TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Maresi Austria GmbH 44
Ferrero 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Euro), 2003?08 48
Value analysis (Euro), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Euro), 2003?08 90
Value analysis (Euro), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Euro), 2003?08 102
Value analysis (Euro), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 128
Social analysis 131
Technological analysis 134
Legal analysis 138
Environmental analysis 141
Chapter 12 Macroeconomic Profile 144
Macroeconomic indicators 144
Chapter 13 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 14 APPENDIX 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154
LIST OF FIGURES
Figure 1: Austria spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Austria spreads category growth comparison, by value, 2003?13 29
Figure 3: Austria spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Austria spreads category growth comparison, by volume, 2003?13 32
Figure 5: Austria spreads company share, by value, 2007?08 (%) 35
Figure 6: Austria spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Austria chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 49
Figure 8: Austria chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Austria chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Austria chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Austria honey value and value forecast, 2003?13 (€m, nominal prices) 62
Figure 12: Austria honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Austria honey company share, by value, 2007?08 (%) 67
Figure 14: Austria honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Austria jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 16: Austria jams & preserves category growth comparison, by value, 2003?13 78
Figure 17: Austria jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 18: Austria jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Austria jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Austria jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Austria nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 91
Figure 22: Austria nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Austria nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 24: Austria savory spreads value and value forecast, 2003?13 (€m, nominal prices) 103
Figure 25: Austria savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 26: Austria savory spreads company share, by value, 2007?08 (%) 108
Figure 27: Austria savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 28: Global spreads market split (value terms, 2008), top five countries 116
Figure 29: Global spreads market value, 2003–08, top five countries 118
Figure 30: Global spreads market split (volume terms, 2008), top five countries 120
Figure 31: Global spreads market volume, 2003–08, top five countries 122
Figure 32: Annual data review process 150
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Austria spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Austria spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Austria spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Austria spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Austria spreads volume, 2003?08 (kg, million) 30
Table 8: Austria spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Austria spreads brand share, by value, 2007?08 (%) 33
Table 10: Austria spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Austria spreads company share by value, 2007?08 (%) 36
Table 12: Austria spreads value, by company, 2007?08 (€m, nominal prices) 37
Table 13: Austria spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Austria spreads value, by distribution channel, 2007?08 (€m, nominal prices) 38
Table 15: Austria spreads expenditure per capita, 2003?08 (€, nominal prices) 40
Table 16: Austria spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 17: Austria spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Austria spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Austria spreads consumption per capita, 2003?08 (kg) 42
Table 20: Austria spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Maresi Austria GmbH key facts 44
Table 22: Ferrero key facts 46
Table 23: Austria chocolate spreads value, 2003?08 (€m, nominal prices) 48
Table 24: Austria chocolate spreads value forecast, 2008?13 (€m, nominal prices) 49
Table 25: Austria chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Austria chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Austria chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Austria chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Austria chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Austria chocolate spreads value, by brand 2007?08 (€m, nominal prices) 53
Table 31: Austria chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Austria chocolate spreads value, by company, 2007?08 (€m, nominal prices) 55
Table 33: Austria chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Austria chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 35: Austria chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 58
Table 36: Austria chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 37: Austria chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Austria chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Austria chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Austria chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Austria honey value, 2003?08 (€m, nominal prices) 61
Table 42: Austria honey value forecast, 2008?13 (€m, nominal prices) 62
Table 43: Austria honey value, 2003?08 ($m, nominal prices) 63
Table 44: Austria honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Austria honey volume, 2003?08 (kg, million) 64
Table 46: Austria honey volume forecast, 2008?13 (kg, million) 65
Table 47: Austria honey brand share, by value, 2007?08 (%) 66
Table 48: Austria honey value, by brand 2007?08 (€m, nominal prices) 66
Table 49: Austria honey company share by value, 2007?08 (%) 68
Table 50: Austria honey value, by company, 2007?08 (€m, nominal prices) 68
Table 51: Austria honey distribution channels, by value, 2007?08 (%) 69
Table 52: Austria honey value, by distribution channel, 2007?08 (€m, nominal prices) 69
Table 53: Austria honey expenditure per capita, 2003?08 (€, nominal prices) 71
Table 54: Austria honey forecast expenditure per capita, 2008?13 (€, nominal prices) 71
Table 55: Austria honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Austria honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Austria honey consumption per capita, 2003?08 (kg) 73
Table 58: Austria honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Austria jams & preserves value, 2003?08 (€m, nominal prices) 74
Table 60: Austria jams & preserves value forecast, 2008?13 (€m, nominal prices) 75
Table 61: Austria jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Austria jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Austria jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Austria jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Austria jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Austria jams & preserves value, by brand 2007?08 (€m, nominal prices) 82
Table 67: Austria jams & preserves company share by value, 2007?08 (%) 84
Table 68: Austria jams & preserves value, by company, 2007?08 (€m, nominal prices) 84
Table 69: Austria jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Austria jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 85
Table 71: Austria jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 87
Table 72: Austria jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 87
Table 73: Austria jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Austria jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Austria jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Austria jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Austria nut-based spreads value, 2003?08 (€m, nominal prices) 90
Table 78: Austria nut-based spreads value forecast, 2008?13 (€m, nominal prices) 91
Table 79: Austria nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Austria nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Austria nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Austria nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Austria nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Austria nut-based spreads value, by brand 2007?08 (€m, nominal prices) 95
Table 85: Austria nut-based spreads company share by value, 2007?08 (%) 96
Table 86: Austria nut-based spreads value, by company, 2007?08 (€m, nominal prices) 96
Table 87: Austria nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 88: Austria nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 97
Table 89: Austria nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 99
Table 90: Austria nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 99
Table 91: Austria nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: Austria nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: Austria nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 94: Austria nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 95: Austria savory spreads value, 2003?08 (€m, nominal prices) 102
Table 96: Austria savory spreads value forecast, 2008?13 (€m, nominal prices) 103
Table 97: Austria savory spreads value, 2003?08 ($m, nominal prices) 104
Table 98: Austria savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 99: Austria savory spreads volume, 2003?08 (kg, million) 105
Table 100: Austria savory spreads volume forecast, 2008?13 (kg, million) 106
Table 101: Austria savory spreads brand share, by value, 2007?08 (%) 107
Table 102: Austria savory spreads value, by brand 2007?08 (€m, nominal prices) 107
Table 103: Austria savory spreads company share by value, 2007?08 (%) 109
Table 104: Austria savory spreads value, by company, 2007?08 (€m, nominal prices) 109
Table 105: Austria savory spreads distribution channels, by value, 2007?08 (%) 110
Table 106: Austria savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 110
Table 107: Austria savory spreads expenditure per capita, 2003?08 (€, nominal prices) 112
Table 108: Austria savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 112
Table 109: Austria savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 110: Austria savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 111: Austria savory spreads consumption per capita, 2003?08 (kg) 114
Table 112: Austria savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 113: Global spreads market value, 2008 115
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 115: Global spreads market volume, 2008 119
Table 116: Global spreads market split (volume terms, 2008), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Analysis of Austria’s Political landscape 125
Table 119: Analysis of Austria’s economy 128
Table 120: Analysis of Austria’s social system 131
Table 121: Analysis of Austria’s technology landscape 134
Table 122: Patents received from USPTO 135
Table 123: Analysis of Austria’s legal landscape 138
Table 124: Analysis of Austria’s environmental landscape 141
Table 125: Austria population, by age group, 2003?08 (millions) 144
Table 126: Austria population forecast, by age group, 2008?13 (millions) 145
Table 127: Austria population, by gender, 2003?08 (millions) 145
Table 128: Austria population forecast, by gender, 2008?13 (millions) 146
Table 129: Austria nominal GDP, 2003?08 (€bn, nominal prices) 146
Table 130: Austria nominal GDP forecast, 2008?13 (€bn, nominal prices) 146
Table 131: Austria real GDP, 2003?08 (€bn, 2000 prices) 147
Table 132: Austria real GDP forecast, 2008?13 (€bn, 2000 prices) 147
Table 133: Austria real GDP, 2003?08 ($bn, 2000 prices) 147
Table 134: Austria real GDP forecast, 2008?13 ($bn, 2000 prices) 148
Table 135: Austria consumer price index, 2003?08 (2000=100) 148
Table 136: Austria consumer price index, 2008?13 (2000=100) 148
