TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Philippine Peso), 2003?08 25
Value analysis (Philippine Peso), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Universal Robina Corporation 44
Chapter 5 Category Analysis: Nuts & seeds 46
Value analysis (Philippine Peso), 2003?08 46
Value analysis (Philippine Peso), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Other savory snacks 61
Value analysis (Philippine Peso), 2003?08 61
Value analysis (Philippine Peso), 2008?13 62
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 69
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Popcorn 76
Value analysis (Philippine Peso), 2003?08 76
Value analysis (Philippine Peso), 2008?13 77
Value analysis (US dollars), 2003?08 79
Value analysis (US dollars), 2008?13 79
Volume analysis, 2003?08 81
Volume analysis, 2008?13 82
Company and brand share analysis 84
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Potato chips 91
Value analysis (Philippine Peso), 2003?08 91
Value analysis (Philippine Peso), 2008?13 92
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 93
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Category Analysis: Processed snacks 104
Value analysis (Philippine Peso), 2003?08 104
Value analysis (Philippine Peso), 2008?13 105
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 109
Volume analysis, 2008?13 110
Company and brand share analysis 112
Distribution analysis 115
Expenditure and consumption per capita 117
Chapter 10 Country Comparison 120
Value 120
Volume 124
Market share 128
Chapter 11 PESTLE Analysis 129
Summary 129
Political analysis 131
Economic analysis 134
Social analysis 137
Technological analysis 140
Legal analysis 143
Environmental analysis 147
Chapter 12 New Product Development 150
Product launches over time 150
Recent product launches 152
Chapter 13 Macroeconomic Profile 153
Macroeconomic indicators 153
Chapter 14 Research Methodology 158
Methodology overview 158
Secondary research 159
Market modeling 160
Creating an initial data model 160
Revising the initial data model 160
Creating a final estimate 161
Creating demographic value splits 161
Primary research 161
Data finalization 162
Ongoing research 162
Chapter 15 APPENDIX 163
Future readings 163
How to contact experts in your industry 163
Disclaimer 163
LIST OF FIGURES
Figure 1: Philippines savory snacks value and value forecast, 2003?13 (PHPm, nominal prices) 27
Figure 2: Philippines savory snacks category growth comparison, by value, 2003?13 30
Figure 3: Philippines savory snacks volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Philippines savory snacks category growth comparison, by volume, 2003?13 33
Figure 5: Philippines savory snacks company share, by value, 2007?08 (%) 36
Figure 6: Philippines savory snacks distribution channels, by value, 2007?08 (%) 39
Figure 7: Philippines nuts & seeds value and value forecast, 2003?13 (PHPm, nominal prices) 47
Figure 8: Philippines nuts & seeds category growth comparison, by value, 2003?13 49
Figure 9: Philippines nuts & seeds volume and volume forecast, 2003?13 (kg, million) 52
Figure 10: Philippines nuts & seeds category growth comparison, by volume, 2003?13 52
Figure 11: Philippines nuts & seeds company share, by value, 2007?08 (%) 54
Figure 12: Philippines nuts & seeds distribution channels, by value, 2007?08 (%) 57
Figure 13: Philippines other savory snacks value and value forecast, 2003?13 (PHPm, nominal prices) 63
Figure 14: Philippines other savory snacks category growth comparison, by value, 2003?13 65
Figure 15: Philippines other savory snacks volume and volume forecast, 2003?13 (kg, million) 68
Figure 16: Philippines other savory snacks category growth comparison, by volume, 2003?13 68
Figure 17: Philippines other savory snacks distribution channels, by value, 2007?08 (%) 72
Figure 18: Philippines popcorn value and value forecast, 2003?13 (PHPm, nominal prices) 78
Figure 19: Philippines popcorn category growth comparison, by value, 2003?13 80
Figure 20: Philippines popcorn volume and volume forecast, 2003?13 (kg, million) 83
Figure 21: Philippines popcorn category growth comparison, by volume, 2003?13 83
Figure 22: Philippines popcorn distribution channels, by value, 2007?08 (%) 87
Figure 23: Philippines potato chips value and value forecast, 2003?13 (PHPm, nominal prices) 92
Figure 24: Philippines potato chips volume and volume forecast, 2003?13 (kg, million) 95
Figure 25: Philippines potato chips company share, by value, 2007?08 (%) 97
Figure 26: Philippines potato chips distribution channels, by value, 2007?08 (%) 100
Figure 27: Philippines processed snacks value and value forecast, 2003?13 (PHPm, nominal prices) 106
Figure 28: Philippines processed snacks category growth comparison, by value, 2003?13 108
Figure 29: Philippines processed snacks volume and volume forecast, 2003?13 (kg, million) 111
Figure 30: Philippines processed snacks category growth comparison, by volume, 2003?13 111
Figure 31: Philippines processed snacks company share, by value, 2007?08 (%) 113
Figure 32: Philippines processed snacks distribution channels, by value, 2007?08 (%) 116
Figure 33: Global savory snacks market split (value terms, 2008), top five countries 121
Figure 34: Global savory snacks market value, 2003–08, top five countries 123
Figure 35: Global savory snacks market split (volume terms, 2008), top five countries 125
Figure 36: Global savory snacks market volume, 2003–08, top five countries 127
Figure 37: Annual data review process 159
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: Philippines savory snacks value, 2003?08 (PHPm, nominal prices) 25
Table 4: Philippines savory snacks value forecast, 2008?13 (PHPm, nominal prices) 26
Table 5: Philippines savory snacks value, 2003?08 ($m, nominal prices) 28
Table 6: Philippines savory snacks value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Philippines savory snacks volume, 2003?08 (kg, million) 31
Table 8: Philippines savory snacks volume forecast, 2008?13 (kg, million) 32
Table 9: Philippines savory snacks brand share, by value, 2007?08 (%) 34
Table 10: Philippines savory snacks value, by brand 2007?08 (PHPm, nominal prices) 35
Table 11: Philippines savory snacks company share by value, 2007?08 (%) 37
Table 12: Philippines savory snacks value, by company, 2007?08 (PHPm, nominal prices) 37
Table 13: Philippines savory snacks distribution channels, by value, 2007?08 (%) 38
Table 14: Philippines savory snacks value, by distribution channel, 2007?08 (PHPm, nominal prices) 38
Table 15: Philippines savory snacks expenditure per capita, 2003?08 (PHP, nominal prices) 40
Table 16: Philippines savory snacks forecast expenditure per capita, 2008?13 (PHP, nominal prices) 41
Table 17: Philippines savory snacks expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Philippines savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Philippines savory snacks consumption per capita, 2003?08 (kg) 42
Table 20: Philippines savory snacks forecast consumption per capita, 2008?13 (kg) 43
Table 21: Universal Robina Corporation key facts 44
Table 22: Philippines nuts & seeds value, 2003?08 (PHPm, nominal prices) 46
Table 23: Philippines nuts & seeds value forecast, 2008?13 (PHPm, nominal prices) 47
Table 24: Philippines nuts & seeds value, 2003?08 ($m, nominal prices) 48
Table 25: Philippines nuts & seeds value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Philippines nuts & seeds volume, 2003?08 (kg, million) 50
Table 27: Philippines nuts & seeds volume forecast, 2008?13 (kg, million) 51
Table 28: Philippines nuts & seeds brand share, by value, 2007?08 (%) 53
Table 29: Philippines nuts & seeds value, by brand 2007?08 (PHPm, nominal prices) 53
Table 30: Philippines nuts & seeds company share by value, 2007?08 (%) 55
Table 31: Philippines nuts & seeds value, by company, 2007?08 (PHPm, nominal prices) 55
Table 32: Philippines nuts & seeds distribution channels, by value, 2007?08 (%) 56
Table 33: Philippines nuts & seeds value, by distribution channel, 2007?08 (PHPm, nominal prices) 56
Table 34: Philippines nuts & seeds expenditure per capita, 2003?08 (PHP, nominal prices) 58
Table 35: Philippines nuts & seeds forecast expenditure per capita, 2008?13 (PHP, nominal prices) 58
Table 36: Philippines nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 59
Table 37: Philippines nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 38: Philippines nuts & seeds consumption per capita, 2003?08 (kg) 60
Table 39: Philippines nuts & seeds forecast consumption per capita, 2008?13 (kg) 60
Table 40: Philippines other savory snacks value, 2003?08 (PHPm, nominal prices) 61
Table 41: Philippines other savory snacks value forecast, 2008?13 (PHPm, nominal prices) 62
Table 42: Philippines other savory snacks value, 2003?08 ($m, nominal prices) 64
Table 43: Philippines other savory snacks value forecast, 2008?13 ($m, nominal prices) 64
Table 44: Philippines other savory snacks volume, 2003?08 (kg, million) 66
Table 45: Philippines other savory snacks volume forecast, 2008?13 (kg, million) 67
Table 46: Philippines other savory snacks brand share, by value, 2007?08 (%) 69
Table 47: Philippines other savory snacks value, by brand 2007?08 (PHPm, nominal prices) 69
Table 48: Philippines other savory snacks company share by value, 2007?08 (%) 70
Table 49: Philippines other savory snacks value, by company, 2007?08 (PHPm, nominal prices) 70
Table 50: Philippines other savory snacks distribution channels, by value, 2007?08 (%) 71
Table 51: Philippines other savory snacks value, by distribution channel, 2007?08 (PHPm, nominal prices) 71
Table 52: Philippines other savory snacks expenditure per capita, 2003?08 (PHP, nominal prices) 73
Table 53: Philippines other savory snacks forecast expenditure per capita, 2008?13 (PHP, nominal prices) 73
Table 54: Philippines other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 74
Table 55: Philippines other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 56: Philippines other savory snacks consumption per capita, 2003?08 (kg) 75
Table 57: Philippines other savory snacks forecast consumption per capita, 2008?13 (kg) 75
Table 58: Philippines popcorn value, 2003?08 (PHPm, nominal prices) 76
Table 59: Philippines popcorn value forecast, 2008?13 (PHPm, nominal prices) 77
Table 60: Philippines popcorn value, 2003?08 ($m, nominal prices) 79
Table 61: Philippines popcorn value forecast, 2008?13 ($m, nominal prices) 79
Table 62: Philippines popcorn volume, 2003?08 (kg, million) 81
Table 63: Philippines popcorn volume forecast, 2008?13 (kg, million) 82
Table 64: Philippines popcorn brand share, by value, 2007?08 (%) 84
Table 65: Philippines popcorn value, by brand 2007?08 (PHPm, nominal prices) 84
Table 66: Philippines popcorn company share by value, 2007?08 (%) 85
Table 67: Philippines popcorn value, by company, 2007?08 (PHPm, nominal prices) 85
Table 68: Philippines popcorn distribution channels, by value, 2007?08 (%) 86
Table 69: Philippines popcorn value, by distribution channel, 2007?08 (PHPm, nominal prices) 86
Table 70: Philippines popcorn expenditure per capita, 2003?08 (PHP, nominal prices) 88
Table 71: Philippines popcorn forecast expenditure per capita, 2008?13 (PHP, nominal prices) 88
Table 72: Philippines popcorn expenditure per capita, 2003?08 ($, nominal prices) 89
Table 73: Philippines popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 89
Table 74: Philippines popcorn consumption per capita, 2003?08 (kg) 90
Table 75: Philippines popcorn forecast consumption per capita, 2008?13 (kg) 90
Table 76: Philippines potato chips value, 2003?08 (PHPm, nominal prices) 91
Table 77: Philippines potato chips value forecast, 2008?13 (PHPm, nominal prices) 92
Table 78: Philippines potato chips value, 2003?08 ($m, nominal prices) 93
Table 79: Philippines potato chips value forecast, 2008?13 ($m, nominal prices) 93
Table 80: Philippines potato chips volume, 2003?08 (kg, million) 94
Table 81: Philippines potato chips volume forecast, 2008?13 (kg, million) 95
Table 82: Philippines potato chips brand share, by value, 2007?08 (%) 96
Table 83: Philippines potato chips value, by brand 2007?08 (PHPm, nominal prices) 96
Table 84: Philippines potato chips company share by value, 2007?08 (%) 98
Table 85: Philippines potato chips value, by company, 2007?08 (PHPm, nominal prices) 98
Table 86: Philippines potato chips distribution channels, by value, 2007?08 (%) 99
Table 87: Philippines potato chips value, by distribution channel, 2007?08 (PHPm, nominal prices) 99
Table 88: Philippines potato chips expenditure per capita, 2003?08 (PHP, nominal prices) 101
Table 89: Philippines potato chips forecast expenditure per capita, 2008?13 (PHP, nominal prices) 101
Table 90: Philippines potato chips expenditure per capita, 2003?08 ($, nominal prices) 102
Table 91: Philippines potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 92: Philippines potato chips consumption per capita, 2003?08 (kg) 103
Table 93: Philippines potato chips forecast consumption per capita, 2008?13 (kg) 103
Table 94: Philippines processed snacks value, 2003?08 (PHPm, nominal prices) 104
Table 95: Philippines processed snacks value forecast, 2008?13 (PHPm, nominal prices) 105
Table 96: Philippines processed snacks value, 2003?08 ($m, nominal prices) 107
Table 97: Philippines processed snacks value forecast, 2008?13 ($m, nominal prices) 107
Table 98: Philippines processed snacks volume, 2003?08 (kg, million) 109
Table 99: Philippines processed snacks volume forecast, 2008?13 (kg, million) 110
Table 100: Philippines processed snacks brand share, by value, 2007?08 (%) 112
Table 101: Philippines processed snacks value, by brand 2007?08 (PHPm, nominal prices) 112
Table 102: Philippines processed snacks company share by value, 2007?08 (%) 114
Table 103: Philippines processed snacks value, by company, 2007?08 (PHPm, nominal prices) 114
Table 104: Philippines processed snacks distribution channels, by value, 2007?08 (%) 115
Table 105: Philippines processed snacks value, by distribution channel, 2007?08 (PHPm, nominal prices) 115
Table 106: Philippines processed snacks expenditure per capita, 2003?08 (PHP, nominal prices) 117
Table 107: Philippines processed snacks forecast expenditure per capita, 2008?13 (PHP, nominal prices) 117
Table 108: Philippines processed snacks expenditure per capita, 2003?08 ($, nominal prices) 118
Table 109: Philippines processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 118
Table 110: Philippines processed snacks consumption per capita, 2003?08 (kg) 119
Table 111: Philippines processed snacks forecast consumption per capita, 2008?13 (kg) 119
Table 112: Global savory snacks market value, 2008 120
Table 113: Global savory snacks market split (value terms ($m), 2008), top five countries 123
Table 114: Global savory snacks market volume, 2008 124
Table 115: Global savory snacks market split (volume terms, 2008), top five countries 127
Table 116: Leading players, top five countries 128
Table 117: Analysis of the Philippines’ political landscape 131
Table 118: Analysis of the Philippines’ economy 134
Table 119: Analysis of the Philippines’ social system 137
Table 120: Analysis of the Philippines’ technology landscape 140
Table 121: Analysis of the Philippines’ legal landscape 143
Table 122: Analysis of the Philippines’ environmental landscape 147
Table 123: Philippines savory snacks new product launches reports, by company (top five companies), 2008 150
Table 124: Philippines savory snacks new product launches SKUs, by company (top five companies), 2008 150
Table 125: Philippines savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 151
Table 126: Philippines savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 151
Table 127: Philippines savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 152
Table 128: Philippines savory snacks new product launches - recent five launches (2008) 152
Table 129: Philippines population, by age group, 2003?08 (millions) 153
Table 130: Philippines population forecast, by age group, 2008?13 (millions) 154
Table 131: Philippines population, by gender, 2003?08 (millions) 154
Table 132: Philippines population forecast, by gender, 2008?13 (millions) 155
Table 133: Philippines nominal GDP, 2003?08 (PHPbn, nominal prices) 155
Table 134: Philippines nominal GDP forecast, 2008?13 (PHPbn, nominal prices) 155
Table 135: Philippines real GDP, 2003?08 (PHPbn, 2000 prices) 156
Table 136: Philippines real GDP forecast, 2008?13 (PHPbn, 2000 prices) 156
Table 137: Philippines real GDP, 2003?08 ($bn, 2000 prices) 156
Table 138: Philippines real GDP forecast, 2008?13 ($bn, 2000 prices) 157
Table 139: Philippines consumer price index, 2003?08 (2000=100) 157
Table 140: Philippines consumer price index, 2008?13 (2000=100) 157
