Savory Snacks in Vietnam to 2013

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Market	Food and Drink
Report Type	Market Research
Country	Vietnam
Published	3 November 2009
Number of Pages	136
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

This databook provides key data and information on the savory snacks market in Vietnam. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: potato chips, processed snacks, nuts & seeds and other savory snacks

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for savory snacks in Vietnam increased at a compound annual growth rate of 1.8% between 2003 and 2008.

The other savory snacks category led the savory snacks market in Vietnam, accounting for a share of 74.2%.

Leading player in Vietnamese savory snacks market is PepsiCo, Inc..

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*Develop business strategies by understanding the quantitative trends within the savory snacks market in Vietnam

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: potato chips 5
Summary category level: processed snacks 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Dong), 2003?08 22
Value analysis (Dong), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 31
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
PepsiCo, Inc. 39
Chapter 5 Category Analysis: Nuts & seeds 42
Value analysis (Dong), 2003?08 42
Value analysis (Dong), 2008?13 43
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003?08 47
Volume analysis, 2008?13 48
Company and brand share analysis 50
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Other savory snacks 57
Value analysis (Dong), 2003?08 57
Value analysis (Dong), 2008?13 58
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 65
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Potato chips 72
Value analysis (Dong), 2003?08 72
Value analysis (Dong), 2008?13 73
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 77
Distribution analysis 79
Expenditure and consumption per capita 81
Chapter 8 Category Analysis: Processed snacks 84
Value analysis (Dong), 2003?08 84
Value analysis (Dong), 2008?13 85
Value analysis (US dollars), 2003?08 86
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company and brand share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 PESTLE Analysis 105
Summary 105
Political analysis 106
Economic analysis 109
Social analysis 112
Technological analysis 116
Legal analysis 118
Environmental analysis 121
Chapter 11 New Product Development 123
Product launches over time 123
Recent product launches 125
Chapter 12 Macroeconomic Profile 126
Macroeconomic indicators 126
Chapter 13 Research Methodology 131
Methodology overview 131
Secondary research 132
Market modeling 133
Creating an initial data model 133
Revising the initial data model 133
Creating a final estimate 134
Creating demographic value splits 134
Primary research 134
Data finalization 135
Ongoing research 135
Chapter 14 APPENDIX 136
Future readings 136
How to contact experts in your industry 136
Disclaimer 136

LIST OF FIGURES
Figure 1: Vietnam savory snacks value and value forecast, 2003?13 (VNDm, nominal prices) 24
Figure 2: Vietnam savory snacks category growth comparison, by value, 2003?13 27
Figure 3: Vietnam savory snacks volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: Vietnam savory snacks category growth comparison, by volume, 2003?13 30
Figure 5: Vietnam savory snacks distribution channels, by value, 2007?08 (%) 34
Figure 6: Vietnam nuts & seeds value and value forecast, 2003?13 (VNDm, nominal prices) 44
Figure 7: Vietnam nuts & seeds category growth comparison, by value, 2003?13 46
Figure 8: Vietnam nuts & seeds volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Vietnam nuts & seeds category growth comparison, by volume, 2003?13 49
Figure 10: Vietnam nuts & seeds distribution channels, by value, 2007?08 (%) 53
Figure 11: Vietnam other savory snacks value and value forecast, 2003?13 (VNDm, nominal prices) 59
Figure 12: Vietnam other savory snacks category growth comparison, by value, 2003?13 61
Figure 13: Vietnam other savory snacks volume and volume forecast, 2003?13 (kg, million) 64
Figure 14: Vietnam other savory snacks category growth comparison, by volume, 2003?13 64
Figure 15: Vietnam other savory snacks distribution channels, by value, 2007?08 (%) 68
Figure 16: Vietnam potato chips value and value forecast, 2003?13 (VNDm, nominal prices) 73
Figure 17: Vietnam potato chips volume and volume forecast, 2003?13 (kg, million) 76
Figure 18: Vietnam potato chips distribution channels, by value, 2007?08 (%) 80
Figure 19: Vietnam processed snacks value and value forecast, 2003?13 (VNDm, nominal prices) 85
Figure 20: Vietnam processed snacks volume and volume forecast, 2003?13 (kg, million) 88
Figure 21: Vietnam processed snacks distribution channels, by value, 2007?08 (%) 92
Figure 22: Global savory snacks market split (value terms, 2008), top five countries 97
Figure 23: Global savory snacks market value, 2003–08, top five countries 99
Figure 24: Global savory snacks market split (volume terms, 2008), top five countries 101
Figure 25: Global savory snacks market volume, 2003–08, top five countries 103
Figure 26: Annual data review process 132

LIST OF TABLES
Table 1: Savory snacks category definitions 9
Table 2: Savory snacks distribution channels 10
Table 3: Vietnam savory snacks value, 2003?08 (VNDm, nominal prices) 22
Table 4: Vietnam savory snacks value forecast, 2008?13 (VNDm, nominal prices) 23
Table 5: Vietnam savory snacks value, 2003?08 ($m, nominal prices) 25
Table 6: Vietnam savory snacks value forecast, 2008?13 ($m, nominal prices) 26
Table 7: Vietnam savory snacks volume, 2003?08 (kg, million) 28
Table 8: Vietnam savory snacks volume forecast, 2008?13 (kg, million) 29
Table 9: Vietnam savory snacks brand share, by value, 2007?08 (%) 31
Table 10: Vietnam savory snacks value, by brand 2007?08 (VNDm, nominal prices) 31
Table 11: Vietnam savory snacks company share by value, 2007?08 (%) 32
Table 12: Vietnam savory snacks value, by company, 2007?08 (VNDm, nominal prices) 32
Table 13: Vietnam savory snacks distribution channels, by value, 2007?08 (%) 33
Table 14: Vietnam savory snacks value, by distribution channel, 2007?08 (VNDm, nominal prices) 33
Table 15: Vietnam savory snacks expenditure per capita, 2003?08 (VND, nominal prices) 35
Table 16: Vietnam savory snacks forecast expenditure per capita, 2008?13 (VND, nominal prices) 36
Table 17: Vietnam savory snacks expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Vietnam savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Vietnam savory snacks consumption per capita, 2003?08 (kg) 37
Table 20: Vietnam savory snacks forecast consumption per capita, 2008?13 (kg) 38
Table 21: PepsiCo, Inc. key facts 39
Table 22: Vietnam nuts & seeds value, 2003?08 (VNDm, nominal prices) 42
Table 23: Vietnam nuts & seeds value forecast, 2008?13 (VNDm, nominal prices) 43
Table 24: Vietnam nuts & seeds value, 2003?08 ($m, nominal prices) 45
Table 25: Vietnam nuts & seeds value forecast, 2008?13 ($m, nominal prices) 45
Table 26: Vietnam nuts & seeds volume, 2003?08 (kg, million) 47
Table 27: Vietnam nuts & seeds volume forecast, 2008?13 (kg, million) 48
Table 28: Vietnam nuts & seeds brand share, by value, 2007?08 (%) 50
Table 29: Vietnam nuts & seeds value, by brand 2007?08 (VNDm, nominal prices) 50
Table 30: Vietnam nuts & seeds company share by value, 2007?08 (%) 51
Table 31: Vietnam nuts & seeds value, by company, 2007?08 (VNDm, nominal prices) 51
Table 32: Vietnam nuts & seeds distribution channels, by value, 2007?08 (%) 52
Table 33: Vietnam nuts & seeds value, by distribution channel, 2007?08 (VNDm, nominal prices) 52
Table 34: Vietnam nuts & seeds expenditure per capita, 2003?08 (VND, nominal prices) 54
Table 35: Vietnam nuts & seeds forecast expenditure per capita, 2008?13 (VND, nominal prices) 54
Table 36: Vietnam nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 55
Table 37: Vietnam nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 38: Vietnam nuts & seeds consumption per capita, 2003?08 (kg) 56
Table 39: Vietnam nuts & seeds forecast consumption per capita, 2008?13 (kg) 56
Table 40: Vietnam other savory snacks value, 2003?08 (VNDm, nominal prices) 57
Table 41: Vietnam other savory snacks value forecast, 2008?13 (VNDm, nominal prices) 58
Table 42: Vietnam other savory snacks value, 2003?08 ($m, nominal prices) 60
Table 43: Vietnam other savory snacks value forecast, 2008?13 ($m, nominal prices) 60
Table 44: Vietnam other savory snacks volume, 2003?08 (kg, million) 62
Table 45: Vietnam other savory snacks volume forecast, 2008?13 (kg, million) 63
Table 46: Vietnam other savory snacks brand share, by value, 2007?08 (%) 65
Table 47: Vietnam other savory snacks value, by brand 2007?08 (VNDm, nominal prices) 65
Table 48: Vietnam other savory snacks company share by value, 2007?08 (%) 66
Table 49: Vietnam other savory snacks value, by company, 2007?08 (VNDm, nominal prices) 66
Table 50: Vietnam other savory snacks distribution channels, by value, 2007?08 (%) 67
Table 51: Vietnam other savory snacks value, by distribution channel, 2007?08 (VNDm, nominal prices) 67
Table 52: Vietnam other savory snacks expenditure per capita, 2003?08 (VND, nominal prices) 69
Table 53: Vietnam other savory snacks forecast expenditure per capita, 2008?13 (VND, nominal prices) 69
Table 54: Vietnam other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 70
Table 55: Vietnam other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 56: Vietnam other savory snacks consumption per capita, 2003?08 (kg) 71
Table 57: Vietnam other savory snacks forecast consumption per capita, 2008?13 (kg) 71
Table 58: Vietnam potato chips value, 2003?08 (VNDm, nominal prices) 72
Table 59: Vietnam potato chips value forecast, 2008?13 (VNDm, nominal prices) 73
Table 60: Vietnam potato chips value, 2003?08 ($m, nominal prices) 74
Table 61: Vietnam potato chips value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Vietnam potato chips volume, 2003?08 (kg, million) 75
Table 63: Vietnam potato chips volume forecast, 2008?13 (kg, million) 76
Table 64: Vietnam potato chips brand share, by value, 2007?08 (%) 77
Table 65: Vietnam potato chips value, by brand 2007?08 (VNDm, nominal prices) 77
Table 66: Vietnam potato chips company share by value, 2007?08 (%) 78
Table 67: Vietnam potato chips value, by company, 2007?08 (VNDm, nominal prices) 78
Table 68: Vietnam potato chips distribution channels, by value, 2007?08 (%) 79
Table 69: Vietnam potato chips value, by distribution channel, 2007?08 (VNDm, nominal prices) 79
Table 70: Vietnam potato chips expenditure per capita, 2003?08 (VND, nominal prices) 81
Table 71: Vietnam potato chips forecast expenditure per capita, 2008?13 (VND, nominal prices) 81
Table 72: Vietnam potato chips expenditure per capita, 2003?08 ($, nominal prices) 82
Table 73: Vietnam potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 74: Vietnam potato chips consumption per capita, 2003?08 (kg) 83
Table 75: Vietnam potato chips forecast consumption per capita, 2008?13 (kg) 83
Table 76: Vietnam processed snacks value, 2003?08 (VNDm, nominal prices) 84
Table 77: Vietnam processed snacks value forecast, 2008?13 (VNDm, nominal prices) 85
Table 78: Vietnam processed snacks value, 2003?08 ($m, nominal prices) 86
Table 79: Vietnam processed snacks value forecast, 2008?13 ($m, nominal prices) 86
Table 80: Vietnam processed snacks volume, 2003?08 (kg, million) 87
Table 81: Vietnam processed snacks volume forecast, 2008?13 (kg, million) 88
Table 82: Vietnam processed snacks brand share, by value, 2007?08 (%) 89
Table 83: Vietnam processed snacks value, by brand 2007?08 (VNDm, nominal prices) 89
Table 84: Vietnam processed snacks company share by value, 2007?08 (%) 90
Table 85: Vietnam processed snacks value, by company, 2007?08 (VNDm, nominal prices) 90
Table 86: Vietnam processed snacks distribution channels, by value, 2007?08 (%) 91
Table 87: Vietnam processed snacks value, by distribution channel, 2007?08 (VNDm, nominal prices) 91
Table 88: Vietnam processed snacks expenditure per capita, 2003?08 (VND, nominal prices) 93
Table 89: Vietnam processed snacks forecast expenditure per capita, 2008?13 (VND, nominal prices) 93
Table 90: Vietnam processed snacks expenditure per capita, 2003?08 ($, nominal prices) 94
Table 91: Vietnam processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 92: Vietnam processed snacks consumption per capita, 2003?08 (kg) 95
Table 93: Vietnam processed snacks forecast consumption per capita, 2008?13 (kg) 95
Table 94: Global savory snacks market value, 2008 96
Table 95: Global savory snacks market split (value terms ($m), 2008), top five countries 99
Table 96: Global savory snacks market volume, 2008 100
Table 97: Global savory snacks market split (volume terms, 2008), top five countries 103
Table 98: Leading players, top five countries 104
Table 99: Analysis of Vietnam’s political landscape 106
Table 100: Analysis of Vietnam’s economy 109
Table 101: Analysis of Vietnam’s social system 112
Table 102: Analysis of Vietnam’s technology landscape 116
Table 103: Analysis of Vietnam’s legal landscape 118
Table 104: Analysis of Vietnam’s environmental landscape 121
Table 105: Vietnam savory snacks new product launches reports, by company (top five companies), 2008 123
Table 106: Vietnam savory snacks new product launches SKUs, by company (top five companies), 2008 123
Table 107: Vietnam savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 124
Table 108: Vietnam savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 124
Table 109: Vietnam savory snacks new product launches (reports), by Package tags or Claims, 2008 125
Table 110: Vietnam savory snacks new product launches - recent five launches (2008) 125
Table 111: Vietnam population, by age group, 2003?08 (millions) 126
Table 112: Vietnam population forecast, by age group, 2008?13 (millions) 127
Table 113: Vietnam population, by gender, 2003?08 (millions) 127
Table 114: Vietnam population forecast, by gender, 2008?13 (millions) 128
Table 115: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 128
Table 116: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 128
Table 117: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 129
Table 118: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 129
Table 119: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 129
Table 120: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 130
Table 121: Vietnam consumer price index, 2003?08 (2000=100) 130
Table 122: Vietnam consumer price index, 2008?13 (2000=100) 130

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