by brand 2007?08 (TRYm, nominal prices) 97
Table 85: Turkey potato chips company share by value, 2007?08 (%) 98
Table 86: Turkey potato chips value, by company, 2007?08 (TRYm, nominal prices) 98
Table 87: Turkey potato chips distribution channels, by value, 2007?08 (%) 99
Table 88: Turkey potato chips value, by distribution channel, 2007?08 (TRYm, nominal prices) 99
Table 89: Turkey potato chips expenditure per capita, 2003?08 (TRY, nominal prices) 101
Table 90: Turkey potato chips forecast expenditure per capita, 2008?13 (TRY, nominal prices) 101
Table 91: Turkey potato chips expenditure per capita, 2003?08 ($, nominal prices) 102
Table 92: Turkey potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 93: Turkey potato chips consumption per capita, 2003?08 (kg) 103
Table 94: Turkey potato chips forecast consumption per capita, 2008?13 (kg) 103
Table 95: Turkey processed snacks value, 2003?08 (TRYm, nominal prices) 104
Table 96: Turkey processed snacks value forecast, 2008?13 (TRYm, nominal prices) 105
Table 97: Turkey processed snacks value, 2003?08 ($m, nominal prices) 107
Table 98: Turkey processed snacks value forecast, 2008?13 ($m, nominal prices) 107
Table 99: Turkey processed snacks volume, 2003?08 (kg, million) 109
Table 100: Turkey processed snacks volume forecast, 2008?13 (kg, million) 110
Table 101: Turkey processed snacks brand share, by value, 2007?08 (%) 112
Table 102: Turkey processed snacks value, by brand 2007?08 (TRYm, nominal prices) 112
Table 103: Turkey processed snacks company share by value, 2007?08 (%) 114
Table 104: Turkey processed snacks value, by company, 2007?08 (TRYm, nominal prices) 114
Table 105: Turkey processed snacks distribution channels, by value, 2007?08 (%) 115
Table 106: Turkey processed snacks value, by distribution channel, 2007?08 (TRYm, nominal prices) 115
Table 107: Turkey processed snacks expenditure per capita, 2003?08 (TRY, nominal prices) 117
Table 108: Turkey processed snacks forecast expenditure per capita, 2008?13 (TRY, nominal prices) 117
Table 109: Turkey processed snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 110: Turkey processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 111: Turkey processed snacks consumption per capita, 2003?08 (kg) 119
Table 112: Turkey processed snacks forecast consumption per capita, 2008?13 (kg) 119
Table 113: Global savory snacks market value, 2008 120
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 123
Table 115: Global savory snacks market volume, 2008 124
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 127
Table 117: Leading players, top five countries 128
Table 118: Analysis of Turkey’s political landscape 130
Table 119: Analysis of Turkey’s economy 133
Table 120: Analysis of Turkey’s social system 136
Table 121: Analysis of Turkey’s technology landscape 139
Table 122: Patents received from the US Patent and Trademark Office by country 141
Table 123: Analysis of Turkey’s legal landscape 142
Table 124: Analysis of Turkey’s environmental landscape 145
Table 125: Turkey savory snacks new product launches reports, by company (top five companies), 2008 148
Table 126: Turkey savory snacks new product launches SKUs, by company (top five companies), 2008 148
Table 127: Turkey savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 149
Table 128: Turkey savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 149
Table 129: Turkey savory snacks new product launches (reports), by Package tags or Claims, 2008 150
Table 130: Turkey savory snacks new product launches - recent five launches (2008) 150
Table 131: Turkey population, by age group, 2003?08 (millions) 151
Table 132: Turkey population forecast, by age group, 2008?13 (millions) 152
Table 133: Turkey population, by gender, 2003?08 (millions) 152
Table 134: Turkey population forecast, by gender, 2008?13 (millions) 153
Table 135: Turkey nominal GDP, 2003?08 (TRYbn, nominal prices) 153
Table 136: Turkey nominal GDP forecast, 2008?13 (TRYbn, nominal prices) 153
Table 137: Turkey real GDP, 2003?08 (TRYbn, 2000 prices) 154
Table 138: Turkey real GDP forecast, 2008?13 (TRYbn, 2000 prices) 154
Table 139: Turkey real GDP, 2003?08 ($bn, 2000 prices) 154
Table 140: Turkey real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 141: Turkey consumer price index, 2003?08 (2000=100) 155
Table 142: Turkey consumer price index, 2008?13 (2000=100) 155
