TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Argentine Peso), 2003?08 19
Value analysis (Argentine Peso), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profile 39
Altria Group, Inc. 39
Chapter 5 Category Analysis: Chocolate spreads 41
Value analysis (Argentine Peso), 2003?08 41
Value analysis (Argentine Peso), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Honey 54
Value analysis (Argentine Peso), 2003?08 54
Value analysis (Argentine Peso), 2008?13 55
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 59
Distribution analysis 62
Expenditure and consumption per capita 64
Chapter 7 Category Analysis: Jams & preserves 67
Value analysis (Argentine Peso), 2003?08 67
Value analysis (Argentine Peso), 2008?13 68
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 70
Volume analysis, 2008?13 71
Company and brand share analysis 72
Distribution analysis 77
Expenditure and consumption per capita 79
Chapter 8 Country Comparison 82
Value 82
Volume 86
Market share 90
Chapter 9 PESTLE Analysis 91
Summary 91
Political analysis 92
Economic analysis 95
Social analysis 98
Technological analysis 102
Legal analysis 105
Environmental analysis 108
Chapter 10 New Product Development 111
Product launches over time 111
Recent product launches 113
Chapter 11 Macroeconomic Profile 114
Macroeconomic indicators 114
Chapter 12 Research Methodology 119
Methodology overview 119
Secondary research 120
Market modeling 121
Creating an initial data model 121
Revising the initial data model 121
Creating a final estimate 122
Creating demographic value splits 122
Primary research 122
Data finalization 123
Ongoing research 123
Chapter 13 APPENDIX 124
Future readings 124
How to contact experts in your industry 124
Disclaimer 124
LIST OF FIGURES
Figure 1: Argentina spreads value and value forecast, 2003?13 (ARSm, nominal prices) 21
Figure 2: Argentina spreads category growth comparison, by value, 2003?13 24
Figure 3: Argentina spreads volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Argentina spreads category growth comparison, by volume, 2003?13 27
Figure 5: Argentina spreads company share, by value, 2007?08 (%) 30
Figure 6: Argentina spreads distribution channels, by value, 2007?08 (%) 34
Figure 7: Argentina chocolate spreads value and value forecast, 2003?13 (ARSm, nominal prices) 42
Figure 8: Argentina chocolate spreads volume and volume forecast, 2003?13 (kg, million) 45
Figure 9: Argentina chocolate spreads company share, by value, 2007?08 (%) 47
Figure 10: Argentina chocolate spreads distribution channels, by value, 2007?08 (%) 50
Figure 11: Argentina honey value and value forecast, 2003?13 (ARSm, nominal prices) 55
Figure 12: Argentina honey volume and volume forecast, 2003?13 (kg, million) 58
Figure 13: Argentina honey company share, by value, 2007?08 (%) 60
Figure 14: Argentina honey distribution channels, by value, 2007?08 (%) 63
Figure 15: Argentina jams & preserves value and value forecast, 2003?13 (ARSm, nominal prices) 68
Figure 16: Argentina jams & preserves volume and volume forecast, 2003?13 (kg, million) 71
Figure 17: Argentina jams & preserves company share, by value, 2007?08 (%) 74
Figure 18: Argentina jams & preserves distribution channels, by value, 2007?08 (%) 78
Figure 19: Global spreads market split (value terms, 2008), top five countries 83
Figure 20: Global spreads market value, 2003–08, top five countries 85
Figure 21: Global spreads market split (volume terms, 2008), top five countries 87
Figure 22: Global spreads market volume, 2003–08, top five countries 89
Figure 23: Annual data review process 120
LIST OF TABLES
Table 1: Spreads category definitions 8
Table 2: Spreads distribution channels 9
Table 3: Argentina spreads value, 2003?08 (ARSm, nominal prices) 19
Table 4: Argentina spreads value forecast, 2008?13 (ARSm, nominal prices) 20
Table 5: Argentina spreads value, 2003?08 ($m, nominal prices) 22
Table 6: Argentina spreads value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Argentina spreads volume, 2003?08 (kg, million) 25
Table 8: Argentina spreads volume forecast, 2008?13 (kg, million) 26
Table 9: Argentina spreads brand share, by value, 2007?08 (%) 28
Table 10: Argentina spreads value, by brand 2007?08 (ARSm, nominal prices) 29
Table 11: Argentina spreads company share by value, 2007?08 (%) 31
Table 12: Argentina spreads value, by company, 2007?08 (ARSm, nominal prices) 32
Table 13: Argentina spreads distribution channels, by value, 2007?08 (%) 33
Table 14: Argentina spreads value, by distribution channel, 2007?08 (ARSm, nominal prices) 33
Table 15: Argentina spreads expenditure per capita, 2003?08 (ARS, nominal prices) 35
Table 16: Argentina spreads forecast expenditure per capita, 2008?13 (ARS, nominal prices) 36
Table 17: Argentina spreads expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Argentina spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Argentina spreads consumption per capita, 2003?08 (kg) 37
Table 20: Argentina spreads forecast consumption per capita, 2008?13 (kg) 38
Table 21: Altria Group, Inc. key facts 39
Table 22: Argentina chocolate spreads value, 2003?08 (ARSm, nominal prices) 41
Table 23: Argentina chocolate spreads value forecast, 2008?13 (ARSm, nominal prices) 42
Table 24: Argentina chocolate spreads value, 2003?08 ($m, nominal prices) 43
Table 25: Argentina chocolate spreads value forecast, 2008?13 ($m, nominal prices) 43
Table 26: Argentina chocolate spreads volume, 2003?08 (kg, million) 44
Table 27: Argentina chocolate spreads volume forecast, 2008?13 (kg, million) 45
Table 28: Argentina chocolate spreads brand share, by value, 2007?08 (%) 46
Table 29: Argentina chocolate spreads value, by brand 2007?08 (ARSm, nominal prices) 46
Table 30: Argentina chocolate spreads company share by value, 2007?08 (%) 48
Table 31: Argentina chocolate spreads value, by company, 2007?08 (ARSm, nominal prices) 48
Table 32: Argentina chocolate spreads distribution channels, by value, 2007?08 (%) 49
Table 33: Argentina chocolate spreads value, by distribution channel, 2007?08 (ARSm, nominal prices) 49
Table 34: Argentina chocolate spreads expenditure per capita, 2003?08 (ARS, nominal prices) 51
Table 35: Argentina chocolate spreads forecast expenditure per capita, 2008?13 (ARS, nominal prices) 51
Table 36: Argentina chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Argentina chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Argentina chocolate spreads consumption per capita, 2003?08 (kg) 53
Table 39: Argentina chocolate spreads forecast consumption per capita, 2008?13 (kg) 53
Table 40: Argentina honey value, 2003?08 (ARSm, nominal prices) 54
Table 41: Argentina honey value forecast, 2008?13 (ARSm, nominal prices) 55
Table 42: Argentina honey value, 2003?08 ($m, nominal prices) 56
Table 43: Argentina honey value forecast, 2008?13 ($m, nominal prices) 56
Table 44: Argentina honey volume, 2003?08 (kg, million) 57
Table 45: Argentina honey volume forecast, 2008?13 (kg, million) 58
Table 46: Argentina honey brand share, by value, 2007?08 (%) 59
Table 47: Argentina honey value, by brand 2007?08 (ARSm, nominal prices) 59
Table 48: Argentina honey company share by value, 2007?08 (%) 61
Table 49: Argentina honey value, by company, 2007?08 (ARSm, nominal prices) 61
Table 50: Argentina honey distribution channels, by value, 2007?08 (%) 62
Table 51: Argentina honey value, by distribution channel, 2007?08 (ARSm, nominal prices) 62
Table 52: Argentina honey expenditure per capita, 2003?08 (ARS, nominal prices) 64
Table 53: Argentina honey forecast expenditure per capita, 2008?13 (ARS, nominal prices) 64
Table 54: Argentina honey expenditure per capita, 2003?08 ($, nominal prices) 65
Table 55: Argentina honey forecast expenditure per capita, 2008?13 ($, nominal prices) 65
Table 56: Argentina honey consumption per capita, 2003?08 (kg) 66
Table 57: Argentina honey forecast consumption per capita, 2008?13 (kg) 66
Table 58: Argentina jams & preserves value, 2003?08 (ARSm, nominal prices) 67
Table 59: Argentina jams & preserves value forecast, 2008?13 (ARSm, nominal prices) 68
Table 60: Argentina jams & preserves value, 2003?08 ($m, nominal prices) 69
Table 61: Argentina jams & preserves value forecast, 2008?13 ($m, nominal prices) 69
Table 62: Argentina jams & preserves volume, 2003?08 (kg, million) 70
Table 63: Argentina jams & preserves volume forecast, 2008?13 (kg, million) 71
Table 64: Argentina jams & preserves brand share, by value, 2007?08 (%) 72
Table 65: Argentina jams & preserves value, by brand 2007?08 (ARSm, nominal prices) 73
Table 66: Argentina jams & preserves company share by value, 2007?08 (%) 75
Table 67: Argentina jams & preserves value, by company, 2007?08 (ARSm, nominal prices) 76
Table 68: Argentina jams & preserves distribution channels, by value, 2007?08 (%) 77
Table 69: Argentina jams & preserves value, by distribution channel, 2007?08 (ARSm, nominal prices) 77
Table 70: Argentina jams & preserves expenditure per capita, 2003?08 (ARS, nominal prices) 79
Table 71: Argentina jams & preserves forecast expenditure per capita, 2008?13 (ARS, nominal prices) 79
Table 72: Argentina jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 80
Table 73: Argentina jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 80
Table 74: Argentina jams & preserves consumption per capita, 2003?08 (kg) 81
Table 75: Argentina jams & preserves forecast consumption per capita, 2008?13 (kg) 81
Table 76: Global spreads market value, 2008 82
Table 77: Global spreads market split (value terms ($m), 2008), top five countries 85
Table 78: Global spreads market volume, 2008 86
Table 79: Global spreads market split (volume terms, 2008), top five countries 89
Table 80: Leading players, top five countries 90
Table 81: Analysis of Argentina’s political landscape 92
Table 82: Analysis of Argentina’s economy 95
Table 83: Analysis of Argentina’s social system 98
Table 84: Analysis of Argentina’s technology landscape 102
Table 85: Analysis of Argentina’s legal landscape 105
Table 86: Analysis of Argentina’s environmental landscape 108
Table 87: Argentina spreads new product launches reports, by company (top five companies), 2008 111
Table 88: Argentina spreads new product launches SKUs, by company (top five companies), 2008 111
Table 89: Argentina spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 112
Table 90: Argentina spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 112
Table 91: Argentina spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 113
Table 92: Argentina spreads new product launches (reports) - Recent five launches (2008) 113
Table 93: Argentina population, by age group, 2003?08 (millions) 114
Table 94: Argentina population forecast, by age group, 2008?13 (millions) 115
Table 95: Argentina population, by gender, 2003?08 (millions) 115
Table 96: Argentina population forecast, by gender, 2008?13 (millions) 116
Table 97: Argentina nominal GDP, 2003?08 (ARSbn, nominal prices) 116
Table 98: Argentina nominal GDP forecast, 2008?13 (ARSbn, nominal prices) 116
Table 99: Argentina real GDP, 2003?08 (ARSbn, 2000 prices) 117
Table 100: Argentina real GDP forecast, 2008?13 (ARSbn, 2000 prices) 117
Table 101: Argentina real GDP, 2003?08 ($bn, 2000 prices) 117
Table 102: Argentina real GDP forecast, 2008?13 ($bn, 2000 prices) 118
Table 103: Argentina consumer price index, 2003?08 (2000=100) 118
Table 104: Argentina consumer price index, 2008?13 (2000=100) 118
