TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: savory snacks 2
Summary category level: nuts & seeds 3
Summary category level: other savory snacks 4
Summary category level: popcorn 5
Summary category level: potato chips 6
Summary category level: processed snacks 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 22
Value analysis (US Dollar), 2003?08 22
Value analysis (US Dollar), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 35
Expenditure and consumption per capita 37
Chapter 4 Leading Company Profiles 40
PepsiCo, Inc. 40
Kraft Foods Inc. 43
Chapter 5 Category Analysis: Nuts & seeds 45
Value analysis (US Dollar), 2003?08 45
Value analysis (US Dollar), 2008?13 46
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Other savory snacks 58
Value analysis (US Dollar), 2003?08 58
Value analysis (US Dollar), 2008?13 59
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Popcorn 71
Value analysis (US Dollar), 2003?08 71
Value analysis (US Dollar), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Category Analysis: Potato chips 84
Value analysis (US Dollar), 2003?08 84
Value analysis (US Dollar), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Category Analysis: Processed snacks 95
Value analysis (US Dollar), 2003?08 95
Value analysis (US Dollar), 2008?13 96
Volume analysis, 2003?08 98
Volume analysis, 2008?13 99
Company and brand share analysis 101
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Country Comparison 109
Value 109
Volume 113
Market share 117
Chapter 11 PESTLE Analysis 118
Summary 118
Political analysis 119
Economic analysis 122
Social analysis 126
Technological analysis 130
Legal analysis 134
Environmental analysis 137
Chapter 12 New Product Development 141
Product launches over time 141
Recent product launches 143
Chapter 13 Macroeconomic Profile 144
Macroeconomic indicators 144
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 APPENDIX 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154
LIST OF FIGURES
Figure 1: US savory snacks value and value forecast, 2003?13 ($m, nominal prices) 24
Figure 2: US savory snacks category growth comparison, by value, 2003?13 24
Figure 3: US savory snacks volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: US savory snacks category growth comparison, by volume, 2003?13 27
Figure 5: US savory snacks company share, by value, 2007?08 (%) 32
Figure 6: US savory snacks distribution channels, by value, 2007?08 (%) 36
Figure 7: US nuts & seeds value and value forecast, 2003?13 ($m, nominal prices) 47
Figure 8: US nuts & seeds category growth comparison, by value, 2003?13 47
Figure 9: US nuts & seeds volume and volume forecast, 2003?13 (kg, million) 50
Figure 10: US nuts & seeds category growth comparison, by volume, 2003?13 50
Figure 11: US nuts & seeds company share, by value, 2007?08 (%) 52
Figure 12: US nuts & seeds distribution channels, by value, 2007?08 (%) 55
Figure 13: US other savory snacks value and value forecast, 2003?13 ($m, nominal prices) 60
Figure 14: US other savory snacks category growth comparison, by value, 2003?13 60
Figure 15: US other savory snacks volume and volume forecast, 2003?13 (kg, million) 63
Figure 16: US other savory snacks category growth comparison, by volume, 2003?13 63
Figure 17: US other savory snacks company share, by value, 2007?08 (%) 65
Figure 18: US other savory snacks distribution channels, by value, 2007?08 (%) 68
Figure 19: US popcorn value and value forecast, 2003?13 ($m, nominal prices) 73
Figure 20: US popcorn category growth comparison, by value, 2003?13 73
Figure 21: US popcorn volume and volume forecast, 2003?13 (kg, million) 76
Figure 22: US popcorn category growth comparison, by volume, 2003?13 76
Figure 23: US popcorn company share, by value, 2007?08 (%) 78
Figure 24: US popcorn distribution channels, by value, 2007?08 (%) 81
Figure 25: US potato chips value and value forecast, 2003?13 ($m, nominal prices) 85
Figure 26: US potato chips volume and volume forecast, 2003?13 (kg, million) 87
Figure 27: US potato chips company share, by value, 2007?08 (%) 89
Figure 28: US potato chips distribution channels, by value, 2007?08 (%) 92
Figure 29: US processed snacks value and value forecast, 2003?13 ($m, nominal prices) 97
Figure 30: US processed snacks category growth comparison, by value, 2003?13 97
Figure 31: US processed snacks volume and volume forecast, 2003?13 (kg, million) 100
Figure 32: US processed snacks category growth comparison, by volume, 2003?13 100
Figure 33: US processed snacks company share, by value, 2007?08 (%) 103
Figure 34: US processed snacks distribution channels, by value, 2007?08 (%) 106
Figure 35: Global savory snacks market split (value terms, 2008), top five countries 110
Figure 36: Global savory snacks market value, 2003–08, top five countries 112
Figure 37: Global savory snacks market split (volume terms, 2008), top five countries 114
Figure 38: Global savory snacks market volume, 2003–08, top five countries 116
Figure 39: Annual data review process 150
LIST OF TABLES
Table 1: Savory snacks category definitions 10
Table 2: Savory snacks distribution channels 11
Table 3: US savory snacks value, 2003?08 ($m, nominal prices) 22
Table 4: US savory snacks value forecast, 2008?13 ($m, nominal prices) 23
Table 5: US savory snacks volume, 2003?08 (kg, million) 25
Table 6: US savory snacks volume forecast, 2008?13 (kg, million) 26
Table 7: US savory snacks brand share, by value, 2007?08 (%) 28
Table 8: US savory snacks value, by brand 2007?08 ($m, nominal prices) 30
Table 9: US savory snacks company share by value, 2007?08 (%) 33
Table 10: US savory snacks value, by company, 2007?08 ($m, nominal prices) 34
Table 11: US savory snacks distribution channels, by value, 2007?08 (%) 35
Table 12: US savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 35
Table 13: US savory snacks expenditure per capita, 2003?08 ($, nominal prices) 37
Table 14: US savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 15: US savory snacks consumption per capita, 2003?08 (kg) 38
Table 16: US savory snacks forecast consumption per capita, 2008?13 (kg) 39
Table 17: PepsiCo, Inc. key facts 40
Table 18: Kraft Foods Inc. key facts 43
Table 19: US nuts & seeds value, 2003?08 ($m, nominal prices) 45
Table 20: US nuts & seeds value forecast, 2008?13 ($m, nominal prices) 46
Table 21: US nuts & seeds volume, 2003?08 (kg, million) 48
Table 22: US nuts & seeds volume forecast, 2008?13 (kg, million) 49
Table 23: US nuts & seeds brand share, by value, 2007?08 (%) 51
Table 24: US nuts & seeds value, by brand 2007?08 ($m, nominal prices) 51
Table 25: US nuts & seeds company share by value, 2007?08 (%) 53
Table 26: US nuts & seeds value, by company, 2007?08 ($m, nominal prices) 53
Table 27: US nuts & seeds distribution channels, by value, 2007?08 (%) 54
Table 28: US nuts & seeds value, by distribution channel, 2007?08 ($m, nominal prices) 54
Table 29: US nuts & seeds expenditure per capita, 2003?08 ($, nominal prices) 56
Table 30: US nuts & seeds forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 31: US nuts & seeds consumption per capita, 2003?08 (kg) 57
Table 32: US nuts & seeds forecast consumption per capita, 2008?13 (kg) 57
Table 33: US other savory snacks value, 2003?08 ($m, nominal prices) 58
Table 34: US other savory snacks value forecast, 2008?13 ($m, nominal prices) 59
Table 35: US other savory snacks volume, 2003?08 (kg, million) 61
Table 36: US other savory snacks volume forecast, 2008?13 (kg, million) 62
Table 37: US other savory snacks brand share, by value, 2007?08 (%) 64
Table 38: US other savory snacks value, by brand 2007?08 ($m, nominal prices) 64
Table 39: US other savory snacks company share by value, 2007?08 (%) 66
Table 40: US other savory snacks value, by company, 2007?08 ($m, nominal prices) 66
Table 41: US other savory snacks distribution channels, by value, 2007?08 (%) 67
Table 42: US other savory snacks value, by distribution channel, 2007?08 ($m, nominal prices) 67
Table 43: US other savory snacks expenditure per capita, 2003?08 ($, nominal prices) 69
Table 44: US other savory snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 45: US other savory snacks consumption per capita, 2003?08 (kg) 70
Table 46: US other savory snacks forecast consumption per capita, 2008?13 (kg) 70
Table 47: US popcorn value, 2003?08 ($m, nominal prices) 71
Table 48: US popcorn value forecast, 2008?13 ($m, nominal prices) 72
Table 49: US popcorn volume, 2003?08 (kg, million) 74
Table 50: US popcorn volume forecast, 2008?13 (kg, million) 75
Table 51: US popcorn brand share, by value, 2007?08 (%) 77
Table 52: US popcorn value, by brand 2007?08 ($m, nominal prices) 77
Table 53: US popcorn company share by value, 2007?08 (%) 79
Table 54: US popcorn value, by company, 2007?08 ($m, nominal prices) 79
Table 55: US popcorn distribution channels, by value, 2007?08 (%) 80
Table 56: US popcorn value, by distribution channel, 2007?08 ($m, nominal prices) 80
Table 57: US popcorn expenditure per capita, 2003?08 ($, nominal prices) 82
Table 58: US popcorn forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 59: US popcorn consumption per capita, 2003?08 (kg) 83
Table 60: US popcorn forecast consumption per capita, 2008?13 (kg) 83
Table 61: US potato chips value, 2003?08 ($m, nominal prices) 84
Table 62: US potato chips value forecast, 2008?13 ($m, nominal prices) 85
Table 63: US potato chips volume, 2003?08 (kg, million) 86
Table 64: US potato chips volume forecast, 2008?13 (kg, million) 87
Table 65: US potato chips brand share, by value, 2007?08 (%) 88
Table 66: US potato chips value, by brand 2007?08 ($m, nominal prices) 88
Table 67: US potato chips company share by value, 2007?08 (%) 90
Table 68: US potato chips value, by company, 2007?08 ($m, nominal prices) 90
Table 69: US potato chips distribution channels, by value, 2007?08 (%) 91
Table 70: US potato chips value, by distribution channel, 2007?08 ($m, nominal prices) 91
Table 71: US potato chips expenditure per capita, 2003?08 ($, nominal prices) 93
Table 72: US potato chips forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 73: US potato chips consumption per capita, 2003?08 (kg) 94
Table 74: US potato chips forecast consumption per capita, 2008?13 (kg) 94
Table 75: US processed snacks value, 2003?08 ($m, nominal prices) 95
Table 76: US processed snacks value forecast, 2008?13 ($m, nominal prices) 96
Table 77: US processed snacks volume, 2003?08 (kg, million) 98
Table 78: US processed snacks volume forecast, 2008?13 (kg, million) 99
Table 79: US processed snacks brand share, by value, 2007?08 (%) 101
Table 80: US processed snacks value, by brand 2007?08 ($m, nominal prices) 102
Table 81: US processed snacks company share by value, 2007?08 (%) 104
Table 82: US processed snacks value, by company, 2007?08 ($m, nominal prices) 104
Table 83: US processed snacks distribution channels, by value, 2007?08 (%) 105
Table 84: US processed snacks value, by distribution channel, 2007?08 ($m, nominal prices) 105
Table 85: US processed snacks expenditure per capita, 2003?08 ($, nominal prices) 107
Table 86: US processed snacks forecast expenditure per capita, 2008?13 ($, nominal prices) 107
Table 87: US processed snacks consumption per capita, 2003?08 (kg) 108
Table 88: US processed snacks forecast consumption per capita, 2008?13 (kg) 108
Table 89: Global savory snacks market value, 2008 109
Table 90: Global savory snacks market split (value terms ($m), 2008), top five countries 112
Table 91: Global savory snacks market volume, 2008 113
Table 92: Global savory snacks market split (volume terms, 2008), top five countries 116
Table 93: Leading players, top five countries 117
Table 94: Analysis of the US’s political landscape 119
Table 95: Analysis of the US economy 122
Table 96: Analysis of the US’s social system 126
Table 97: Analysis of the US’s technology landscape 130
Table 98: Analysis of the US’s legal landscape 134
Table 99: Analysis of the US’s environmental landscape 137
Table 100: US savory snacks new product launches reports, by company (top five companies), 2008 141
Table 101: US savory snacks new product launches SKUs, by company (top five companies), 2008 141
Table 102: US savory snacks new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 142
Table 103: US savory snacks new product launches (reports), by Ingredients (top 10 Ingredients), 2008 142
Table 104: US savory snacks new product launches (reports), by Package tags or Claims (top 10 claims), 2008 143
Table 105: US savory snacks new product launches - recent five launches (2008) 143
Table 106: US population, by age group, 2003?08 (millions) 144
Table 107: US population forecast, by age group, 2008?13 (millions) 145
Table 108: US population, by gender, 2003?08 (millions) 145
Table 109: US population forecast, by gender, 2008?13 (millions) 146
Table 110: US nominal GDP, 2003?08 ($bn, nominal prices) 146
Table 111: US nominal GDP forecast, 2008?13 ($bn, nominal prices) 146
Table 112: US real GDP, 2003?08 ($bn, 2000 prices) 147
Table 113: US real GDP forecast, 2008?13 ($bn, 2000 prices) 147
Table 114: US consumer price index, 2003?08 (2000=100) 147
Table 115: US consumer price index, 2008?13 (2000=100) 148
