TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Czech Koruna), 2003?08 25
Value analysis (Czech Koruna), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Procter & Gamble Company, The 44
Lorenz Bahlsen Snack-World GmbH & Co KG Germany 46
Chapter 5 Category Analysis: Nuts & seeds 48
Value analysis (Czech Koruna), 2003?08 48
Value analysis (Czech Koruna), 2008?13 49
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 56
Distribution analysis 59
Expenditure and consumption per capita 61
Chapter 6 Category Analysis: Other savory snacks 64
Value analysis (Czech Koruna), 2003?08 64
Value analysis (Czech Koruna), 2008?13 65
Value analysis (US dollars), 2003?08 66
Value analysis (US dollars), 2008?13 66
Volume analysis, 2003?08 67
Volume analysis, 2008?13 68
Company and brand share analysis 69
Distribution analysis 72
Expenditure and consumption per capita 74
Chapter 7 Category Analysis: Popcorn 77
Value analysis (Czech Koruna), 2003?08 77
Value analysis (Czech Koruna), 2008?13 78
Value analysis (US dollars), 2003?08 80
Value analysis (US dollars), 2008?13 80
Volume analysis, 2003?08 82
Volume analysis, 2008?13 83
Company and brand share analysis 85
Distribution analysis 88
Expenditure and consumption per capita 90
Chapter 8 Category Analysis: Potato chips 93
Value analysis (Czech Koruna), 2003?08 93
Value analysis (Czech Koruna), 2008?13 94
Value analysis (US dollars), 2003?08 95
Value analysis (US dollars), 2008?13 95
Volume analysis, 2003?08 96
Volume analysis, 2008?13 97
Company and brand share analysis 98
Distribution analysis 101
Expenditure and consumption per capita 103
Chapter 9 Category Analysis: Processed snacks 106
Value analysis (Czech Koruna), 2003?08 106
Value analysis (Czech Koruna), 2008?13 107
Value analysis (US dollars), 2003?08 109
Value analysis (US dollars), 2008?13 109
Volume analysis, 2003?08 111
Volume analysis, 2008?13 112
Company and brand share analysis 114
Distribution analysis 117
Expenditure and consumption per capita 119
Chapter 10 Country Comparison 122
Value 122
Volume 126
Market share 130
Chapter 11 PESTLE Analysis 131
Summary 131
Political analysis 132
Economic analysis 135
Social analysis 138
Technology analysis 141
Legal analysis 144
Environmental analysis 147
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162
LIST OF FIGURES
Figure 1: Czech Republic savory snacks value and value forecast, 2003?13 (CZKm, nominal prices) 27
Figure 2: Czech Republic savory snacks category growth comparison, by value, 2003?13 30
Figure 3: Czech Republic savory snacks volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Czech Republic savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: Czech Republic savory snacks company share, by value, 2007?08 (%) 36
Figure 6: Czech Republic savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Czech Republic nuts & seeds value and value forecast, 2003?13 (CZKm, nominal prices) 50
Figure 8: Czech Republic nuts & seeds category growth comparison, by value, 2003?13 52
Figure 9: Czech Republic nuts & seeds volume and volume forecast, 2003?13 (kg, million) 55
Figure 10: Czech Republic nuts & seeds category growth comparison, by volume, 2003?13 55
Figure 11: Czech Republic nuts & seeds company share, by value, 2007?08 (%) 57
Figure 12: Czech Republic nuts & seeds distribution channels, by value, 2007?08 (%) 60
Figure 13: Czech Republic other savory snacks value and value forecast, 2003?13 (CZKm, nominal prices) 65
Figure 14: Czech Republic other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 15: Czech Republic other savory snacks company share, by value, 2007?08 (%) 70
Figure 16: Czech Republic other savory snacks distribution channels, by value, 2007?08 (%) 73
Figure 17: Czech Republic popcorn value and value forecast, 2003?13 (CZKm, nominal prices) 79
Figure 18: Czech Republic popcorn category growth comparison, by value, 2003?13 81
Figure 19: Czech Republic popcorn volume and volume forecast, 2003?13 (kg, million) 84
Figure 20: Czech Republic popcorn category growth comparison, by volume, 2003?13 84
Figure 21: Czech Republic popcorn company share, by value, 2007?08 (%) 86
Figure 22: Czech Republic popcorn distribution channels, by value, 2007?08 (%) 89
Figure 23: Czech Republic potato chips value and value forecast, 2003?13 (CZKm, nominal prices) 94
Figure 24: Czech Republic potato chips volume and volume forecast, 2003?13 (kg, million) 97
Figure 25: Czech Republic potato chips company share, by value, 2007?08 (%) 99
Figure 26: Czech Republic potato chips distribution channels, by value, 2007?08 (%) 102
Figure 27: Czech Republic processed snacks value and value forecast, 2003?13 (CZKm, nominal prices) 108
Figure 28: Czech Republic processed snacks category growth comparison, by value, 2003?13 110
Figure 29: Czech Republic processed snacks volume and volume forecast, 2003?13 (kg, million) 113
Figure 30: Czech Republic processed snacks category growth comparison, by volume, 2003?13 113
Figure 31: Czech Republic processed snacks company share, by value, 2007?08 (%) 115
Figure 32: Czech Republic processed snacks distribution channels, by value, 2007?08 (%) 118
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 123
Figure 34: Global savory snacks market value, 2003–08, top five countries 125
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 127
Figure 36: Global savory snacks market volume, 2003–08, top five countries 129
Figure 37: Annual data review process 158
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Czech Republic savory snacks value, 2003?08 (CZKm, nominal prices) 25
Table 4: Czech Republic savory snacks value forecast, 2008?13 (CZKm, nominal prices) 26
Table 5: Czech Republic savory snacks value, 2003?08 ($m, nominal prices) 28
Table 6: Czech Republic savory snacks value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Czech Republic savory snacks volume, 2003?08 (kg, million) 31
Table 8: Czech Republic savory snacks volume forecast, 2008?13 (kg, million) 32
Table 9: Czech Republic savory snacks brand share, by value, 2007?08 (%) 34
Table 10: Czech Republic savory snacks value, by brand 2007?08 (CZKm, nominal prices) 35
Table 11: Czech Republic savory snacks company share by value, 2007?08 (%) 37
Table 12: Czech Republic savory snacks value, by company, 2007?08 (CZKm, nominal prices) 37
Table 13: Czech Republic savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Czech Republic savory snacks value, by distribution channel, 2007?08 (CZKm, nominal prices) 38
Table 15: Czech Republic savory snacks expenditure per capita, 2003?08 (CZK, nominal prices) 40
Table 16: Czech Republic savory snacks forecast expenditure per capita, 2008?13 (CZK, nominal prices) 41
Table 17: Czech Republic savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Czech Republic savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Czech Republic savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Czech Republic savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: Procter & Gamble Company, The key facts 44
Table 22: Lorenz Bahlsen Snack-World GmbH & Co KG Germany key facts 46
Table 23: Czech Republic nuts & seeds value, 2003?08 (CZKm, nominal prices) 48
Table 24: Czech Republic nuts & seeds value forecast, 2008?13 (CZKm, nominal prices) 49
Table 25: Czech Republic nuts & seeds value, 2003?08 ($m, nominal prices) 51
Table 26: Czech Republic nuts & seeds value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Czech Republic nuts & seeds volume, 2003?08 (kg, million) 53
Table 28: Czech Republic nuts & seeds volume forecast, 2008?13 (kg, million) 54
Table 29: Czech Republic nuts & seeds brand share, by value, 2007?08 (%) 56
Table 30: Czech Republic nuts & seeds value, by brand 2007?08 (CZKm, nominal prices) 56
Table 31: Czech Republic nuts & seeds company share by value, 2007?08 (%) 58
Table 32: Czech Republic nuts & seeds value, by company, 2007?08 (CZKm, nominal prices) 58
Table 33: Czech Republic nuts & seeds distribution channels, by value, 2007?08 (%) 59
Table 34: Czech Republic nuts & seeds value, by distribution channel, 2007?08 (CZKm, nominal prices) 59
Table 35: Czech Republic nuts & seeds expenditure per capita, 2003?08 (CZK, nominal prices) 61
Table 36: Czech Republic nuts & seeds forecast expenditure per capita, 2008?13 (CZK, nominal prices) 61
Table 37: Czech Republic nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 62
Table 38: Czech Republic nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 62
Table 39: Czech Republic nuts & seeds consumption per capita, 2003?08 (kg) 63
Table 40: Czech Republic nuts & seeds forecast consumption per capita, 2008?13 (kg) 63
Table 41: Czech Republic other savory snacks value, 2003?08 (CZKm, nominal prices) 64
Table 42: Czech Republic other savory snacks value forecast, 2008?13 (CZKm, nominal prices) 65
Table 43: Czech Republic other savory snacks value, 2003?08 ($m, nominal prices) 66
Table 44: Czech Republic other savory snacks value forecast, 2008?13 ($m, nominal prices) 66
Table 45: Czech Republic other savory snacks volume, 2003?08 (kg, million) 67
Table 46: Czech Republic other savory snacks volume forecast, 2008?13 (kg, million) 68
Table 47: Czech Republic other savory snacks brand share, by value, 2007?08 (%) 69
Table 48: Czech Republic other savory snacks value, by brand 2007?08 (CZKm, nominal prices) 69
Table 49: Czech Republic other savory snacks company share by value, 2007?08 (%) 71
Table 50: Czech Republic other savory snacks value, by company, 2007?08 (CZKm, nominal prices) 71
Table 51: Czech Republic other savory snacks distribution channels, by value, 2007?08 (%) 72
Table 52: Czech Republic other savory snacks value, by distribution channel, 2007?08 (CZKm, nominal prices) 72
Table 53: Czech Republic other savory snacks expenditure per capita, 2003?08 (CZK, nominal prices) 74
Table 54: Czech Republic other savory snacks forecast expenditure per capita, 2008?13 (CZK, nominal prices) 74
Table 55: Czech Republic other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 75
Table 56: Czech Republic other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 75
Table 57: Czech Republic other savory snacks consumption per capita, 2003?08 (kg) 76
Table 58: Czech Republic other savory snacks forecast consumption per capita, 2008?13 (kg) 76
Table 59: Czech Republic popcorn value, 2003?08 (CZKm, nominal prices) 77
Table 60: Czech Republic popcorn value forecast, 2008?13 (CZKm, nominal prices) 78
Table 61: Czech Republic popcorn value, 2003?08 ($m, nominal prices) 80
Table 62: Czech Republic popcorn value forecast, 2008?13 ($m, nominal prices) 80
Table 63: Czech Republic popcorn volume, 2003?08 (kg, million) 82
Table 64: Czech Republic popcorn volume forecast, 2008?13 (kg, million) 83
Table 65: Czech Republic popcorn brand share, by value, 2007?08 (%) 85
Table 66: Czech Republic popcorn value, by brand 2007?08 (CZKm, nominal prices) 85
Table 67: Czech Republic popcorn company share by value, 2007?08 (%) 87
Table 68: Czech Republic popcorn value, by company, 2007?08 (CZKm, nominal prices) 87
Table 69: Czech Republic popcorn distribution channels, by value, 2007?08 (%) 88
Table 70: Czech Republic popcorn value, by distribution channel, 2007?08 (CZKm, nominal prices) 88
Table 71: Czech Republic popcorn expenditure per capita, 2003?08 (CZK, nominal prices) 90
Table 72: Czech Republic popcorn forecast expenditure per capita, 2008?13 (CZK, nominal prices) 90
Table 73: Czech Republic popcorn expenditure per capita, 2003?08 ($, nominal prices) 91
Table 74: Czech Republic popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 75: Czech Republic popcorn consumption per capita, 2003?08 (kg) 92
Table 76: Czech Republic popcorn forecast consumption per capita, 2008?13 (kg) 92
Table 77: Czech Republic potato chips value, 2003?08 (CZKm, nominal prices) 93
Table 78: Czech Republic potato chips value forecast, 2008?13 (CZKm, nominal prices) 94
Table 79: Czech Republic potato chips value, 2003?08 ($m, nominal prices) 95
Table 80: Czech Republic potato chips value forecast, 2008?13 ($m, nominal prices) 95
Table 81: Czech Republic potato chips volume, 2003?08 (kg, million) 96
Table 82: Czech Republic potato chips volume forecast, 2008?13 (kg, million) 97
Table 83: Czech Republic potato chips brand share, by value, 2007?08 (%) 98
Table 84: Czech Republic potato chips value, by brand 2007?08 (CZKm, nominal prices) 98
Table 85: Czech Republic potato chips company share by value, 2007?08 (%) 100
Table 86: Czech Republic potato chips value, by company, 2007?08 (CZKm, nominal prices) 100
Table 87: Czech Republic potato chips distribution channels, by value, 2007?08 (%) 101
Table 88: Czech Republic potato chips value, by distribution channel, 2007?08 (CZKm, nominal prices) 101
Table 89: Czech Republic potato chips expenditure per capita, 2003?08 (CZK, nominal prices) 103
Table 90: Czech Republic potato chips forecast expenditure per capita, 2008?13 (CZK, nominal prices) 103
Table 91: Czech Republic potato chips expenditure per capita, 2003?08 ($, nominal prices) 104
Table 92: Czech Republic potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 104
Table 93: Czech Republic potato chips consumption per capita, 2003?08 (kg) 105
Table 94: Czech Republic potato chips forecast consumption per capita, 2008?13 (kg) 105
Table 95: Czech Republic processed snacks value, 2003?08 (CZKm, nominal prices) 106
Table 96: Czech Republic processed snacks value forecast, 2008?13 (CZKm, nominal prices) 107
Table 97: Czech Republic processed snacks value, 2003?08 ($m, nominal prices) 109
Table 98: Czech Republic processed snacks value forecast, 2008?13 ($m, nominal prices) 109
Table 99: Czech Republic processed snacks volume, 2003?08 (kg, million) 111
Table 100: Czech Republic processed snacks volume forecast, 2008?13 (kg, million) 112
Table 101: Czech Republic processed snacks brand share, by value, 2007?08 (%) 114
Table 102: Czech Republic processed snacks value, by brand 2007?08 (CZKm, nominal prices) 114
Table 103: Czech Republic processed snacks company share by value, 2007?08 (%) 116
Table 104: Czech Republic processed snacks value, by company, 2007?08 (CZKm, nominal prices) 116
Table 105: Czech Republic processed snacks distribution channels, by value, 2007?08 (%) 117
Table 106: Czech Republic processed snacks value, by distribution channel, 2007?08 (CZKm, nominal prices) 117
Table 107: Czech Republic processed snacks expenditure per capita, 2003?08 (CZK, nominal prices) 119
Table 108: Czech Republic processed snacks forecast expenditure per capita, 2008?13 (CZK, nominal prices) 119
Table 109: Czech Republic processed snacks expenditure per capita, 2003?08 ($, nominal prices) 120
Table 110: Czech Republic processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 120
Table 111: Czech Republic processed snacks consumption per capita, 2003?08 (kg) 121
Table 112: Czech Republic processed snacks forecast consumption per capita, 2008?13 (kg) 121
Table 113: Global savory snacks market value, 2008 122
Table 114: Global savory snacks market split (value terms ($m), 2008), top five countries 125
Table 115: Global savory snacks market volume, 2008 126
Table 116: Global savory snacks market split (volume terms, 2008), top five countries 129
Table 117: Leading players, top five countries 130
Table 118: Analysis of the Czech political landscape 132
Table 119: Analysis of the Czech economy 135
Table 120: Analysis of the Czech social system 138
Table 121: Analysis of the Czech technological landscape 141
Table 122: Patents granted by the US Patent and Trademark Office to the Czech Republic and some major developed countries, 2003–06 143
Table 123: Analysis of the Czech legal landscape 144
Table 124: Analysis of the Czech environmental landscape 147
Table 125: Czech Republic savory snacks new product launches reports, by company (top five companies), 2008 149
Table 126: Czech Republic savory snacks new product launches SKUs, by company (top five companies), 2008 149
Table 127: Czech Republic savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 150
Table 128: Czech Republic savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 150
Table 129: Czech Republic savory snacks new product launches (reports), by Package tags or Claims , 2008 151
Table 130: Czech Republic savory snacks new product launches - recent five launches (2008) 151
Table 131: Czech Republic population, by age group, 2003?08 (millions) 152
Table 132: Czech Republic population forecast, by age group, 2008?13 (millions) 153
Table 133: Czech Republic population, by gender, 2003?08 (millions) 153
Table 134: Czech Republic population forecast, by gender, 2008?13 (millions) 154
Table 135: Czech Republic nominal GDP, 2003?08 (CZKbn, nominal prices) 154
Table 136: Czech Republic nominal GDP forecast, 2008?13 (CZKbn, nominal prices) 154
Table 137: Czech Republic real GDP, 2003?08 (CZKbn, 2000 prices) 155
Table 138: Czech Republic real GDP forecast, 2008?13 (CZKbn, 2000 prices) 155
Table 139: Czech Republic real GDP, 2003?08 ($bn, 2000 prices) 155
Table 140: Czech Republic real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 141: Czech Republic consumer price index, 2003?08 (2000=100) 156
Table 142: Czech Republic consumer price index, 2008?13 (2000=100) 156